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The purpose of this paper is to examine the construction of national heritage through the interpretation of sites and events, with a particular focus on hot interpretation at difficult heritage sites. 

This paper examines the processes of difficult heritage interpretation at the Memorial Hall of the Nanjing Massacre over the past 30 years, and examines the resulting political implications.

Aligning with contemporary national social and political agendas, heritage interpretation at the Memorial Hall actively serves as an authorised educational tool. Despite the hot interpretation techniques used to stimulate the emotional impact of visitor experiences, this particular traumatic past has been utilised in nation building practices that legitimise specific histories and form a national image on an international stage.

Heritage interpretation of difficult history will benefit from open dialogue and assessment of the past from multiple perspectives. This requires all stakeholders to work together to develop interpretation strategies that acknowledge and prioritise the needs of post-conflict societies. Without this form of open dialogue and reflection, the official claims of heritage interpretation achieving reconciliation between conflicted peoples remain superficial. 

This study offers a novel contribution to the discussion of heritage interpretation. The results shed light on the cultural processes surrounding state interpretation of traumatic pasts for specific political uses. The study suggests ways in which heritage sectors and authorities can achieve social goals, such as public education, reconciliation and peacebuilding, through such processes of heritage interpretation.

The purpose of this paper is to explore the actions of different senses on visitors’ embodied experience in dark tourism “field,” including embodied emotions/cognitions.

This research uses qualitative analysis by applying tourists’ reviews from two main Chinese tourism websites and the software of MAXQDA. It identifies the senses applied in the embodiment process in dark tourism “field” and matches these senses to the specific types of embodied emotions/cognitions.

This research identifies four main senses. The visual sense has the greatest influence on 27 embodied emotions and 7 embodied cognitions. Auditory and temperature sense create particular emotions. This research also points out the phenomenon of “banned behavior.” At last, to achieve accessibility/acceptability, Nanjing Memorial Hall applies two strategies to distance the extreme historical events from visitors: the construction of aesthetic elements and the way it shows historical objects.

It uses both qualitative and quantitative data to identify the classifications and degrees of senses, emotions and cognitions as well as the relations between them. However, there are difficulties in the coding process because of the language differences, which requires a good understanding of the context of the tourism experience.

The research results could be used as a psychological reference and in the design of dark tourism product.

It provides a specific understanding of the way in which visitors interact with dark tourism objects and environment.

This is the first research that explains the dark tourism experience from the perspective of embodiment. It provides conceptual as well as empirical reference for a new research topic.

As the Arab/Muslim-Israeli animosity case is attracting international attention, citizens of non-Arab and non-Muslim countries around the world, referred to as third-country nationals (TCNs), are increasingly joining the boycott against Israel. The purpose of this paper is to examine the role of empathy for the citizens of the countries offended by Israel, namely Palestine and Lebanon, as a potential factor affecting TCNs decision to boycott Israeli products.

In total, 20 in-depth interviews were conducted with non-Arab, non-Muslim, and non-Israeli informants from different national and religious backgrounds, supported by secondary data sources. The qualitative grounded theory approach was employed to analyse data in order to answer the research questions.

TCNs decision to boycott Israeli products is affected by their empathic concern for the citizens of Palestine and Lebanon rather than by animosity towards Israel. Such concern is evoked by their awareness of the animosity case and further strengthened by their self-transcendence/universalism values and interaction with the case which activate their altruism towards the citizens of the offended countries, and consequently motivates them to relieve or reduce the suffering of these citizens by avoiding Israeli products. Greater emphasis is given to the Arab/Muslim-Israeli animosity case as a result of the greater empathic emotional impact it generates compared to other cases.

This is an original attempt to distinguish empathy from animosity as a factor which can affect TCNs decision to buy from a country engaged in hostile actions against another country other than their own. As the boycott campaign against the country under examination is growing internationally, this study can help international marketers in setting strategies to either exploit or combat the boycott campaign.

As a distinctive form of communist heritage tourism, the ideology and government-led form of red tourism warrants an in-depth examination of how tourists consume and perceive it. This study aims to reveal tourists’ perception of red tourism through the lens of destination image.

This study collected 9,819 user-generated photographs within four types of red tourism destinations (RTDs) and used a computer visual and semiotic analysis approach to conduct photograph-based cognitive and affective attributes extraction. Network analysis further visualized the co-relations between cognitive images and affective images. ANOVA analysis compared the differences of the four types of destination images.

Ten dimensions of cognitive image and eight categories of affective image of red tourism were identified. It found that monuments, statues, memorial symbols were the distinctive cognitive features, and admiration was the most dominant emotion. Heterogeneity of destination images was identified among the four types of RTDs.

