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The present study aims to contribute to the growing stream of literature about the network perspective of value co-creation via key account management (KAM) by exploring how firms, in complex industrial markets, use key account strategies to create value, not only for buyers and sellers of industrial products/services but also, more widely, for larger ecosystems of stakeholders. The research question this paper seeks to address is how the KAM approach promotes value co-creation in multi-stakeholder ecosystem.

To answer this research question, this study uses a qualitative research approach based on data triangulation. This study focuses on the market access (MA) strategies implemented by a multinational UK-based pharmaceutical company within the Italian multi-stakeholder health-care ecosystem over several years.

The results show that KAM in complex networks acts as a catalyst for value creation, through multiple interactions with different actors and an ad hoc configuration of five strategic levers: product performance, economic impact, institutional relationships, commercial organization and communication. These levers are able to unlock the appropriate value drivers and form a specific “market access mix” implemented by the firm to both promote the adoption of the firm’s products and generate value for all market stakeholders.

The study offers an innovative and comprehensive evidence-based model for designing specific MA strategies aimed at co-creating value within multi-stakeholder ecosystems. The proposed MA mix outlines the fact that knowledge, relationships and innovation are not unique factors that can be leveraged by stakeholders to co-create value.

Health care organizations’ decision-making for the future relies on anticipating changes. Reliable predictions are becoming increasingly difficult, creating anxiety and requires long-term adaptive planning to cope with unforeseen circumstances. The purpose of this study is to gain insights into the awareness of uncertainties that decision makers in healthcare have, particularly when making long-term investments.

This is a qualitative study with an explorative purpose. The data were collected through semi-structured and open interviews with board members of long-term care organizations.

The study revealed that respondents are most uncertain about the future financing of their real estate system. Another concern revealed is about the shortage of care professionals combined with an increasing demand for future care. Despite most decision makers do recognize uncertainties during the decision-making process, decision makers hardly address the level of these uncertainties. Although this study did find that some decision makers are aware of deep uncertainties, in terms of “unknown unknowns,” they have no actual approaches for dealing with such situations.

Decision makers at healthcare organizations are uncertain as to their ability to anticipate technological, economic, social and political developments, as well as predict future healthcare system transformations. Some decision makers are aware of deep uncertainties, in terms of “unknown unknowns” and “unidentified unknowns,” but they lack an actual approach to deal with such situations. This study examines how strategies adapt to unforeseen developments or how to deal with deep uncertainties in healthcare as complex adaptive system.

This study aims to explore the challenges and complexities of interaction in international stakeholder networks within the context of projects focused on the implementation of sustainable development goals (SDGs). In particular, it examines the challenges faced by stakeholders in a network from a developed country during interaction in the context of a developing country.

Using a qualitative approach, this study analyses interview data collected from the key managers of an international consulting company in charge of a water supply and sanitation project in Nepal. The primary data is triangulated with secondary data, such as project reports and related academic articles.

This study illustrates how interaction in international stakeholder networks affects and is interrelated with SDGs, as well as how aiming to achieve one specific goal can stimulate the implementation of other sustainable goals. Further, this research shows how project managers from a developed country had to adapt to the specifics of the developing country context and how their sustainability project influenced the well-being of local communities by improving environmental and social sustainability.

The research suggests that challenges in stakeholder interaction may arise because of differences in process management methods used by the international stakeholders involved in the project and country-context specifics, such as corruption, imperfect national regulations, cultural specifics, effects of climate change, etc.

The paper contributes to the literature on international multi-stakeholder interaction between actors from developed and developing countries. Furthermore, it adds to the literature on stakeholder networking by highlighting the importance of engaging in a dialogue with local communities during the conceptualisation stages of both sustainability and SDG implementation because of diverging worldviews and practices.

This chapter examines Slovenia’s failed attempt to develop a national corporate social responsibility (CSR) policy via multi-stakeholder partnership. It also discusses the potential reasons for this failure.

This research is grounded in the idea of CSR as a ‘politicised’ concept, acknowledging the importance of the institutional setting and institutional support in diffusing CSR. This empirical research is based on a descriptive case study approach and a qualitative thematic analysis of the data. The data sources are IRDO institute documents, the minutes of the Partnership for National CSR Strategy provided by the Network for Social Responsibility of Slovenia and semi-structured interviews with various actors such as government and local representatives, non-governmental organisations (NGOs), companies and journalists.

Although the multi-stakeholder Partnership for National CSR Strategy, which was initiated by NGOs and other stakeholders, existed from 2011 to 2013, it later fell apart due to various factors, the most important being a complete lack of support on the governmental side, with the government being the actor with the executive power to implement and promote CSR policies at the national level.

The chapter provides an insight into the drawbacks of attempting to set a national CSR policy agenda and discusses the reasons for these drawbacks.

This chapter discusses the importance of the economic, political, and social context in which multi-stakeholder networks can foster the national CSR debate. It recognises the role of CSR in co-regulating public policies and the importance of strong engagement among relevant stakeholders and public authorities.

Purpose and Methodology – Championing a shared vision and strategy for informed learning (INFL) as an approach to information literacy (IL) education (ILE) centers on establishing a common understanding of IL/INFL that is sensitive to the variation in the ways stakeholders perceive their information context and conceptualize IL. Accordingly, the purpose of this chapter is to examine findings from a recent phenomenographic study of conceptions of IL that captures the understanding of IL held across multiple stakeholder groups in an international school community (Cunningham, 2017) and to use these findings to revisit Bruce’s (2008) RACER framework as a compass to champion INFL throughout an organization.

