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Case study
Publication date: 20 January 2017
Michael J. Schill and Daniel Lentz
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline…
Abstract
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
Details
Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
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