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1 – 10 of 13
Article
Publication date: 25 May 2023

Xuebing Dong, Hong Liu, Nannan Xi, Junyun Liao and Zhi Yang

This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer…

3204

Abstract

Purpose

This study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderating effect of the release time (morning, afternoon and evening) in such relationships.

Design/methodology/approach

This study uses Python to write programs to crawl relevant data information, such as consumer engagement and short video release time. It combines coding methods to empirically analyze the impact of short-branded video content characteristics on consumer engagement. A total of 10,240 Weibo short videos (total duration: 238.645 h) from 122 well-known brands are utilized as research objects.

Findings

Empirical results show that the content characteristics of short videos significantly affected consumer engagement. Furthermore, the release time of videos significantly moderated the relationship between the emotionality of short videos and consumer engagement. Content released in the morning enhanced the positive impact of warmth, excitement and joy on consumer engagement, compared to that released in the afternoon.

Practical implications

The findings provide new insights for the dissemination of products and brand culture through short videos. The authors suggest that enterprises that use brand videos consider content matching, information relevance, storytelling and emotionality in their design.

Originality/value

From a broader perspective, this study constructs a new method for comprehensively evaluating short-branded video content, based on four dimensions (content matching, information relevance, storytelling and emotionality) and explores the value of these dimensions for creating social media marketing success, such as via consumer engagement.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 19 September 2023

Juan Chen, Nannan Xi, Vilma Pohjonen and Juho Hamari

Metaverse, that is extended reality (XR)-based technologies such as augmented reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental human…

1623

Abstract

Purpose

Metaverse, that is extended reality (XR)-based technologies such as augmented reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental human practice in the future. One of the vanguards of this development has been the consumption domain, where the multi-modal and multi-sensory technology-mediated immersion is expected to enrich consumers' experience. However, it remains unclear whether these expectations have been warranted in reality and whether, rather than enhancing the experience, metaverse technologies inhibit the functioning and experience, such as cognitive functioning and experience.

Design/methodology/approach

This study utilizes a 2 (VR: yes vs no) × 2 (AR: yes vs no) between-subjects laboratory experiment. A total of 159 student participants are randomly assigned to one condition — a brick-and-mortar store, a VR store, an AR store and an augmented virtuality (AV) store — to complete a typical shopping task. Four spatial attention indicators — visit shift, duration shift, visit variation and duration variation — are compared based on attention allocation data converted from head movements extracted from recorded videos during the experiments.

Findings

This study identifies three essential effects of XR technologies on consumers' spatial attention allocation: the inattention effect, acceleration effect and imbalance effect. Specifically, the inattention effect (the attentional visit shift from showcased products to the environmental periphery) appears when VR or AR technology is applied to virtualize the store and disappears when AR and VR are used together. The acceleration effect (the attentional duration shift from showcased products to the environmental periphery) exists in the VR store. Additionally, AR causes an imbalance effect (the attentional duration variation increases horizontally among the showcased products).

Originality/value

This study provides valuable empirical evidence of how VR and AR influence consumers' spatial bias in attention allocation, filling the research gap on cognitive function in the metaverse. This study also provides practical guidelines for retailers and XR designers and developers.

Details

Information Technology & People, vol. 36 no. 8
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 9 July 2020

Chao Feng, Nannan Xi, Guijun Zhuang and Juho Hamari

Despite the relatively long research continuum on IT capability and performance, the “IT capability-performance” link has remained hazy especially related to the mediating role of…

Abstract

Purpose

Despite the relatively long research continuum on IT capability and performance, the “IT capability-performance” link has remained hazy especially related to the mediating role of IT-based communication and networking overall. Therefore, this study investigates how IT capability affects Internet interactive practice and how it further affects marketing effectiveness and firm success.

Design/methodology/approach

The authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses.

Findings

The results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance.

Originality/value

This study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.

Details

Industrial Management & Data Systems, vol. 120 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 28 October 2022

Haiyan Wang, Huijuan Li, Yinfei Zhao and Nannan Xi

Individuals, organizations, firms, and governments have been making strenuous effort to promote sustainable and green consumption. However, it is noticeable that a large amount of…

Abstract

Purpose

Individuals, organizations, firms, and governments have been making strenuous effort to promote sustainable and green consumption. However, it is noticeable that a large amount of unattractive produce is ruthlessly discarded and wasted around the globe, resulting in unsustainable consumption behavior, harming long-term business development, and breaking the harmonious relationship between humans and nature. Therefore, to increase consumer literacy toward unaesthetic produce, this research investigates the pivotal role of “natural” labeling in increasing purchase intention toward visually unattractive fruits and vegetables.

