Search results

The purpose of this paper is to investigate the use contexts of personal computing devices in multiple steps and conducts an in-depth analysis for the use context of smartphones. The determinants of use context changes of smartphones are investigated using the technology-to-performance chain model.

In steps 1 and 2, a diary study method and 2014-2015 Korea media panel research data provided by the Korea Information Society Development Institute are used. Correspondence analysis, χ² independence tests, and standardized residual analyses were conducted. In step 3, this study develops and validates a framework for use context changes using a survey method and structural equation modeling.

The results show that the use context of personal computing devices is represented differently and is clearly defined depending on the device used. Furthermore, the use context of smartphones has changed significantly because of the rapid growth of smartphone users and diverse usage patterns of smartphones. The research model results show that users expand the scope and frequency of smartphone use when they experience improved performance in everyday tasks and feel that smartphone content and functions could support everyday tasks better.

This study presents novel early stage research and presents empirical evidence and propositions in both exploratory and confirmatory ways. The main contribution of this study is to provide guidelines and general implications for other empirical studies on the use contexts of devices or information technology services.

A mobile office can be defined as software and hardware that support business work and that are accessible via smartphones. Organizations are adopting or trying to adopt the mobile office as their communication and business tool, in order to support or to change their current work environments. The purpose of this paper is to focus on the impact of outsourcing strategy on mobile office performance based on the FORT model and the MoBiS-Q to measure the performance of the outsourced mobile office.

This study focuses on the impact of outsourcing strategy on mobile office performance based on the FORT model and the MoBiS-Q to measure the performance of the outsourced mobile office.

In the results, the perceived usability and the perceived impact of the mobile office on the productivity can be higher with the Alliance outsourcing relationship type. The outsourcing of the mobile office would follow the similar process of other IT outsourcing strategies. But the device fittingness was far from the expectation.

Firms/organizations should consider a more concrete step-by-step approach to strategic outsourcing relationships with the high-skilled expert groups and that the device fittingness may not be a proper factor to measure the performance of the outsourced mobile office.

IT managers who plan or now try to adopt the mobile office into their organizations should focus on developing proper applications and software; however, they do not need to care about device or H/W issues, including employees ' skills at using the devices or the device fittingness for the planned mobile office.

This study is one of the first academic studies to analyze the impact of outsourcing strategy of the mobile office on organization performance.

The purpose of this paper is to investigate the effect of inter-platform competition on the adoption of different broadband technologies (i.e. among xDSL, fibre-optic technologies, and hybrid fibre coaxial (HFC)), examine the direction of the effect, and identify potential technology convergence and the speed of technology innovation.

It uses Lotka-Volterra equation to determine the dynamic competition pattern for xDSL, fibre-optic technologies, and HFC.

The influence of inter-platform competition on the adoption rate may vary depending on the market conditions, the phase of the adoption period, and the types of competing technology. Even though new technology has competitive advantage, it still requires time to acquire market share. Even though fibre-optic is leading in the market, alternative technologies have also garnered significant market share in the early stage. Specifically, HFC has gained its own market position, making it a valuable alternative in the short term. Nonetheless, the market will eventually converge to fibre-optics.

The findings show that inter-platform competition does not always exert positive influence on broadband adoption as indicated in previous literature. Instead, the influence may vary from negative to neural. This information is an important knowledge addition to the literature. Overall, the study has important implications to governmental effort in managing market competitions and in planning national broadband infrastructure policies. It also provides valuable implications on how ISPs should strategize their investment in new broadband technologies.

The increasing number of M‐internet subscribers and the fast growing revenue proves the great potential of M‐internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors that promote the use of M‐internet. Thus, this paper aims to examine the human motivations underlying individual behavioral intention to use M‐internet in Korea.

Employs TAM (technology acceptance model) as the base model and develops a more comprehensive version of TAM to better reflect M‐internet context. The model employs perceived playfulness, contents quality, system quality, internet experience and perceived price level, in addition to perceived usefulness and ease of use. Investigates the causal relationships among the constructs used in this revised TAM and identifies the direct and indirect causal role of the constructs in developing the intention to use M‐internet.

Finds that attitude toward M‐internet is the most significant factor in predicting the behavioral intention to use M‐internet. Also identifies the positive role of the perceived playfulness and the negative role of perceived price level in developing the attitude as well as the intention. The positive causal relationships of “perceived contents quality – perceived usefulness”, “perceived system quality– perceived usefulness” and “internet experience–perceived ease of use” were also witnessed.

Considering the explosive growth of the M‐internet market, well‐established business strategy in M‐internet will deliver great success to the mobile operators. Thus, understanding comprehensive causal relationship among the constructs used in this revised TAM would help managers to better implement the strategic ramifications in promoting M‐internet.

Develops a more comprehensive version of TAM to better reflect M‐internet context in Korea, adding five new constructs and identifies the role of the construct in promoting the use of M‐internet.

Mobile appstores have fast sprung up during the last few years. The large number of apps in these appstores results in increased search effort for the customer as well as fierce competition leading to poorer revenues for both appstores as well as developers. Therefore, appstores allow developers to resort to bundling apps so as to increase the revenues and improve customer loyalty. Since an app-bundle is a mix of two or more apps, it may induce both positive and negative emotions simultaneously in the consumer. The purpose of this paper is to examine the effectiveness of app-bundling strategy from consumers’ perspective, and help developers design app-bundles.

Based on ambivalence theories, this research investigate different antecedents and influence of positive attitude and negative attitude on purchase behavior, and derives seven key app-bundles attributes through an exploratory study. The data were collected from 930 consumers of app-bundles in China and analyzed using SEM approach.

The findings indicate that positive attitude and negative attitude are two separate concepts and the identified seven app-bundling attributes have distinct effect on shaping consumers’ positive and negative attitude.

This study makes three key contributions to theory and practice. First, this study identifies the specific attributes of app-bundles using exploratory study. Second, this study addresses the challenges involved in examining bundles using ambivalence theory. In doing so, it characterizes attitude as positive and negative and treats them as separate constructs. Third, as called forth by previous studies, this study establishes the co-existence of positive attitude and negative attitude.