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The texturalcentric model of visual and tactile response to textural fabric surfaces was used to extract characteristics that could be used to build a construct definition of texture perception. Using multidimensional scaling analysis permitted subjects to provide numeric judgements of fabrics rather than using words with the individual's historic definition of those terms or without knowledge of some terms. Two hundred and forty subjects (50 per cent male, 50 per cent female) provided visual, tactile, or visual and tactile ratings of similarities of fabrics. The 47 fabrics were used in two administrations to ascertain cross‐validation. Data were analysed using M‐D SCAL Version 5M. Dimensions or characteristics of fabric were statistically analysed and named using bipolar adjectives: rough to smooth, plane to depth, irregular to regular surface units, shiny to matt, fine to coarse, light weight to heavy weight, simple to complex, small units to large units, open to compact, and soft to bumpy‐rough.

Shows how, in researching new brands, it is important for the investigator to assess the existing market, to determine how consumers perceive brands and the nature of consumer preferences. States that because consumers are heterogeneous in their perceptions and preferences a spread of techniques have been proposed to analyse this problem. Posits that multidimensional scaling has some unique advantages and illustrates that there are practical applications of this set of techniques and points out their strengths and limitations in new product planning. Concludes that most brands compete in well‐established markets and suggests that multi‐dimensional scaling offers a useful approach to the brand‐positioning problem.

The purpose of this paper is to examine the structure of juvenile psychopathy, as measured by the Psychopathy Checklist: Youth Version (PCL: YV).

Using a sample of 2,042 male youths from the USA, Canada, and the UK, the study was a conceptual replication of Bishopp and Hare’s (2008) multidimensional scaling (MDS) analysis of adult male offenders assessed with the Psychopathy Checklist-Revised.

The scaling analyses generally replicated those obtained by Bishopp and Hare, providing support for a multidimensional, four-factor model of juvenile psychopathy similar to that obtained with adults. However, a small number of items fell outside their predicted regions. Slight differences in the structure of juvenile psychopathy were found for incarcerated and supervised samples of youth, with the four-factor model breaking down slightly for the supervised sample. Item misplacements may indicate that certain items on the PCL: YV are being misinterpreted, reflect different dimensions for different samples, or cannot be reliably measured. Future research should examine these possibilities, with special attention being paid to supervised samples.

To the authors’ knowledge, this is one of the first known attempts to use MDS analysis to examine the psychopathy structures that emerge for male juvenile offenders. The greater nuances afforded by using MDS offer a more comprehensive understanding of psychopathy between incarcerated and supervised youth using the PCL: YV.

Existing research shows that popular income inequality measures fail to reflect their respondents’ perceptions of income inequality. However, most of the current literature focuses on what is negative, telling us what individuals do not perceive. This paper presents an alternative methodology to help uncover actual perceptions of inequality, how people perceive inequality instead of how they don’t. Multidimensional scaling, a statistical tool for visualizing dissimilarity data as a low-dimensional map, is used on results of a simple grouping task with a given distribution set. The outcome is a perception map that presents respondents’ answers spatially, which enables additional insight into respondents’ thinking. The map created by the respondents’ replies, presented in this paper, indicates that their decisions are driven by two factors: what the biggest gap in incomes of a given distribution is and whether some groups have equal incomes. The result additionally validates multidimensional scaling as a tool for measuring income inequality perception and opens new ways of improving inequality perception questionnaires.

Multidimensional scaling (MDS) has often been utilised in retail store positioning and repositioning research. However, MDS results constrain store movement to existing perceptual dimensions. This work indicates that an assessment of higher level preference functions should be conducted before utilising MDS results in store positioning. Despite this limitation, the ability of MDS to reveal current perceptual criteria means that it can serve as a very useful diagnostic. In this regard, MDS can be utilised to determine if a new dimension has emerged from a given positioning, or whether consumers have changed the salience of their perceptual criteria, as a result of a positioning. It can also reveal if a referent store has moved in the appropriate direction (e.g. away from competitors and towards a gap that evidences utility).

The competing values model (CVM) describes organizational culture in terms of what appear to be mutually exclusive value dimensions: structural control vs. flexibility, focus on internal vs. external stakeholders, and means vs. ends. The apparent paradox in simultaneously expressing competing values has implications for a variety of organizational phenomena, including leadership, decision making, and strategic management. The CVM thus offers promise for providing a common metric for multi‐level, trans‐organizational, and cross‐cultural analyses. To date, however, underlying assumptions regarding the competing values framework as a characterization of culture have not been fully validated. This research provides a test of the competing values model with methodology that is conceptually consonant with the paradoxical nature of the theory. Using a sample drawn from 10 U.S. organizations, a Qsort and multidimensional scaling analysis produce qualified support for a structure of organizational cultural values consistent with the CVM. Further, this study elaborates the CVM by suggesting a mechanism whereby the apparent paradox of competing values might be more effectively managed.

Product positioning is a crucial component of competitive marketing strategy. Perceptual mapping techniques are frequently used to aid managers in making product positioning decisions. Presents an overview of perceptual mapping, explains the conceptual foundation, and compares three widely used techniques – factor analysis, discriminant analysis, and multidimensional scaling. Highlights differences in these analytical techniques, with implications for marketing managers.

This paper aims to measure new product success within a Dutch mailing company and to hypothesize that there exists no definition of new product success which is generally applicable, or valid in all circumstances. It seeks to opine that the best that can be achieved is a “local” definition: a definition valid only in a specific local context. In this article, a method is described on how to develop such a local measure.

To prevent this framing bias, a multidimensional scaling approach is used, in which data collection and analysis have relevant new product success features as output instead of input.

The method was applied to a Dutch mailing company, and it was found that in this case only two dimensions of new product success were prevalent. These were ROI and customer acceptance. From this, it was inferred that local valid measures in this particular situation were only a subset of all measures of new product success mentioned in the literature. Originality/value – In summary, the method used could shed light on the difficulties that sometimes do arise when different parties are working together. As a consequence, not only researchers but also practitioners should become aware of the indefiniteness of the concept of new product success.

It is important to remain creative when conducting segmentation research, as many different ways to segment a market can exist. Five main bases are discussed: geographic, demographic, psychographic, behaviouristic and image. This is followed by an overview of the main techniques used to establish and verify segments, including automatic interaction detector, conjoint analysis, multidimensional scaling and canonical analysis.