To the best of the authors’ knowledge, the study is one of the first to explore tourists’ consumption of red tourism through the lens of destination image, which reveals the inconsistencies between the officially projected images and tourists’ perceived images of red tourism. Using Plutchik’s model, it validates a series of positive and negative emotions contributing to the affective images of red tourism, which expands the findings of emotions within the extant red tourism research. Through combined applications of computer visual and semiotic analysis, ANOVA, network analysis and model visualization, the study provides an important methodological triangulation for photograph-based destination image studies.

红色旅游作为共产主义旅游的独特形式, 游客如何感知这种国家意识形态植入与政府主导型旅游值得深入研究。本研究旨在从目的地意象视角揭示游客红色旅游感知。

本研究收集四种类型的红色旅游地9819张用户生成照片, 利用计算机视觉-情感析法对照片进行认知和情感元素提取。复杂网络分析揭示了认知意象与情感意象之间的关联。方差分析比较了四种红色旅游地意象的差异。

本研究确定了红色旅游认知意象的十个维度和情感意象的八个类别。研究发现, 纪念碑、雕像、纪念符号是其独特的认知意象元素, 钦佩是其最主要的情感，四种类型红色旅游地意象存在差异性。

本文是同类研究中首次从目的地意象视角探索游客对红色旅游地感知, 揭示了红色旅游官方投射意象与游客感知意象之间的差异。利用Plutchik情感之轮模型, 验证了一系列积极和消极情绪构成红色旅游地情感意象, 拓展了红色旅游的情感发现。综合运用计算机视觉-情感分析、方差分析、网络分析和模型可视化等方法, 为基于照片的旅游目的地意象研究提供了一个重要方法。

Como forma distintiva del turismo del patrimonio comunista, la ideología y la forma gubernamental del turismo rojo justifican un examen en profundidad de cómo lo consumen y perciben los turistas. Este estudio pretende revelar la percepción que tienen los turistas del turismo rojo desde la perspectiva de la imagen del destino.

Este estudio recopiló 9.819 fotografías generadas por los usuarios dentro de cuatro tipos de destinos de turismo rojo, y utilizó un enfoque de análisis visual y semiótico por ordenador para llevar a cabo la extracción de atributos cognitivos y afectivos basados en fotografías. El análisis de redes visualizó además las correlaciones entre las imágenes cognitivas y las imágenes afectivas. El análisis ANOVA comparó las diferencias de los cuatro tipos de imágenes de destino.

Se identificaron diez dimensiones de imagen cognitiva y ocho categorías de imagen afectiva del turismo rojo. Se descubrió que los monumentos, las estatuas y los símbolos conmemorativos eran los rasgos cognitivos distintivos, y la admiración la emoción más dominante. Se identificó una heterogeneidad de imágenes de destino entre los cuatro tipos de destinos de turismo rojo.

El estudio es uno de los primeros en explorar el consumo de turismo rojo por parte de los turistas a través de la lente de la imagen del destino, lo que revela las incoherencias entre las imágenes proyectadas oficialmente y las imágenes percibidas por los turistas del turismo rojo. Utilizando el modelo de Plutchik, valida una serie de emociones positivas y negativas que contribuyen a las imágenes afectivas del turismo rojo, lo que amplía los hallazgos sobre las emociones dentro de la investigación existente sobre el turismo rojo. Mediante aplicaciones combinadas de análisis visual y semiótico por ordenador, ANOVA, análisis de redes y visualización de modelos, el estudio proporciona una importante triangulación metodológica para los estudios de la imagen del destino basados en fotografías.

Consumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two‐fold: first, a state‐of‐the‐art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised. Second, potential problems associated with the measurement of consumer animosity are highlighted and an alternative perspective for operationalizing the construct is proposed.

First, a critical literature review on empirical consumer animosity studies is undertaken. Second, exploratory empirical results are presented, based on unprompted questioning, to identify both targets of animosity by Austrian consumers and underlying reasons for such animosity. Third, a MIMIC model overcoming the shortcomings of the current operationalizations of the consumer animosity construct is proposed.

The exploratory study on Austrian consumers demonstrates that animosity targets of consumers cannot be considered as being given, i.e. consumers differ in their animosity targets, and there may be a number of (different) reasons causing animosity feelings such as economic, political, religious or personal.

This paper reveals a set of problematic issues in current consumer animosity research and offers concrete approaches to overcome the latter. In particular, a formative measurement approach consistent with the conceptual definition of the construct is suggested and described.

