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The purpose of this paper is to identify customers’ perceived value constructs of shopping malls from the perspective of Muslim shoppers and to develop items for measuring these constructs, empirically validate the scale, and carry out an initial investigation of the effect of these dimensions on behavioural outcomes.

By means of a multi-dimensional procedure on a sample of 329 Muslim mall shoppers in the UAE, the authors have developed a scale of measurement of these shoppers’ perceived value of malls through grouping 30 value items into eight dimensions.

The study constructed and validated a scale of perceived value of malls taking into consideration the mall shopper’s religion (i.e. Islam). The authors name this new scale Muslim MALLVAL. This scale demonstrates that, like any other shoppers, Muslims who shop in malls assess the shopping experience through both cognitive and affective values in addition to the Islamic value of the mall. The study in addition reveals that the dimensions of Muslim MALLVAL have significant positive influences on behavioural outcomes such as willingness to continue shopping and recommendation of the mall to others.

This study is carried out on Muslim shoppers in the UAE context. However, the authors urge other researchers to replicate the study and get replies from different countries and in particular to use the measures developed in this study to test their robustness.

Muslim mall shoppers evaluate not only the traditional aspects of mall value but also the religious identity related aspects that contribute to the value creation. Therefore, mall developers and managers who target Muslim shoppers (residents and/or tourists) should create and maintain the appropriate shopping environment for Muslim shoppers.

This study is the first to provide an integrative scale for the perceived value of shopping malls from the perspective of Muslim shoppers.

The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older.

Quantitative methodology was employed, using structural equation modelling for testing the hypotheses developed. Purposive sampling was applied.

Results of the present study show that positive perceptions of atmospherics exerted a positive influence on mood, which, in turn, affected in-store behaviour. Based on stimulus–organism–response theory, Muslim shoppers who were positive about the atmospherics tend to spend more time and money, and they exhibited intention to patronize the store again.

Although past studies suggest that Muslim consumers are different due to their Islamic way of life, guided by the Islamic principles, by controlling for country-specific influences such as socio-economic factors, the results of this study provide support that modern marketing concepts are as relevant for the Muslim market as they are relevant for other market segments. Using the Mehrabian–Russell framework, Malay Muslims are found to be influenced by store atmospherics which, in turn, affect their in-store shopping behaviour. When comparing younger and older Muslims, results show no evidence of significant differences between these two age groups.

This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational determinants, which include the place accessibility (e.g. the shutting of physical Hijab stores) and stores environment (e.g. well-being risks in physical shops, online shopping movement and extra marketing attempts from online Hijab stores through the outbreak).

Structured questionnaires were retrieved from 366 female Muslim shoppers, both wearing and not wearing Hijab. ADANCO 2.0.1 programming and PLS-SEM were applied in empirical investigation.

The results on direct relationships reveal that the Coronavirus outbreak situational determinants including place accessibility (ACCESS) and store environment (ENVIRO) and shopper’s attitude towards online Hijab purchase (ATTITU) are strong predictors of online Hijab purchase intention (ONLINE). At the same time, the subjective norm (SUBJEC) predicts ATTITU. The indirect mediation between SUBJEC on ONLINE was also confirmed.

These discoveries would help the Hijab business players, i.e. online sellers, retailers and marketers to increase their web pages’ quality and marketing efforts.

The research is an initial concept and empirical evidence investigating the Coronavirus outbreak’s situational influences and the effects of attitude and subjective norm on shoppers’ intentions to purchase Hijab online.

This paper aims to investigate the consumption and actual purchase behaviour of Malaysian food consumers who have experienced of buying imported food and to compare the differences between two groups, Muslim and non-Muslim.

This study collected data from the imported food buyers in Malaysia using a self-administered questionnaire. A total of 435 usable responses were used for further analysis. To identify the Malaysian consumers’ imported food consumption, exploratory factor analysis was used. A t-test and χ² test were applied to compare the difference of consumer groups between Muslim and non-Muslims.

The results have found the determinants of imported food purchasing of both Muslim and non-Muslim consumers and the most perceived quality aspects related to their food lifestyles. Malaysian consumers, regardless of religion, are most affected by the intrinsic factors like nutrients, health functionality and freshness. Muslim consumers also mostly perceive taste as a quality aspect regarding to their food lifestyles.

This study provides a number of potentially important and valuable resources for the manufacturer or exporters seeking to enter the Malaysian food market. Imported food into Malaysia should adopt the customised strategies through the products emphasising health benefits and tastes to achieve maximum marketing results.

