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11 – 20 of over 8000Kaisa Aro, Kati Suomi and Richard Gyrd-Jones
This study aims to add to the understanding of the interactive nature of brand love by using a multilayer perspective that incorporates individual, group and societal contexts.
Abstract
Purpose
This study aims to add to the understanding of the interactive nature of brand love by using a multilayer perspective that incorporates individual, group and societal contexts.
Design/methodology/approach
The qualitative empirical study uses abductive reasoning. Its theories and conclusions are grounded in naturally occurring data from an online brand community. The approach revealed new interactive processes of brand love.
Findings
This study extends our understanding of the interactive nature of brand love by adopting a layered perspective incorporating micro- (individual), meso- (in-group), macro- (in-group vs out-group) and mega-layer (societal) social dynamics that complements the predominant focus on individual psychological processes. It challenges the linear, monodirectional trajectory approach to brand love, suggesting that brand love is in constant flux as individuals move across the layers in their identification with the brand.
Research limitations/implications
This study provides data from one destination brand in Finland. Future studies could consider other types of brands and contexts in other countries and cultures.
Practical implications
This study shows brand managers that brand lovers can be divided into subgroups with distinct drivers of their love to which brand managers should attend.
Originality/value
To the best of the authors’ knowledge, this is the first attempt to describe the interactive nature of brand love through interactions between and within four layers of brand love. Furthermore, this study enhances our understanding of the contradictory aspects of brand love.
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Charlotte Blanche and Patrick Cohendet
In this chapter, the authors enter the world of ballet to be inspired by artistic teams. This original point of view proposes a complementary understanding of the dynamics of…
Abstract
In this chapter, the authors enter the world of ballet to be inspired by artistic teams. This original point of view proposes a complementary understanding of the dynamics of routines replication where preserving the authenticity of the project’s intent is emphasized over economic efficiency considerations.
The authors propose that analyzing the remounting of a ballet as an in-depth extreme case study provides an opportunity to learn more about other aspects that can be relevant in transfer stories: the importance accorded to the intent of the routine to be transferred; the existence of a dialogical dynamic that engages artifacts and memories of this intent; the existence of a meta-routine that structures and enables the transfer of sub-routines across geographical distance in another context. The authors will see that, in this case, routines replication is also made possible through sharing of a routine’s ostensive aspect which is embedded in a professional culture.
The overarching priority in remounting a show is strict respect for the choreographer’s original intent. As replicator and imitator teams encounter the consequences of a new location and its characteristics, the authors will examine how they face the replication dilemma, coordinate themselves, and use innovation to achieve replication.
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This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing…
Abstract
Purpose
This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing for places.
Design/methodology/approach
By deconstructing the main assumption, which constitutes the new inclusive paradigm in the marketing and branding of places as more participatory, responsible and democratic, this article tackles critical and pragmatist concerns about the political dimension and its implications for branding and marketing theories and practices in the realm of places.
Findings
The article argues that, to be understood and enacted as inclusive, branding and marketing should be seen and act as (bio)political arts of government, characterized by the impolitical as an alternative form of political praxis, whose axiological foundation is based on a particular form of civism, which offers a different mode and stance of approaching political effects and impacts for all stakeholders involved.
Originality/value
Little has been written about the political value, substance and appearance that indicate inclusivity as a fundamental notion for participation, engagement and democracy. This article contributes to the existing literature, arguing that inclusivity should be demystified, as it may present a self-fulfilling discourse that might create political problems.
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This paper evaluates the influence of the institutional context on the dynamics of institutional change and the possibilities for human agency in this process.
Abstract
Purpose
This paper evaluates the influence of the institutional context on the dynamics of institutional change and the possibilities for human agency in this process.
Design/methodology/approach
A comparison of the emergence of the temporary work agency industry in five countries is used to illustrate the influence of three elements of the institutional context: high/low pressure field emergence, societal confidence, and power and discretion of the emerging industry.
Findings
The analysis reveals how these three elements affect the dynamics of new field development. It shows the interaction between institutionalising and de‐institutionalising pressures and the dialectical nature of the process when comparing the developments over time between different national (institutional) contexts.
Research limitations/implications
Propositions for further research are formulated. Combining the effects of the three situational variables three models of industry institutionalization are established: autonomous development, constrained development and societalisation.
Practical implications
The findings illustrate the situated condition of human and organizational agency in processes of institutional entrepreneurship. Our analysis also shows how early externally constraining effects slow down early institutionalisation of a new organizational field, but at the same time trigger processes of institutional structuration that strengthen the institutionalising role of the industry in the long run.
Originality/value
The comparative analysis helps to see how the dynamics of institutional renewal are affected by institutional context and highlights the situated nature of effective human agency.
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The purpose of this paper is to reflect on what it means to be an academic in contemporary times and particularly how the value associated with being a researcher has changed in…
Abstract
Purpose
The purpose of this paper is to reflect on what it means to be an academic in contemporary times and particularly how the value associated with being a researcher has changed in currency over time.
