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Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analyzed are collected from research on exchange relationships in the field of marketing. To analyze how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorization and analysis are summarized and followed by a set of concluding implications and suggestions for narrative practice aiming to reconstruct business action in the making.

The purpose of this research paper is to contribute to strategy theory by differentiating different types of top management narratives and trying to understand the interplay between them as well as the dynamics over time.

The study was designed from an interpretative narrative approach. Narratives were produced from deep interviews and organisational documents covering a period of more than 25 years.

Two kinds of narratives were detected – builders and cleaners. The builders' narratives illustrate how personal life‐stories are embedded in the strategic development processes but the cleaners' narratives are organisational stories without personal life‐stories and cover no actual development. The concept meta‐narrative helped to understand strategic changes over time and was embedded in the myth‐periods involved. The meta‐narrative identified was built on an idea of a going concern and on the role to produce physical large objects for long‐term use.

Owing to the longitudinal design of the study a cyclical pattern with related managerial narratives were produced. The dichotomy builders and cleaners could be developed studying other longitudinal business strategies and also by connections to meta‐narratives derived from more general economic theories.

Builders and cleaners focus on either business or organisational/financial aspects but neither of both. Awareness of this, learning strategic management requires co‐operation between different actors.

The longitudinal design describes and analyzes a cyclical pattern of managerial patterns, while other studies based on narratives cover more limited organisational events in time and space.

The research process is commonly viewed as a succession of linear, structured and planned practices that exclude informal and unplanned practices, engaging with the unexpected or the uncertain. The authors’ aim is to explore this aspect of researching in connection with the narratives of researchers as they oscillate between past and present, theory and empiricism.

The authors first draw on the concept of “bricolage” to validate informal research practices as researchers seek to lend “thickness” to their research. To deal with the apparent “messiness” of research narratives, they apply the concepts of kairotic time and action nets. Kairotic times are key moments in research narratives when actions, under tension, interconnect to form action nets, which, in turn, generate meaning or knowledge.

The authors analyse two research episodes. The first recounts how personal experiences and contingencies influence a researcher's choice of research objects and his associated theoretical reflections. The second highlights how some concrete difficulties in choosing a field and gaining access trigger a set of actions that force a researcher to review his initial choices and to reposition himself methodologically. Discussing the concept of kairotic time, the authors show the importance of context and timing and demonstrate how stories build around a gravitational point. From there, they discuss how the concept of action nets, breaking linearity, helps to envision research practice not as a sequence, but as networks of actions that produce scientific outcomes.

This paper provides an operational method of using kairotic time and action nets to account for, and acknowledge, the messiness in research narratives.

The purpose of this paper is to contribute to a better understanding of how a social enterprise opportunity is brought to fruition in an emerging market.

This real-time longitudinal case study tracks the emergence of a micro-franchise start-up from conception to inception. Using a narrative perspective as a conceptual lens focuses attention on the relational, temporal and performative elements of the interactive process that occurs between social entrepreneur(s) and the environment(s). While interviewing provides the primary source of evidence, multiple data collection methods were utilized.

The analysis of the process elements centres on the narratives of the micro-franchise co-founders and other key informants that prompt action aimed at bringing the opportunity to fruition, showing how the social entrepreneurs bring the inside out and the outside in.

Despite challenges to the appropriateness of Western management theory within emerging markets, this study has shown that theory at a sufficiently high level of abstraction can be useful. It also demonstrates the need to study process over time and be inclusive of the range of stakeholders and contexts that influence it.

The findings indicate that social enterprise start-up is a co-creative process that evolves in unpredictable ways over time. Beyond start-up, only time and further study will determine whether social enterprise will prove to be the panacea for poverty and marginalization that governments expect.

This research gains real-time insight into social enterprise emergence. It underscores the multi-dimensional nature of context and provides evidence indicating that the relationship and influence between social entrepreneur(s) and their environment is not one way.

The purpose of this paper is to explore how the managers of early adopting Australian firms contribute to the institutionalisation of integrated reporting (IR).

This study is situated within institutional theory. The authors undertook semi-structured interviews with 23 Australian managers. The authors drew on Gabriel's (2000) poetic analytics to show how the sensemaking activities of the early adopters contribute to the institutionalisation process.

Two main narratives dominate our managers’ experience: IR as story-telling and IR as meeting expectations. These two narratives are constructed simultaneously and theyset up contrasting plots regarding salient events, responsibilities and characters that are resolved through one or more of three “inter-narratives” that background these tensions. The inter-narratives suggest time, the company's strategy, and talking and engagement can solve problems.

The authors argue that the managers of early adopting firms are important in the institutionalisation process. Even though they may not necessarily be institutional entrepreneurs they do engage in important “institutional work”. The study is limited by its predominant focus on only one participant to the institutionalisation process, and it is may be the case that the institutionalisation of IR is not ultimately successful.

Provides in-depth insights into an under-researched participant in an institutional field contributes to institutionalisation. Additionally, it sheds light on the conditions under which firms will engage with IR.