This paper contributes important information about imported food consumption of Malaysian consumers. Therefore, it will be useful for food manufacturers or exporters from in particular non-Muslim countries to understand Muslim consumers’ perception and purchasing behaviour towards imported food.

This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends and family members) moderating role.

The model was tested by adopting the PLS-SEM testing methodology after collecting data by using the convenient sampling technique. Total 497 responses were used for data analysis.

The findings indicated that the non-Muslims of Thailand are influenced by the Islamic brand knowledge and Islamic brand health advantages.

This work examines the non-Muslims who are buying an Islamic brand, and they are the consumers and users of it.

These results guide future researchers and organisations to strategies accordingly to motivate non-Muslim consumers towards the Islamic brands.

The research presents the construction of a model for understanding Islamic brand attitudes plus its components and as well as the moderating role of subjective norm between Islamic brand attitudes and consumption behaviours of non-Muslims of Thailand towards Islamic brand.

The purpose of this paper is to investigate challenges in balancing interoperability, food quality and customer satisfaction in halal food supply chains.

The study employed ethnography and grounded theory research methodologies. Research methods were ethnographic content analysis and document content analysis. The research framework encompassed a range of stakeholder groups connected with the halal food supply chain in the United Arab Emirates (UAE), focussing on Islamic jurisprudence, halal food sector analysis, import regulation compliance, halal food certification (HFC), food production, retailing and consumption.

The research found that supply chain intermediaries are challenged in balancing interoperability issues around non-unified global certification standards. Consequent variability in customer confidence in halal standards was found.

This research focussed on the internal supply chain in the UAE, with future scope in HFC systems among external supplier nations and wider market research on customer perceptions of halal food integrity.

Transferability of the findings is high; to other halal food markets in particular, as well as supply chain systems for halal products across other Islamic economy sectors, notably halal pharmaceuticals and cosmetics. Aligning the halal ecosystem with trends in healthy eating and environmentalism is also considered.

The paper uniquely explores the halal food sector from the perspective of variant stakeholder disciplines in halal sector governance and operation. It exposes vulnerabilities in halal supply chains in a nation with one of the most demanding and diverse agri-food supply systems in the world.

This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude.

The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach.

Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer’s attitude toward halal cosmetics that further develop consumers’ repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty.

The current study helps in advancing practitioners’ understanding of female consumers’ brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan.

Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice.

The purpose of this paper is to examine potential determinants of halal perception and to validate the mediating model of halal perception on purchasing decision of Malaysian consumers.

This study uses a survey to obtain the relevant data. The survey involved self-administration of questionnaires to 420 consumers and 96 per cent responded. The questionnaire consists of four sections designed to obtain information on demography, halal perception, determinants of halal perception and purchase decision.

The main finding reiterates the role of credible signals in credence items purchased as suggested by the signaling theory. Halal perception has association with respondents’ purchase decision. Thus, it highlights that halal perception is the mediating variable that intervenes in the relationship of a few independent variables and the purchase decision trends. The independent variables such as manufacturer identity, product label, physical product and packaging as well country of origin are considered to be important extrinsic cues that deliver messages regarding the halal of certain food products. The association of the four variables with halal perception is also found to be significant.

The originality of this study lies in its attempt to explore the role of halal perception in the marketing of food products especially within the scope of a Muslim’s market. Besides, this study attempts to investigate the halal issue based on a specific model that includes potential variables and the intervening role of halal perception.

This study aims to understand better the impact of intercultural communication, social environment and personality on customer satisfaction and post-purchase stage in retailing from Muslim customers’ perspective. In this endeavour, this study illustrates the unique context of intercultural communication to highlight several improvements contributing towards the advancement of intercultural communication literature.

This research adopted a survey approach where 450 questionnaires were obtained among selected grocery retailers in Klang Valley, Malaysia. The measurement of the constructs and their interrelationships were examined based on partial least squares structural equation modelling (PLS-SEM).

The findings partially validated the proposed framework with statistically significant relationships among all constructs. Furthermore, it exposed additional insights into some practical and conceptual solutions for addressing intercultural communication of religiously and culturally diverse service encounters in the Malaysian grocery retail industry. These contributions postulated an impetus for future research in various service settings.

Based on the theories, this study assessed the role of the social environment and personality of grocery retail customers on intercultural communication competence (ICC). It also examined the impacts of ICC on inter-role congruence and interaction comfort. It is anticipated that by filling this knowledge gap, the research assisted in strengthening retail communication strategies, which require intercultural communication adjustments in a multicultural business environment. ICC is expected to improve the retail industry’s competitiveness when it positively influences inter-role congruence and interaction comfort among customers.