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Article
Publication date: 1 May 1999

Sue Llewellyn

People reason, learn and persuade in two distinct modes – through stories (narration) and by numbers (calculation). In everyday life narration is privileged over calculation. We…

4168

Abstract

People reason, learn and persuade in two distinct modes – through stories (narration) and by numbers (calculation). In everyday life narration is privileged over calculation. We understand our lives through narratives, narrating experiences first to ourselves – to convince others – and then to others – to persuade them. However, within the research community, calculating dominates narrating for reasoning, learning and persuading. This is the case for research in both the natural sciences and the social sciences. Although, in the social sciences, narratives are accepted as research inputs (in the form of interview transcripts), less thought has been given to narratives as research outputs. This article looks at the construction of narratives in accounting and management research, where there is now a significant, albeit a minority, interest. Three main issues are discussed: first, the potential for narrative research that identifies forms of argument (or strategizing) in the field; second, the usefulness of aggregating these individual strategizing accounts to construct emergent projects at the organizational level; and, third, the evaluation of this strategizing by revealing how it coalesces in and around key management control processes and events. The research question is “How are narratives best understood, constructed and used as forms of explanation and rhetorical argument in accounting and management research?”

Details

Accounting, Auditing & Accountability Journal, vol. 12 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 9 April 2018

Brian A. Rutherford

This paper aims to analyse the nature and extent of convergence within the literature of the narrative turn in narrative accounting research.

Abstract

Purpose

This paper aims to analyse the nature and extent of convergence within the literature of the narrative turn in narrative accounting research.

Design/methodology/approach

The paper offers an actor–network–theoretic perspective drawing on Latour’s theory of citation and Shwed and Bearman’s development of that theory to analyse patterns of convergence.

Findings

The paper finds that across the exemplars of narrative turn research examined, there is only a limited level of epistemic engagement so that exemplars achieve their status without undergoing trials of strength.

Research limitations/implications

The paper argues that the resources of the relevant academic community are spread so thinly that each seam – each research question, methodology or method and research context – is mined by no more than a small handful of researchers unable to generate a meaningful volume of contestation. Steps are suggested to better focus research activity.

Originality/value

The use of Latour’s theory of citation to analyse patterns of convergence in accounting research is innovative. The paper proposes a substantial change in the community’s approach to narrative turn research on accounting narratives.

Details

Meditari Accountancy Research, vol. 26 no. 1
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 10 May 2013

Brenda Green

Traditional academic discourse in qualitative studies is devoid of the subjective individual, and lacks the particulars of experience and the lifelikeness that evokes meaning when…

2053

Abstract

Purpose

Traditional academic discourse in qualitative studies is devoid of the subjective individual, and lacks the particulars of experience and the lifelikeness that evokes meaning when researchers address real‐life problems. This paper aims to explore the value and application of utilizing narrative inquiry in nursing research. As a result, this review seeks to argue that understanding the lived experience allows nurse researchers an “insider view” and a deeper understanding of health and social issues that arises from the relationship between the participant and researcher. Additionally this paper aims to highlight some of the challenges and tensions in narrative work including the researcher's self‐reflection within the research process.

Design/methodology/approach

This paper takes the form of a literature review.

Findings

This paper highlights some of the challenges and tensions in narrative work including the researcher's self‐reflection within the research process. It argues that understanding the lived experience allows nurse researchers an “insider view” and a deeper understanding of health and social issues that arises from the relationship between the participant and researcher.

Originality/value

This original article presents an argument that suggests narrative inquiry in nursing research offers a particular way of caring about how knowledge is produced and the importance of the relationship between the researcher and the co‐researcher.

Details

Qualitative Research Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

Open Access
Article
Publication date: 9 July 2021

Emad Rahmanian

Considering the central role of narratives in the articulation of the self, processing experiences and conveying meaning, many scholars in marketing and consumer behaviours have…

1603

Abstract

Purpose

Considering the central role of narratives in the articulation of the self, processing experiences and conveying meaning, many scholars in marketing and consumer behaviours have tried to study the subject. This pool of multi-disciplinary studies has yielded fragmented literature resulting in ambiguity. Therefore there is a need for an article, which studies the extant literature comprehensively. Hence, this paper aims to pursue two objectives, to summarize prominent research studies in consumption narratives and to suggest directions for future research.

