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This study analyzes whether farmers' incomes increase as they participate in online groups.

The study analyzed interview data from 673 farming households in three mountainous provinces of northern Vietnam, utilizing the propensity score matching (PSM) method.

The empirical results reveal that farmers participating in online groups, particularly those engaged in 1–3 groups, experience an increase in their income attributed to the three advantages of sharing-accessing-saving (SAS) information. Farming households engaged in online groups earn higher incomes, ranging from equivalent to 25.78 to 26.96 USD, in comparison to those who do not participate. Notably, farmers participating in 1–3 online groups outpace their counterparts in 4–5 groups in terms of income.

This study exclusively focuses on examining farmers' total income derived from all their agricultural activities and does not quantify the specific impact of online group participation on the income generated by each product. Furthermore, it is important to note that the PSM method has the potential to introduce bias due to unobserved factors, such as social networks and local culture. Consequently, future research should prioritize the segmentation of income from individual agricultural products, distinct from the overall income, to gain a more nuanced understanding of each product’s sensitivity to information exchanged in online groups. Simultaneously, accounting for unobserved factors is crucial to obtain unbiased estimates.

This study represents the inaugural exploration into the comparison of farmers' incomes within a novel context – participation in digital-based groups. Furthermore, it extends the inquiry by delving into the correlation between the number of online groups joined and farmers' income. The empirical findings indicate that farmers may benefit the most by limiting their participation to a select few groups that align with their information needs and analytical abilities.

This paper aims to propose a hospitality and tourism live-streaming (HTLS) experience cocreation model based on a critical reflection of extant literature to capture the governing structure of HTLS experiences and reveal the mechanisms under which HTLS works.

To ensure that critical reflections and insights produced by this study are meaningful and contribute to the body of knowledge and practices, the authors have adopted a robust methodology comprising systematic searching, evaluating and conceptualizing.

A conceptual model is developed around three critical and intimately related domains of HTLS experiences: the governing framework of HTLS content cocreation based on stakeholder theory; the structural relationships between HTLS content, IT affordance and HTLS experiences; and the conceptual structure of HTLS experiences based on personal engagement theory.

Several practical implications follow from this study. First, it is critical to understand that both HTLS content and experience are affected by multiple stakeholders. Second, stakeholder interactions and cocreation determine consumer experiences. Third, practitioners should take advantage of the understanding of HTLS stakeholder attributes. Fourth, attention should be paid to IT affordance. And lastly, a tiered structure appears to govern consumer engagement in HTLS.

Live-streaming studies are still in their infancy stage in hospitality and tourism, with only nine papers related to HTLS published in peer-reviewed journals until May 2022. This study reviewed a carefully selected collection of 15 live-streaming-related articles and proposed a conceptual HTLS experience cocreation model. Moreover, the existing studies in live streaming are synthesized, with important themes identified, as well as practical and theoretical trends explored.

Fused deposition modeling (FDM) is an extensively used additive manufacturing method with the capacity to build complex functional components. Due to the machinery and environmental factors during manufacturing, the FDM parts inevitably demonstrated uncertainty in properties and performance. This study aims to identify the stochastic constitutive behaviors of FDM-fabricated polylactic acid (PLA) tensile specimens induced by the manufacturing process.

By conducting the tensile test, the effects of the printing machine selection and three major manufacturing parameters (i.e., printing speed S, nozzle temperature T and layer thickness t) on the stochastic constitutive behaviors were investigated. The influence of the loading rate was also explained. In addition, the data-driven models were established to quantify and optimize the uncertain mechanical behaviors of FDM-based tensile specimens under various printing parameters.

As indicated by the results, the uncertain behaviors of the stiffness and strength of the PLA tensile specimens were dominated by the printing speed and nozzle temperature, respectively. The manufacturing-induced stochastic constitutive behaviors could be accurately captured by the developed data-driven model with the R² over 0.98 on the testing dataset. The optimal parameters obtained from the data-driven framework were T = 231.3595 °C, S = 40.3179 mm/min and t = 0.2343 mm, which were in good agreement with the experiments.

The developed data-driven models can also be integrated into the design and characterization of parts fabricated by extrusion and other additive manufacturing technologies.

Stochastic behaviors of additively manufactured products were revealed by considering extensive manufacturing factors. The data-driven models were proposed to facilitate the description and optimization of the FDM products and control their quality.

The primary objective of this research is to explore the underlying mechanisms of social ties influencing lurking behaviour in Microblog by combing role theory and social identity theory.

An online survey of 312 Microblog users in China was conducted to test the proposed research model and hypotheses. The partial least squares (PLS) approach was used to analyse the data.

