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The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.

The study investigated six Australian sporting organisations using multiple data collection methods including semi‐structured interviews with several senior executives within each organisation, secondary and historical data sources and participant observation. The application of triangulation and multiple case studies is discussed in relation to their contribution toward a greater understanding of relationship marketing practice in the professional sport industry, as well as the barriers to the adoption of this strategy.

Using triangulation and a multiple case study approach provided a richness of information which, upon analysis within and across cases, revealed a number of commonalities and some limited diversity. Using this approach maximised the depth of information and increased the transferability of the findings to allow for the development of a conceptual model, which advances relationship‐marketing theory.

Triangulation has not been used extensively in case study research nor has a multiple case study approach been commonly applied to the sport industry. This paper deconstructs the methods and their subsequent contribution to the findings of this study.

This study aims to explore the innovative strategies of business model of the free-to-fee switch, the relationship between the business model innovation and customer knowledge and further develop a conceptual model.

This study adopts a multiple case study method with abductive research logic, following the replication logic to select samples. A total of eight outstanding companies with altogether 312 free-to-fee switch events were selected from 1998 to 2021.

A strategic matrix with four innovative business models for the free-to-fee switch is generated. The parallelism between the models and customer knowledge orientations is also found. Further, the study develops the conceptual model regarding customer knowledge orientation as a key mediation.

The study highlights the conceptualization definition of customer knowledge orientation and its mediation effect to the business model innovation of free-to-fee switch, which is a new issue compared with previous research. Furthermore, it reveals that there exists organizational ambidexterity, which brings a new definition of customer knowledge orientation.

This study suggests how to integrate customer knowledge orientations to support the marketing process of the business model of free-to-fee switch. It also proposes a specific mechanism to conduct the free-to-fee switch with the introduction of four innovative strategic models and eight evolutional paths.

This study creatively proposes the strategic matrix and the conceptual model of business model innovation of free-to-fee switch. Moreover, a new conceptual definition of customer knowledge orientation is specified.

The purpose of this paper is to examine the possible coexistence of single and multiple organizational identities (OIs) after mergers and acquisitions (M&A). In particular, it describes how the sensemaking process leads the acquired and acquiring companies to maintain multiple identities, even after the formal conclusion of the integration process.

The paper presents a grounded study based on a single case study (M&A between a German chemical multinational and an Italian/Swiss pharmaceutical firm).

While many previous studies suggest that the evolution of OI reduces ambiguity by providing multiple identities under a shared commonality, this paper shows that multiple identities might survive within the same “new entity.”

Despite being based on a single case, the paper argues that the choice of maintaining multiple identities may be even more appropriate than the tendency to converge toward one of the old ones or toward a new one. The “sense” that employees and managers give to the same “words,” as well as the “sense” that they make for them, mirrors the perception they have of the OI.

The conclusions presented could help managers to facilitate sensemaking as a means of dealing with multiple OIs.

Differently from the extant literature, the paper concludes by stating that striking a balance between single and multiple identities might provide the ideal platform for building a new identity based on plurality. When the two (or more) organizational contexts present some complementarities, the existence of multiple identities, and its inner ambiguity, is not a problem per se.

This multiple case study research aims to identify the characteristics of scaling up SMEs in Chile for exploring how and why some entrepreneurship in the information technology (IT) sector are able to scale up and develop sustainable strategies, based on three consecutive years. The average sales of the companies during the last period analysed was around US$1,323,579, with an average annual growth rate of 66.7%. Scaling up SMEs may require several attributes to achieve positive revenue and develop effective high growth rates that allow them to succeed over several years.

To discern the phenomenon of entrepreneurship, the methodology of multiple case study research was conducted in three parts. The first was to define and design the research process, in which the study should settle the theory analysis and then show that research propositions and questions. The second part of the research was to prepare, collect and analyse the data through crafting instruments and data collection protocols as a source of evidence to conduct the pilot and multiple case study. In this stage, interviews were scheduled, transcribed, analysed and coded to explore how individual attributes may create a scaling-up entrepreneurial process for maintaining or developing high performance in the IT sector. The last part of the research concludes and validates the research propositions for the identification for potential attributes, which were obtained during the qualitative study.

Attributes were selected when 13 or more SMEs reported the importance of this initiative for the process of scaling up their SMEs. As a result of the data analysis, the empirical findings suggest on the importance of the academic background, budgetary control, negative entrepreneurial experiences, building teams, geographical expansion and first critical experience as key attributes for scaling-up. Additionally, the data propose that constructive entrepreneurial ecosystem and reforms financing markets and programmes are two additional components that could moderate the interaction between the scaling-up process and the achievement of rapid sales results as a key outcome measure.

