Search results

11 – 20 of over 8000
Open Access
Article
Publication date: 3 July 2023

Kaisa Aro, Kati Suomi and Richard Gyrd-Jones

This study aims to add to the understanding of the interactive nature of brand love by using a multilayer perspective that incorporates individual, group and societal contexts.

2460

Abstract

Purpose

This study aims to add to the understanding of the interactive nature of brand love by using a multilayer perspective that incorporates individual, group and societal contexts.

Design/methodology/approach

The qualitative empirical study uses abductive reasoning. Its theories and conclusions are grounded in naturally occurring data from an online brand community. The approach revealed new interactive processes of brand love.

Findings

This study extends our understanding of the interactive nature of brand love by adopting a layered perspective incorporating micro- (individual), meso- (in-group), macro- (in-group vs out-group) and mega-layer (societal) social dynamics that complements the predominant focus on individual psychological processes. It challenges the linear, monodirectional trajectory approach to brand love, suggesting that brand love is in constant flux as individuals move across the layers in their identification with the brand.

Research limitations/implications

This study provides data from one destination brand in Finland. Future studies could consider other types of brands and contexts in other countries and cultures.

Practical implications

This study shows brand managers that brand lovers can be divided into subgroups with distinct drivers of their love to which brand managers should attend.

Originality/value

To the best of the authors’ knowledge, this is the first attempt to describe the interactive nature of brand love through interactions between and within four layers of brand love. Furthermore, this study enhances our understanding of the contradictory aspects of brand love.

Details

European Journal of Marketing, vol. 57 no. 13
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 28 May 2019

Charlotte Blanche and Patrick Cohendet

In this chapter, the authors enter the world of ballet to be inspired by artistic teams. This original point of view proposes a complementary understanding of the dynamics of

Abstract

In this chapter, the authors enter the world of ballet to be inspired by artistic teams. This original point of view proposes a complementary understanding of the dynamics of routines replication where preserving the authenticity of the project’s intent is emphasized over economic efficiency considerations.

The authors propose that analyzing the remounting of a ballet as an in-depth extreme case study provides an opportunity to learn more about other aspects that can be relevant in transfer stories: the importance accorded to the intent of the routine to be transferred; the existence of a dialogical dynamic that engages artifacts and memories of this intent; the existence of a meta-routine that structures and enables the transfer of sub-routines across geographical distance in another context. The authors will see that, in this case, routines replication is also made possible through sharing of a routine’s ostensive aspect which is embedded in a professional culture.

The overarching priority in remounting a show is strict respect for the choreographer’s original intent. As replicator and imitator teams encounter the consequences of a new location and its characteristics, the authors will examine how they face the replication dilemma, coordinate themselves, and use innovation to achieve replication.

Details

Routine Dynamics in Action: Replication and Transformation
Type: Book
ISBN: 978-1-78756-585-2

Keywords

Open Access
Article
Publication date: 25 July 2022

Andrea Lucarelli

This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing…

1661

Abstract

Purpose

This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing for places.

Design/methodology/approach

By deconstructing the main assumption, which constitutes the new inclusive paradigm in the marketing and branding of places as more participatory, responsible and democratic, this article tackles critical and pragmatist concerns about the political dimension and its implications for branding and marketing theories and practices in the realm of places.

Findings

The article argues that, to be understood and enacted as inclusive, branding and marketing should be seen and act as (bio)political arts of government, characterized by the impolitical as an alternative form of political praxis, whose axiological foundation is based on a particular form of civism, which offers a different mode and stance of approaching political effects and impacts for all stakeholders involved.

Originality/value

Little has been written about the political value, substance and appearance that indicate inclusivity as a fundamental notion for participation, engagement and democracy. This article contributes to the existing literature, arguing that inclusivity should be demystified, as it may present a self-fulfilling discourse that might create political problems.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 5
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 May 2006

B.A.S. Koene

This paper evaluates the influence of the institutional context on the dynamics of institutional change and the possibilities for human agency in this process.

