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Article
Publication date: 30 May 2008

Jordan L. LeBel and Nathalie Cooke

The purpose of this research is to examine the nature of consumers' relationships with branded spokescharacters by drawing upon brand personality theory and…

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Abstract

Purpose

The purpose of this research is to examine the nature of consumers' relationships with branded spokescharacters by drawing upon brand personality theory and reader‐response theory, focusing specifically on food trade characters. We aim to show that the persuasive power of these characters resides not only in their appearance, but also in the complex narratives consumers project (sometimes unwittingly) onto the spokescharacter.

Design/methodology/approach

The paper reports the results of a survey – blending quantitative and qualitative methodologies – designed to document consumer perceptions, affective responses and spontaneous associations to different characters (i.e. Aunt Jemima, Robin Hood, Betty Crocker, Uncle Ben, Poppin' Fresh the Pillsbury's Doughboy, and M. Felix and Mr Norton, characters created by a Montreal‐based cookie company).

Findings

The results revealed that consumers associate spokescharacters with distinct personality profiles. Also, a connection was found between spokescharacters and narrative: a relationship where the characters become part of a larger narrative paradigm and more importantly, a relationship where the consumer is cast in a specific role vis‐à‐vis the spokescharacter.

Practical implications

These results should invite brand managers to stay current with the variety of associations that consumers form and how these associations influence the perception of their brand's personality. The results further underscore the need to understand the role into which consumers are cast vis‐à‐vis a branded character. Future research should examine cross cultural differences in the perception and narratives of branded characters, especially since many multinational companies use branded characters across cultural divides.

Originality/value

The paper shows how consumers play an active role in rendering a spokescharacter likeable, credible, and even memorable and documents the narratives that engage consumers and are both constructed collaboratively with them and propagated by them.

Details

Journal of Product & Brand Management, vol. 17 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 30 March 2012

Monique Aubry, Hélène Sicotte, Nathalie Drouin, Hélène Vidot‐Delerue and Claude Besner

The purpose of this paper is to present a theoretical framework and the preliminary results from a research programme on organisational project management. It aims at…

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Abstract

Purpose

The purpose of this paper is to present a theoretical framework and the preliminary results from a research programme on organisational project management. It aims at exploring how organisational project management can be conceptualised as a function within the organisation.

Design/methodology/approach

The methodological framework is based on a constructivist epistemology. This research programme contains two sequential phases based on a robust mixed method. The first phase of the qualitative approach, which is the focus of this paper, includes 20 interviews with executives and middle managers.

Findings

This approach is expected to be helpful in assessing the fit between organisational context, project management implementation and organisational strategy. The proposed theoretical framework draws from the exploration of organisational project management as a function. Preliminary results confirm that organisational project management can be best understood as a function within the organisation. Future research includes the second phase of this research programme based on a quantitative approach.

Research limitations/implications

This research situates project management within the theoretical field of organisational design. It borrows from innovation literature the concept of function that serve as a foundation piece in the proposed framework, to integrate the various activities undertaken to manage multiple projects.

Practical implications

This research provides some evidence for the organisation design that serves articulating different activities undertaken for the management of multiple projects into a coherent function throughout the organisation.

Originality/value

This research explores what organisations really do when they face the challenges of managing multiple projects while at the same time pursuing their operations. Interviews with executives and middle managers clearly justify the identification of a function dedicated to the overall project management.

Details

International Journal of Managing Projects in Business, vol. 5 no. 2
Type: Research Article
ISSN: 1753-8378

Keywords

Article
Publication date: 2 October 2017

K.C. Fung and Nathalie Aminian

In this paper, the authors aim to examine some characteristics of the innovation system and policy in France and China. For comparison, they also highlight some high…

Abstract

Purpose

In this paper, the authors aim to examine some characteristics of the innovation system and policy in France and China. For comparison, they also highlight some high technology features of Silicon Valley and California.

Design/methodology/approach

The authors study the characteristics of innovation in France and in China. The authors examine the technology systems and policies in both countries and compare their features with those in Silicon Valley.

Findings

As far as France is concerned, it can be stated that the innovation system and policy are under transformation, going from a strong state involvement to a more decentralized framework. This evolution leads to a multi-level governance of the innovation system and to the emergence of new actors. For China, the most interesting development in China is the evolution of its internet-related sector. The authors argue here that the internet-driven economy is a radical, systemic technological change and it is rapidly growing in China.

