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1 – 8 of 8
Article
Publication date: 1 October 2019

Musarrat Shaheen, Farrah Zeba, Namrata Chatterjee and Raveesh Krishnankutty

Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce…

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Abstract

Purpose

Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement.

Design/methodology/approach

A survey method design has been used to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis.

Findings

The findings of this study corroborate that the credibility and information usefulness of online reviews induce the adoption of reviews and propensity to trust e-commerce websites. The propensity to trust the reviews has been found to lead the adoption of reviews. The adoption of reviews is found to have a significant impact on the customer’ engagement with these portals.

Research limitations/implications

The present study contributes to the theories of online marketing in the space of e-shopping, online reviews, customer trust, customer engagement and online shopping behavior. Further, this study provides a framework for managers to engage customers by triggering customers’ online trust through the facilitation of credible and useful reviews.

Originality/value

The study aims at understanding the role of different attributes associated with the online reviews’ credibility and information usefulness in driving customer engagement with specific focus on online shopping through the utility of online devices. The study is one of the pioneering empirical studies that explore the role of online reviews in driving customer engagement.

Article
Publication date: 22 March 2023

Chetna Priyadarshini, Namrata Chatterjee, Nishit Kumar Srivastava and Ritesh Kumar Dubey

Transformational leadership has caught the significant attention of many academic scholars in the leadership domain. In recent studies, emphasis has been given on green…

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Abstract

Purpose

Transformational leadership has caught the significant attention of many academic scholars in the leadership domain. In recent studies, emphasis has been given on green transformational leaders who empower their subordinates, which, in turn, leads to employees’ discretionary behavior toward environmental management of the organization, which has been denoted as organizational environmental citizenship behavior. Organizational citizenship behavior has been strongly advocated as a means to improve the environmental performance of organizations. A green transformational leader encourages his subordinates to undertake activities that are beneficial to the organization’s environmental management, such as thinking about the sustainable development of the organization, solving environmental problems and contributing to the firm’s environmental performance. This study aims to investigate the domain of environmental leadership by examining the mechanism and conditions under which green transformational leaders induce organizational environmental citizenship behavior.

Design/methodology/approach

Information technology (IT) firms across four major cities in India were considered for the survey to examine the proposed hypotheses. Online questionnaires were shared with 1,286 employees working across seven branches of IT companies. A total of 378 respondents completed the survey, but only 293 questionnaires were suitable for further analysis using structural equation modeling.

Findings

The findings of the study show that green transformational leadership promotes green empowerment and organizational citizenship behaviors toward the environment (OCBE) among the employees. It also reveals that environmental passion plays a key role in promoting eco-initiative and eco-helping behavior among the employees when they are empowered for green practices. Also, the influence of resource commitment fosters eco-civic engagement among the employees.

Practical implications

Results hold strong implications for human resource managers on how green transformational leadership approaches can help trigger organizational citizenship behavior among employees. Also, understanding the impact of green empowerment on employees’ involvement in extra-role behavior will help organizations to develop strategies to strengthen their sense of empowerment toward green practices.

Originality/value

This study attempts to investigate the impact of green transformational leadership on employees’ OCBE and the mechanisms through and conditions under which green transformational leadership may impact the indicators of OCBE. The study proposes a mechanism and social and psychological conditions that can potentially explain the linkages between green transformational leadership and OCBE: green empowerment, resource commitment and environmental passion.

Article
Publication date: 2 November 2018

Namrata Chatterjee, Niladri Das and Nishit Kumar Srivastava

The present study aims to investigate the influence of key factors on the success of women micro-entrepreneurs in select states of India.

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Abstract

Purpose

The present study aims to investigate the influence of key factors on the success of women micro-entrepreneurs in select states of India.

Design/methodology/approach

An empirical study is carried out to understand the influence of the psychological, socio-cultural, skill and resource-related factors on the success of women entrepreneurs. To achieve the set goal, a comprehensive questionnaire is developed for collecting data and is analyzed using the t-test, the chi-square test and structural equation modeling.

