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Digital gaming has become one of the largest entertainment sectors worldwide, increasingly turning the medium into an attractive vehicle for the communication of advertising messages. As a result, the incorporation of products or brands in digital games or in-game advertising (IGA) is expected to grow steadily over the course of the following years. However, much work is still needed to determine and optimize the effectiveness of IGA. The goal of the chapter is to advance IGA effectiveness research by investigating the influence of three aspects of the context in which a game is played and the player’s involvement in response to this context on brand awareness.

To this purpose, three experiments were set up. The first experiment (between-subjects, N = 121) investigated the impact of the social setting in which a game is played, the second experiment (within-subjects, N = 31) examined the effect of the game controls that are used, and the third experiment (between-subjects, N = 62) analyzed the influence of the game story.

The findings of the experiments show that the game context can significantly influence the way in which people recall and recognize brands that are included within its environment and that examining the player’s involvement in response to this context can provide useful information regarding the processes underlying this effect.

These findings contribute to the knowledge of when, how, and in which games advertising can be incorporated in order to achieve games’ full potential as an advertising medium.

In this chapter, we reflect on the impact of the Covid-19 pandemic on an Innovation and Entrepreneurship educational programme by comparing two editions of the Start-up Lab, a three-month hands-on laboratory organised at the University of Trento (Italy), focused on the development of entrepreneurial ideas by international students. The 2019 edition of the course, before the Covid-19 pandemic outbreak, was held in attendance, whereas the 2021 edition was held online. For the latter, the authors decided to introduce a self-directed learning approach, assuming it could better support remote teamwork and the acquisition of transversal skills. In this chapter, the authors critically question the effectiveness of remote working and the self-directed learning approach in innovation and entrepreneurship education programmes. The authors provide early evidence about some critical aspects of online and distance learning and teamwork, mostly related to self-efficacy skills, such as the ability to motivate others to work together and collaborative work. Despite the negative effects of distance working on some entrepreneurial skills, the authors demonstrate that the ability to reflect on learning experience is a driver for improving specific entrepreneurial and innovation skills. Students who have had the opportunity to reflect on their learning experiences feel more confident about becoming entrepreneurs or working in companies with a stronger entrepreneurial mindset.

Preparing future teachers requires teacher educators to share both theory and its translation to best practice. Traditional approaches to this learning process include textbooks, case studies, role-play, observation, and eventually fieldwork in a classroom. Understanding what their future students need or appropriately responding to situations in the classroom is far different than the reality of teaching in schools. Although case studies provide an opportunity for perspective taking, collaboration, and developing problem solving skills in a safe environment, it is still a relatively passive experience. The use of virtual worlds to create engaging simulations offers a possibility in bridging this gap between theory and practice. The School of Education and Human Services at Seton Hall University has designed a virtual world simulation to provide college students with the opportunity to be immersed in a virtual classroom setting in which they take on the roles of avatar teachers and grade school students who may require various modifications/accommodations. This chapter will discuss the design and implementation of this project. Data were collected on the students’ experiences in order to assess possible learning gains, affordances of the technology, and lessons learned for future educators who are considering the implementation of virtual world technologies.

Fostering the development of professional character in student physicians remains the most essential, yet challenging and sometimes elusive goal of those in medical education. Current understandings and contemporary approaches to learning and teaching can provide perspectives that may inform our thinking. In this chapter, learning with and from others is explored along with approaches that form the foundation for the development of professional character that integrates moral conduct into professional practice. The implications for both teaching and learning and the importance of the learning environment are discussed. Education as a moral endeavor and values-based practice is emphasized.

Educators are faced with a number of unique challenges when programming for students with TBI. Issues of widespread lack of recognition of TBI among educators and differing medical and educational classification systems complicate identification of this population of students. Once students are properly identified, the challenge of developing appropriate programs for individual students with TBI is compounded by the lack of research based instructional and behavioral intervention strategies designed specifically for this student population. However, despite these challenges, effective educational programs can be developed for students with TBI if educators recognize the features that distinguish this population of students from other disability groups, address the functional needs of individual students, and adhere to specialized planning procedures. An understanding of the influence of age at time of injury and typical patterns of functioning following TBI provides educators with requisite information with which to begin planning. Identification of specific needs of individual students coupled with the selection of effective teaching strategies to meet such needs enables educators to design effective intervention plans. Additionally, observance of specialized procedures, such as early and ongoing collaborative planning between health care and school systems, frequent IEP reviews, and extensive transition planning, as well as adequate teacher training further ensures the educational success of students with TBI.

This chapter examines the relationship between health service restructuring and the health care experiences of women from rural and remote areas of Canada. Data were collected from 34 focus groups (237 women), 15 telephone interviews and 346 responses from an online survey. Access to services, care quality and satisfaction are salient themes in these data. Problems include: travel, shortage of providers, turnover in personnel, delays associated in accessing care, lack of knowledge of women's health issues and patronizing attitudes of some health care providers. Health care service restructuring has led to deterioration in service availability and quality. Key areas for policy development need to address health care access and quality improvement issues, including increasing access to more (particularly female) providers who are sensitive to women's health issues.