Design/methodology/approach

The paper reviews 25 key studies on consumption narratives and highlights their most important contributions, methods and findings.

Findings

As in consumer narrative research, the concept almost always has been borrowed from different domains, the findings suggest a concise definition to fill this gap. Also, to enrich the findings, three-level of consumption narratives are discussed.

Originality/value

This paper serves as a basis to comprehend the essence of consumption narratives in the consumption context, to understand the research gaps and provides directions for future research.

Propósito

Considerando el papel central de las narrativas en la formulación de uno mismo, el procesamiento de las experiencias y la transmisión de significados, muchos académicos en marketing y comportamiento del consumidor han tratado de estudiar este tópico. Este conjunto de estudios de carácter multidisciplinar ha dado lugar a una literatura muy fragmentada y ambigua. Por tanto, se hace necesario un trabajo de investigación que estudie de menara exhaustiva la extensa literatura existente. En definitiva, este artículo persigue dos objetivos, resumir las investigaciones más destacadas sobre narrativas de consumo existentes en la literatura y sugerir orientaciones para futuras investigaciones.

Diseño/metodología/enfoque

Este artículo revisa 25 estudios clave sobre narrativas de consumo y resalta sus contribuciones, métodos y hallazgos más relevantes.

Resultados

Teniendo en cuenta que en la investigación sobre narrativas de consumo el concepto ha sido casi siempre tomado de diferentes ámbitos, los hallazgos sugieren una delimitación conceptual más concisa para cubrir este vacío. Asimismo, para enriquecer los resultados se analizan tres niveles de narrativas de consumo.

Originalidad

Este artículo sirve de base para comprender la esencia de las narrativas de consumo en el contexto del consumo, entender las brechas de investigación que aún existen en este ámbito y proporcionar guías para futuras investigaciones.

目的

考虑到叙事在自我表达、处理体验感受和传达意义方面的中心作用, 许多营销学者和消费者行为学者都试图对这一主题进行研究。由于研究成果横跨多个学科, 而导致文献支离破碎, 造成了歧义。因此, 有必要对现存文献进行综合研究。因此, 本文的研究目标有二, 一是总结当前消费叙事研究的主要成果, 二是为今后的研究指明方向。

设计/方法/方法

本文回顾了关于消费叙事的25个主要研究, 并强调了它们最重要的贡献、方法和发现。

研究结果

由于之前的消费者叙事研究中, 消费者叙事的概念几乎总是从不同的领域借用, 研究结果提出了一个简明的定义来填补这一空白。此外, 为了丰富研究结果, 本文还讨论了三个层次的消费叙事。

本文独创性

本文作为理解消费语境中消费叙事本质的基础, 来理解研究的差距, 为今后的研究指明方向。

Article
Publication date: 11 October 2021

Siddhartha Dhungana

The article aims at analyzing narratives discourses to project dialogic storying as relevant in a mode of narrative research in English language education.

Abstract

Purpose

The article aims at analyzing narratives discourses to project dialogic storying as relevant in a mode of narrative research in English language education.

Design/methodology/approach

As an English language teacher and researcher, the author adopts narrative analysis as the research method for doctoral study, so this article delves into narrative research methods, especially in the context of English language education. The author found various existing notions on narrative research from Clandinin and Connelly (2000) and Barkhuizen et al. (2014), who contend that narrative is a mode of processing experiences and events in the form of a story. The author corroborated various notions on narrative research in English language education as an argument that narratives can be a strong data source in English language educational research. Since it has been a research focus for English language educators, the author explored seven dissertations that were submitted to a Nepalese university in 2017, 2018 and 2019.

Findings

The article aims at analyzing narratives discourses to project dialogic storying as relevant in a mode of narrative research in English language education. While examining the dissertations, the author found that the subjective and ideological exploration of narratives is in practice; however, they need further in-depth analysis under a specific framing. The author argues that the concept of dialogic storying can be strong narrative research in English language education.

Research limitations/implications

It has examined prospective applications of the dialogic storying process using dissertations submitted to a University in Nepal. In terms of conceptual discussions on narratives and narrative analysis, it is more interpretive.

Practical implications

It provides an initial framing to get into narrative research in English language education. It allows academics to go further into subjective and ideological inquiries in order to discuss more categorical elements in narrative research.

