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Much of the extant research literature on the initiatives to attract, inspire and recruit Black males to the teaching profession has focused on middle and high school students. Black boys’ socialization into dominant narratives regarding who can and cannot become teachers occurs as early as in early childhood classrooms; however, little attention has been given to ways to attract, inspire and recruit them to the professional teaching ranks where a paltry 2 per cent are Black men.

This paper explores the concept of imaginative play experiences with respect to Black boys and unearths possibilities for future Black male teachers through culturally relevant play.

Based on findings from the literature, this conceptual paper makes connections between the early childhood play literature and the Black male teacher recruitment and retention literature to create possibilities to inspire Black boys to enter the teaching profession.

This paper presents a nuanced integration of imaginative play and culturally relevant pedagogy with specific attention to Black males.

Not that long ago, half of all sales research was demonstrably if not unequivocally “atheoretical” (Williams and Plouffe, 2007). The foundational argument of this paper is that stronger theoretical development and application of theory in sales research is critical for the sales field to retain its relevancy. The purpose of this paper is to underscore that deliberate and cogent application of HWV (2018) is scant in the recent sales literature (over five years after publication in Journal of Marketing) for one or both of two reasons: scholars either do not understand the paper and/or are fearful of (mis)applying it.

More than simply introducing the articles to this special issue of the European Journal of Marketing (EJM), this paper also makes a number of important, overdue contributions. Although Hartmann, Wieland and Vargo’s JM (HWV, 2018) theoretical and conceptual paper has been well-received by the sales community, it has seen limited meaningful integration or application in sales research since its publication. This paper thus clarifies key misunderstandings and misperceptions with HWV (2018) so that sales researchers can more impactfully apply it to future sales research.

This paper identifies and then explains key aspects of service-dominant logic (S-D logic) and commonly misapplied and/or misunderstood aspects of HWV (2018) to guide future sales research. Ultimately, the overarching goal of this special issue of EJM is to focus a “spotlight” on sales theory development, while simultaneously demonstrating – through the five articles the special issue reports – that with purposeful effort, rich theoretical insights can effectively be applied to both “classic” and more current and emergent sales research topics.

Because HWV (2018) draw heavily upon S-D logic, it follows that some aspects of their article have been misinterpreted or misapplied by sales scholars. In particular, the critical concept of “crossing points” (both of the “thick” and “thin” variety) are explicated and detailed further, so as to afford sales researchers with better knowledge and insight on how to apply these key tools within HWV (2018).

The practical implications of this paper primarily revolve around further educating and clarifying for sales researchers “how” to better apply HWV (2018) to sales research, rather than simply citing it in passing. The paper also concludes by providing a summary and introduction to each of the five EJM special issue articles.

The originality and value of this paper and this special issue of the EJM is twofold. First, both this paper and the entire special issue itself emphasize the ongoing importance of advancing sales research through the meaningful and cogent application of theory. Second, the paper demonstrates that purposeful effort can lead to successful applications of HWV (2018) – as exhibited by the five articles in the EJM special issue – such that rich theoretical insights can be woven into both traditional and contemporary sales research topics.

I expect many librarians would sympathise with Mr Lee's predicament. As a profession, we are trying to create a sparkling, technological image. In contrast, public conceptions of librarians tend to remain embedded within what might be called the book stamping paradigm. The senior library assistant in Between the Stacks (a satirical novel about library life), shows that he has his finger on the pulse of public opinion, when he says:

Fishman (1956) has suggested that since stereotypes serve group relations functions, changes in stereotypy should follow changes in target groups, subject groups, or in the relationships between subjects and targets. To investigate this we examine the stereotypes and self‐images of Chicanos and Anglos, drawn from three time periods around the social ferment of the 1960s and the development of the Chicano movement: 1963, 1967–8 and 1971. We expect that the images both Anglos and Chicanos have of Chicanos will improve, while the images both have of Anglos will deteriorate. Several measures of stereotypy indicate such a change. In the earliest sample, Chicanos are perceived negatively, and Anglos are perceived positively, by members of both groups. By the last period Anglos are perceived less favourably and Chicanos are perceived more favourably. While the actual images of the two groups vary, the overall valance of the images converges toward a theoretical “neutral” point. We discuss whether this convergence will be maintained.

THE following list of contracts placed by the Air Ministry during the month of June is extracted from the July issue of The Ministry of Labour Gazette:—

CONFERENCES are to inspire, to re‐invigorate, to recharge the batteries. Admitted that some of us are pretty flat batteries to start with, this conference would not have recharged a sixpenny torch battery from Woolworth's.

ALL who have visited Liverpool for any length of time have affection for her. She lies alongside a noble river, watched over by the lofty Liver building and the perhaps more architecturally perfect offices of the Mersey Dock authorities. Even in these days, when the very largest ships have been diverted to Southampton, splendid vessels come from and go to the ends of the earth almost daily. The river is the essential fact about Liverpool; she was born of the river and her waterfront is one of the world's rendezvous. As a city she compares favourably with any English town, and perhaps excels most in her few splendid buildings, amongst which the new and rapidly growing Cathedral takes first rank.