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Book part
Publication date: 13 July 2011

Philip Kotler

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives…

Abstract

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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