Design/methodology/approach
Based on Cavarerro's work about stories of the narrated self, in which revealing self narratives are viewed as a vehicle for uncovering (self) identities, this paper reveals the pitfalls associated with trying to change focus and direction and attempts to reinvent oneself in times that are characterized by a return to the essentially conservative conventions of educational research. Neo‐liberal, market driven, utilitarian models of education dominate the contemporary research landscape. What constitutes evidence is under debate. How evidence is obtained and analysed is subject to traditional definitions which may not have direct relevance to contemporary phenomena in post‐modern times. Those in positions of power reduce performance to minutiae and constantly want prescriptive teaching to produce observable outcomes. Yet, is this possible in environs that are formed by individuals in a multiplicity of contexts, cultures and locations? What does this mean for research which focuses not only on the lived experiences in classroom but the recognition that no two classrooms are the same and the quest for the identification of a “good teacher” is like that of the holy grail?
Findings
This paper reveals the pitfalls associated with trying to change focus and direction in academic research. The author has reinterpreted the driving procedure – look in the mirror, indicate and then (if it is clear) move – in her career to being reflective and reflexive about where she has come from, signaling that she wants to change or shift her position and then attempting to make the move. This process of change is continuing and not always continuous.
Originality/value
The article reflects a personal story that is intended to resonate with audiences experiencing similar contexts in contemporary academic life.
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Qinghua Zhai and Jing Su
This paper aims to evaluate the progress made in understanding the impact of multi-level institutions on entrepreneurship.
Abstract
Purpose
This paper aims to evaluate the progress made in understanding the impact of multi-level institutions on entrepreneurship.
Design/methodology/approach
Based on scientific articles published between 1992 and 2017, the authors take a unique focus on both institutional theory applied and research topics of this area. Bibliometric method and systematic literature review method are used.
Findings
The results demonstrate that although institutional theory is well prepared for entrepreneurship context operating at different levels, the major knowledge foundation used predominantly focuses on macro and meso level. When it comes to research topics, entrepreneurship is often simplified as the founding of new venture, and the unique venture founding process has rarely been explored.
Originality/value
This paper is the first to provide a full picture of the multi-level institutions and their consequences on different kinds of entrepreneurial activities. The authors’evaluation of this research area also points out directions for future study.
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The first‐ever conference on “computer‐supported cooperative work” (CSCW) defined a new perspective and perhaps even a new speciality in the field of computer science. The…
Abstract
The first‐ever conference on “computer‐supported cooperative work” (CSCW) defined a new perspective and perhaps even a new speciality in the field of computer science. The fundamental insight is that, with very few exceptions, our work does not take place in isolation but, rather, is embedded in a multiplicity of social contexts. And this, obviously, has enormous implications for how information technology is conceived and designed.
The aim of this research is to identify the factors responsible for the inability of authorities in rapidly growing megacities in developing countries to integrate disaster risk…
Abstract
Purpose
The aim of this research is to identify the factors responsible for the inability of authorities in rapidly growing megacities in developing countries to integrate disaster risk vulnerability reduction strategies effectively with their development plans.
Design/methodology/approach
The study followed a qualitative research strategy. A survey research approach with pre‐tested questionnaires as key data collection instrument was used in eliciting responses from 135 randomly selected built environment professionals in academics and disaster management practitioners in government and non‐governmental organizations in Lagos Megacity Area, Nigeria.
Findings
A number of factors militating against the adoption of effective disaster vulnerability reduction strategies in the area were identified. The most critical were faltering institutions and governance, weak infrastructure base and a low level of disaster education.
Research limitations/implications
The sample population comprised mainly built environment professionals in academics and disaster managers across the city. Therefore, the views presented in the paper may not be considered generalizable within the context of multiplicity of stakeholders in disaster studies. However, the research presents the perception of experts and key stakeholders in disaster vulnerability reduction in the study area.
Practical implications
The findings can form the basis for addressing these challenges, most particularly in generating and adopting new approaches to policy formulation and implementation by the public and private sectors.
Originality/value
Research on this subject‐matter is very limited in Nigeria. It is, however, very relevant in efforts at addressing the challenges of sustainable development in developing countries from the human and policy dimensions.
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Sini Laari, Harri Lorentz, Patrik Jonsson and Roger Lindau
Drawing on information processing theory, the linkage between buffering and bridging and the ability on the part of procurement to resolve demand–supply imbalances is…
Abstract
Purpose
Drawing on information processing theory, the linkage between buffering and bridging and the ability on the part of procurement to resolve demand–supply imbalances is investigated, as well as contexts in which these strategies may be particularly useful or detrimental. Buffering may be achieved through demand change or redundancy, while bridging may be achieved by the means of collaboration or monitoring.
Design/methodology/approach
This study employs a hierarchical regression analysis of a survey of 150 Finnish and Swedish procurement and sales and operations planning professionals, each responding from the perspective of their own area of supply responsibility.
Findings
Both the demand change and redundancy varieties of buffering are associated with procurement's ability to resolve demand–supply imbalances without delivery disruptions, but not with cost-efficient resolution. Bridging is associated with the cost-efficient resolution of imbalances: while collaboration offers benefits, monitoring seems to make things worse. Dynamism diminishes, while the co-management of procurement in S&OP improves procurement's ability to resolve demand–supply imbalances. The most potent strategy for tackling problematic contexts appears to be buffering via demand change.
Practical implications
The results highlight the importance of procurement in the S&OP process and suggest tactical measures that can be taken to resolve and reduce the effects of supply and demand imbalances.
Originality/value
The results contribute to the procurement and S&OP literature by increasing knowledge regarding the role and integration of procurement to the crucial process of balancing demand and supply operations.
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