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Arthur W. Frank's dialogical narrative analysis (DNA) has been a recent addition to the plethora of methods in analysing stories. What makes this method unique from the rest is its concern for both the story's content and its effects. Stories are seen as selection/evaluation systems that do things for and on people. This chapter aims to provide the reader a heuristic guide in conducting DNA and emphasises learning through exemplars as the way of learning DNA. It provides an outline of DNA and reviews how researchers have applied it in different disciplines. Then, DNA will be applied in in the current ‘war on drugs’ in the Philippines. The stories of the policy actors – for and against the drug war – will be analysed to explore how stories affect policy choices and actions, call actors to assume different identities, associate/dissociate these actors and show how they hold their own in telling their stories. Finally, the potential of using DNA in criminology and criminal justice will be discussed.

Arguably, how psychohistorians treat entrepreneur life-writing interiorizes the autobiographer’s self, thereby limiting the extent to which self can be accessed by researchers. By advocating a different approach, based on socio-narratology, this paper provides insight into how entrepreneurs in both the distant and recent past construct narrative identities – the textual corollary of “storied selves” – within their autobiographies.

The object of analysis is the failed entrepreneur autobiography, straddling two sub-genres – “projective” and “confessional” – which both serve to rehabilitate the author.

Narratological analysis of Nick Leeson’s Rogue Trader autobiography reveals how the author deftly draws upon the culturally recognizable trope of the “rogue as trickster” and “rogue as critic” to contextualize his deceptive and illegal activities, before signaling his desire for rehabilitation by exiting banking and futures trading – thereby enacting the “rogue as family man”.

The application of a narratological methodology opens up new avenues for understanding the interplay between Western cultural institutions, entrepreneur selves, and autobiographical writing.

This paper shows that narratology provides a new methodological window through which management historians can view entrepreneur autobiographies.

This paper aims to reorganize the relevant information of Chinese ancient architectures with the use of Semantic Web technologies and thus facilitate its deep discovery and usage.

This paper proposes an ontology model for Chinese ancient architectures based on architectural narratives theory. To verify the availability of the ancient architecture ontology, we designed and implemented three experiments, including semantic retrieval based on SPARQL query, semantic reasoning with the use of Jena reasoner and visual analysis based on the Chinese Online Digital Humanities Resources Platform.

The proposed ontology provided a solution for the semantic annotation of the unstructured information of Chinese ancient architectures. On this basis, deep knowledge services such as semantic retrieval, semantic reasoning and visual analysis can be provided.

The proposed semantic model of ancient architectures can effectively improve the organization and access quality of the semantic content of Chinese ancient architectures.

This paper focuses on the semantic modelling for the unstructured information of Chinese ancient architectures to semantically describe the related entities (e.g. persons, events, places and times) and uncover their relationships, and thus it made contribution to the deep semantic annotations on ancient architectures.

Unlike artists using sartorial flair and flamboyant identities to shock and engage audiences, Bruce Springsteen is relatable, stable, consistent and authentic. Based on qualitative interviews of Springsteen fans of various levels, it is suggested that brands can sustain success through such tactics as existential authenticity, transparency and charity. His fans co-opt his music and co-create their own stories, which are enabled through Springsteen's use of universal themes and vivid details. In terms of a branding paradigm, he adapts to the post-postmodern era, where brands allow individuals to define their own meaning.

The authors used a qualitative method in generating themes and relationships on the enduring success of Bruce Springsteen's brand. They interviewed 19 informants of various levels of fan support and various backgrounds and areas. They used grounded theory methodology, including open coding, triangulation and member checks, to develop themes and findings.

In general, it was found that narrative structure and cause-and-effect stories are at the heart of his enduring success. While his individual songs, stage performances and charitable works cover a variety of topics and interests, combined they map to the same universal story structure, thus giving his fans solid understanding of his brand. His underdog appeal and story of redemption are maintained through such tactics as vivid songwriting, activism and charitable acts despite his international success and fame.

Theoretically, the authors add to the literature on celebrity branding, narratology and authenticity. Specifically, the authors build upon the notion of existential authenticity, connecting a brand to its various stakeholders beyond customers in a way that is holistically authentic. We also suggest that to sustain a brand for the long haul, it is necessary to be transparent and available to your community members. The story of your brand needs to resonate and be meaningful to the audience in a way that is believable, and more importantly true to the artist and product.

The authors show how narrative structure and universal story themes create ways in which fans can identify. By not straying too far away from the inherent brand meaning, brands can achieve long-term success. Tactically, all ways to manage the brand must link to the main story, but authenticity and maintaining a macromarketing perspective are the keys to making the story believable and enduring. In Springsteen's case, according to our interviews, his music and the message of his well-scripted songs have always mapped well with his real-life persona, making a distinction between his staged persona and actual self visibly difficult to distinguish.

Part of Bruce Springsteen's enduring success and strong brand are built on his charitable works and activism. Brands that have this aspect will endure as well if motives are transparent, benign and believable. Springsteen has succeeded in this aspect because his charitable works often go unnoticed or unreported, which his fans respect when they discover these acts.

Theoretically, the authors also add to the question (i.e. WH-question) literature in terms of connectedness and felt meaning. Springsteen's music connects specific discourse to universal stories/themes via his vivid songwriting, live performances, charitable acts and multiple other tactics. The data suggest that Springsteen's experiences are so vivid and thoughtful that little is needed for the audience to obtain aesthetic or felt meaning of his universal story themes. He allows direct access to the stories without internal interpretation, which then allows for instant penetration of felt meaning.

