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Article
Publication date: 12 June 2009

Constantino Stavros and Kate Westberg

The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.

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Abstract

Purpose

The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.

Design/methodology/approach

The study investigated six Australian sporting organisations using multiple data collection methods including semi‐structured interviews with several senior executives within each organisation, secondary and historical data sources and participant observation. The application of triangulation and multiple case studies is discussed in relation to their contribution toward a greater understanding of relationship marketing practice in the professional sport industry, as well as the barriers to the adoption of this strategy.

Findings

Using triangulation and a multiple case study approach provided a richness of information which, upon analysis within and across cases, revealed a number of commonalities and some limited diversity. Using this approach maximised the depth of information and increased the transferability of the findings to allow for the development of a conceptual model, which advances relationship‐marketing theory.

Originality/value

Triangulation has not been used extensively in case study research nor has a multiple case study approach been commonly applied to the sport industry. This paper deconstructs the methods and their subsequent contribution to the findings of this study.

Details

Qualitative Market Research: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 10 June 2009

Hans-Gerd Ridder, Christina Hoon and Alina McCandless

Purpose: Case studies are detailed empirical investigations into a complex entity that emphasize the uniqueness of the case and are valuable for making a theoretical…

Abstract

Purpose: Case studies are detailed empirical investigations into a complex entity that emphasize the uniqueness of the case and are valuable for making a theoretical contribution. We aim to reveal the types of theoretical contributions case study research can make to the field of strategy and management and explore how case study design can create the opportunities for making a theoretical contribution.

Methodology/Approach: The dynamic capability approach focuses on the firm-specific processes through which firms integrate, build, or reconfigure resources. A comprehensive review of case studies in this field is conducted in five search engines, resulting in a data set of 13 in-depth case studies.

Findings: We demonstrate that using case studies to extend and refine theory enhances knowledge in the field of dynamic capabilities. In strategy and management research, case studies identify and refine constructs and their relationships, develop and confirm propositions, and embed constructs within a larger set of relationships. We reveal that sampling strategy, research setting, and multiple lenses are aspects of case study design that create opportunities for making a theoretical contribution.

Practical Implications: We suggest that case study researchers strategically and purposefully sample cases, vary the setting conditions, or draw upon numerous research fields to make a theoretical contribution.

Originality/Value of Paper: Going beyond the current discussion, we show that case studies have the potential to extend and refine theory. We shed new light on how dynamic capabilities can benefit from case study research by discovering the antecedents that shape the development of capabilities and determining the boundary conditions of the dynamic capabilities approach.

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Research Methodology in Strategy and Management
Type: Book
ISBN: 978-1-84855-159-6

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Article
Publication date: 4 July 2016

Vighneswara Swamy and Dharani M

The global demand for food is expected to increase by 60 percent by 2050 when the world’s population reaches 9.1 billion. To meet this challenge significant investment in…

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Abstract

Purpose

The global demand for food is expected to increase by 60 percent by 2050 when the world’s population reaches 9.1 billion. To meet this challenge significant investment in the agricultural sector is required to embrace innovative financing mechanisms that can benefit sustainable agricultural development, food security and nutrition. The purpose of this paper is to analyze the agricultural value chain (AVC) financing approaches and tools in India. It presents a proper understanding of the different case studies of Indian AVC financing models and related instruments. It also offers some useful recommendations to improve their efficiency.

Design/methodology/approach

The authors employ the multiple case studies approach to research which allows for a purposive sample and the potential for generalizability of findings. This provides a more rigorous and inclusive approach than a single case study research due to the triangulation of evidence. Subsequently, the authors offer an explicit description of AVC financing models. In the next phase, a thorough assessment of these models is made. Finally, the authors formulate some useful policy recommendations based on the findings of the analysis.

Findings

There is a need to review the value chain models that exist in the context of – lead actors, business model and sustainability strategy. Determining actual and critical points of finance such as the current flows of funds and their sources of financing, what is needed and in what point in time is significant to enhance the effectiveness of the models. Further, there is a need to analyze and compare financing options such as their relative strengths, risks and costs of financing for each level of participant in the chain. The authors observe that rather than investing in one component of the chain, the financial institution can grow expertise in the chain, share this knowledge and provide financing to support services. This not only benefits clients, but also expands lending opportunities while lowering the risks.

