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Article
Publication date: 6 July 2015

Nadiya Marakkath and Laurence Attuel-mendes

– The purpose of this paper is to discuss how regulatory environment can be a fundamental constraint or lever in defining the scope of operations of a social innovation.

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Abstract

Purpose

The purpose of this paper is to discuss how regulatory environment can be a fundamental constraint or lever in defining the scope of operations of a social innovation.

Design/methodology/approach

Semi-structured interviews with top-level executives of pioneers of crowdfunding were run in India and France, two of the three leading countries in this field.

Findings

Four main issues rise: choice of legal status, constraints for the operations model, compliance with anti-money laundering measures and challenges in marketing and sustainability.

Originality/value

This paper contributes to knowledge advancement in the field of this new funding actor that could challenge the banking system. This is the first paper to explore these regulatory issues and their impact on marketing practices.

Details

International Journal of Bank Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 6 July 2015

Professor Paul Sergius Koku

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Abstract

Details

International Journal of Bank Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0265-2323

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