Originality/value

One of the earliest papers comparing the innovation policies and activities in France, China and Silicon Valley.

Details

Journal of Chinese Economic and Foreign Trade Studies, vol. 10 no. 3
Type: Research Article
ISSN: 1754-4408

Keywords

Article
Publication date: 30 March 2012

Nathalie Drouin and Claude Besner

The purpose of this paper is to introduce the papers comprising a special issue of the journal. The central theme of this special issue is “Projects and organisations…

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Abstract

Purpose

The purpose of this paper is to introduce the papers comprising a special issue of the journal. The central theme of this special issue is “Projects and organisations: adding rungs to the ladder of understanding project management and its relationship with the organisation”. It is dedicated to research that explores and proposes different avenues to contribute to the development of the field of project management from this perspective of projects and organisations.

Design/methodology/approach

The Guest Editors solicited academics and collaborators of the Project Management Research Chair at the École des sciences de la gestion, Université du Québec à Montréal (ESG UQAM). Following a call for papers, five were selected that underwent a double‐blind peer‐review process.

Findings

The five selected articles each provide unique perspectives and insights. Viewed as a set, their contributions view projects and organisations from three main perspectives: project management governance issues; management of innovative and IT projects; and processes, practices and tools. The set brings new empirical data, ideas and theoretical frameworks to bear that justify the extension of the current project management paradigm, and suggest that project management be viewed as a critical function of the organisation.

Practical implications

The set of papers encourages scholars to continue to examine organisational concerns related to project management with the goal of explaining and enhancing important relationships among organisational phenomena and the project management field.

Originality/value

By bringing this special issue together, the Editor played an important role in adding rungs to the ladder of understanding project management and its relationship with the organisation.

Details

International Journal of Managing Projects in Business, vol. 5 no. 2
Type: Research Article
ISSN: 1753-8378

Keywords

Book part
Publication date: 15 August 2022

Nathalie Sirois

In 2018, Ontario regulations pertaining to principal and vice-principal performance appraisals were amended in order to explicitly require that principles of human rights…

Abstract

In 2018, Ontario regulations pertaining to principal and vice-principal performance appraisals were amended in order to explicitly require that principles of human rights and equity (1) be upheld in Performance Plan goals regarding student achievement and well-being and (2) be a focus of leadership competency development in their Annual Growth Plan. These changes were instituted to support the stated aim of identifying and addressing systemic barriers and biases. For these measures to lead to systemic change rather than mere “performative” equity exercises, those in supervisory roles require a relevant framework to guide and support this aspect of the professional development and performance of principals and vice-principals. Existing provincial educational leadership frameworks are limited in this respect. This chapter draws on foundations in Adult Development to propose how fostering an expanding capacity to hold complexity is key to socially-just leadership and the sought-after systemic change.

Article
Publication date: 2 September 2014

Shenja van der Graaf and Carina Veeckman

The purpose of this study is yield insight into how cities can optimize citizen involvement in the co-development of citizen services by providing the rights tools…

Abstract

Purpose

The purpose of this study is yield insight into how cities can optimize citizen involvement in the co-development of citizen services by providing the rights tools, knowledge and resources.

Design/methodology/approach

By conducting a case study analysis of the city of Ghent, this study investigates how users are engaged in the development of mobile applications on a city-hosted platform.

Findings

Findings show that public service delivery, related to the urban space, can be co-designed between the city and its citizens, if different toolkits aligned with the specific capacities and skills of the citizens are provided.

Research limitations/implications

Data were collected between August 2012 and December 2013. Some preliminary findings are presented on the (design of the) dynamic co-creation ecosystem and the citizens’ capacities to participate on the city-hosted platform. In addition, while the examination is still ongoing some insights can be offered in the learning dynamics underpinning how the cities are setting up such a bottom-up process and how local participation for different citizen groups can be optimized in the context of design capabilities and the design space.

Originality/value

This study yields relevant insights for policymakers, city administrations, as well as Living Lab practitioners into how public service delivery, supported by an inclusive participatory governance by design framework at the local level, can be co-designed between the city and citizens, if different toolkits aligned with the specific capacities and skills of the users are provided. By providing tailored tools, even ordinary citizens can take a much more active role in the development and appropriation of their urban space and generate solutions from which both the city and citizens’ everyday life can possibly benefit.