Originality/value

It is a more thematic and interpretive discussion so it discusses existing and appropriate practices in narrative research methods to defend the dialogic storying approach. It has not counter argued the existing knowledge; however, it provides insights to clarify dialogic storying as a research approach.

Details

Qualitative Research Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 6 April 2008

Marion Oke

My feminist, narrative research privileges women’s voice. It comprises a cross‐cultural narrative analysis of 11 Mongolian and 11 Australian women’s stories of survival, recovery…

Abstract

My feminist, narrative research privileges women’s voice. It comprises a cross‐cultural narrative analysis of 11 Mongolian and 11 Australian women’s stories of survival, recovery and remaking of self following domestic/intimate partner violence. With a major focus on narrative identity, I identified plots and themes of individual autobiographical narratives, as well as relevant canonical narratives (general stories of lives arising from dominant discourses in a particular culture). From these elements I created a meta‐narrative which constitutes the body of the research report. The strength of this narrative research method was to elicit narratives of women’s journeys through and beyond domestic violence. The research process involved myself as researcher, as well as participants themselves, bearing witness to and reflecting on the women’s stories. Particularly empowering for participants was hearing and responding to their own stories and the sharing of stories among participants. In this article I give an overview of my theoretical approaches and research methods, tell the story of conducting the research and give a brief summary of my findings and conclusions.

Details

Qualitative Research Journal, vol. 8 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 22 December 2020

Lynette Harland Shotton

The purpose of the paper is to explore the theory and approaches employed by a novice narrative researcher to open, work in, and close the narrative space. The paper reflects on…

Abstract

Purpose

The purpose of the paper is to explore the theory and approaches employed by a novice narrative researcher to open, work in, and close the narrative space. The paper reflects on this personal journey and aims to provide insight for other novices to successfully navigate the narrative space.

Design/methodology/approach

This paper draws on the experiences and emotions involved in undertaking narrative inquiry as a novice researcher. The paper focuses specifically on the challenges of opening, working in and closing the narrative space.

Findings

Through a critical and reflective discussion of approaches to narrative inquiry, the papers points to key theories, and approaches, which guide narrative research. In doing this, the diversity in interpretation and application of narrative research are noted as essential components of both its challenge and beauty.

Practical implications

The practical implications of this paper are linked to its utility in helping others reflect on their own practice and also providing insight and support to other novice researchers seeking to navigate the narrative space.

Originality/value

The paper provides a subjective interpretation and application of the theory underpinning narrative research and how it was used to guide the authors research into care leavers journeys into and through university.

Details

Qualitative Research Journal, vol. 21 no. 3
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 4 November 2014

Trine Susanne Johansen

Situated in scholarship on narrative and antenarrative, the purpose of this paper is to develop central assumptions of an (ante)narrative approach to collective identity research…

Abstract

Purpose

Situated in scholarship on narrative and antenarrative, the purpose of this paper is to develop central assumptions of an (ante)narrative approach to collective identity research and to reflexively address the methodological questions such an approach raises for producing and analysing (ante)stories. (Ante)stories include proper stories with chronology and plot as well as antestories which are fragmented and incomplete.

Design/methodology/approach

Based on a concrete research project exploring collective identity as narratively constructed in negotiation between organizational insiders and outsiders, emphasis is placed on elements related to the production and analysis of (ante)stories. Challenges of the applied (ante)narrative methodology are addressed focusing on three central questions: where do (ante)stories come from? Whose (ante)stories are told? And whose storied constructions of collective identity are explored?

Findings

The (ante)narrative methodology allows for a broad approach to producing and analysing (ante)stories. Consequently, it provides a rich understanding of the narrative practice of constructing collective identity. However, it also raises questions relating to the role of the researcher in the analytic process.

Research limitations/implications

Implications include the necessity of developing analytic methods that take the fragmented, incoherent and dynamic nature of storytelling into account as well as reflect the researcher as a co-teller. Moreover, it is suggested that there is a need for developing a set of alternative evaluation criteria to accompany such methods.