Design/methodology/approach

By recruiting participants from one of the largest online crowdsourcing platforms (the Credamo), this research conducts three online experimental studies (with two pilot studies) to test three hypotheses based on the cue utilization theory and the lay belief theory.

Findings

The results show that unattractive produce with the “natural” label could significantly increase consumers' purchase intention compared with those without specific labels. The results also reveal that consumers' lay beliefs that natural foods are perceived to be tastier and healthier mediate the positive effects of “natural” labeling (vs no specific labeling) on willingness to purchase.

Originality/value

This research explores competing lay beliefs about unattractive produce. It identifies the positive effects of lay beliefs “natural = tasty and healthy” through “natural” labeling appeal, thus attenuating the misapplication of lay beliefs “unattractive = tasteless and unhealthy” and broadening the application scope of consumer lay belief theory. The findings also contribute to the cue literature by manifesting the positive consequences of the “natural” label playing as a cognitive cue in priming lay beliefs about naturalness. In addition, it also paves a positive way for business practitioners and marketers to develop the produce industry sustainably.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 26 January 2024

Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila and Juho Hamari

In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in…

1857

Abstract

Purpose

In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due to their shortcomings in usability, wearability, graphical fidelity, etc. This study aims to address the research gap by experimentally examining the acceptance of metaverse shopping.

Design/methodology/approach

This study conducts a 2 (VR: with vs. without) × 2 (AR: with vs. without) between-subjects laboratory experiment involving 157 participants in simulated daily shopping environments. This study builds a physical brick-and-mortar store at the campus and stocked it with approximately 600 products with accompanying product information and pricing. The XR devices and a 3D laser scanner were used in constructing the three XR shopping conditions.

Findings

Results indicate that XR can offer an experience comparable to, or even surpassing, traditional shopping in terms of its instrumental and hedonic aspects, regardless of a slightly reduced perception of usability. AR negatively affected perceived ease of use, while VR significantly increased perceived enjoyment. It is surprising that the lower perceived ease of use appeared to be disconnected from the attitude toward metaverse shopping.

Originality/value

This study provides important experimental evidence on the acceptance of XR shopping, and the finding that low perceived ease of use may not always be detrimental adds to the theory of technology adoption as a whole. Additionally, it provides an important reference point for future randomized controlled studies exploring the effects of technology on adoption.

Details

Internet Research, vol. 34 no. 7
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 29 March 2022

Marc Riar, Nannan Xi, Jakob J. Korbel, Ruediger Zarnekow and Juho Hamari

A current technological trend, which has gained even more traction recently due to the COVID-19 pandemic, is the use of augmented reality (AR) in shopping environments. AR is…

4655

Abstract

Purpose

A current technological trend, which has gained even more traction recently due to the COVID-19 pandemic, is the use of augmented reality (AR) in shopping environments. AR is addressing contemporary challenges rooted in online shopping (e.g. in terms of experientiality and try-on) and is fundamentally reshaping consumers' experiences. The purpose of this study is to provide a synthesized and structured overview of the state-of-the-art research focused on AR shopping.

Design/methodology/approach

The authors conduct a systematic literature review of the empirical academic corpus focused on shopping via AR technology.

Findings

The review reveals the diverse psychological (cognitive, affective, and social) as well as behavioral outcomes related to the use of AR in the shopping context. The authors integrate the results into a framework for AR induced consumer behavior in shopping, thereby providing an important overview of the dynamics in AR-related shopping and the factors influencing the adoption of the technology by consumers. Specifically, the authors encountered that the technological abilities of AR (e.g. in terms of interactivity, vividness, informativeness, etc.) are a source for enhanced utilitarian and hedonic shopping experiences that can support intentions to purchase a product, reuse an AR app, or recommend it to others. Importantly, our review reveals the demand for several avenues for future research.

Originality/value

The authors provide an overview and synthesis of how and where AR is employed in shopping contexts, what theories and technological characteristics of AR are commonly analyzed, and what psychological and behavioral outcomes AR has been found to evoke. Based on our findings, the authors derive a framework that illustrates the dynamics in AR shopping and give an in-depth discourse on 13 future research agenda points related to thematic, theoretical, methodological, and technological matters.

Details

Internet Research, vol. 33 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Abstract

Details

Internet Research, vol. 33 no. 1
Type: Research Article
ISSN: 1066-2243

Article
Publication date: 31 July 2009

Haihua Wu, Dichen Li and Nannan Guo

The purpose of this paper is to develop a novel process of integral ceramic molds for investment casting of hollow turbine blades.