Tourists’ destination image is crucial for visiting intentions. An ancient capital with diverse characteristics is an important component of China’s urban tourism. The purpose of this paper is to address the following questions: what are the differences and commonalities of the perceived destination image of ancient capitals? What makes the difference of the perceived destination image in these cities? Aside from the exterior factors, are there internal factors of cities that influence tourists’ cognition and perception of destination image?

The comment text data of Baidu tourism website were used to determine the differences in the destination images of China’s four great ancient capitals: Beijing, Xi’an, Nanjing and Luoyang. ROST content mining and semantic network analysis were for differences and commonalities of the perceived destination image, and correlation analysis was used to explore the internal factors of cities that influence tourists’ cognition and perception of destination image.

Though the same as ancient capital, the four ancient capitals’ images are far apart; historical interests are the core of tourism experience in ancient capital city; image perception is from physical carrier, history and culture, and human cognition; tourist’ destination affect of ancient capital is most from its history and culture; protecting identity and maintaining daily life are crucial for ancient city tourism.

Previous studies on ancient capitals have focused on the invariable identity of ancient capitals’ destination images, and left a gap on determining from where the invariable identity comes in general and how much it influences destination image. This gap was addressed in this study, by analyzing the destination images of four ancient capitals in China as cases. In this way, this study provided reference to the other ancient cities worldwide.

This study aims to examine animosity's role in determining consumers' product choices. Considerable research attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products. Few studies, however, have considered that individual consumers may harbor varying degrees of animosity toward different countries, thus, differentially affecting their willingness to buy products from these countries. The within‐subject comparison of the present study seeks to provide a clearer and cleaner approach to examining the impact of animosity on consumers' preferences for foreign products. Extending this line of inquiry, it also aims to explore the link between consumers' choice of products from high versus low animosity countries at different price levels.

Two studies were conducted to examine the impact of consumer animosity on product choice. Study 1 contains a survey study, and Study 2 is a full factorial conjoint analysis.

It is discovered that animosity plays a stronger role in determining consumers' willingness to buy foreign products from high‐level animosity countries than from low‐level animosity countries. Through conjoint analysis, the paper demonstrates that consumers are willing to make trade‐offs between price and animosity.

This study fills a void in the literature by exploring what role animosity plays in determining a consumer's choice of products, particularly when different degrees of animosity are held toward different countries. The within‐subject design of this research provides considerable insight on this front. In addition, this study represents an initial attempt to explore the dynamics between animosity and price via a conjoint analysis.

Over the years, dark tourism as a theory has become very heterogenous. It has come to mean a lot of different things, according to the vantage points chosen for analysis. The purpose of this chapter is to provide an overview of the research that has been conducted on the topic of dark tourism including what the accepted definitions are, where it originated from, subcategories of the topic, and tourist motivations for visiting such sites. A discussion regarding the role of cultural differences in perceiving the phenomenon of dark tourism is also included. Dark tourist experience is qualitatively different from that of the leisure tourists, and the theories and frameworks available in the extant tourism literature to understand leisure tourism are insufficient to capture its essence. This means, more foundational conceptualisations and radical theory building are called for – rather than incrementally tweaking the existing ones.

The Internet is full of resources on China and Chinese studies. However, many new users are often overwhelmed by the vast amount of information on the Web. This paper is to offer a starting point for inexperienced users interested in finding information over the Internet on Chinese culture, art, language, literature, history, philosophy and current affairs, etc. It focuses on the World Wide Web resources only, and choices of entry are selective rather than exhaustive.

The purpose of this paper is to report the results of a qualitative study exploring the conditions associated with the creation, preservation and transmission of Shuishu archives in China, and the crises today in their preservation and transmission and the reasons behind them. It also proposes activation mechanisms to shift Shuishu archives from jeopardized collective memory to preservable cultural memory.

Semi-structured interviews and ethnographic fieldwork were conducted over the course of a month in 2015.

The creation, preservation and transmission of Shuishu archives in the community of the Shui rely upon the community’s closed system. But this system has been broken as a result of modernization and wide use of new media in China. To preserve and transmit Shuishu archives to future generations, there needs to be mutual trust and equitable cooperation between government archives and the Shuishushi. The “cultural consciousness” of the Shui needs to be stimulated, and more members of the Shui and the whole of society need to participate in the preservation and transmission of this distinctive memory.

The study can provide a provocative example for education in preservation and LIS about community culture and archiving, and the preservation of social memory, identity and culture. The activation mechanisms seek to aid in the preservation and transmission of Shuishu archives and other similar community memory.

The study uses semi-structured interviews and ethnographic methodology to develop a rich understanding of the history and the status quo of the preservation and transmission of Shuishu archives. It redefines Shuishu archives and sheds light on the roles government archives should play in the preservation and transmission of Shuishu archives.