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Book part
Publication date: 30 November 2017

Dennis Jancsary, Renate E. Meyer, Markus A. Höllerer and Eva Boxenbaum

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to…

Abstract

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Book part
Publication date: 4 August 2017

Colin Dingler, Alina A. von Davier and Jiangang Hao

Increased interest in team dynamics has resulted in new methods for measuring teamwork over time. The primary purpose of this chapter is to provide a survey of recent developments…

Abstract

Purpose

Increased interest in team dynamics has resulted in new methods for measuring teamwork over time. The primary purpose of this chapter is to provide a survey of recent developments in teamwork/collaboration measurement in an educational context. Key topics include conceptual frameworks, large-scale assessments, and innovative measurement techniques.

Methodology/approach

A range of methods for collecting and analyzing teamwork data are discussed, and five frameworks for measuring collaborative problem solving (CPS) over time are compared. Frameworks from Programme for International Student Assessment (PISA), Assessment and Teaching of 21st Century Skills (ATC21S) project, Educational Testing Service (ETS), ACT, and von Davier and Halpin (2013) are discussed. Results of assessments developed from these frameworks are also considered.

Social/practical implications

New techniques for measuring team dynamics over time have great potential to improve education and work outcomes. Preliminary results of the assessments developed from these frameworks show that important advances in teamwork measurement have been enabled by innovative task designs, data-mining techniques, and novel applications of stochastic models.

Originality/value

This novel overview and comparison of interdisciplinary approaches will help to indicate where progress has been made and what challenges are ahead.

Book part
Publication date: 12 November 2018

Nicole Brown and Jennifer Leigh

Due to the diversity of academics engaging with research into higher education, there is no single methodological approach or method that would embody higher education research…

Abstract

Due to the diversity of academics engaging with research into higher education, there is no single methodological approach or method that would embody higher education research. In this chapter, we put forward the case that this is a good thing and argue that higher education research can benefit from fusing existing methodological and theoretical paradigms with more creative, playful and artistic approaches, more commonly associated with sociological or anthropological research and performance-based disciplines. In order to frame this attitude of creativity, playfulness and openness, we start by providing a brief delineation of the research field and methods of higher education research. In this context we introduce the Deleuzoguattarian concept of rhizomes and assemblages to provide the grounding for what we mean by creativity and playfulness, which leads to our proposal of a renewed approach to research into higher education. We draw upon our own work on embodied academic identity and trainee teachers’ perceptions of their placement experiences in order to critically explore the benefits and potential pitfalls of incorporating this creativity and playfulness into higher education research.

Details

Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-78769-277-0

Keywords

Abstract

Details

Break the Wall: Why and How to Democratize Digital in Your Business
Type: Book
ISBN: 978-1-80382-188-7

Book part
Publication date: 24 July 2023

Luc Pauwels

This introductory chapter starts off by discussing the differences and interconnections of visual sociology and urban sociology in their quest to understand human settlements. It…

Abstract

This introductory chapter starts off by discussing the differences and interconnections of visual sociology and urban sociology in their quest to understand human settlements. It then moves to argue for expanding the focus to other disciplines that are equally geared toward researching aspects of the city in visual and multimodal ways, since the urban context cannot be studied comprehensively without engaging a multitude of disciplines and trying to make productive connections between them. The chapter continues with a concise overview and discussion of each of the contributions in this first of two volumes of “Visual and Multimodal Urban Sociology” in the “Research in Urban Sociology” series. These twin volumes explore multiple ways in which the city and city life may be approached, studied, and expressed through visual and multimodal means and methods, thereby as much as possible including sensory experiences other than those related to seeing and hearing. It concludes with drawing some contours and challenges of visual and multimodal urban studies and the critical role of technology in advancing this cross-disciplinary field of inquiry.

