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Book part
Publication date: 27 June 2023

Mala Sharma and Pratibha Verma

This research examines and analyzes the impact of employee branding and employer branding in multinationals that exceeded the national boundaries in globalization. The motive of…

Abstract

This research examines and analyzes the impact of employee branding and employer branding in multinationals that exceeded the national boundaries in globalization. The motive of the research is to identify the significance of employer and employee branding for the success of the multinationals. The emergence of a MNC culture in India is widespread, and it promotes an employee-oriented philosophy by making all the amenities available to the employees. Multinational organizations focus on employee and employer branding to achieve the desired goals. Employee branding is a new term in the service industry that emphasizes the internal marketing of the organization Infront towards the external image of a company. India has a significant presence of service sectors as in the top 10 around the world. Employment rate in the service sector in India is more that 32.33% as per the collected data by the World Bank in 2020, wherein the large number of employees contributing their services in the different fields becomes a matter of concern for a company’s policies. This research was conducted on a population sample size of 204 respondents working in multinational organizations of Gurugram, India, using convenience sampling through a structured questionnaire. Data analysis of the survey was coded in Ms-excel 2015 and SPSS-21. Primary and secondary data are used in this study. Primary data are collected through questionnaire method, and secondary data are collected through journals, books, websites etc. This study will help human resource managers to improve HR policies and organization culture and to increase employee branding to gain desired success in organizations.

Details

Technology, Management and Business
Type: Book
ISBN: 978-1-80455-519-4

Keywords

Article
Publication date: 24 April 2009

Pramila Rao

The purpose of this paper is to examine the role of national cultural dimensions on staffing practices in Mexico – a major player in Latin America. US multinationals are…

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Abstract

Purpose

The purpose of this paper is to examine the role of national cultural dimensions on staffing practices in Mexico – a major player in Latin America. US multinationals are increasing their presence in Mexico and staffing practices seem to be a great challenge.

Design/methodology/approach

This conceptual paper uses the national cultural dimensions of the GLOBE project, which is identified as the most topical theoretical framework on culture. The national cultural scores are used to develop hypotheses for specific cultural dimensions of power distance, uncertainty‐avoidance, in‐group collectivism, gender egalitarianism, and performance‐orientation. Examples from the literature are also used to strengthen the proposed hypotheses.

Findings

This research identifies staffing practices such as internal recruitment, personal references, succession planning, psychometric tests, and elaborate bio‐data associated with these cultural dimensions. Also, certain staffing practices, such as e‐recruitment and panel interviews, are not very predominant in the Mexican culture.

Research limitations/implications

Future research can empirically test the hypotheses proposed.

Practical implications

This study will help multinationals understand why Mexican organisations use certain staffing practices and how multinationals can adapt to these culturally bound practices.

Originality/value

While staffing studies usually look at power‐distance, uncertainty‐avoidance, and collectivism as predictors for staffing, this paper has included cultural dimensions, such as performance‐orientation and masculinity‐femininity as predictors for staffing practices. This study also proposes a staffing model identifying staffing practices to the cultural dimensions.

Details

Employee Relations, vol. 31 no. 3
Type: Research Article
ISSN: 0142-5455

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Article
Publication date: 5 October 2015

John Kelly

– The purpose of this paper is to review the state of knowledge on strikes and collective action.

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Abstract

Purpose

The purpose of this paper is to review the state of knowledge on strikes and collective action.

Design/methodology/approach

Review of theoretical and empirical literature, including comparative literature.

Findings

Both strike activity and other forms of collective action have declined in many advanced capitalist countries. There has been a rise in the number of strike ballots and in tribunal claims but these trends do not constitute a straightforward vindication of the displacement hypothesis. However there is evidence of an increase in general strikes in parts of Western Europe and of protest campaigns involving coalitions of unions and civil society organizations.

Originality/value

The paper tries to summarize the current state of knowledge and to map out directions for future research.