Research limitations/implications

The study primarily focusses on AVC financing approaches and tools in India and attempts to analyze the inadequacies in the value chain models. The case study approach is adopted as the accurate data on value chain financing are not available for the analysis.

Practical implications

The study has come out with the following policy recommendations: the governments (union government as well as state governments) – in partnership with the private sector need to spearhead and develop measures aimed at making the operation of the value chain efficient, fair, profitable and sustainable; governments have to focus on creating an enabling policy and regulatory environment and, providing the necessary support services in order to attract more investments. These will lower the transaction costs, facilitate the smooth flow of finance along the chain and ultimately increase value-added; financing for processing and marketing is particularly crucial for growth and expansion of the chain; bank finance should not be limited to short-term production loans, but also include big-ticket loans with longer maturities to finance investments in farming equipment and machinery, transportation, storage, mills and other processing/post-harvest facilities.

Originality/value

This study is the first of its kind as it is based on a multiple case studies approach in understanding and analyzing the efficiency and effectiveness of AVC financing models in India by evaluating eight of such models. Besides, it offers quite useful policy recommendations to improve their efficiency.

Details

Agricultural Finance Review, vol. 76 no. 2
Type: Research Article
ISSN: 0002-1466

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Book part
Publication date: 8 April 2005

Ricardo Madureira

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal…

Abstract

This paper illuminates the distinction between individual and organizational actors in business-to-business markets as well as the coexistence of formal and informal mechanisms of coordination in multinational corporations. The main questions addressed include the following. (1) What factors influence the occurrence of personal contacts of foreign subsidiary managers in industrial multinational corporations? (2) How such personal contacts enable coordination in industrial markets and within multinational firms? The theoretical context of the paper is based on: (1) the interaction approach to industrial markets, (2) the network approach to industrial markets, and (3) the process approach to multinational management. The unit of analysis is the foreign subsidiary manager as the focal actor of a contact network. The paper is empirically focused on Portuguese sales subsidiaries of Finnish multinational corporations, which are managed by either a parent country national (Finnish), a host country national (Portuguese) or a third country national. The paper suggests eight scenarios of individual dependence and uncertainty, which are determined by individual, organizational, and/or market factors. Such scenarios are, in turn, thought to require personal contacts with specific functions. The paper suggests eight interpersonal roles of foreign subsidiary managers, by which the functions of their personal contacts enable inter-firm coordination in industrial markets. In addition, the paper suggests eight propositions on how the functions of their personal contacts enable centralization, formalization, socialization and horizontal communication in multinational corporations.

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Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

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Book part
Publication date: 11 November 2019

Srilata Patnaik and Satyendra C. Pandey

Case study research, most often associated with qualitative inquiry has gained significance as an effective approach to investigate complex issues in real-world settings…

Abstract

Case study research, most often associated with qualitative inquiry has gained significance as an effective approach to investigate complex issues in real-world settings. Conducting case research is considered to be appropriate when a contemporary phenomenon is to be studied. This chapter covers all related concepts, relating to this unique method of research. The focus is on bringing about rigor in case study research.

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Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead
Type: Book
ISBN: 978-1-78973-973-2

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Article
Publication date: 11 November 2019

Guja Armannsdottir, Christopher Pich and Louise Spry

The creation and development of candidate-politician brands, otherwise known as political co-brands, remains an under-researched area of study. This is supported by calls…

Abstract

Purpose

The creation and development of candidate-politician brands, otherwise known as political co-brands, remains an under-researched area of study. This is supported by calls for more understanding on political co-brands and how they are positioned and managed by their creators. Framed by the concepts of internal brand identity and co-branding, this paper aims to investigate how political co-brand identity is constructed and managed over time, exploring alignment between the political co-brand and political corporate party brand.

Design/methodology/approach

An interpretivist revelatory multi-case study approach, using in-depth interviews, was conducted with three political co-brands (candidates-politicians) from the UK Conservative Party. The three cases represented constituencies across the UK from the North, Midlands and South of the country. The in-depth elite interviews were conducted July 2015 to September 2015. Methodological triangulation was also adopted to assess the coherency of emerging themes with online and offline materials and documents. A two-stage thematic analytical approach was used to interpret the findings.

