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As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a particular foreign city through the media affects people’s preferences for that destination and may ultimately be a function of the behavior of that city cultural product. The purpose of this paper is to examine the impacts of experienced and inexperienced travelers’ media exposure and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea).

To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification (U & G) theory and information system (IS) success model.

The authors found a direct, positive effect of satisfaction with the Korea Tourism Organization’s website on potential travelers’ intentions to visit Korea.

First, although most measurement items were adopted from previously validated empirical studies and the results of the measurement model testing showed high reliability and validity, further study is warranted to validate the measurement scales in the context of smart tourism. Second, given the relatively small sample size, the findings of this study should not be generalized to other populations.

The authors built a conceptual model that synthesized the IS success model and U & G theory in the context of tourism and empirically tested the model using a set of data collected from potential travelers. Overall, the proposed research model is well supported by the results of the study.

The purpose of this paper is to investigate the effects of user competence on two different usage variables related to information systems (IS) infusion: explorative use and exploitative use.

Structural equation modeling is used to construct a predictive model of user competence toward IS infusion. Individuals’ responses to questions about attitude and intention to use smartphone were collected and analyzed.

The results showed that all first-order factors of user competence were significantly linked to the second-order factor. User competence is then significantly related to IS infusion, both explorative use and exploitative use.

This study discusses individual usage behavior related to IS infusion usage. The authors conceptualized that exploitative use is different from explorative use. The findings in this study suggest that user competence must be included in IS usage models, especially IS infusion model.

The results associated with exploitation are more certain and closer in time, while those associated with exploration are more variable. That is, users are likely to innovate through their smart devices related to IS infusion. Smartphone developers and the relevant service providers should decide which factors are more important along the stages of the information technology implementation process. As indicated in this study, knowledge-based user competence together with perceived usefulness influences the usage behavior of smartphone users. Industry players need to consider user competence when they promote their smartphone services.

The proposed model brings together extant research on IS use and technology acceptance.

This study proposes a new approach to an adaptive web site design using the cognitive map (CM).

The responses from 134 questionnaires were used in order to compute the causality coefficients of the CM objectively. In addition, using the evaluations of 64 college students with regard to three typical web sites, reference criteria were built that could be used by web site designers to determine the best web site design, given constraints and requirements. On the basis of the CM and two scenarios, a web site design simulation was performed.

The results showed that the proposed approach could be used effectively to analyze web site design in an adaptive and practical manner when the market situation is constantly changing.

The implications of this article will help decision makers predict the chain of effects that could result from changes in part of the web site design factors, before actually making those changes to a web site. Also, since the CM permits all related web site design factors to be viewed in a single interrelated diagram and organized into an adjacency matrix, decision makers can perform a number of what‐if simulations in accordance with changes in the intended design factors to see whether such changes would lead to maximal objectives (or target nodes).

The purpose of this study is to propose long‐term orientation as a moderating effect on restaurant customer reward programs. Unlike in short‐term oriented and transactional marketing, long‐term orientation is an important factor in creating new loyal customers.

This research shows how the moderating effect of long‐term orientation affects customer reaction to reward timing (Experiment 1) and reward type (Experiment 2). The independent variables of Experiment 1 were timing of rewards (immediate/accumulate) and long‐term orientation (high/low), with the dependent variable being customer loyalty. The independent variables of Experiment 2 were the types of rewards (monetary/nonmonetary) and long‐term orientation (high/low), with the dependent variable being customer loyalty. The treatment groups are different from each other with regard to reward type and reward timing.

Depending on the reward type and its timing, long‐term orientation has a moderating effect on customer loyalty. In customers with a high long‐term orientation, there is no difference in the effect of rewards, whether they are immediate or accumulated and monetary or nonmonetary. On the other hand, for customers with a low long‐term orientation, the effect of rewards increases for monetary rewards more than nonmonetary ones and for immediate rewards more than for accumulated ones.

This paper helps restaurant managers to better understand customer loyalty and the value of reward programs that take into account the long‐term orientation concept.

