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1 – 10 of 285Without having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their…
Abstract
Purpose
Without having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their effects. First, it needs to be established how the variables involved in exposures impact outcomes. This will allow for more accurate operationalizations.
Design/methodology/approach
A sample of 216 participants were recruited from Amazon’s Mechanical Turk and randomly assigned into one of four conditions to take an online survey. A 2 × 2 experiment (active/passive attention × low/high exposure) was conducted to determine if the level of attention, otherwise known as attentiveness, and the number of exposures impacted preferences for a fictitious prescription sleep aid.
Findings
Results indicated a significant difference among active and passive conditions such that active exposures resulted in stronger positive preferences.
Research limitations/implications
Studies using different operationalizations should not be aggregated for generalizations about the effects of DTCA of prescription drugs.
Originality/value
This paper urges researchers to clearly operationalize their definitions for “exposure” and to be hesitant about generalizing findings studies using different definitions.
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The purpose of this paper is to examine the impact of the War on two prominent academic liberal historians.
Abstract
Purpose
The purpose of this paper is to examine the impact of the War on two prominent academic liberal historians.
Design/methodology/approach
The research is based on a narrative of their lives and careers before and during the War.
Findings
The findings include an analysis of how the War engaged these academic liberals in the pursuit of the War effort.
Originality/value
By the end of the War, both sought to reaffirm much of their earlier academic liberalism despite the political and social changes in the post-war world.
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Patricia Dearnaley and Joanne E. Smith
The purpose of this paper is to stimulate a wider debate around the coordination of workforce planning in non-statutory services (in this case, specialist housing for older people…
Abstract
Purpose
The purpose of this paper is to stimulate a wider debate around the coordination of workforce planning in non-statutory services (in this case, specialist housing for older people or those with long-term health and social care needs, such as learning disabilities). The authors argue that current NHS reforms do not go far enough in that they fail to include specialist housing and its workforce in integration, and by doing so, will be unable to optimise the potential efficiencies and streamlining of service delivery to this group.
Design/methodology/approach
The paper used exploratory study using existing research and data, enhanced by documentary analysis from industry bodies, regulators and policy think tanks.
Findings
That to achieve the greatest operational and fiscal impact upon the health care services, priority must be given to improving the efficiency and coordination of services to older people and those requiring nursing homes or registered care across the public and third sectors through the integration of service delivery and workforce planning.
Research limitations/implications
Whilst generalisable and achievable, the model proposed within the paper cannot be fully tested theoretically and requires further testing the in real health and social care market to evidence its practicality, improved quality of care and financial benefits.
Originality/value
The paper highlights some potential limitations to the current NHS reforms: by integrating non-statutory services, planned efficiency savings may be optimised and service delivery improved.
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Joonheui Bae, Sang Jin Kim, Kyung Hoon Kim and Dong-Mo Koo
The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items.
Design/methodology/approach
Two experiments were conducted to predict the outcomes of using game items.
Findings
Game users effectively manage their level of arousal and mood valence using game items. The selective exposure theory provides additional understanding of different purchasing behaviors, suggesting that stressed users are more likely to purchase decorative items while bored users purchase functional items to manage their mood.
Research limitations/implications
The study results show the affective role of game items in mood management. While previous studies focused on the cognitive and functional aspects of purchasing game items, this study extends the value of game items as augmented products.
Practical implications
When launching new games, companies should provide game users free game items for mood management. In addition, to increase intervention potential and behavioral affinity, marketers need to develop and launch more game item types.
Originality/value
This study extends the understanding of affective value of game items by applying mood management and selective exposure theories to explain the purchase intention of game items.
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Leonore Lewisch and Petra Riefler
Individuals perceive multiple barriers to consuming cultured meat. This study empirically investigates whether different types of social norms enhance behavioural intentions…
Abstract
Purpose
Individuals perceive multiple barriers to consuming cultured meat. This study empirically investigates whether different types of social norms enhance behavioural intentions towards this novel food technology. Specifically, it examines the impact of general norms, in-group norms and out-group norms (based on meat-eaters or non-meat eaters, respectively) on consumers' willingness to try cultured meat.
Design/methodology/approach
A two-factorial between-subject online experiment was conducted using a sample of 431 Austrian consumers. The data were analysed using structural equation modelling in AMOS.
Findings
This study finds empirical support that both general norms and dietary in-group norms enhance consumers' behavioural intentions towards cultured meat, whereas dietary out-group norms do not affect the latter. The effect of in-group norms on behavioural intentions is mediated by identification with the respective dietary in-group. In addition, in-group identification and out-group disidentification as well as dietary identity also directly affect willingness to try cultured meat. Overall, meat-eaters report greater behavioural intentions than non-meat-eaters.
Practical implications
The findings indicate that using normative dietary cues in marketing campaigns might assist in efforts to increase consumer acceptance of cultured meat. Such efforts might be particularly relevant when introducing cultured meat to European markets.
Originality/value
This study is the first to experimentally examine the principles of the focus theory of normative conduct and social identity theory in the context of consumer-oriented cultured meat research. It contributes to the current literature by empirically demonstrating the relevance of social (group) norms in this domain.
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Masami Yamaguchi and Joanna Richardson
This paper aims to describe the approach taken by an Australian university library in using data visualisation to increase the academic/library staff collaboration.
Abstract
Purpose
This paper aims to describe the approach taken by an Australian university library in using data visualisation to increase the academic/library staff collaboration.