4016

Abstract

Purpose

This paper evaluates the influence of the institutional context on the dynamics of institutional change and the possibilities for human agency in this process.

Design/methodology/approach

A comparison of the emergence of the temporary work agency industry in five countries is used to illustrate the influence of three elements of the institutional context: high/low pressure field emergence, societal confidence, and power and discretion of the emerging industry.

Findings

The analysis reveals how these three elements affect the dynamics of new field development. It shows the interaction between institutionalising and de‐institutionalising pressures and the dialectical nature of the process when comparing the developments over time between different national (institutional) contexts.

Research limitations/implications

Propositions for further research are formulated. Combining the effects of the three situational variables three models of industry institutionalization are established: autonomous development, constrained development and societalisation.

Practical implications

The findings illustrate the situated condition of human and organizational agency in processes of institutional entrepreneurship. Our analysis also shows how early externally constraining effects slow down early institutionalisation of a new organizational field, but at the same time trigger processes of institutional structuration that strengthen the institutionalising role of the industry in the long run.

Originality/value

The comparative analysis helps to see how the dynamics of institutional renewal are affected by institutional context and highlights the situated nature of effective human agency.

Details

Journal of Organizational Change Management, vol. 19 no. 3
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 10 May 2013

Nicola Yelland

The purpose of this paper is to reflect on what it means to be an academic in contemporary times and particularly how the value associated with being a researcher has changed in…

365

Abstract

Purpose

The purpose of this paper is to reflect on what it means to be an academic in contemporary times and particularly how the value associated with being a researcher has changed in currency over time.

Design/methodology/approach

Based on Cavarerro's work about stories of the narrated self, in which revealing self narratives are viewed as a vehicle for uncovering (self) identities, this paper reveals the pitfalls associated with trying to change focus and direction and attempts to reinvent oneself in times that are characterized by a return to the essentially conservative conventions of educational research. Neo‐liberal, market driven, utilitarian models of education dominate the contemporary research landscape. What constitutes evidence is under debate. How evidence is obtained and analysed is subject to traditional definitions which may not have direct relevance to contemporary phenomena in post‐modern times. Those in positions of power reduce performance to minutiae and constantly want prescriptive teaching to produce observable outcomes. Yet, is this possible in environs that are formed by individuals in a multiplicity of contexts, cultures and locations? What does this mean for research which focuses not only on the lived experiences in classroom but the recognition that no two classrooms are the same and the quest for the identification of a “good teacher” is like that of the holy grail?

Findings

This paper reveals the pitfalls associated with trying to change focus and direction in academic research. The author has reinterpreted the driving procedure – look in the mirror, indicate and then (if it is clear) move – in her career to being reflective and reflexive about where she has come from, signaling that she wants to change or shift her position and then attempting to make the move. This process of change is continuing and not always continuous.

Originality/value

The article reflects a personal story that is intended to resonate with audiences experiencing similar contexts in contemporary academic life.

Details

Qualitative Research Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1443-9883

Keywords

Abstract

Details

Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

Article
Publication date: 11 March 2019

Qinghua Zhai and Jing Su

This paper aims to evaluate the progress made in understanding the impact of multi-level institutions on entrepreneurship.

1306

Abstract

Purpose

This paper aims to evaluate the progress made in understanding the impact of multi-level institutions on entrepreneurship.

Design/methodology/approach

Based on scientific articles published between 1992 and 2017, the authors take a unique focus on both institutional theory applied and research topics of this area. Bibliometric method and systematic literature review method are used.

Findings

The results demonstrate that although institutional theory is well prepared for entrepreneurship context operating at different levels, the major knowledge foundation used predominantly focuses on macro and meso level. When it comes to research topics, entrepreneurship is often simplified as the founding of new venture, and the unique venture founding process has rarely been explored.

Originality/value

This paper is the first to provide a full picture of the multi-level institutions and their consequences on different kinds of entrepreneurial activities. The authors’evaluation of this research area also points out directions for future study.