The purpose of this study is to present the state-of-the-art scientific research in the intersection between smart tourism and social networks to better understand the role of the latter (such as Facebook and Twitter) in the development of the smart paradigm in tourism, e.g. how the relationship between smart tourism and social networks has been observed by authors, or the techniques and analytical tools that are most broadly used to take advantage of available data in social networks to feed a smart logic in the management of tourism companies and destinations.

A systematic search in scientific databases (such as Web of Science and Scopus) was performed, with December 2018 as a closing date. Once duplications were eliminated and the adequacy the outputs obtained verified properly, a total of 61 documents were considered for this study, most of which were journal articles.

The characterization of research in this area with both a bibliometric and bibliographic analysis.

The presentation of a detailed picture on the content of the research carried out in the abovementioned intersections: evolution over time; most prolific authors, institutions and countries; journals, conferences and publishers that have paid more attention to this topic; type of research performed, objects of study, methodologies used and main contributions.

The proposal of a research agenda in the field under study. To the best of the authors’ knowledge, there is no a similar work carried out in this field.

The purpose of this study is to reveal the research trends in guest experiences of service robots in the hospitality industry.

In this study, a review was carried out on the Web of Science (WoS) database with the assistance of bibliometric analysis techniques. Cluster analysis was also employed for this to group important data to determine the relationships and to visualize the areas in which the studies are concentrated. The thematic content analysis method was used to reveal on which customer experiences and on which methods the focuses were.

On the subject of experiences of service robots, the greatest number of publications was in 2021. In terms of country, China has come to the fore in the distribution of publications. As a result of thematic content analysis, it was determined that the leading factor was the main dimension of emotional experience. In terms of sub-dimensions, social interactions attracted more attention. Most of the studies discussed were not based on any theory. Apart from these, the Technology Acceptance Model (TAM), the Service Quality Model (SERVQUAL) and Perceived Value Theory (PVT) were featured more prominently among other studies.

In this study, only the WoS database was reviewed. In future studies, it would be possible to make contextual comparisons by scanning other databases. In addition to quantitative research designs, social dimensions may be examined in depth following qualitative research methods. Thus, various comparisons can be made on the subject with mixed-method research designs. Experimental research designs can also be applied to where customers have experienced human-robot interactions (HRIs).

In the hospitality industry, it is critical to uncover every dimension of guests' robot acceptance. This study, which presents the current situation on this basis, guides future projections for the development of guest experiences regarding service robots in the hospitality industry.

This paper aims to outline a map of all the research that exists on mobile technology and tourism archived in the two main databases worldwide (Web of Science and Scopus). Accordingly, with the identification of all the scientific articles that deal with both mobile technology and tourism, the authors seek to ascertain the evolution of mobile technology in the tourism sector through the years, countries, universities and authors and determine the various collaborations brought about between authors, universities, institutions and/or companies in various research projects. Finally, it also allows the authors to distinguish the main topics under study within the scope of ‘mobile tourism’.

A mixed methodology has been carried out. The search focused on the principal databases of bibliographic references and citations of periodical publications, such as articles from scientific journals, books and other types of printed material. Once the results were obtained in the respective databases, it was necessary to be able to work with them. In this respect, the authors had to extract the relevant data and dump it in a bibliographic reference manager, for which they chose Mendeley. After this, the tabulation of data was performed in Excel and tables and graphs were created from all the data collected.

The main results obtained and analyzed are the number of articles per year, countries and universities. In the same way, it is interesting to highlight the number of countries and universities that participate in each article under study. On the other hand, an analysis has been carried out regarding the number of articles per author, as well as the topics dealt with in the different articles.

This analysis reveals the role that has been played by mobile phones in tourism since the first scientific article was recorded in 2002. In this regard, in recent years there has been a significant increase in the number of articles, finally resulting in moderate figures in relation to countries (40) and universities (233) that have formed part of the subject matter under study. In contrast to other areas of research in tourism, the relevance of this subject is therefore evident, as is the need for greater background knowledge to establish research models adapted to the new reality of tourism in a world of ever-increasing mobility.