Findings

The proposed model is validated using structural equation modeling, and the fitness values indicate that the model is fit to explain the entrepreneurial success of women entrepreneurs in India.

Practical implications

The result advocates that the participation of women entrepreneurs may be increased to not only improve national growth but also empower women in India.

Originality/value

In the context of the women micro-entrepreneurs, no such study covering such a vast area of India has been carried out.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 11 no. 1
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 20 December 2021

Nishit Kumar Srivastava, Namrata Chatterjee, A.K. Subramani, N. Akbar Jan and Pankaj Kumar Singh

The present study is an attempt to extend the Model of Goal-directed Behavior (MGB) to consider health consciousness and perceived privacy protection as two critical factors to…

Abstract

Purpose

The present study is an attempt to extend the Model of Goal-directed Behavior (MGB) to consider health consciousness and perceived privacy protection as two critical factors to predict desire and intention by individuals to adopt and use wearable health devices (WHDs).

Design/methodology/approach

Based on the literature review hypotheses were framed and tested using data collected through a questionnaire survey. A total of 418 self-reported complete responses were considered to analyze the hypotheses proposed in the study. Structural equation modeling, effects analysis and model comparison (MGB and extended MGB) were performed to understand the predictability of the suggested model.

Findings

The results of the study corroborate that along with MGB, health consciousness and perceived privacy protection also induces the intention of users toward using WHDs. Health-consciousness is found to have a positive and significant direct and indirect impact on intention to use WHDs. Further, the model comparison exhibits that the proposed extended MGB is a better predictor of intention to use WHDs.

Practical implications

Apart from the conventional framework of MGB, health consciousness and perceived privacy protection promote desire and intention to use WHDs. This research provides a framework for marketers to promote health consciousness among consumers by motivating them to adopt WHDs. Further, privacy protection features should be showcased in order to induce trust in consumers which in turn will trigger their intention to use WHDs to lead a healthy lifestyle.

Originality/value

The current study incorporates health consciousness and perceived privacy protection in MGB to fit into the context of healthcare intention study, which enhances the predictability of intention behavior of consumers and adds to the existing body of MGB and healthcare literature.

Details

Benchmarking: An International Journal, vol. 29 no. 10
Type: Research Article
ISSN: 1463-5771

Keywords

Content available
Book part
Publication date: 17 May 2024

Abstract

Details

International Trade, Economic Crisis and the Sustainable Development Goals
Type: Book
ISBN: 978-1-83753-587-3

Book part
Publication date: 22 November 2024

Tushar Soubhari, Sudhansu Sekhar Nanda and Mohd Asif Shah

Migrants have been posed with less familiarity in their new environment during COVID times, faced with various social, psychological and emotional traumas. Research indicates that…

Abstract

Migrants have been posed with less familiarity in their new environment during COVID times, faced with various social, psychological and emotional traumas. Research indicates that they may have been originating from apprehension of being abandoned by their neighbours. Most of them were precarious with little wages, competing for their basic need fulfilment, putting them under more mental stress. Looking forward to the ancient principle, ‘Athithi Devo Bhavah’ (Visitors are Gods), and immediate response, measures were taken to promote community shelters and kitchens, maintaining social distancing and ensuring physical safety. The governments of different countries took proactive initiatives to study and assess their needs. The study here includes the cases being evaluated regarding migrants' need for surveillance and psycho-social support given by the government and non-profit associations during the pandemic at the global level. Remarkably, certain countries proved the working of their sustainable poverty reduction model by evaluating various factors. The study started by introducing who migrants were, diagnosing their problems faced during the pandemic, how Sustainable Development Goals can be implemented and various measures taken at government and institutional levels to protect the migrant workforce.

Details

Understanding the Multi-Dimensional Nature of Poverty
Type: Book
ISBN: 978-1-83753-293-3

Keywords

Article
Publication date: 1 September 2023

Namrata Singh, Sumaira Qamar, Dhweeja Dasarathy, Hardik Sardana, Sanjana Kumari and Anoop Saraya

The purpose of this study was to see the impact of increased out-of-pocket expenditure oh health care exerting budget pressure on households, which leads to change in dietary…

Abstract

Purpose

The purpose of this study was to see the impact of increased out-of-pocket expenditure oh health care exerting budget pressure on households, which leads to change in dietary consumption.