Design/methodology/approach
The authors have undertaken a critical review of the literature as the foundation for their case study, which presents observations and reflections arising from their first-hand experience with infographics.
Findings
The use of data visualisation, specifically infographics, to present data about relatively low student engagement from a designated school with the Griffith University Library led to increased communication between the school and the Library. In addition, the Library has increased its use of infographics to demonstrate library impact to both academic and non-academic audiences.
Practical implications
This case study would be useful to libraries wishing to demonstrate to the academic staff their capability to partner with faculty to achieve the institutional goals.
Originality/value
This case study outlines the advantages of librarians partnering with academics in terms of major university drivers, such as student success and student retention. It provides an example of the use of infographics as an effective communication strategy in an academic library.
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Helen Walker, Lindsay Tulloch, Karen Boa, Gordon Ritchie and John Thompson
A major difficulty identified many years ago in psychiatric care is the shortage of appropriate instruments with which to carry out valid and reliable therapeutic assessments…
Abstract
Purpose
A major difficulty identified many years ago in psychiatric care is the shortage of appropriate instruments with which to carry out valid and reliable therapeutic assessments which are behaviourally based and therefore appropriate for use in a variety of contexts. The aim of this project was to ascertain the utility of a forensic nursing risk assessment tool - Behavioural Status Index (BEST-Index). The paper aims to discuss these issues.
Design/methodology/approach
A multi-site cross-sectional survey was undertaken using mixed method design. Quantitative data was generated using BEST-Index to allow comparisons across three different levels of security (high, medium and low) in Scotland and Ireland. Qualitative data were gathered from patients and multi-disciplinary team (MDT) members using semi-structured interviews and questionnaire.
Findings
Measured over an 18-month period, there was a statistically significant improvement in behaviour, when comparing patients in high and medium secure hospitals. Two key themes emerged from patient and staff perspectives: “acceptance of the process” and “production and delivery of information”, respectively. The wider MDT acknowledge the value of nursing risk assessment, but require adequate information to enable them to interpret findings. Collaborating with patients to undertake risk assessments can enhance future care planning.
Research limitations/implications
Studies using cross-section can only provide information at fixed points in time.
Practical implications
The BEST-Index assessment tool is well established in clinical practice and has demonstrated good utility.
Originality/value
This project has served to highlight the unique contribution of BEST-Index to both staff and patients alike and confirm its robustness and versatility across differing levels of security in Scottish and Irish forensic mental health services.
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Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and…
Abstract
Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.
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The visualisation and the level of abstraction of complicated organic relations within an urban setting still remains a major problem with regard to urban discipline. This paper…
Abstract
The visualisation and the level of abstraction of complicated organic relations within an urban setting still remains a major problem with regard to urban discipline. This paper captures the dialectic relation within the urban network, in which the interaction between the spatial process of becoming and the temporal state of being is fundamental. ‘Envelopment’ is developed from and based upon Giddens’ structuration theory. It enables visualisation of ‘relations’ and, as problem-setting matrices, allows the fundamentals of the urban network to be itemised within forms of relationships: modalities. Deleuze and Guattari’s philosophy of deterriorialisation is also adopted into urban studies to support further investigations in respect of decoding and Translating ‘modalities’ as fundamentals in achieving continuous reproduction of Envelopment-as a topological space. Generally, topological space is defined in terms of processes and relations, Vocabularies are accepted as essences of urban dialog embodied in the system, needs to be visualised and meanings to be assigned according to their role and position in the system. In envelopment, system will be considered as macro-scale, multi-scalar topology, where all other modes of relations (amongst people, space and time) can be elaborated. The language game of Wittgenstein, as a metaphoric tool allows us to explore and group the modes of relations as vocabularies; “set of modalities”, enabling dialog upon their role and position in the system. Although the approach of Envelopment can be used as a tool, in enabling the representation of the equilibrium of state and process characteristics of system; it also helps as a tool in enabling the representation of macroscopic space-time scale; enabling representation of urban development and enabling representation of change in urban narrative. The various implementation of the Envelopment will be represented as a final discussion of the paper.
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SEPTEMBER this year will be unique in the history of the librarian in England in that for the first time in nearly sixty years the annual conference of the Library Association has…
Abstract
SEPTEMBER this year will be unique in the history of the librarian in England in that for the first time in nearly sixty years the annual conference of the Library Association has already become a memory only. There are those who profess to believe that the conference should be restored to the autumn months. It may be suggested on the other hand that the attendance at Margate lent no assistance to that point of view; indeed, the Margate conference was one of the most pleasant, one of the most successful, of which we have record. Nevertheless, if it can be proved that any large body of librarians was unable to be present owing to the change of month, it appears to us that the matter should be considered sympathetically. Although no one holds any longer the view that one week's attendance at a conference will teach more than many months' study in hermit‐like seclusion—the words and sentiments are those of James Duff Brown—because to‐day there is much more intimate communication between librarians than there was when that sentiment was expressed, there is enormous value, and the adjective is not an exaggeration, in one large meeting of librarians in body in the year. It is an event to which every young librarian looks forward as the privilege to be his when he reaches a high enough position in the service; attendance is a privilege that no librarian anywhere would forego. And this, in spite of the fact that there is usually a grumble because the day is so full of meetings that there is very little chance of such recreation as a seaside, or indeed any other, place visited, usually provides for the delegates.