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Article
Publication date: 1 March 2001

Elliott Jaques, Charlotte Bygrave and Nancy Lee

The time horizons for setting out strategic plans have never been established in principle, and hence vary widely over one, two, three, five, ten, fifteen, twenty years…

Abstract

The time horizons for setting out strategic plans have never been established in principle, and hence vary widely over one, two, three, five, ten, fifteen, twenty years and more. This paper presents a total system of planning horizons at one, three, seven, twelve and twenty‐five years. Each time horizon is linked to a specific organizational layer. The larger the organization, the longer is the top‐level planning horizon. The larger time horizons encompass the shorter, so that, for example, the CEO of a large corporation can set the corporate strategic plan in terms of a 25‐year plan, with corporate strategic milestones at twelve years, seven years, three years and one year. Every subordinate function can be planned in the same way.

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The International Journal of Organizational Analysis, vol. 9 no. 3
Type: Research Article
ISSN: 1055-3185

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Article
Publication date: 11 February 2011

Nancy R. Lee

Abstract

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Journal of Social Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 2042-6763

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Book part
Publication date: 13 July 2011

Philip Kotler

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and…

Abstract

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

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Article
Publication date: 1 March 1990

Scott G. Burgh

In Collection Building, Vol. 8, No. 4, a bibliography of U.S. government publications on AIDS from 1981 to September 1986 appeared. This annotated bibliography updates…

Abstract

In Collection Building, Vol. 8, No. 4, a bibliography of U.S. government publications on AIDS from 1981 to September 1986 appeared. This annotated bibliography updates that work, covering legislative materials from 1986 to 1989. Documents that have information prior to 1986 are included when they were not published until 1986, such as a congressional hearings from 1985. This bibliography is thorough and comprehensive in its coverage of legislative materials, with an exception of two items from the Congressional Research Service. Contractor documents from the Office of Technology Assessment are included when found, but there is no systematic method to identify such sources.

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Collection Building, vol. 10 no. 3/4
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 15 May 2017

Philip Kotler

This paper presents an autobiographical sketch of Philip Kotler.

Abstract

Purpose

This paper presents an autobiographical sketch of Philip Kotler.

Design/methodology/approach

I use an autobiographical narrative.

Findings

This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me.

Originality/value

This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 2 November 2010

Nancy Harding and Hugh Lee

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Journal of Health Organization and Management, vol. 24 no. 5
Type: Research Article
ISSN: 1477-7266

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Article
Publication date: 31 December 2001

Barbara DeSanto

Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take…

Abstract

Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take advantage of these opportunities to share real‐life situations and problems with students. This scenario, often called telling “war stories”, contains the precious raw materials for effectively developing a case study. This paper provides a framework through which practitioners can structure their storytelling to involve students actively in the exchange while students can organise the practitioner’s lessons using a guide to illustrate and evaluate the lessons present in each practitioner’s experiences.

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Journal of Communication Management, vol. 6 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 June 2005

Jeong W. Lee and Nancy Beneda

This study seeks to determine whether changes in future prices are determined by the shifting of price risk and the presence of risk premiums in transactions between…

Abstract

This study seeks to determine whether changes in future prices are determined by the shifting of price risk and the presence of risk premiums in transactions between hedgers and speculators. The alternative explanation is that the returns accruing to speculators are a result of the superior forecasting ability processed by speulators. The study examines the characteristics of price movements and net hedging positions in twenty‐nine futures markets.The results of the study are consistent with the presence of both risk shifting to speculators and superior forecasting ability of speculators in futures markets. While the risk bearing explanation may be valid for particular markets under special conditions, forecasting ability may be present in other markets.The implication is useful for investors in determining which markets may reflect ongoing and unidirectional price changes.

Details

Management Research News, vol. 28 no. 6
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 10 February 2012

Nancy R. Lee and Margaret Miller

Influencing positive financial behaviors is the natural next frontier for social marketers to “get serious about”, as there are clear behaviors that, once adopted by…

Abstract

Purpose

Influencing positive financial behaviors is the natural next frontier for social marketers to “get serious about”, as there are clear behaviors that, once adopted by target populations, will improve the quality of life for individuals as well as society. The purpose of this paper is to describe a study conducted on behalf of the Consultive Group to Assist the Poor (CGAP), an independent policy and research center dedicated to advancing financial access for the world's poor.

Design/methodology/approach

The seven best practices presented in this paper are based on original research undertaken in 2009‐2010 which examined more than 100 cases around the world where a social marketing approach was used to influence a financial behavior.

Findings

Relevant behaviors identified, including those related to establishing a bank account, increasing savings, using credit wisely, avoiding over indebtedness, applying for micro finance loans, adopting new technologies, reducing chances of fraud, choosing the right insurance, reporting abuse, and shopping around and comparing offers. Potential target audiences were broad, ranging from sex workers in India, to farmers in “self‐help” groups in Kenya, to girls aged 10‐18 in Mongolia, to the homeless in San Francisco, to households on tea estates in India.

Originality/value

The paper describes seven best practices essential for success when applying social marketing principles and techniques to influence desired financial behaviors. For each practice, case examples are then presented, ones that demonstrate the successful application of the highlighted best practice to influence a specific financial behavior. In total, ten cases have been chosen to provide a range of countries, behaviors, target audiences, and strategies.

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Article
Publication date: 1 April 1995

Hannelore B. Rader

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources and research and computer…

Abstract

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources and research and computer skills related to retrieving, using, and evaluating information. This review, the twenty‐first to be published in Reference Services Review, includes items in English published in 1994. A few are not annotated because the compiler could not obtain copies of them for this review.

Details

Reference Services Review, vol. 23 no. 4
Type: Research Article
ISSN: 0090-7324

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