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The authors have recently been seeing a rising trend towards sustainability and innovation among small- and medium-sized enterprises (SMEs) in Kuwait, especially through the use of the Sustainable Development Goals (SDGs) that were introduced by United Nations in 2015. In Kuwait, corporations such as Zain and NBK have already implemented the SDGs as part of their main objective to create a better future for their companies. This research attempts to explore the reasons why entrepreneurs in SMEs are implementing the SDGs and specifically goal number 12 (SDG 12).

With this research drawing on a qualitative approach, a sample of 20 participants who operated at the executive level of the SMEs were chosen randomly using the “snowball” sampling from different industries, including the food and beverage and beauty and service sectors, and were interviewed.

The results revealed that most SMEs in Kuwait are considering their approach to sustainability. Although these SMEs are following a global trend, the Kuwait government does not support them in adopting sustainability rules and regulations.

This research contributes to the existing literature by presenting new knowledge about SMEs in Kuwait implementing the SDGs. It also makes an empirical contribution to the SME and entrepreneurship literature by exploring the reasons for adopting these goals. This study is one of very few that have explored the SDGs in Kuwait, and it can provide grounds for future research on SMEs' adoption in Kuwait of future SGDs. Recommendations and future directions are presented.

The findings add to the empirical literature by revealing the reasons why entrepreneurs in SMEs are implementing SDG 12. Furthermore, the findings will open doors for future research in this field.