Findings

This multiple case study demonstrates how successful political co-brands create and develop identities tailored to their constituency, often distinct from the corporate political brand and developed several years before electoral success at the ballot box. In addition, this study reveals that political co-brands are dichotomous in terms of strategically managing a degree of alignment with the corporate political brand yet maintaining a degree of independence.

Research limitations/implications

This study builds on limited existing concepts such as co-branding and political brand identity as a means of critical application. Existing research on co-branding remains a “relatively limited” and complex area of study and generally focuses on fictitious brands. Political brand identity remains an under-researched area. This in turn supports the development and advancement of political branding as an area of study. This paper highlights the opportunities of using the strategic approach of co-branding to help conceptualise “candidates-politicians” as political brands’ which up until now, “candidate-politician brands” have been difficult to define unlike the extensive research on corporate political brands.

Practical implications

This study has implications for practice too. Organisations and different typologies of political brands will be able to use this political co-brand identity framework as a diagnostic mechanism to investigate their co-brands current identity, assess alignment and make strategic changes or reposition the envisaged identity if desired. Similarly, organisations can use this framework, key dimensions and factors as a blueprint to design and build new political brands at a corporate and/or local level.

Originality/value

This study has implications for brands beyond the world of politics. Brands can adopt the political co-brand identity framework developed in this study as a pragmatic tool to investigate internally created co-brand identity and explore alignment with the corporate party brand identity. In addition, this research adds to the limited research on non-fictitious co-brands and co-branding literature at large and addresses the calls for more research on brand identity in new settings.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 5
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 6 March 2007

Monty Sutrisna and Peter Barrett

Information and findings from investigations of construction projects using qualitative methodologies such as the grounded theory methodology (GTM) are inevitably rich…

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Abstract

Purpose

Information and findings from investigations of construction projects using qualitative methodologies such as the grounded theory methodology (GTM) are inevitably rich. When using multiple case studies, the cross‐case analysis procedure has been found overwhelming and difficult to grasp all at once. Hence, an approach using rich picture diagrams (RPD) has been applied specifically for the purpose of modelling case studies and capturing the richness of the information along the case studies' storylines. This paper aims to explain the reasoning behind and the development process of such diagrams.

Design/methodology/approach

The paper investigates the underlying concepts of the GTM, case study approach, and the soft system methodology (SSM) from which the RPD was originally derived. Based on the identified agreement between and consistency of both methodologies, the development of RPD to model case studies in an ongoing research project (using the GTM) is explained. The subsequent cross‐case analysis procedure is also discussed, leading to conclusions.

Findings

The paper demonstrates the applicability of the RPD originating from the SSM as a tool to present the storylines of case studies within the GTM, to improve presentation and enable thorough cross‐case analysis by providing a holistic view of the storylines.

Originality/value

In response to the scholarly challenge to contribute to the further development of the GTM, the paper presents the application of a tool from SSM (i.e. the RPD). Whilst enriching the techniques within the GTM, this application provides a solution for researchers and stakeholders to model case studies of construction projects.

Details

Engineering, Construction and Architectural Management, vol. 14 no. 2
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 13 April 2021

Vishwas Dohale, Priya Ambilkar, Angappa Gunasekaran and Priyanka Verma

This study attempts to identify the supply chain risks (SCRs) induced during the COVID-19 disruption in an Indian handloom saree industry and determine suitable risk…

Abstract

Purpose

This study attempts to identify the supply chain risks (SCRs) induced during the COVID-19 disruption in an Indian handloom saree industry and determine suitable risk mitigation strategies (RMSs) to overcome the impact of the epidemic disruption.

Design/methodology/approach

This work determined 11 SCRs through an extensive literature review in the context of the handloom apparel industry and validated through the experts. Further, a multiple case-based approach is used in this research. Within case and cross-case analyses of four relevant Indian handloom “make-to-order” saree manufacturing firms are conducted to determine the severity of the SCRs considering the pandemic situations to identify appropriate strategies to mitigate the shock of SCRs.

Findings

This study identified the critical SCRs in the context of the Indian handloom “make-to-order” saree industries that emerged during the COVID-19 and proposed a risk mitigation strategy matrix (RMSM) to address the SCRs based on their criticality and predictability dimensions.

