Search results

1 – 4 of 4
Article
Publication date: 6 June 2016

Eyad Al-Samman and Murad Mohammed Al-Nashmi

This paper aims to explore the relationship between corporate social responsibility (CSR) and nonfinancial organizational performance (NFOP) of for-profit public and private…

2293

Abstract

Purpose

This paper aims to explore the relationship between corporate social responsibility (CSR) and nonfinancial organizational performance (NFOP) of for-profit public and private enterprises in Yemen. It also aims to find whether there is a significant difference of the level of adopting CSR as a periodic activity between business-related public enterprises known as state-owned enterprises (SOEs) and private enterprises.

Design/methodology/approach

Empirical analyses were conducted on a sample comprising 103 for-profit public and private enterprises. Relationship between CSR and NFOP was examined using multiple regression analyses whereas t-test analysis was used to find any significant difference in adopting CSR activities between SOEs and private enterprises operating in Yemen.

Findings

The four components of CSR (i.e. economic, legal, ethical and philanthropic) have positive significant relationships with NFOP when measured separately in private enterprises and in both SOEs and private enterprises as a whole entity. Conversely, there was insignificant influence of CSR on NFOP when examined separately in only SOEs. Furthermore, there was no statistically significant difference between SOEs and private enterprises concerning the level of adopting periodically CSR activities.

Research limitations/implications

Having potential personal preferences among respondents was among the major limitations of this study. Moreover, using nonfinancial measures for assessing NFOP forms another key limitation.

Practical implications

Having potential personal preferences among respondents was among the major limitations of this study. Moreover, using nonfinancial measures for assessing NFOP forms another key limitation.

Originality/value

This is one of the first papers discussing the influence of CSR on NFOP which has been given less remarkable attention in the literature compared to financial organizational performance. Moreover, the paper investigates CSR effects on NFOP in Yemen which belongs to the Third World countries.

Details

Social Responsibility Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 12 June 2017

Murad Mohammed Al-Nashmi and Abdulkarim Abdullah Almamary

In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship and…

2048

Abstract

Purpose

In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship and impact of Islamic marketing ethics on brand credibility. Nowadays, recognizing the ethical dilemmas associated with business is an important aspect of marketing strategy (Murphy et al. 2012). As known, the pharmaceutical industry has access to a deep pool of resources with the potential to maintain an esteemed reputation for offering innovative products that improve the public’s health and well-being (Kim and Ball, 2013). However, recent years have yielded several high-profile safety issues associated with particular medications along with a growing perception that pharmaceutical companies are unethical and drive up healthcare costs by prioritizing profits over consumer needs (USA Today/KFF/Harvard SPH, 2008). Therefore, the reputation of the pharmaceutical industry has been damaged with only 11 per cent of individuals considering pharmaceutical companies to be trustworthy (Harris Interactive Poll, 2010). Thus, the pharmaceutical industry in Yemen is the target of this paper and the relationship between its brands’ credibility and Islamic marketing ethics has been highlighted.

Design/methodology/approach

In a study of 106 respondents, exploratory and confirmatory factor analysis were conducted to understand the relationship, between brand credibility and Islamic marketing ethics. Correlation and regression analyses were performed to evaluate the hypothesized relationships between the variables.

Findings

Significant and positive relationships were confirmed between brand credibility and Islamic marketing ethics, namely, Annasihah, Al-Istiqamah, Al-E’etedal, Al-Ihsan, As-Sidq, Attaqwa and Al-Amanah. The eighth Islamic marketing ethic, Attasamoh, has been rejected.

Originality/value

The paper evaluates brand credibility in relation to Islamic marketing ethics in the pharmaceutical industry in Yemen. Islamic marketing ethics have been confirmed as a new variable that correlates with brand credibility and helps in boosting the level of credibility.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 February 2011

Murad Mohammed Al‐Nashmi and Hj. Syd Abdul Rahman Hj. Syd Zin

The purpose of this study is to provide an assessment of communication practices in universities in Yemen. The paper also gives further insight into the relationship between…

3362

Abstract

Purpose

The purpose of this study is to provide an assessment of communication practices in universities in Yemen. The paper also gives further insight into the relationship between national culture (NC) and communication satisfaction (CS) of multicultural teams at universities.

Design/methodology/approach

The study used a quantitative research design and used quantitative instruments to collect data from 338 faculty members from different countries including professors, associate professors, assistant professors, teachers, and tutors working at four universities in Yemen. Data were collected using the CS questionnaire and the Value Survey Module.

Findings

The analysis of the data shows that the CS levels among the academic staff vary according to the nationality. In addition, analysis of the data revealed that there is a significant relationship between CS factors and NC dimensions.

Originality/value

This research provides valuable insight into the faculty members' development and performance. It may assist the multicultural academic staff to be able to help, improve working relationships, and understanding of intercultural communication which help them to reach a CS.

Details

Cross Cultural Management: An International Journal, vol. 18 no. 1
Type: Research Article
ISSN: 1352-7606

Keywords

Abstract

Details

Cross Cultural Management: An International Journal, vol. 18 no. 1
Type: Research Article
ISSN: 1352-7606

1 – 4 of 4