Details

Employee Relations, vol. 37 no. 6
Type: Research Article
ISSN: 0142-5455

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Abstract

Details

Technology, Management and Business
Type: Book
ISBN: 978-1-80455-519-4

Case study
Publication date: 1 May 2005

Kermit W. Kuehn

The case takes place in the city of Dubai, United Arab Emirates, a booming regional tourist and commercial center located on the Arab (Persian) Gulf coast of the Arabian…

Abstract

The case takes place in the city of Dubai, United Arab Emirates, a booming regional tourist and commercial center located on the Arab (Persian) Gulf coast of the Arabian Peninsula. The story describes Vijay, the Indian (East Asian) entrepreneur, his personality, background, motivations and management style. The focus of the case is on how this entrepreneur grows the business over the seven years leading up to the decision to launch a travel club targeted toward East Asian travelers in the region. The details of the new venture are chronicled from inception to its eventual closure four years later under desperate financial circumstances. The richness of the case is enhanced by the inclusion of details of the legal, economic and cultural factors that define the business context and business risks. The case provides an interesting and informative view of a part of the world that is “in the news” but largely remains a mystery to the typical North American student.

Details

The CASE Journal, vol. 1 no. 2
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 12 July 2011

Richard A. Posthuma, Mark V. Roehling and Michael A. Campion

The purpose of this paper is to use a risk management perspective to identify the risks of employment discrimination law liability for multinational employers.

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Abstract

Purpose

The purpose of this paper is to use a risk management perspective to identify the risks of employment discrimination law liability for multinational employers.

Design/methodology/approach

Data from 101 US Federal Court cases that involved multinational employers operating both inside and outside of the USA were content coded and then used to identify factors that predict the frequency that foreign employers operating inside the USA – and US employers operating outside the USA – were subject to lawsuits under US employment discrimination laws.

Findings

This study found that employment lawsuits based on sex discrimination against females was the most significant risk exposure. Employers whose home country was from a Western culture were at comparatively greater risk for charges of both age and religious discrimination. Employers whose home country was from an Asian culture were at comparatively greater risk for charges of both race and national origin discrimination.

Research limitations/implications

This study demonstrates the viability and usefulness of a risk management framework for examination of issues related to law and management.

Practical implications

This study enables the identification of risk factors that multinational employers can use to strategically target their loss prevention efforts in order to more effectively and efficiently avoid or reduce potential liability for employment discrimination.

Social implications

The risk factors identified in this study can help employers to take efforts to reduce employment discrimination in their multinational operations, thereby reducing the frequency and likelihood that such discrimination may occur.

Originality/value

This is the first study to use a risk management framework to empirically identify employment law risk exposures for multinational employers.

Details

International Journal of Law and Management, vol. 53 no. 4
Type: Research Article
ISSN: 1754-243X

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Article
Publication date: 7 January 2019

Siti Zaidah Binti Zainuddin, Stefanie Pillai, Francisco Perlag Dumanig and Adriana Phillip

The purpose of this paper is to examine the perspectives of Malaysian employers and students on the need for English language proficiency and skills for employment.

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Abstract

Purpose

The purpose of this paper is to examine the perspectives of Malaysian employers and students on the need for English language proficiency and skills for employment.

Design/methodology/approach

Interviews were conducted with employers from various organisations. Additionally, questionnaires were disseminated to undergraduates at four public universities in Malaysia. These were done to ascertain the perspectives of different stakeholders on the importance of English in securing employment, the effect of a marked regional accent or dialect on employability and industry’s expectations and requirements for new employees.

Findings

Employers and students agree that English plays a major role in employability. Whilst there was general agreement by both parties that good grammar and a wide range of vocabulary are important, the findings indicated several mismatches in terms of students’ perceptions and employers’ expectations. Among them is the use of the colloquial form of English at the workplace which was not favoured by employers. Employers also generally felt that knowledge of different types of writing styles could be learnt on-the-job. Furthermore, employers pointed out other essential skills for employability: the ability to communicate in other languages, confidence and a good attitude.