The first limitation was the lack of consensus on the phenomenon of the scaling up of entrepreneurship. Information in Latin America and emerging countries is scarce, which also represents an opportunity for other researchers to deepen and validate the results reported here. Even though it was an attempt to understand the issue of environmental change, this additional limitation did not allow the evaluation of these adjustments over time that can positively or negatively drive the strategies corresponding to the evolution in each of the moderator variables.

Because of the characteristics of the sample in terms of size of the SMEs, industrial sector, location, culture, socio-economic environment and years of establishment of the company, the study cannot be generalised in terms of other industrial sectors or countries. The results of this research are also limited to SMEs in Chile, and to the extent that it can be applied to emerging countries IT sectors with similar sample characteristics, it must be done so with caution. Yin states that eight cases “are sufficient replications to convince the reader of a general phenomenon”.

Policymakers have the option to identify what skills and knowledge the entrepreneur requires to be trained to scale up their established ventures. In this context, they will also benefit from the empirical contribution of knowing what the restrictions that limit this process are, such as adverse tax systems and public strategies. Additionally, it is of public interest because no national records exist on the presence of theoretical terms.

Even though the literature promotes the present findings, it shows that there is an absence of empirical evidence in emerging economies to better comprehend which factors may affect the development process of scaling up entrepreneurship in the IT sector. Both deliberate and emergent strategic initiatives are necessary for the scaling-up process where six critical factors are the basis of the scaling-up. This empirical contribution for entrepreneurs will support the achievement of rapid and sustained sales results for scaling up their ventures.

A whole‐systems approach, which seeks to optimize an entire system for multiple benefits, not isolated components for single benefits, is essential to engineering design for radically improved sustainability performance. Based on real‐world applications of whole‐systems design, the Rocky Mountain Institute (RMI) is developing educational case studies to help engineers expand their whole‐systems thinking. The purpose of this paper is to evaluate the effectiveness of these case studies in multiple sections of a first‐year engineering course.

The comprehension of whole‐systems principles by 165 first‐year engineering students at Clemson University was evaluated through surveys and open‐ended questionnaires, before and after introducing the educational case studies.

The pilot study results show that introducing the case studies improves students' consideration of several essential whole‐systems design concepts. The case studies were particularly effective in strengthening student consideration of the clean sheet approach, integrative design, design for multiple benefits, optimization of the entire system, and the possibility of drastic efficiency increases with current technology.

This study was conducted at a single institution and with a fairly homogeneous group of students. These factors should be considered when interpreting the implications of the findings for other groups.

This preliminary research shows that case study examples like these can help increase consideration of the whole‐systems design approach that leads to improved sustainability performance.

The purpose of this qualitative multiple case study was to gain a deeper understanding of the views of stakeholders residing within impoverished communities in Angola on rapid technology diffusion and its implication on labor market challenges within their regions. To address this gap, and consistent with the qualitative paradigm, this paper conducted methodological triangulation of the study’s multiple data sources, including semistructured interviews and archival data in the form of government labor reports, reflective field notes and archival data to establish the trustworthiness of the study’s data analysis and findings.

A gap in the literature exists between the general diffusion of technological innovations and socioeconomic development that results in an ambiguous connection between theory, academia and professional practice among sub-Saharan African countries. To inform governments in developing countries on how to effectively achieve the diffusion of innovations (DoI), this integrative literature review supports a broader qualitative multiple case study that offers insights into the views of stakeholders residing within impoverished communities in Angola, on rapid technology diffusion and its implication for labor market challenges. This overview of existing research offers a targeted knowledge base that can support future research and help promote the potential for socioeconomic development in low-income countries. By addressing the patterns of the relationship between various economic imbalances and the adoption of technology that promote the social divide, along with highlighting the importance of understanding the overall technological dualism between various social groups, promises effective policies for successful DoI in impoverished sub-Saharan African regions by evaluating its impact on local labor market challenges.

The results of this multiple case study research oversee a thematic analysis of the data collected based on the study’s multiple sources, following a cross-case analysis in which this paper synthesizes the findings of the initial thematic analysis of data to answer the study’s central research question. The multiple case study approach in this research follows the concept of replication logic discussed by Yin (2017) in which the same findings are replicated across multiple cases as similarities and differences are traced across cases, and the study results obtained in this way are deemed robust and reliable.