This paper aims to explore sonic play in close proximity to a music, literacy and songwriting for social change community-based initiative. The authors leverage ideas about time, space and narrative under the concept of sonic flux to understand youth’s sonic and aural play on digital beatmaking technologies. In doing so, the authors break from a fixation on the written and spoken word and address sound, aurality and Blacktronika creative technologies that are often present but muted in literacies and songwriting scholarship.

The authors’ team consisted of three community-based teaching artists who situated this inquiry around their own practice with youth. The authors conducted this inquiry through a qualitative, participatory and community-engaged research approach. As such, the authors codeveloped and carried out research questions and sense-making protocols that balance the power of interpretation and epistemologies among us.

The findings address how the joy, laughter and play of one young musician, Malik, moved across different conceptions of time while learning to make beats in proximity to peers writing lyrics for songs. Specifically, the authors unpack how Malik’s play with mobile sound-making technologies moved across linear and nonlinear time that characterize sonic space and sound art, not music and lyric writing. In doing so, the loops and durations of his sonic play were sometimes unbound by narrative structures that often code literacy and songwriting initiatives.

The authors’ inquiry speaks into literacy and songwriting initiatives that privilege spoken, written and performed word over sound. The authors ask what kind of participating structures, collaborations, ontologies and youth epistemologies open up if we think of youth in these spaces not only as performers but as programmers tinkering with time in the machine. In addition, the authors ask what literacy and songwriting spaces might look like when the duration, loops and drones of sonic space and not music are the structuring codes over narratives and linearity.

Consistent with current literature, which highlights the role of narration as a key tool for exploring the processes by which people construct the meaning of their critical experiences the authors propose a theoretical and methodological model to analyse the narratives of illness and identify any innovative aspects. The generative model of mind presented refers to a semiotic, narrative and socio-constructivist perspective according to which narration constitutes one of the possible processes by which the affective and pre-verbal sense of experience is transformed into a meaning that can be symbolized and shared.

The onset of an illness represents a critical event which interrupts a person's life narrative, shattering his/her biographical continuity and undermining any assumptions of him/herself and the world. In particular, the model proposes a method of analysis, currently absent in literature, of the narrative interview Narrative Function Coding System (NFC) in order to grasp the ways by which four main narrative functions, namely psychic functions, are classified: the search for meaning, the expression of emotions, the temporal organization and the orientation to action.

NFC appears to be able to capture the complexity of the narrative process of construction of illness' sense-meaning making process, identifying both representative modalities of good functioning, which express a gradual process of connection with the variability of the experience, and modalities that express moments of disorganization and rigidity, which can persist throughout the time of treatment. The NFC represents not only a method for analysing illness narratives but also a method for tracking and monitoring the process of clinical intervention and change.

The sense-meaning making process perspective within the narrative socio-constructivist and semiotic framework of analysis proposed by NFC is currently absent in the literature. NFC can be a device for analysing the narrative process of sense-meaning making both for its use for clinical and preventive purposes. In addition we believe that this method, which focuses on the “form” and “way” of narratively constructing the subjective experience, rather than on the specific thematic content, can be used with all types of illness narratives, in particular the longitudinal one to explore the changes in sense-meaning making process.

The paper discusses some of the central features of IMP and industrial network research. Different types of empirical phenomena that are in focus of this research are presented. The paper also comments on epistemology, acknowledging some of the underpinnings of industrial network research and how they affect the use of case studies. Examples of case or narrative methodology are provided, taking a starting point in a set of chosen doctoral theses. In addition, a condensed version of the author’s own experiences from a case research and case-writing process covering a period of more than five years is provided (Andersson, 1996a, b). Literature support is brought in for the fact that case writing and the creation of narratives is often a long and ambiguous process of finding a final plot which merges the theoretical with the empirical. The conclusions and comments summarize some of the main implications and ideas emerging from the text, and points also to some emerging discussions in social science on the importance and status of narrative knowledge.

The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative.

By using the historical research and the “uses of the past” approach, this study identifies, analyzes and confronts three organizational histories of Conar’s origins (both its official and unofficial versions) in the context of the creation of the Brazilian system of advertising self-regulation.

After a thematic analysis of the documentary sources, the narratives on the National Council for Advertising Self-Regulation’s origins and the self-control process were grouped into three versions: the narrative under the military regime: 1976/1980; the narrative during the process of re-democratization of the country: 1981/1991 and the contemporary narrative: from 2005 onwards. These narratives were confronted and, in consequence, provided, each of them, a different interpretation of the context surrounding the creation and justification for advertising self-control.

The study shows how a consumer defense organization re-historicized its past strategically to gain legitimacy in three different ways through time. It also reveals that organizations strategically use their past to build an intended vision of the future, thus having more agency than the hegemonic literature in management studies usually guarantees. Finally, it exposes the malleability of past narratives through which organizations play a critical role in the ongoing struggle for competing uses of the past. Therefore, the study identifies different organizational stories through time that allow researchers to reflect on several strategic uses of the past by organizations.