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Article
Publication date: 27 September 2023

Myongjee Yoo, Ashok K. Singh and Noah Loewy

The purpose of this study is to develop a model that accurately forecasts hotel room cancelations and further determines the key cancelation drivers.

Abstract

Purpose

The purpose of this study is to develop a model that accurately forecasts hotel room cancelations and further determines the key cancelation drivers.

Design/methodology/approach

Predictive modeling, specifically the machine learning methods, is used to forecast room cancelations and identify the main cancelation factors.

Findings

By using three different classification algorithms, this study demonstrates that hotel room cancelation can be accurately predicted using XGBoost, as well as the ensemble method involving Support Vector Machine, Random Forest and XGBoost.

Originality/value

This study attempted to forecast hotel room cancelations by applying a relatively new method, machine learning. By implementing predictive modeling, one of the most emerging and innovative research methods, this study ultimately provides prediction suggestions in various aspects and levels for hotel management operations.

研究目的

本研究旨在开发一个能够准确预测酒店客房取消的模型, 并进一步确定主要的取消因素。

研究方法

采用预测建模, 具体来说是机器学习方法, 来预测客房取消, 并识别主要的取消因素。

研究发现

通过使用三种不同的分类算法, 本研究表明使用XGBoost以及涉及支持向量机、随机森林和XGBoost的集成方法可以准确预测酒店客房取消。

研究创新

本研究尝试通过应用相对较新的方法, 即机器学习, 来预测酒店客房取消。通过实施预测建模, 这是目前新兴和创新的研究方法之一, 本研究最终为酒店管理运营在各个方面和层面提供了预测建议。

Details

Journal of Hospitality and Tourism Technology, vol. 15 no. 1
Type: Research Article
ISSN: 1757-9880

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