A potential key limitation in this study was associated to the participants’ limited experiences about the study’s central phenomenon, which if inadequate, could not have been reflective of the challenges faced and shared by the target population. This study mitigates the limitation with an observation in which a much sharper understanding of the participants’ knowledge about the topic of interest was developed. Another limitation was the sample size that could have been small and may not be representative of the entire population. This study mitigates the limitation through careful interpretation of the data and strong conclusion of results.

For practical implications, this study emphasized the importance of participative approaches to ICT implementation that if well adapted by policymakers could lead to a more contextually anchored ICT-supported poverty alleviation within different dimensions of poverty.

This study addresses an under-researched area on why innovation policy initiatives calling for technology diffusion in Angola continue to stall rather than combating labor market challenges in impoverished communities. This study brings the voices of local populations on technology diffusion in impoverished regions of Angola to the extant literature, launching the development of a body of knowledge that may point the way to a promising avenue of social change through innovation and technology diffusion.

This research is original and significant in that it addresses an under-researched area on innovation policy initiatives calling for technology diffusion in Angola that continue to stall rather than combating labor market challenges in impoverished communities. This study also makes an original contribution to Rogers’s seminal theory and concept of diffusion of innovations. The study’s results guided further research in technology adoption and innovation diffusion within Angola, a nation faced with poor human capital development and an increasing proportion of the world’s poorest people and unemployment.

This study attempts to identify the supply chain risks (SCRs) induced during the COVID-19 disruption in an Indian handloom saree industry and determine suitable risk mitigation strategies (RMSs) to overcome the impact of the epidemic disruption.

This work determined 11 SCRs through an extensive literature review in the context of the handloom apparel industry and validated through the experts. Further, a multiple case-based approach is used in this research. Within case and cross-case analyses of four relevant Indian handloom “make-to-order” saree manufacturing firms are conducted to determine the severity of the SCRs considering the pandemic situations to identify appropriate strategies to mitigate the shock of SCRs.

This study identified the critical SCRs in the context of the Indian handloom “make-to-order” saree industries that emerged during the COVID-19 and proposed a risk mitigation strategy matrix (RMSM) to address the SCRs based on their criticality and predictability dimensions.

The study provides a novel contribution to the body of knowledge on supply chain risk management (SCRM) in the form of the RMSM tool. Supply chain managers from the different sectors can extend the proposed RMSM to overcome the SCRs. Multiple case analyses facilitate supply chain professionals working in handloom apparel industries to benchmark and adopt the proposed RMSs in their firm.

This research is one of its kind that carried exploratory investigation of the handloom apparel industry cases to assess and determine the strategies for mitigating the SCRs caused during a pandemic outbreak.

The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research.

Various reports on the handicraft sector were studied. Interactions with industry experts also helped clarify various issues confronting the industry. Preliminary visits to organizations working in this area were undertaken to know the ground realities of the handicraft sector.

To prove the reliability of the case study process and enable others to replicate it, the steps and procedures must be clearly explicit and well documented in the final report. In this research, the steps that are followed to collect the data have been described in detail so that other researchers can apply the case study process and achieve similar results.

Scholarship focussing on organised retail as well as handicrafts production and marketing is well developed. There is vast literature on the former from the developed economies though the Indian context is only beginning to be researched. Similarly, there are a large number of scholarly and popular writings on the latter. Yet, there is a paucity of scholarship on the buyer-supplier transactions.

Draws heavily on previous established research in an attempt to distil the key aspects of case study research in such a way as to encourage new researchers to grapple with and apply these. Explains when case study can be used, research design, data collection and data analysis, offering suggestions for drawing on the evidence in writing a report or dissertation. Briefly reviews alternative perspectives on the subject.

This article provides a new definition for case study research. Achieving deep understanding of processes and other concept variables (e.g. actors’ perceptions of their own thinking processes, intentions and contextual influences) is identified as the principal objective of case study research. Using multiple methods to “triangulate” (i.e. confirm and deepen understanding by using multiple sources all focusing on the same process/event) within the same case is described. The article outlines the core criticisms made by case study researchers of large sample surveys. A need exists for a paradigm shift in research on organizational behavior (including modeling the antecedents of new product performance). The article outlines the telling weaknesses of case study research as seen by other researchers. The article examines Senge’s core propositions related to the “mental models” of decision participants. Details illustrate the use of specific research methods for case studies to achieve different research objectives and the combination of objectives. Finally, the article illustrates basic concept variables in a case study and 12 propositions are reviewed briefly. This report reviews classic and recent contributions in the literature on case study research.