The results show that social ties affect lurking behaviour on Microblog in two ways, directly and indirectly through role stress. Social ties have a negative direct impact on lurking behaviour. Based on the multiple mediation analysis, social ties positively affect lurking through role overload and negatively affect lurking via role ambiguity. Perceived heterogeneity strengthens the positive effects of social ties on role overload and conflict, and weakens the negative impact of social ties on role ambiguity. Social identification weakens the positive relationship between social ties and role overload and strengthens the negative relationship between social ties and role ambiguity.

This study extends the literature on the social interaction reasons behind lurking behaviour in Microblog by revealing the effects of social ties in Microblog. The theoretical mechanisms of social ties on lurking behaviour in Microblog are unveiled by discovering the direct effect of social ties, the mediating effects of multidimensional role stress, and the moderating effects of different kinds of social identity.

This study examines the relationship between food experience, emotion, place attachment, and tourists' revisit behavioral intention. A survey questionnaire is conducted on-site in Lukang and distributed to 408 tourists. The dimensions of food experience are established through factor analysis, and a hypothesized model of the relationships between the constructs is tested using structural equation modeling (SEM). The results indicate that tourists' food experiences included local flavor, media recommendation, local learning, life transfer, and interpersonal sharing. In addition, food experience has a significant impact on emotion and place attachment, and emotion has a substantial effect on place attachment. Finally, place attachment significantly impacts tourists' revisit behavioral intention. The study makes a significant theoretical contribution by identifying food experience, emotion, and place attachment as the salient predictors of heritage tourists' revisit intention. Furthermore, the study suggests that food experiences enhance effective bonding at tourism destinations.

This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products.

Two main experimental designs are used to collect data. The ANOVA, t-test and Bootstrap methods are applied to check hypotheses.

Findings of Study 1 indicate that if the POPI is combined with different types of celebrity endorsement (CE) (real vs virtual), the self-brand connection will be changed and further influence consumer attitudes toward digital products. Study 2 verifies the diverse moderating effects of the type of virtual CE. The CRP (central-route presentation) online product information with SVCE (super-realistic-digital virtual CE) can decrease consumer attitudes, while the PRP (peripheral-route presentation) online product information with AVCE (anthropomorphic virtual CE) can enhance consumer attitudes.

E-commerce enterprises should optimize the current layout of POPI by considering diverse matchings between POPI and CE to increase consumer attitudes. Moreover, marketers could make various schemes of POPI considering (virtual) CE and self-brand connection.

Findings contribute to understanding the relationship between POPI and consumer attitudes considering the mediation of self-brand connection and the mediations of virtual/real CE. Additionally, this study bridges the gap between research on virtual CE and business practices.

We applied a true-experimental randomized control posttest design to collect and analyze quantitative and qualitative data to compare the effects of the AR and traditional board games on students’ SDG learning achievements.

We applied a true-experimental randomized control posttest design to collect and analyze quantitative and qualitative data to compare the effects of AR and traditional board games on students' SDG learning achievements.

Our analysis of the quantitative and qualitative data revealed that the effects of AR and traditional board games on the students' cognitive outcomes differed significantly, indicating the importance of providing a situated learning environment in SDG education. Moreover, the students perceived that the incorporation of the AR game into SDG learning improved their learning effectiveness – including both cognitive and affective dimensions – thus confirming its educational value and potential in SDG learning.

To the best of our knowledge, this is the first study to explore the effectiveness of different learning tools (AR and traditional board games) and to evaluate the importance of providing a situated learning environment through a true-experimental randomized control posttest design.

This study aims to examine authentic leadership behavior (ALB) and empowering leadership behavior (ELB) as predictors of innovative work behavior (IWB) while assessing the mediating role of work-family enrichment (WFE).

Through the explanatory research design, data was retrieved from 303 respondents from 16 small-sized hotels in Ghana and analyzed quantitatively using descriptive and inferential statistics (hierarchical component analysis within PLS-SEM).

The study’s findings revealed that both ALB and ELB positively and significantly relate to IWB. Additionally, our study found that WFE partially mediated the nexus between ALB and IWB as well as ELB and IWB.

The findings of our study imply that in the pursuit of excellence, ALB and ELB in the hospitality industry are crucial, as they not only nurture employee potential but also help employees to thrive both at home and at the workplace.

The hospitality literature lacks a comprehensive understanding of the underlying mechanism by which ALB and ELB influence IWB. To the best of the authors' knowledge, our study is the first empirical study conducted on ALB, ELB, WFE, and IWB in the hospitality industry.