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To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.

Approach is quantitative and applied descriptive statistics, independent t-test and ANOVA.

The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.

Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.

To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.

Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.