Details

Visual and Multimodal Urban Sociology, Part A
Type: Book
ISBN: 978-1-83909-968-7

Keywords

Book part
Publication date: 30 November 2017

Bernadette Bullinger

In job advertisements, companies present claims about their organizational identity. My study explores how employers use multimodality in visuals and verbal text to construct…

Abstract

In job advertisements, companies present claims about their organizational identity. My study explores how employers use multimodality in visuals and verbal text to construct organizational identity claims and address potential future employees. Drawing on a multimodal analysis of job advertisements used by German fashion companies between 1968 and 2013, I identify three types of job advertisements and analyze their content and latent meanings. I find three specific relationships between identity claims’ verbal and visual dimensions that also influence viewers’ attraction to, perception of the legitimacy of, and identification with organizations. My study contributes to research on multimodality and on organizational identity claims.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-332-8

Keywords

Book part
Publication date: 30 November 2017

Eva Boxenbaum, Thibault Daudigeos, Jean-Charles Pillet and Sylvain Colombero

This chapter examines how proponents of industrialization used multiple modes of communication to socially construct the rational myth of industrialization in the French…

Abstract

This chapter examines how proponents of industrialization used multiple modes of communication to socially construct the rational myth of industrialization in the French construction sector after World War II. We illuminate the respective roles of visual and verbal communication in this process. Our findings suggest that actors construct rational myths according to the following step-by-step method: first, they use visuals to suggest associations between new practices and valuable purposes; then they use verbal text to establish the technical rationality of certain practices; and lastly, they employ both verbal and visual communications to convey their mythical features.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-332-8

Keywords

Book part
Publication date: 30 November 2017

Tammar B. Zilber

How can we take multimodalities (the discursive, material, spatial, visual, emotional, embodied, etc.) of institutions seriously? In contemplating the implications of the…

Abstract

How can we take multimodalities (the discursive, material, spatial, visual, emotional, embodied, etc.) of institutions seriously? In contemplating the implications of the “multimodal turn” (broadly defined) for institutional inquiry and theory, I first situate it within its intellectual current in the social sciences more broadly. I then use three ethnographic vignettes from Israeli high-tech conferences, all centering on “place” (as a – presumably first and foremost – geographical and material reality) to highlight the shortcomings of a “weak” multimodal approach and the promise of a “strong” one. Finally, I suggest ways to capture multiple modalities within an integrated account and discuss the challenges entailed in an institutional inquiry undertaken to acknowledge, and conceptualize, non-linguistic realities.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-330-4

Keywords

Book part
Publication date: 2 September 2015

Bridget Dalton and Blaine E. Smith

To describe the use of a Composer’s Cut video as a tool for reflecting on and celebrating one’s experience creating multimodal compositions for personal and social audiences.

Abstract

Purpose

To describe the use of a Composer’s Cut video as a tool for reflecting on and celebrating one’s experience creating multimodal compositions for personal and social audiences.

Methodology/approach

Two adolescents designed and produced digital video stories about their prior experience composing a webpage and a multimodal literary analysis hypertext in response to the Vietnam war novel, The Things They Carried.

Findings

Each student remixed Camtasia screen capture video, class video, and images, enhanced with text overlays and music, to showcase their unique vision as a multimodal designer and to highlight their composing processes. They viewed the Composer’s Cut video as a powerful vehicle for reflection and appreciated that their videos would have a public audience.

Practical implications

Reflection often tends to be oral or written. Digital video supports students in showing, as well as telling their experience through multiple modes. The Composer’s Cut video is one example of how video might be used for reflection that is both personal and social.

Details

Video Research in Disciplinary Literacies
Type: Book
ISBN: 978-1-78441-678-2

Keywords

Book part
Publication date: 13 March 2023

Peter S. Lee, Ishita Chakraborty and Shrabastee Banerjee

In this paper, we aim to provide a comprehensive overview of customer feedback literature, highlighting the burgeoning role of artificial intelligence (AI). Customer feedback has…

Abstract

In this paper, we aim to provide a comprehensive overview of customer feedback literature, highlighting the burgeoning role of artificial intelligence (AI). Customer feedback has long been a valuable source of customer insights for businesses and market researchers. While previously survey focused, customer feedback in the digital age has evolved to be rich, interactive, multimodal, and virtually real time. Such explosion in feedback content has also been accompanied by a rapid development of AI and machine learning technologies that enable firms to understand and take advantage of these high-velocity data sources. Yet, some of the challenges with traditional surveys remain, such as self-selection concerns of who chooses to participate and what attributes they give feedback on. In addition, these new feedback channels face other unique challenges like review manipulation and herding effects due to their public and democratic nature. Thus, while the AI toolkit has revolutionized the area of customer feedback, extracting meaningful insights requires complementing it with the appropriate social science toolkit. We begin by touching upon conventional customer feedback research and chart its evolution through the years as the nature of available data and analysis tools develop. We conclude by providing recommendations for future questions that remain to be explored in this field.

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