2203

Abstract

Purpose

The purpose of this paper is to develop a novel process of integral ceramic molds for investment casting of hollow turbine blades.

Design/methodology/approach

At first, a resin pattern of a hollow turbine blade prototype is fabricated by stereolithography (SL). And then aqueous gelcasting process is utilized to fill the resin pattern with ceramic slurry of low viscosity and low shrinkage, through in situ polymerization of the slurry a ceramic mold is formed. At last, the ceramic mold for investment casting of hollow turbine blade is obtained by vacuum drying, pyrolyzing and sintering.

Findings

An integral ceramic mold is successfully fabricated by combining SL and gelcasting process, cores and shell are connected with each other and thus high relative position accuracy is guaranteed. Properties of integral ceramic mold at room temperature and high temperature satisfy the requirements of directional casting for complex‐shaped thin‐walled blades.

Research limitations/implications

Because the integral ceramic mold is a close body, it is very difficult to directly measure its inner dimensions and the relative position accuracy of cores and shell, and the further research is needed.

Originality/value

This method enhanced the versatility of using SL prototype in the fabrication of integral ceramic mold for investment castings. Although this paper took a hollow turbine blade as an example, this method is also capable of fabricating integral ceramic molds for other complex investment castings.

Details

Rapid Prototyping Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 1 October 2021

Qiuping Peng, Xi Zhong, Shanshi Liu, Huaikang Zhou and Nannan Ke

In this paper, the moderating roles of leader reward omission and person–supervisor fit in the relationship between job autonomy and knowledge hiding are investigated.

Abstract

Purpose

In this paper, the moderating roles of leader reward omission and person–supervisor fit in the relationship between job autonomy and knowledge hiding are investigated.

Design/methodology/approach

Using a sample of 248 employees in a two-wave survey, we performed a hierarchical regression analysis to test the hypotheses.

Findings

The results revealed that employees with high job autonomy were less likely to engage in knowledge hiding. Moreover, when employees experienced leader reward omission, the negative relationship between job autonomy and knowledge hiding was weakened, and this interesting effect varied by person–supervisor fit.

Research limitations/implications

This study does not explore the mediating mechanism by which job autonomy affects employee knowledge hiding. Moreover, as this research was conducted in a Chinese context, the generalizability of our findings is unclear.

Practical implications

This research has fulfilled its practical aims by providing advice on knowledge-relevant job characteristic factors that can be used to stage interventions regarding the provision of autonomy in jobs, and by carefully considering how to create interdependence between jobs without pushing people to engage in knowledge-hiding behaviors. Furthermore, it is important for leaders to help employees identify work goals and directions and not engage in reward omission.

Originality/value

This study contributes to theoretical advancements in the field of knowledge hiding by revealing boundary conditions that mitigate or enhance the impact of job autonomy on knowledge hiding.

Details

Personnel Review, vol. 51 no. 9
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 5 April 2022

Yuquan Ni, Nannan Sun, Guixiang Zhu, Shujie Liu, Jun Liu and Guangneng Dong

This paper aims to study different morphology Cu6Sn5 effect on Babbitt alloy tribological properties.

Abstract

Purpose

This paper aims to study different morphology Cu6Sn5 effect on Babbitt alloy tribological properties.

Design/methodology/approach

Different morphology Cu6Sn5 of Babbitt was conducted by different cooling modes. Bare Babbitt was marked by Babbitt-0, Babbitt modified by first cooling mode (marked by Babbitt-1) and Babbitt modified by second cooling mode (marked by Babbitt-2). The microstructure and microhardness of specimens were tested. Then, tribological properties of Babbitt-0, Babbitt-1 and Babbitt-2 were performed by reciprocating mode under lubricated condition.

Findings

The results showed that shape Cu6Sn5 of Babbitt was changed from mixed needle and star-like shape to short rod-like or granular shape. The microhardness of Babbitt-1 was highest than that of Babbitt-0 and Babbitt-2. Compared with Babbitt-0 and Babbitt-2, tribological properties of Babbitt-1 were better under lubricated condition due to short rod-like and sparse distribution of Cu6Sn5. Moreover, the simulation result of strain and stress of Babbitt-1 was lowest than that of Babbitt-0 and Babbitt-2.

Originality/value

Different morphology (shape and distributed) of Cu6Sn5 was obtained by different cooling modes. Modulated different forms of Cu6Sn5 around SnSb was beneficial to improve Babbitt alloy tribological properties.

Details

Industrial Lubrication and Tribology, vol. 74 no. 5
Type: Research Article
ISSN: 0036-8792

Keywords

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