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1 – 10 of 345Labeeba Kothur and Vidushi Pandey
This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the…
Abstract
Purpose
This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the authors draw from cultivation theory to examine whether social media news consumption imparts a mainstreaming or resonance effect. Media consumption imparts a mainstreaming effect if frequent users, regardless of their social identity, develop homogenous attitudes about issues, whereas resonance is at play if there is a differing cultivation effect on various social groups depending on their relatability of life experiences.
Design/methodology/approach
The authors conduct the study in the developing context of India, using a population survey dataset from 2019. Regression-based mediation and moderation analyses were carried out to test the hypotheses.
Findings
The findings reveal that resonance is the most prominent mechanism through which social media news consumption cultivates opinion polarization, contrary to the mainstreaming effect imparted by television. Further, WhatsApp use was found to strengthen the polarizing effect of overall social media news consumption, while YouTube use weakened the cultivation of polarization.
Research limitations/implications
The paper unearths how social media news consumption influences the opinion polarization of various social groups differently. The authors also find the differential effect of specific platform use. These findings have the potential to inform policymakers and developers about how to mitigate the detrimental effects of platform-based political persuasion.
Originality/value
This study offers significant contributions. First, the authors explain social media-induced polarization using the novel theoretical lens of cultivation. Second, the authors find that social media and television news consumption differ in their polarizing effects. Third, the authors find that while WhatsApp use amplifies the polarizing effect of social media news consumption, YouTube use weakens it.
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Bülent Doğan, Yavuz Selim Balcioglu and Meral Elçi
This study aims to elucidate the dynamics of social media discourse during global health events, specifically investigating how users across different platforms perceive, react to…
Abstract
Purpose
This study aims to elucidate the dynamics of social media discourse during global health events, specifically investigating how users across different platforms perceive, react to and engage with information concerning such crises.
Design/methodology/approach
A mixed-method approach was employed, combining both quantitative and qualitative data collection. Initially, thematic analysis was applied to a data set of social media posts across four major platforms over a 12-month period. This was followed by sentiment analysis to discern the predominant emotions embedded within these communications. Statistical tools were used to validate findings, ensuring robustness in the results.
Findings
The results showcased discernible thematic and emotional disparities across platforms. While some platforms leaned toward factual information dissemination, others were rife with user sentiments, anecdotes and personal experiences. Overall, a global sense of concern was evident, but the ways in which this concern manifested varied significantly between platforms.
Research limitations/implications
The primary limitation is the potential non-representativeness of the sample, as only four major social media platforms were considered. Future studies might expand the scope to include emerging platforms or non-English language platforms. Additionally, the rapidly evolving nature of social media discourse implies that findings might be time-bound, necessitating periodic follow-up studies.
Practical implications
Understanding the nature of discourse on various platforms can guide health organizations, policymakers and communicators in tailoring their messages. Recognizing where factual information is required, versus where sentiment and personal stories resonate, can enhance the efficacy of public health communication strategies.
Social implications
The study underscores the societal reliance on social media for information during crises. Recognizing the different ways in which communities engage with, and are influenced by, platform-specific discourse can help in fostering a more informed and empathetic society, better equipped to handle global challenges.
Originality/value
This research is among the first to offer a comprehensive, cross-platform analysis of social media discourse during a global health event. By comparing user engagement across platforms, it provides unique insights into the multifaceted nature of public sentiment and information dissemination during crises.
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Xiangyou Shen, Bing Pan, Tao Hu, Kaijun Chen, Lin Qiao and Jinyue Zhu
Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases…
Abstract
Purpose
Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases in the unique digital environment of “Chinanet,” this paper aims to shed new light on the multiple sources of biases embedded in online reviews and potential interactions among users, technical platforms and the broader social–cultural norms.
Design/methodology/approach
In the first study, online restaurant reviews were collected from Dianping.com, one of China's largest review platforms. Their distribution and underlying biases were examined via comparisons with offline reviews collected from on-site surveys. In the second study, user and platform ratings were collected from three additional major online review platforms – Koubei, Meituan and Ele.me – and compared for possible indications of biases in platform's review aggregation.