Article
Publication date: 10 June 2021

Chiara Fantauzzi, Nathalie Colasanti, Gloria Fiorani and Rocco Frondizi

This study aims, first of all, to analyze the extent to which Italian higher education institutions declare their mission statements in their official documents; then, to…

Abstract

Purpose

This study aims, first of all, to analyze the extent to which Italian higher education institutions declare their mission statements in their official documents; then, to examine their content; and finally, to investigate whether mission statements include considerations on sustainability dimensions.

Design/methodology/approach

After a theoretical background on the new strategic approach adopted by higher education institutions and the related disclosure of their mission statements, the study deepens their sustainable perspective presenting the concepts of social engagement and knowledge transfer from a literary point of view. Then, a documentary analysis on the content of Italian universities’ official mission declarations will be conducted, to understand the role they play in society, by individuating their actual interest in sustainable dimensions.

Findings

Findings suggest that 36% of the 98 Italian universities state their engagement in societal issues, but only 3 of them mention sustainability targets in their mission declarations.

Research limitations/implications

The study is limited, exclusively based on what higher education institutions share and, in terms of future perspective, the aim can be to investigate further official documents, especially for what concerns sustainability reports.

Practical implications

Practical implications regard the denounce of weak attention paid by Italian universities to sustainability, with the aim to foster them to increase connections with the external world, aware of the centrality of their role within society.

Originality/value

In a context that is not yet completely investigated, the originality of the paper regards the intent to study the sustainable propensity that characterizes the Italian higher education system.

Details

International Journal of Sustainability in Higher Education, vol. 22 no. 5
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 1 May 1969

THERE has recently sprung up a great interest in antiques, probably due to Arthur Negus and his TV and broadcast programmes, and perhaps it is this which has made county…

Abstract

THERE has recently sprung up a great interest in antiques, probably due to Arthur Negus and his TV and broadcast programmes, and perhaps it is this which has made county librarians also, think about their past and their beginnings. Gloucestershire was the first to become aware of the fact that its library was fifty years old, and that a genuine antique, in the shape of its first librarian, still existed and could be questioned about the early days. So in December, 1967, the Gloucestershire Library Committee staged a most successful 50th birthday party, and invited me to cut the birthday cake, on which were 50 candles! And a very great occasion it was.

Details

New Library World, vol. 70 no. 11
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 27 December 2021

Tasseda Boukherroub, Lysane Ouellet, Guillaume Lemay, Nathalie Bibeau, Diane Thiffault and Nicole McNeil

This study aims to improve accessibility to frontline psychological services for youths in difficulty. In the province of Quebec, Canada, the first significant…

Abstract

Purpose

This study aims to improve accessibility to frontline psychological services for youths in difficulty. In the province of Quebec, Canada, the first significant intervention must take place within 30 days for at least 75% of the clients. Achieving this target is challenging. This was observed in the Youth Programme of a health-care network in Montreal (Centre Intégré (Universitaire) de la Santé et des Services Sociaux Centre-Sud-de-l’île-de-Montréal).

Design/methodology/approach

Lean Six Sigma (LSS) approach within the Action Research methodology was used. Define, Measure, Analyse, Innovate, Implement and Control structure combined with Lean techniques and a Kaizen event were implemented.

Findings

In total 69% of the clients have now had their first intervention within 30 days and 91% within 60 days. Improving accessibility to frontline services led to improving accessibility to second-line services. Communicating performance objectives to employees led to increasing their awareness about the importance of performance assessment and their willingness to contribute to improvement. The Kaizen event was a driving force that enabled more collaboration and trust. The participation of a partner-client in the Kaizen helped finding client-centred solutions. The large number of participants in the Kaizen added complexity.

Research limitations/implications

It was difficult to sort and rank a large number of solutions during the Kaizen. The impact of hiring additional employees has not been investigated. Despite the significant improvements, the targets were not achieved. More research is required to identify more accurately critical factors that have a major impact on the success of LSS projects involving complex processes.

Originality/value

This study contributes to the body of knowledge in Lean health care. It describes Lean tools/techniques used, solution implementation and improvements achieved in a real context. 10 success factors and 4 challenges were identified. The study provides a model for other organizations for developing their own roadmap to improve accessibility to their services, notably in large and complex processes.

Details

International Journal of Lean Six Sigma, vol. 13 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

Content available
Article
Publication date: 1 February 2016

4

Abstract

Details

Personnel Review, vol. 45 no. 1
Type: Research Article
ISSN: 0048-3486

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