Details

Chinese Management Studies, vol. 13 no. 3
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 1 February 1987

Robert Howard

The first‐ever conference on “computer‐supported cooperative work” (CSCW) defined a new perspective and perhaps even a new speciality in the field of computer science. The…

Abstract

The first‐ever conference on “computer‐supported cooperative work” (CSCW) defined a new perspective and perhaps even a new speciality in the field of computer science. The fundamental insight is that, with very few exceptions, our work does not take place in isolation but, rather, is embedded in a multiplicity of social contexts. And this, obviously, has enormous implications for how information technology is conceived and designed.

Details

Office Technology and People, vol. 3 no. 2
Type: Research Article
ISSN: 0167-5710

Article
Publication date: 22 February 2011

Eziyi Offia Ibem

The aim of this research is to identify the factors responsible for the inability of authorities in rapidly growing megacities in developing countries to integrate disaster risk…

2727

Abstract

Purpose

The aim of this research is to identify the factors responsible for the inability of authorities in rapidly growing megacities in developing countries to integrate disaster risk vulnerability reduction strategies effectively with their development plans.

Design/methodology/approach

The study followed a qualitative research strategy. A survey research approach with pre‐tested questionnaires as key data collection instrument was used in eliciting responses from 135 randomly selected built environment professionals in academics and disaster management practitioners in government and non‐governmental organizations in Lagos Megacity Area, Nigeria.

Findings

A number of factors militating against the adoption of effective disaster vulnerability reduction strategies in the area were identified. The most critical were faltering institutions and governance, weak infrastructure base and a low level of disaster education.

Research limitations/implications

The sample population comprised mainly built environment professionals in academics and disaster managers across the city. Therefore, the views presented in the paper may not be considered generalizable within the context of multiplicity of stakeholders in disaster studies. However, the research presents the perception of experts and key stakeholders in disaster vulnerability reduction in the study area.

Practical implications

The findings can form the basis for addressing these challenges, most particularly in generating and adopting new approaches to policy formulation and implementation by the public and private sectors.

Originality/value

Research on this subject‐matter is very limited in Nigeria. It is, however, very relevant in efforts at addressing the challenges of sustainable development in developing countries from the human and policy dimensions.

Details

Disaster Prevention and Management: An International Journal, vol. 20 no. 1
Type: Research Article
ISSN: 0965-3562

Keywords

Open Access
Article
Publication date: 10 March 2023

Sini Laari, Harri Lorentz, Patrik Jonsson and Roger Lindau

Drawing on information processing theory, the linkage between buffering and bridging and the ability on the part of procurement to resolve demand–supply imbalances is…

2582

Abstract

Purpose

Drawing on information processing theory, the linkage between buffering and bridging and the ability on the part of procurement to resolve demand–supply imbalances is investigated, as well as contexts in which these strategies may be particularly useful or detrimental. Buffering may be achieved through demand change or redundancy, while bridging may be achieved by the means of collaboration or monitoring.

Design/methodology/approach

This study employs a hierarchical regression analysis of a survey of 150 Finnish and Swedish procurement and sales and operations planning professionals, each responding from the perspective of their own area of supply responsibility.

Findings

Both the demand change and redundancy varieties of buffering are associated with procurement's ability to resolve demand–supply imbalances without delivery disruptions, but not with cost-efficient resolution. Bridging is associated with the cost-efficient resolution of imbalances: while collaboration offers benefits, monitoring seems to make things worse. Dynamism diminishes, while the co-management of procurement in S&OP improves procurement's ability to resolve demand–supply imbalances. The most potent strategy for tackling problematic contexts appears to be buffering via demand change.

Practical implications

The results highlight the importance of procurement in the S&OP process and suggest tactical measures that can be taken to resolve and reduce the effects of supply and demand imbalances.

Originality/value

The results contribute to the procurement and S&OP literature by increasing knowledge regarding the role and integration of procurement to the crucial process of balancing demand and supply operations.

Details

International Journal of Operations & Production Management, vol. 43 no. 13
Type: Research Article
ISSN: 0144-3577

Keywords

11 – 20 of over 8000