Findings
The results revealed a distinct exponential-curved distribution of Chinese users’ online reviews, suggesting a deviation from previous findings based on Western user data. The lack of online “moaning” on Chinese review platforms points to the social–cultural complexity of Chinese consumer behavior and online environment that goes beyond self-selection at the individual user level. The results also documented a prevalent usage of customized aggregation methods by review service providers in China, implicating an additional layer of biases introduced by technical platforms.
Originality/value
Using an online–offline design and multi-platform data sets, this paper elucidates online review biases among Chinese users, the world's largest and understudied (in terms of review biases) online user group. The results provide insights into the unique social–cultural cyber norm in China's digital environment and bring to light the multilayered nature of online review biases at the intersection of users, platforms and culture.
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The article aims to present a holistic approach to analysis of patterns on complex online profiles, demonstrated on profiles of European scientists.
Abstract
Purpose
The article aims to present a holistic approach to analysis of patterns on complex online profiles, demonstrated on profiles of European scientists.
Design/methodology/approach
An existing analytical framework was developed to incorporate a holistic understanding of online profiles. The framework was applied to a sample of 188 online profiles belonging to 48 European scientists. The profile data were studied on three levels (content‐unit level, profile‐instance level, and profile‐network level), using methods of the qualitative comparative analysis to derive profiling patterns.
Findings
The approach developed in this work generated profiling patterns for European scientists. The patterns exist on all three levels, forming a hierarchy. This pattern structure shows the variety of ways in which scientists can use the internet for self‐presentation.
Originality/value
The study was based on a holistic understanding of online self‐presentation, acknowledging that personal presentation can be spread across different platforms. The study presented shows how this understanding can be used when analysing online profiling behaviour. The profiling patterns of European scientists identified in this study supplement existing typologies. The study serves as a foundation to structure further research as well as to inform practitioners.
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Tasos Spiliotopoulos and Ian Oakley
The purpose of this paper is to elaborate on how people navigate the social media ecosystem and how they decide, which social network site (SNS) to use. To this end, the current…
Abstract
Purpose
The purpose of this paper is to elaborate on how people navigate the social media ecosystem and how they decide, which social network site (SNS) to use. To this end, the current study draws from uses and gratifications (U&G) theory to elicit and compare motives for the use of Facebook and Twitter and uses behavioral data to examine the findings in the context of technology non-use.
Design/methodology/approach
An online survey was administered to 232 Facebook users and the results were complemented with 12 usage variables collected via the Facebook application programing interface for the same users. Exploratory factor analysis identified and described the motives for using Facebook and Twitter and multiple regression models examined the relationships between the motives for using the two sites. A multivariate analysis of variance and a series of t-tests investigated the differences in actual behavior between Twitter users and non-users.
Findings
Results suggest that SNS users will use both sites to gratify their need for information, but will only do so for entertainment that has social characteristics. Furthermore, Facebook users that are more embedded in the site and use the site to support their offline life are more likely to also use Twitter.
Practical implications
The paper includes implications for SNS researchers, designers and managers by highlighting the motivational and behavioral differences between users of the two sites and the importance of technological affordances for understanding and explaining SNS selection.
Originality/value
This study extends previous cross-site U&G and non-use research by combining survey and behavioral data.
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The purpose of this paper from the series “Monitoring the Media: Spotlight on Social Media Research” is to look into different approaches to study uses of social media platforms …
Abstract
Purpose
The purpose of this paper from the series “Monitoring the Media: Spotlight on Social Media Research” is to look into different approaches to study uses of social media platforms – from user statistics to motivations for using specific features within a platform.
Design/methodology/approach
Based on a literature review some general findings on social media usage are summarized alongside with examples of user activities that are rarely studied.
Findings
The paper concludes that social media research has neglected to question the use of more recent features in social media platforms, such as Twitter favorites or Facebook hashtags, as well as the more “destructive” activities in social networking such as unfollowing.
Originality/value
The paper draws attention to some features of popular social media platforms which are currently understudied. It raises awareness for these specific gaps in social media research and could inspire future studies to close the gap.
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Marcello Mariani and Matteo Borghi
Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what…
Abstract
Purpose
Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness across eight major destination cities in North America and Europe.