Design/methodology/approach

It was a hospital-based cross-sectional study comprising 414 patients with a chronic or major illness attending a large tertiary care public hospital at Delhi, India. Each patient represented a household with total number of family members of 2,550 in the study. Questionnaire was used to gather data on factors responsible for changes in consumption of 12 major food items.

Findings

Moderate decrease in food consumption of a household after major illness is associated with: rural residence (p < 0.001), decrease in savings (p < 0.001), more number of household items sold (p < 0.001), education of the children affected (p < 0.001), upper socio-economic status (SES) (p < 0.001) and children started working after illness in family (p = 0.043). In addition to decrease in food items, there was also deterioration in quality of food preparation. More than 80% of the families did not change the intake of cereals (rice and wheat), pulses and sugar. Food items that were decreased by most families were fruits, followed by milk and its products, vegetables, meat and egg, oils and ghee.

Research limitations/implications

This study is a subset of other two studies previously published. The authors had not been able to cover this aspect fully in those two studies but understood the importance of impact of expenditure on illness on food consumption. The authors studied change in food consumption pattern (not amount) in subjects after illness. The impact of weather changes in food consumption on the impacted nutritional status of family has not been studied. The authors only collected cross-sectional, observational data and recall bias cannot be completely ruled out and corrected. With such data, only associations could be concluded, not causality. The illness condition of a household was measured by presence of chronic disease and inpatient treatment. Such measures did not take into account the types of illness and number of episodes. Data of this study cannot capture whether food intake of family prior to illness was sufficient/in excess/deficient. The Kuppuswamy scale, mostly used in urban and peri-urban settings, was also used for rural subjects in the study, which might have resulted in impaired capture of rural SES. The authors did not assess whether families were allocated food grains by schemes like public distribution system, which might have resulted in biased decrease in food consumption. Questionnaire used was not validated.

Practical implications

This study demonstrates the various factors that act as barriers to proper food consumption, including non-financial factors. The policy of user fee in government is hitting poorer section, and equity and access to health are compromised. Health expenditure should be increased by public sector policies to implement uniform healthcare. There is need for more studies to identify measures that could be put in place when designing policies and interventions for the uniform distribution of benefits.

Social implications

The policy of user fee in government is hitting poorer section, and equity and access to health are compromised. Health expenditure should be increased by public-sector policies to implement uniform healthcare.

Originality/value

Major or chronic illness affects money acquisition and priorities of expenditure, resulting in deterioration in quality of food consumption and by a household.

Article
Publication date: 18 April 2017

Namrata Gupta

Since liberalization in the 1990s, India has witnessed a growth in the number of educated middle-class women in professions. However, there are few women in leadership positions…

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Abstract

Purpose

Since liberalization in the 1990s, India has witnessed a growth in the number of educated middle-class women in professions. However, there are few women in leadership positions and decision-making bodies. While the earlier notion of the ideal woman as homemaker has been replaced by one which idealizes women of substance, a woman’s role in the family continues to be pivotal and is even viewed as central in defining Indian culture. The purpose of this paper is to analyze how and to what extent gender inequalities are reproduced in the organizations employing educated professionals.

Design/methodology/approach

Based on the perspective that gender is socially constructed, this paper analyzes gender inequality in Indian organizations through semi-structured interviews of men and women scientists in two private pharmaceutical laboratories.

Findings

The findings show reproduction of a gendered normative order through two types of norms and practices: one, norms and practices that favor men and second, socio-cultural norms that devalue women in public spaces which help to maintain masculinity in the workplace. Although these practices might be found elsewhere in the world, the manner in which they are enacted reflects national cultural norms.

Originality/value

The paper highlights how various norms and practices enacted in the specific Indian socio-cultural context construct and maintain masculinity at workplace depriving opportunities to professional women which affect their rise to leadership positions.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 36 no. 3
Type: Research Article
ISSN: 2040-7149

Keywords

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