There has been growing interest in narrative ethics over the last three decades. However, narratology, or the study of narratives, has a much longer history dating back to Plato and Aristotle.³ Structural linguistics, and its formal study of grammar and structure of language, was a major contributor to the development of the classification and interpretation of narratives.⁴ This structuralist period was followed by an increased interest in the relationships between narratives and social and historical dynamics and ideologies. Key social theorists, such as Derrida, Bakhtin and Ricoeur, have urged us to consider the relationship of the text to the way we understand ourselves and the worlds we inhabit. In summary, the study of narratives long preceded its association with ethics, and it was only recently that the interest in narratives has been adopted by the health-care disciplines, notably medicine and nursing.

The foundation for narrative inquiry comes from Dewey's (1938) assertion that life and education are organically entwined. From this notion comes the concept of narrative inquiry as an interest in lived experience – that is, in lives and how they are lived (Clandinin & Connelly, 2000, p. xxii). In addition to the work of Dewey, narrative inquiry has a long intellectual history both in and out of education (Clandinin & Connelly, 1990, p. 2). Contributions from other research fields include MacIntyre's (1981) ideas about narrative unity and Mitchell's (1981) comprehensive outline of the field of narratology. Several years later, Polkinghorne (1988) contributed an understanding of narrative analysis and Coles (1989) argued for the legitimacy of the literary ideas of narrative. Clandinin and Connelly (2000) built narrative inquiry as an educational research design from these notions. They specify that, as researchers, knowing about our experiences and knowing about the academic literature relevant to our own questions can be brought together to create new understandings.

The purpose of this research is to show that initiatives to adequately address poverty reduction through the provision of housing units in rural communities in Ghana have come from both local and offshore resources. However, very little has been done to assess the impacts of these initiatives so that best practices can inform public policy to enhance the quality and quantity of rural housing in Ghana. This paper explores the impact of one such initiative, namely the Habitat for Humanity International Ghana's (HHIG) intervention in the rural housing subsector.

To understand and appreciate HHIG's intervention, field data collection and community interfaces were organised. Extensive use was made of the case study approach or narratology. Under this approach, six of the 29 local HHIG affiliates were studied using an exploratory approach for in depth probing.

This study shows that the provision of housing units through HHIG's initiative has had a positive impact on poverty reduction through an enhanced housing environment, formation of micro enterprises, enhanced access to social services, skills transfer and improved security.

As an object of consumption, the introduction of housing into rural economies in Ghana can have tremendous significant and positive impacts; implying that it can be used as an entry point in efforts aimed at reducing rural poverty in Sub Saharan Africa.

The study is the first of its kind to reveal HHIG's immense contribution towards the creation of more liveable housing environments in rural Ghana and its link with poverty reduction.

The purpose of this paper is to investigate employees’ conflicting perspectives on the business strategy in a Danish housing association through a narrative approach, in order to gain insight into the relation between master- and counter-narratives. The authors discuss the possibility of integrating counter-narratives as a resource in strategy processes. Finally, the usefulness and challenges of the applied narrative approach are addressed.

The study was undertaken as a case study of strategy communication in a private housing association. The empirical material consists of 16 qualitative interviews from all levels of the organization as well as recordings of meetings where management presents a new strategy to the employees. The study adopts a mixed methods interpretivist approach using focus groups and interviews as data and with a focus on narratives as sense-making resources. The applied method of analysis is based on narratology, sociological action analysis and the concept of “framing.”

Employees’ counter-narratives focus on practical problems regarding the implementation of the business strategy. They materialize through temporal structures and framing strategies through which employees’ perspectives are presented indirectly and with great care. In spite of their oppositional content, these counter-perspectives cannot be considered to be resistance; on the contrary, employees take great interest in solving the reported problems. Counter-narratives are seemingly useful resources in a form of “reality check” in the organization, in order to elucidate the implementation of the business strategy and make necessary adjustments. The research furthermore points to a more dialogical strategy communication where employees are involved earlier in the process rather than marginalized to “resistant bystanders.”

These findings give insight into the use of narratives as practical meaning construction in an organizational context, and in relation to strategy communication and change.

The purpose of this paper is to explore the governance in project organising where owner organisations interface with the temporary project organisations that they initiate. This interface between the two types of organisation represents an opportunity for innovation.

In total, 25 narrative interviews were conducted with managers who work in permanent owner and operator organisations and temporary project organisations. It is combined with the analysis of textual narratives represented in institutional reports (APM, IPA, PMI).

The findings show that it is the flexible and balanced approach to governance that allows innovation to emerge. Strong capable innovative owners play crucial role in creating the corporate governance framework to allow innovation in projects.

The current research presents narratives voiced by senior managers in permanent owner and operator organisations and temporary project organisations. The ways governance can be adjusted through the life cycle of major programmes require further a more longitudinal research investigation.

The practical benefits for the project management community is a better understanding of corporate governance in owner and operator organisations, the role of leadership and their narratives in governing processes, and the impact of strong governance on organisational performance and project deliverables.

Senior managers socially constructed the meaning of governance through narratives. The author learn about practices of governance through the perspectives of those involved in decision making.

This paper contributes to project management theory in two ways: it provides insight into the practice of corporate governance; and it develops the application of narrative enquiry to project management research.