Research limitations/implications

The study provides a novel contribution to the body of knowledge on supply chain risk management (SCRM) in the form of the RMSM tool. Supply chain managers from the different sectors can extend the proposed RMSM to overcome the SCRs. Multiple case analyses facilitate supply chain professionals working in handloom apparel industries to benchmark and adopt the proposed RMSs in their firm.

Originality/value

This research is one of its kind that carried exploratory investigation of the handloom apparel industry cases to assess and determine the strategies for mitigating the SCRs caused during a pandemic outbreak.

Details

International Journal of Physical Distribution & Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 2 September 2019

Shashank Thanki and Jitesh J. Thakkar

Improved performance in operational (lean) and environmental (green) dimensions has been extremely critical to the global competitiveness of organizations. As the…

Abstract

Purpose

Improved performance in operational (lean) and environmental (green) dimensions has been extremely critical to the global competitiveness of organizations. As the performance of small- and medium-sized enterprises (SMEs) is influenced by various external and internal factors, the purpose of this paper is to analyze the lean–green performance of Indian manufacturing SMEs by investigating the influential relationships of various factors along with the set of lean and green practices adopted by the firms.

Design/methodology/approach

The study employs a holistic approach by integrating multiple case study and data envelopment analysis (DEA) in eight manufacturing SMEs to verify a set of five propositions relating issues such as organizational factors, quality and environmental management certifications, implementation of lean and green practices with operational and environmental performance in Indian SMEs. Within-case analysis and cross-case analysis are used for a qualitative investigation of cases while DEA with four input variables, two desirable output variables and one undesirable output variable, is used for quantitative investigation with returns to scale (RTS) and damages to scale (DTS) analysis.

Findings

The RTS/DTS results suggest that Indian SMEs exhibit decreasing RTS and increasing DTS, implying that they need to decrease their operational sizes in order to improve the operational and environmental performance. The possible alternative and more practical strategy could be to introduce new technology innovation and holistic adoption of manufacturing excellence initiatives such as lean and green.

Originality/value

The research findings provide insights into the lean and green performance enhancement approach in the context of SMEs. The study extends key managerial implications and policy-related guidelines.

Details

International Journal of Productivity and Performance Management, vol. 69 no. 3
Type: Research Article
ISSN: 1741-0401

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Article
Publication date: 23 December 2021

Reinhard E. Kunz, Alexander Roth and James P. Santomier

Electronic Sports (eSports) is an emerging sector of the sports and entertainment industry experiencing an accelerated increase in consumer and sponsor demand. This paper…

Abstract

Purpose

Electronic Sports (eSports) is an emerging sector of the sports and entertainment industry experiencing an accelerated increase in consumer and sponsor demand. This paper aims to study selected cases of eSports service ecosystems, to identify similarities and differences and to understand the different roles, relationships and multiple interactions of actors involved in value co-creation processes.

Design/methodology/approach

This empirical paper follows the service-dominant logic to highlight value creation. Based on the sport value framework, an organizing logic for the actors in sports-related ecosystems to exchange service and co-create value, the authors apply the conceptualization of an eSports service ecosystem framework in which actors create value through their interactions. A case study approach was applied to qualitatively describe two cases of value co-creation by multiple actors during three eSports events. Case study 1a is the 2019 League of Legends World Championship Finals in Paris. Case study 1b is the 2020 League of Legends World Championship Finals in Shanghai. Case study 2 is the BLAST Premier Counter-Strike: Global Offensive Global Final 2020, which was entirely virtual.

Findings

The outcome is an empirically investigated conceptual framework of multiple actors co-creating value within a service ecosystem in eSports. The insights of the cases explain how actors interact with each other and co-create value during events in eSports ecosystems. The cases illustrate interactions in the context of eSports where the actors are connected within ecosystems. This enables further development of a value co-creation concept and a better understanding of value co-creation in eSports.

Originality/value

This study contributes to research by explicating a theoretically grounded framework for eSports service ecosystems based on empirical evidence. This research extends the scope of value co-creation beyond the firm–customer dyad to a service ecosystem in eSports, demonstrating the dynamic interactions of multiple actors.

Details

Sport, Business and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-678X

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