Originality/value

To present and reflexively discuss (ante)narrative as a research methodology within collective identity research.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 9 no. 4
Type: Research Article
ISSN: 1746-5648

Keywords

Article
Publication date: 12 January 2018

Anna-Maija Lämsä, Tommi Pekka Auvinen, Suvi Susanna Heikkinen and Teppo Sintonen

The purpose of this paper is to develop a narrative framework for doing empirical research into business ethics and shows, through two examples, how the framework can be applied…

Abstract

Purpose

The purpose of this paper is to develop a narrative framework for doing empirical research into business ethics and shows, through two examples, how the framework can be applied in practice in this context. The focus is on interview-based research.

Design/methodology/approach

A theoretical research based on literature review was conducted.

Findings

In the developed narrative framework, two main kinds of analysis are distinguished: an analysis of the narrative and a narrative analysis. An analysis of the narrative is a matter of classifying and producing taxonomies out of the data. The purpose of a narrative analysis is to construct a story or stories based on the data. Narrative analysis differs from the analysis of narratives in that the story does not exist prior to the analysis, but is created during the analysis.

Research limitations/implications

The proposed narrative framework helps those doing empirical research into business ethics avoid simplistic “black and white” interpretations of their material, and helps them to show that ethical realities in the business world are often complex, various and multiple.

Practical implications

The paper offers a methodological framework for those doing qualitative research into business ethics which will increase the quality and rigor of their studies.

Originality/value

A value of the narrative approach is that the stories offer researchers an entry point to understanding the complexity of ethics and how people make sense of this complexity. The paper shows in detail how the methods presented can be used in practice in empirical research.

Details

Baltic Journal of Management, vol. 13 no. 2
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 17 January 2020

Fan Jun, Juanni Jiao and Philip Lin

The purpose of this paper is to investigate the effect of gamification design elements of virtual corporate social responsibility (CSR) game on customers’ continuance intention to…

2319

Abstract

Purpose

The purpose of this paper is to investigate the effect of gamification design elements of virtual corporate social responsibility (CSR) game on customers’ continuance intention to participate in social value co-creation and the mediation effect of psychological benefit.

Design/methodology/approach

Three scenario simulation experiments of the between-subjects design were conducted to examine the influencing mechanism of reward mechanism of virtual CSR game on customers’ continuance intention to participate in social value co-creation.

Findings

The findings indicated that: there are significant differences between the effect of behavior-based reward and result-based reward on customers’ continuance intention to participate in social value co-creation; the psychological benefit plays a moderating role between game reward mechanism and customers’ intention to continuously participate in social value co-creation; the game narrative mode plays a moderating role in the influence of game reward mechanism on customers’ intention to continuously participate in social value co-creation; the background for game placement moderates the interactions of game narrative mode and game reward mechanism on customers’ continuance intention to participate in social value co-creation, namely there is significant interaction of gamification design elements on psychological benefit and customers’ continuance intention to participate in social value co-creation.

Research limitations/implications

This research has the following limitations. First, restricted by research conditions, the game scene, as the experiment material, can only be exposed to the participants in the form of text, thus customers’ psychological benefit (especially the entertainment experience) may be affected. Second, theoretical argument and literature support were not enough when the authors put forward the research hypotheses, due to the lack of research on the application of gamification in the CSR field. Third, considering the complexity, the authors took the psychological benefit as a unidimensional variable, in this research; it may be funnier to divide it into three variables. Finally, because the game design elements form into a virtual customer environment that jointly influences customers’ psychological benefit, the method of qualitative comparative analysis can be considered in future research.

Practical implications

It provides insights for marketers on the planning and design of a CSR strategy. The conclusions of this research have a certain guiding significance to the formulation of CSR strategy and the practice of social value co-creation. First, enterprises can apply gamification to the design of virtual CSR projects to promote customers’ continuance intention to participate in social value co-creation. Second, on the consideration of customers’ psychological benefit, enterprises should reasonably match such game design elements as game placement background, game narrative mode and game reward mechanism, when designing a virtual CSR game, so as to promote customers continuously participating in a virtual CSR project.

Social implications

Virtual CSR projects are in fact the activities that enterprise co-create social value with their stakeholders. So, the research on customers’ continuous participation in virtual CSR projects is helpful for increasing social welfare.

Originality/value

This study confirms the effect of reward mechanism of a virtual CSR game on customers’ continuance intention to participate in social value co-creation from the perspective of customer psychological benefit. It also provides insights for marketers on the planning and design of a CSR strategy.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

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