Findings and Originality – The phenomenographic study found that stakeholders did not hold one singular conception of IL but rather they shared a series of conceptions of IL to varying degrees, and that the variation in the ways IL was conceptualized prevailed across three continuums namely the individual-collective, affective-cognitive, and competency–personal mastery continuums. Furthermore, the comparative analysis of the series of conceptions of IL created the opportunity to develop a model of the common ground of conceptual understanding of IL thereby making an original contribution to knowledge. By undertaking a comparative analysis of this common ground model of IL with Bruce’s conceptions of IL/INFL and RACER framework for championing IL, the outcome is to present a new IL “without borders” model offering a blended strategic approach to advancing INFL/ILE based on a more representative understanding of the ways stakeholder groups perceive their information context and conceptualize IL.

This study explores the role of the key dimensions of farmers' entrepreneurial orientation – namely proactiveness, risk-taking, innovativeness and intentions – as drivers of product, process and market innovation in the context of one coffee MSP in Uganda.

Empirical data from 152 coffee farmers were analyzed via confirmatory factor analysis and partial least square multi-variate statistics.

Findings highlight, first, that farmers' proactiveness significantly drives their product innovation and, to a lesser extent, process innovation. This effect holds when considering key control variables, such as access to key resources and associated actors. Second, more surprisingly, farmers' innovativeness hampers market innovation. Third, entrepreneurial intentions per se did not play a significant role in farmers' innovation. Fourth, the adapted measurement of risk-taking from the Western literature did not suit well the Ugandan coffee farming context.

These results lead to methodological implications for the measurement of farmers' risk-taking, innovative and proactive attitudes, as well as market innovation in rural Africa. Furthermore, they expand the role farmers' entrepreneurial orientation on product, process and market innovation in a rural African context.

Multi-stakeholder platforms (MSPs) are often claimed to play an important role in stimulating farmers' innovation and enhancing rural development. Nevertheless, little is known yet on if why some farmers participating in MSPs may innovate more than others. This paper addresses this gap by shedding light on the role of farmers' entrepreneurial orientation.

This paper aims to explore a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, to understand how the brand manager may integrate such co-created meanings in a negotiated brand identity.

Using a qualitative methodology, the paper provides a tentative framework of co-created Olympic brand meanings by exploring the narratives of stakeholders’ brand experiences of the brand. Sixteen semi-structured interviews with a purposive sample of Olympic stakeholders were conducted and analysed to identify key meanings associated with the Olympic brand.

Through their transformational and social experiences of the Olympic brand, stakeholders co-create brand meanings based on Olympic values of excellence, friendship and respect. However, at the same time, they offer their own interpretations and narratives related to competing meanings of spectacle, exclusion and deceit. Alternative brand touchpoints were identified, including blogs; fan and sports community forums; educational and academic sources; and historical sources and literature.

The brand manager must become a brand negotiator, facilitating multi-stakeholder co-creation experiences on a variety of online and offline engagement platforms, and exploring how alternative brand touchpoints can be used to access co-created brand meanings.

The study contributes to tourism branding literature by providing exploratory evidence of how brand meanings are co-created in the relatively under-researched multi-stakeholder sports mega-event context.

The chapter aims to explore the corporate social responsibility (CSR) policy domain at EU decision-making level, aiming to understand the nature of the participation shaping the CSR policy agenda co-design.

Building on a conceptual framework of participation, the chapter highlights the literature and policy views around the importance of EU CSR policy and how EU envisage the framework of the CSR policy co-design. By highlighting conceptual dimensions of the participatory governance, different levels of participation that shape the policy are evidenced. In particular, a case analysis emphasising the predominant role of the consultation approach in the decision-making process of the CSR policy is undertaken.

The findings shed light on the shift from the traditional passive participation in EU CSR policy decision making, based on purely communications towards consultation and multi-stakeholders participation. From the multi-stakeholder perspective, the EU Multi-Stakeholder Forum’s strategic relevance is observed, however, with no clear mechanisms to enforce its aims. Although the CSR policy is a core priority on the policy agenda, its voluntary approach justifies its early stages of implementation and fragmented use.

The research is qualitative, based on literature review and policy view. Further research directions could enrich the chapter.

The research contributes to the theoretical discussion around participation in a supranational context. Our insights shed light on the levels of participation and CSR policy goals and call for a critical debate on the EU policy co-design processes. Furthermore, through the lens of a case analysis, it sheds light on how EU CSR forum fits in with the current EU structure and its ‘principle of subsidiarity’, which states that decisions must be taken close to its citizens.

The purpose of this paper is to determine whether CEOs use multi‐stakeholder communications in their annual report letters and to describe any patterns observed in those communications.

Annual report letters of the ten largest US companies were examined using content and text analysis procedures.

CEOs made little use of multi‐stakeholder communications in their annual letters. Some variations were found among the sample companies' letters, including differences in word counts, reading ease scores, and number of word types.

A small sample of companies and one medium of communication were used in carrying out the study. Increasing the sample size, the array of industries represented, and the variety of media may yield more robust results.

Recommendations for communicating with a multi‐stakeholder audience are proposed.

The paper examines how stakeholders relate both to the organization and to one another, a focus not examined in great depth elsewhere in the literature.

Job training, as traditionally conceptualized, is intended to improve the employment and earnings of disadvantaged individuals. Both theory and practice have approached the problem by segmenting the roles and responsibilities of the key stakeholders: the individual, the employer, and civil society. Such segmentation is problematic because it removes stakeholders from their contexts, and ignores the holistic and complex nature of the underlying problems and their remedies. Reframed as a form of business and community development, job training can focus on capacity building, stakeholder involvement, and expanded notions of skill achievement and geographic scope, thereby addressing stakeholder interests in context. The three cases presented in this chapter describe such reframing: from increasing human capital to building human capacity; from a partnership or individual business focus to a multi-stakeholder approach; and from job and employer-specific skill development to that which is multi-phased and geographically dispersed. Complexity theory will be used to explain these developments.