Search results

The aim of this paper is to address intertype cross-shopping behavior – that is, the behavior that characterizes consumers who divide their grocery shopping between two or more different food formats. In particular, the study attempts to shed light on the cross-shopping phenomenon by employing a new research approach that examines format-selective use. Thus, the study examines how various factors, especially way of life aspects typically associated with food consumption, drive consumers to cross-shop between different food formats.

The study employs data collected from two surveys involving 637 Israeli Jewish and Arab consumers. The conceptual framework and hypothesis are tested using multiple regression analyses.

The empirical results support our claim that the research approach applied in this study better explains the cross-shopping phenomenon. Specifically, the analysis provides strong support for the effect of consumers' way of life on cross-shopping behavior.

The paper provides managerial and planning implications to modern retailers and managers of international retail firms that operate in or plan to enter non-Western markets.

This paper contributes to the available literature in several ways. In particular, the paper suggests a systematic and comprehensive conceptual framework that identifies the key determinants of cross-shopping decisions and the relations between these and supermarkets' market share growth.

The study investigates the cross-format shopping behaviour in the apparel sector. The purpose of this paper is to relate the number of store formats patronized to a set of consumer characteristics under a unifying theoretical framework emphasising cost-benefit analysis.

The research involved questionnaire telephone surveys from a sample of 1,722 apparel shoppers in a European region.

Among shoppers’ socio-demographic characteristics, age, gender, employment status and citizenship were found to have an impact on multi-store format patronage patterns for apparel purchases. Moreover, the store format preference and the sale proneness proved to be additional determinants of cross-format mobility.

The findings provide retail managers with valuable insights for effective marketing strategies aimed to exploit customer loyalty potential.

Despite consumers’ regular use of various alternative store formats for apparel purchases, literature on the determinants of cross-format mobility is scarce. Addressing the inter-type cross-shopping behaviour of consumers from a cost-benefit viewpoint, this study makes a new contribution in the area of customer loyalty and the complementarity and substitutability of store formats.

The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of satisfaction derived from “cross-shopping” behaviour namely, showrooming and webrooming in a developing nation.

The study is exploratory and is conducted using an interpretive approach. The researchers conducted 52 in-depth interviews and the collected data were subjected to open and axial coding to generate the conceptual model.

The findings indicate various motivations of cross-shopping such a habit and the joy of discovery while novel aspects of satisfaction emerge such as process satisfaction and social satisfaction. The findings also revealed contextual moderators of the cross-shopping process.

The present study contributes to the domain of cross shopping behaviour by illustrating the social motivators behind the same and novel satisfaction outcomes because of the cross-shopping process.

The present study has multiple implications that would enable managers to effectively utilize cross shopping behaviour such understanding of satisfaction beyond those derived from the product only.

This is one of the first studies to investigate consumer behaviour related to cross shopping based on psycho-social dimensions.

Most research related to consumer choice of retailers emphasizes retailer attributes and/or consumer characteristics. Since many retail formats, including online retailing, have emerged in recent years, knowledge of how consumers select retail formats must be updated. A source of influence that has been examined to a very limited extent for store retailers but not for emerging retail formats is situational influence. From a modern interactionism perspective, this study investigates the influence of situational as well as consumer and retailer factors on preference for online, catalog, and store formats. Key results show that situational factors have significant influence on online and catalog format selection and perceptions of attributes that are crucial to that selection.

The present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive sampling of women, aged between 20–50 years who were buying products online, not from the traditional retail stores. Out of 309 received questionnaires, 269 responses were useable and were utilized for data analysis. Descriptive and inferential statistics were used to deduce inferences.

Quantitative research approach was employed for this study, and a survey was conducted to collect the data from the study's respondents. For data analysis, descriptive and inferential statistics were used.

Results revealed that the digital information literacy skills of women were good to a moderate level. However, they were not confident in applying advanced searching options. In accordance with what was hypothesized in a directional hypothesis, DIL was found to be a strong predictor of online shopping behavior of women, consequently highlighting the importance of such competencies in modern life. Other findings illustrate that participating women rarely engaged in online shopping and felt hesitation in using credit/debit card for online transactions.

