Search results

1 – 8 of 8
Open Access
Article
Publication date: 16 February 2021

Arto Wallin, Matti Pihlajamaa and Nando Malmelin

The article explores what forms of disruption are prioritized by top executives of large manufacturing companies in Finland and what strategies they consider appropriate for the…

4322

Abstract

Purpose

The article explores what forms of disruption are prioritized by top executives of large manufacturing companies in Finland and what strategies they consider appropriate for the management of disruptive threats and opportunities.

Design/methodology/approach

The empirical study was based on interviews with top executives in some of Finland's largest manufacturing companies.

Findings

Based on the data, we identify exploitative and explorative strategies in four dimensions that executives consider important in anticipating and responding to disruptions: internal development efforts, stance on new entrants, ecosystems and institutional change. Due to the presence of multiple potential disruptions, which often generate conflicting demands, executives have to consider them simultaneously and balance between them when making strategic decisions. They therefore do not necessarily have a specific response strategy, but their aim is to develop their companies' capabilities so that they are well-placed to face the future with confidence.

Originality/value

The findings indicate that the executives envision a disruption landscape that is more complex than typically described in the literature. In addition, it answers the call for a more systematic understanding of incumbents' response strategies by linking different disciplinary views with well-grounded empirical data.

Details

European Journal of Innovation Management, vol. 25 no. 6
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 10 August 2015

Karoliina Malmelin and Nando Malmelin

The purpose of this paper is to identify and analyze the challenges of public legitimation faced by faith-based organizations (FBOs) today. The paper addresses a new approach to…

Abstract

Purpose

The purpose of this paper is to identify and analyze the challenges of public legitimation faced by faith-based organizations (FBOs) today. The paper addresses a new approach to studying legitimation as a public and communicative process.

Design/methodology/approach

FBOs ' public legitimation problems are discussed on the basis of a systematic literature review and the problematization method.

Findings

The paper presents a novel typology of FBOs ' public legitimation problems, which are divided into the four categories of mission, brand and reputation, public relations and trust. It is suggested that research on FBOs and their legitimation should apply and develop the communication approach.

Originality/value

The paper addresses a current gap in legitimation research by reviewing the literature on public legitimation and the legitimation problems faced by FBOs. It identifies the communication approach as a significant perspective for future studies of FBO public legitimation.

Details

International Journal of Public Leadership, vol. 11 no. 3/4
Type: Research Article
ISSN: 2056-4929

Keywords

Article
Publication date: 12 January 2010

Nando Malmelin

The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study…

1876

Abstract

Purpose

The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies in Finland. A focus in these interviews was on how the phenomenon of responsible business is understood and reflected in the advertising industry. The focus in this article is to analyse the responsibilities of the advertising business, with special reference to the challenges that lie ahead for the profession.

Design/methodology/approach

The data were collected in focused interviews. The interviews were conducted with the managers of the five biggest advertising agencies in Finland: managing directors and managers or leading experts responsible for strategic planning and creative design. The aim was to find out how advertising professionals experience, interpret and value the social responsibilities of experts and businesses in the advertising industry.

Findings

Executives of advertising agencies consider it their prime responsibility to ensure the profitability of their clients as well as their own business. The emphasis is firmly on business targets and responsibilities, whereas other stakeholders are largely ignored and the other questions of social responsibility seem remote and alien. Advertising professionals are interested in social themes and concerns if they are central to their client companies' strategies. Agencies have not yet adopted the principles of responsible business as part of their everyday operation and strategic decision‐making.

Originality/value

The article shows what kind of stakeholders and related values and interests are involved in the advertising business and profession of advertising executives.

Details

Business Strategy Series, vol. 11 no. 1
Type: Research Article
ISSN: 1751-5637

Keywords

Article
Publication date: 14 August 2007

Nando Malmelin

The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of…

14629

Abstract

Purpose

The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research.

Design/methodology/approach

Modelling corporate communications from the perspective of intellectual capital research.

Findings

Communication capital consists of four component factors: juridical capital, organizational capital, human capital and relational capital. The proposed model supports the closer integration of organizational communications with business operations and strategies.

Originality/value

The paper provides a new approach to managing and analysing corporate communications. The ideas of communication capital are applicable to the management, development and planning of communications not only in business companies, but also other organizations and associations.

Details

Corporate Communications: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 4 September 2009

Nando Malmelin and Jukka Hakala

The purpose of the paper is to develop a concept and framework of integrative brand management through a case analysis of the international Dove campaign.

2955

Abstract

Purpose

The purpose of the paper is to develop a concept and framework of integrative brand management through a case analysis of the international Dove campaign.

Design/methodology/approach

The paper presents a conception of integrative brand management and a case analysis.

Findings

The paper presents a thorough case analysis of the Dove campaign, and a framework of integrative brand management.

Originality/value

The paper contributes a framework for organizational brand analysis and management that is applicable to corporate communications, and also contributes a thorough case analysis of the international Dove campaign.

Details

Business Strategy Series, vol. 10 no. 5
Type: Research Article
ISSN: 1751-5637

Keywords

Article
Publication date: 24 April 2009

Markku Wilenius and Nando Malmelin

The purpose of this article is to offer insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs…

1751

Abstract

Purpose

The purpose of this article is to offer insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs in media companies in Finland about responsible business and the social and organizational challenges faced by the media industry.

Design/methodology/approach

To explore the views of top management, extensive interviews in the form of focused theme interviews were performed.

Findings

Companies in the media sector are well aware of the industry's responsibility for its operating environment, but they have not yet adopted the principles of responsible business as an integral part of their day‐to‐day operation and strategic decision making. Directors of media corporations believe that responsibility for staff members and job stability is a particularly important part of the media company's social responsibility. They also believe that modern media companies continue to have important social functions. However, as the competition in the media market continues to toughen, it becomes increasingly important for media companies to show a strong financial performance.

Research limitations/implications

The research is able to give a comprehensive picture of foresight thinking within Finnish top media organizations. However, very little can be said about foresight activities of media organizations in other countries. It is proposed that further research covering other interesting countries should be carried out.

Practical implications

Research gives tools to understand the behaviour of media companies in the tightening operating environment. Research implies that media companies should lay more stress on understanding the changing operational environment.

Originality/value

The paper gives a unique picture of the future challenges of media companies.

Details

Business Strategy Series, vol. 10 no. 3
Type: Research Article
ISSN: 1751-5637

Keywords

Article
Publication date: 16 February 2010

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

3137

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

“Does my bum look big in this?” – the question to which many women reputedly require a less‐than‐honest answer – has become so well known in recent years that it's almost become a brand in itself. The furor continues over the use of skinny, even “size zero”, models in advertising material, of only using the most beautiful women to sell everything from cars to cosmetics, and airbrushing out any slight imperfections the models might have. And while accusations fly around about advertisers' and marketers' actions causing eating disorders among young girls and destroying the self‐esteem of “normal” women, Unilever's Dove personal‐care brand continues to pile up the profits it gets from recognizing that “normal” women come in all shapes and sizes: large and small, old and young, short and tall and – surprise surprise – some women even have large bottoms. Dove's product range has expanded, sales and market shares are up, and the number of market areas has increased.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 26 no. 3
Type: Research Article
ISSN: 0258-0543

Keywords

Content available
Article
Publication date: 9 May 2008

Wim J.L. Elving

376

Abstract

Details

Corporate Communications: An International Journal, vol. 13 no. 2
Type: Research Article
ISSN: 1356-3289

1 – 8 of 8