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This is a review article on the effectiveness of cross‐cultural managements of multinational companies. Analysis is based on the relationships between national and corporate culture and these corporate cultures vary across nations and how multinational companies can adopt the national differences.

Strategy and marketing scholars look at strategic issues from different points of view and attempt to explain strategic choice and performance from their unique perspectives. This paper combines these perspectives in the context of international ventures and develops a conceptual framework integrating international marketing strategy decisions with entry mode decisions. The resulting contingency framework extends the hierarchical entry‐mode decision model and allows for a better specification of the strategy‐performance relationship in international business.

This chapter reports the current status of management practices in the Central and Eastern Europe (CEE) region as seen by international expatriates. Based on the results and expert insights, we aim at giving guidance to MNE leaders and strategy makers as well as operative HRM staff and other expatriate managers how to best exploit the value-added opportunities in the CEE region by adopting the region-specific talent management and staffing policies and practices.

This study is based on the views of 1108 managers on the local management in six CEE countries: Bulgaria, Czechia,¹

In this chapter, the term Czechia is used to refer to the Czech Republic.

MNEs have been able to successfully capitalize on the economic integration and growth of the CEE region during the past 25 years. A new generation of competitive local managers is now growing into leadership positions, but MNEs need to find a more sophisticated way to retain those in the region in order to be able to exploit growth opportunities in future too.

Because the national cultural differences between the six analyzed CEE countries remain very characteristic and divergent, talent management and staffing strategies and policies of MNEs must be adopted and fine-tuned accordingly. Language and communication difficulties, knowledge of the standards management techniques are not a challenge anymore. Instead local management’s soft skills, leadership values and attitudes need to be developed now simultaneously with increasing wages, as the most talented local staff and management is readily relocating into higher-wage countries.

The originality and scholarly interest of this study lies in its cross-cultural, comparative approach. The originality and practical interest of this study is that it gives clear recommendations to MNE and expat managers. Furthermore the presented results have been tested during critical forum discussions with more than 60 CEE-experienced managers, expatriates, and the representatives several foreign chambers of trade and commerce held at the Central European University Business School in spring 2015.

This chapter aims to make sense of the growing research that examines the role of culture in mergers and acquisitions. We provide a detailed review of the many related but distinct constructs that have been introduced to the literature. While each construct has contributed to our understanding of the role of culture, the lack of connections made among constructs has limited the consolidation of contributions. The review shows what these constructs mean for mergers and acquisitions, what major findings have been discovered, and, most importantly, how constructs interrelate. Our discussion provides several opportunities to foster the needed consolidation of this research.

This paper seeks to examine the growth of the Chinese online gaming industry and disentangle the mechanisms behind the emergence of unique online gaming culture in China.

This is a review paper that provides a detailed and state‐of‐the‐art overview of the development of the Chinese online gaming Industry.

The findings indicate that online gaming is a remarkable example of an industry that is rapidly growing due to innovative business models of Chinese companies. Chinese companies are also working with the government to improve formal institutions to promote the growth of online gaming. Furthermore, we also found that Chinese online gaming industry resembles other technology industries in the country such as those related to handset and PC. Although Chinese companies were traditionally weak in creating new technologies, they have demonstrated success in some modern technologies in recent years. In the early stage of the growth, foreign players dominated the Chinese gaming industry. In recent years, this industry is characterized by the dominance of domestic players in the ecosystem catering to the full value chain of the industry.

A lack of primary data and empirical documentation and a lack of in‐depth treatment of some of the key issues are major limitations here.

The paper examines the implications of China's rapidly growing online gaming industry for high‐technology businesses all over the world. The findings of this paper would help understand the opportunities for foreign multinational companies to enter the Chinese technology market or to intensify their operations in the country as well as the risks associated with China's unique institutions.

This paper's greatest value stems from the fact that it analyzes demand conditions, industry structure and transfer and export conditions from the standpoint of the Chinese online gaming industry and market.

This telecommunications international business case study is the second in a series (A, B and C) of Vodafone cases.