These observations highlight the important role of information professionals in creating digital literacy among different population groups, specifically women, by planning digital information instruction through courses, workshops and trainings. This could eventually be possible with the dynamic role of librarians or information professionals in the society.

The present study adopts the unique approach of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills.

The paper examines the role that potentially could be played by the retailing sector in the economic and social transformation in Russia. The move towards a consumer goods society, by its very definition, necessitates the developments of channels whereby consumer goods can reach their end customer and consumer. In this context various models of relating evolution are considered as well as an examination of the possible methods by which retailing will develop over time. The potential for inward investments is examined but the paper concludes that inward investment by retailers from the western European states will take the form of skills investment rather than financial and operational investment. The most important element in the future evolution of retailing will be the development of the multiple format as well as the procurement from indigenous consumer goods suppliers “driven” by the multiple retailers.

A major trend in US retailing is the increasingly diverse array of retail formats available to consumers. Owing to the emergence of new retail formats, competition between retailers of all types is heightening. Uses data from two consumer studies, to illustrate the pervasiveness and complexity of consumer cross‐shopping patterns across various retail channels. Addresses the implications of this retail trend in terms of channel competition and competitiveness in the US market.

The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The paper also aims to highlight the possible drawbacks inherent in such an approach.

A case study approach was used with an online portal, combining documentary analysis and semi‐structured interviews, using a team‐based interviewing approach. This facilitated the development of a multi‐layered picture of the organisation.

Using a shopping portal delivers several benefits to traditional retailers in terms of marketing synergies, site traffic generation, access to web site management and fulfilment services, and the ability to offer customers a multi‐channel retailing experience. Drawbacks may include partner interdependence and turnover, restricted organisational learning and restricted delivery capabilities.

Highlighting the benefits and drawbacks of shopping portals generates guidelines that traditional retailers can consider to help them decide whether such portals are the right choice for their individual firm or not.

This paper expands the literature on the phenomenon of the online portal by demonstrating its potential as a mechanism for traditional retailers to engage in electronic retailing.

The hypermarket industry in Malaysia has created a huge momentum for modern retailing concepts. The industry has been developing impressively, and the word hypermarket seems in need of a new definition. There is an overlap of the definitions for hypermarket, supermarket and shopping mall. Thus, the purpose of this paper is to focus on recent Malaysian hypermarket retailing developments that could be used as sources for definition. A few expansion opportunities are also emphasized in this paper.

A review of the literature from various research studies in the field was made. In order to strengthen the existing findings, practical implementations on hypermarket retailing within the Malaysian market were also studied in this research. In general, this research focuses on hypermarket retailing in the Malaysian scenario.

Malaysian hypermarkets can be defined using retail developments within the industry as sources for definition works. This industry can also be expanded further through: product brand extension; service experience enhancement; self‐checkout technology; coupons promotion; online hypermarket; and one district one industry (SDSI) market intervention program.

The definition of hypermarket in this research paper is streamlined further to differentiate it from a supermarket or shopping mall. With the potential expansion opportunities, it is expected that there will be a clearer path to outgrow this industry.

This paper presents the results of survey research conducted in 1994 and 1995 on consumer perceptions of different retail formats in Albania. As a developing country where consumers and retailers are learning to adjust to a new market system, Albania presents a unique context for this type of study. We measured consumer perceptions of merchandising and customer service attributes and overall satisfaction for private stores with a permanent location, kiosks, and open market vendors. Contrary to other studies of informal retailers, our results show that open market vendors and, to a lesser extent, kiosks provide consumers with less overall satisfaction as compared to the permanent, private stores. Since these markets are segmented to a certain extent by product type, consumers shopped across all markets. Over time, consumers are becoming more confident of their decision skills, product quality has become more important, and permanent private stores were perceived as improving in merchandising and service. However, shopping frequency in the open market increased due to the economic situation. Implications for both Albanian entrepreneurs and potential foreign investors are discussed.