Practical implications

Cognisant of the fact that English is essential in improving employability, initiatives to improve the level of English among Malaysian students must continue to be put in place. University students should be made aware of the different language skills sought by employers early in their university education. The mismatches between the perceptions of university students and the expectations of employers should be considered when planning English language courses and degree programmes. More structured feedback from industry on both would help to better prepare students for the world of work and to ease the transition from campus to career.

Social implications

In relation to graduate employability, these English-language elite groups would have an advantage in securing employment especially in multinational companies, and this will, in a long run, create a larger gap between students from the international and public schools.

Originality/value

With the standpoint of two important parties, employers and students, a more comprehensive idea of the effect of English language on employability has been obtained.

Details

Education + Training, vol. 61 no. 1
Type: Research Article
ISSN: 0040-0912

Keywords

Article
Publication date: 1 May 1982

Bill Robbins

The subject I have been asked to speak to is EEC Social Policy so before examining what the EEC is doing in the social field, perhaps I should just outline its principal…

Abstract

The subject I have been asked to speak to is EEC Social Policy so before examining what the EEC is doing in the social field, perhaps I should just outline its principal institutions and powers:

Details

Management Decision, vol. 20 no. 5
Type: Research Article
ISSN: 0025-1747

Article
Publication date: 1 August 2002

Tony Royle

This paper focuses on the employment practices of both multinational corporations (MNCs) and large national competitors in the German fast‐food industry, such as Burger King…

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Abstract

This paper focuses on the employment practices of both multinational corporations (MNCs) and large national competitors in the German fast‐food industry, such as Burger King, Pizza Hut, Nordsee, McDonald’s, Churrasco and Blockhaus. The paper poses a number of questions. Have the activities of MNCs affected the employment practices of national companies? Are companies adopting union exclusion policies and if so why and to what extent? Does the “country of origin effect” help explain the activities of MNCs? What changes are evident in workers’ terms and conditions and how effective are statutory systems of employee representation in practice? The findings suggest that Anglo‐Saxon‐based MNCs are more likely to adopt anti‐works council and non‐union policies in the sector, suggesting that MNCs may indeed be able to transfer their management practices across borders, imposing their employer‐based systems with little regard for German institutional arrangements.

Details

Employee Relations, vol. 24 no. 4
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 14 June 2011

Pramila Rao

The primary purpose of this research paper is to understand the role of national cultural dimensions on e‐learning practices in India. India is considered a major player in the…

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Abstract

Purpose

The primary purpose of this research paper is to understand the role of national cultural dimensions on e‐learning practices in India. India is considered a major player in the world economy today. US multinationals are significantly increasing their presence in India and understanding cultural preferences will help global companies transition better.

Design/methodology/approach

This conceptual paper uses the national cultural dimensions of the global leadership and organizational behavior effectiveness project, which is identified as the most topical theoretical framework on culture. The national cultural scores are used to develop hypotheses for specific cultural dimensions. Examples from the literature are also used to strengthen the proposed hypotheses.

Findings

This research proposes that national cultural dimensions of power distance, uncertainty avoidance, in‐group collectivism, and future‐orientation influence e‐learning practices. This study distinguishes between synchronous and asynchronous methods of e‐learning and the role of culture on the same. Future research can definitely empirically test the hypotheses proposed.

Practical implications

This study provides strategic implications for multinationals with a guide sheet identifying the role of the various cultural dimensions on e‐learning. The suggested strategies can be implemented by multinationals in other countries with similar national cultural dimensions also.

Originality/value

This research also proposes a theoretical e‐learning model identifying the impact of national cultural dimensions on e‐learning practices. This research also provides practitioners a strategic implications model that could be implemented for e‐learning initiatives in multinationals.

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