This case is intended to be used in MBA graduate and undergraduate business courses in strategy, cross-cultural management and human resources.

This case examined organizational structures and human resource operating strategies of Vodafone Egypt from 2002 until 2007. Vodafone’s business model, how Vodafone addressed the differences in national culture between Britain and Egypt and how Vodafone fostered adoption of the Vodafone corporate culture are the main themes of this case. Further, this case examined business issues, products, processes and people systems that challenged Vodafone to grow quickly from zero local operations in 1998 to 4,000 employees and national mobile coverage in 2007.

The students who have used this case in the author’s classes have gained a clearer understanding of how international managers often have to develop a change culture and structure as a catalyst for firm growth in emerging markets. Adaptation to the local culture may not be an option for fast growth technology firms and may be ill-suited to meet corporate objectives.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 5: International Business.

The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a new market directly. In the context of international business market entry, much research emphasis has been placed upon the issues of standardization versus modification. Generally, however, this research focuses on promotion and advertising.

This paper investigates the research variables that influence standardization/modification decisions in a framework comprising “firm or company context” and “host country context”. The research, undertaken with a sample of 700 UK‐based for‐profit organizations, adapts and further develops Hofstede's study.

It identifies that the elements of competition and political risk are negatively significant in relation to the degree of standardization. In addition, economic development and international experience are positively significant in relation to the degree of standardization. Firm size and culture differences have no impact upon the degree of standardization.

Research is only conducted among British companies operating cross border.

This paper's originality is in providing specific types of elements as risk reducers in a firm's market entry strategy.

Reports on the transition of the economy in Northwestern Russia ‐ the only part of Russia with a land border with the European Union and a land rich in natural resources ‐ from that of a command economy to that of a market‐based economy. Reports the findings of field work into the business environment and development opportunities of the area and makes recommendations as to the conditions which need to be met to ensure successful joint ventures. Puts forward the case for the need to view regional development from a “pocket” perspective and to recognize that the market economy which is developing in Russia has a unique form which gives greater emphasis to “work community”.

The main purpose of this paper is to explore the effect of knowledge accumulation capability on organizational innovation. This study also attempts to find if interaction between external environment or organizational culture and knowledge accumulation ability will influence organizational innovation.

A quantitative research design was employed. A total of 1,000 questionnaires were mailed out and received 129 valid replies.

The research results indicate that the capability to obtain knowledge can positively and significantly affect knowledge administrative and technical innovation. Knowledge expansion capability can positively and significantly affect administrative innovation. In addition, external environment and organizational culture have significant interaction effects with knowledge accumulation capability on organizational innovation.

This research discussed only some organizational layers like knowledge accumulation, external environment and organizational culture without any further research efforts aimed at any other facets.

With the rapid change of markets and the intense industry competition, business management is deeply affected by any change in the external environment.

Because there is no existing literature on the use of external environment and organizational culture as moderators to explore the effect of knowledge accumulation capability on organizational innovation, this paper provides a basis for future studies that examine the relationship between these factors.

In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention has been assigned to the role of market orientation in the field of exporting. Owing to the fast progress in the momentum of the empirical articles pertaining to export market orientation, this study aims to quantitatively synthesize all empirical studies on the export market orientation’s linkage with performance-related consequences, firm capabilities and strategy-related consequences. Besides, this meta-analysis endeavors to examine the impact of potential contextual and measurement moderators on export market orientation and its consequences by following a meta-analysis perspective.

The quantitative evidence was drawn from a meta-analysis of 89 total effects (N = 8,652).

The meta-analysis results reveal that export market orientation has a major impact on both innovation performance and firm capabilities. Moreover, the meta-analytic evidence also indicates that the strength of the association between export market orientation and capability building/strategy-related consequences is greater for firms operating in high collectivist cultures, whereas the magnitude of the correlation between export market orientation and performance-related consequences is stronger for least developed countries.

On the basis of the findings, this study considerably contributes to the related body of research by aggregating fragmented empirical evidence in the extant literature and providing beneficial insights for both researchers and practitioners.