Design/methodology/approach
This study gathered, by means of Big Data techniques, 2.7 million ORs hosted on Booking.com and TripAdvisor, and covering hospitality services in eight different destinations cities in North America (New York City, Miami, Orlando and Las Vegas) and Europe (Barcelona, London, Paris and Rome) over the period 2017–2018. The ORs were analysed by means of ad hoc content analytic dictionaries to identify the presence and depth of the environmental discourse included in each OR. A negative binomial regression analysis was used to measure the impact of the presence/depth of online environmental discourse in ORs on e-WOM helpfulness.
Findings
The findings indicate that the environmental discourse presence and depth influence positively e-WOM helpfulness. More specifically those travelers who write explicitly about environmental topics in their ORs are more likely to produce ORs that are voted as helpful by other consumers.
Research limitations/implications
Implications highlight that both hotel managers and platform developers/managers should become increasingly aware of the importance that customer attach to environmental practices and initiatives and therefore engage more assiduously in environmental initiatives, if their objective is to improve online review helpfulness for other customers reading the focal reviews. Future studies might include more destinations and other operationalizations of environmental discourse.
Originality/value
This study constitutes the first attempt to capture how the presence and depth of hospitality services consumers’ environmental discourse influence e-WOM helpfulness on multiple digital platforms, by means of a big data analysis on a large sample of online reviews across multiple countries and destinations. As such it makes a relevant contribution to the area at the intersection between big data analytics, e-WOM and sustainable tourism research.
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Madhumita Nanda, Chinmay Pattnaik and Qiang (Steven) Lu
The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on…
Abstract
Purpose
The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on single social media platforms, this study examines the role of integrated social media promotion strategy using multiple social media platforms on movie success in the Bollywood movie industry.
Design/methodology/approach
This study adopts an in-depth and comprehensive case study approach to examine the promotional strategies adopted through YouTube, Facebook and Twitter throughout the life cycle of the movie and its impact on the box office success of the movie.
Findings
The study provides three major findings. First, the social media promotional strategy was centred on developing appropriate content to match the unique characteristics of the social media platforms. While Facebook was utilised primarily to connect audiences through organising fun events, Twitter was used to retweet the positive word-of-mouth generated from the audiences. Second, emphasis on promotional strategy through social media platforms in the post-release stage of the movie was found to be equally important as the pre-release stage. Finally, the social media platforms were utilised to develop emotional connection with the audience by promoting the content through which the audience identified themselves with the main protagonist of the movie.
Originality/value
This study is among the very few studies which examines the role of integrative social media strategy on the box office success in the movie industry. This study emphasises the way firms can utilise the synergies across different social media platforms to achieve success in the movie industry.
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Jonathan David Schöps, Christian Reinhardt and Andrea Hemetsberger
Digital markets are increasingly constructed by an interplay between (non)human market actors, i.e. through algorithms, but, simultaneously, fragmented through platformization…
Abstract
Purpose
Digital markets are increasingly constructed by an interplay between (non)human market actors, i.e. through algorithms, but, simultaneously, fragmented through platformization. This study aims to explore how interactional dynamics between (non)human market actors co-codify markets through expressive and networked content across social media platforms.
Design/methodology/approach
This study applies digital methods as cross-platform analysis to analyze two data sets retrieved from YouTube and Instagram using the keywords “sustainable fashion” and #sustainablefashion, respectively.
Findings
The study shows how interactional dynamics between (non)human market actors, co-codify markets across two social media platforms, i.e. YouTube and Instagram. The authors introduce the notion of sticky market webs of connection, illustrating how these dynamics foster cross-platform market codification through relations of exteriority.
Research limitations/implications
Research implications highlight the necessity to account for all involved entities, including digital infrastructure in digital markets and the methodological potential of cross-platform analyses.
Practical implications
Practical implications highlight considerations managers should take into account when designing market communication for digital markets composed of (non)human market actors.
Social implications
Social implications highlight the possible effects of (non)human market co-codification on markets and consumer culture, and corresponding countermeasures.
Originality/value
This study contributes to an increased understanding of digital market dynamics by illuminating interdependent market co-codification dynamics between (non)human market actors, and how these dynamics (de)territorialize digital market assemblages through relations of exteriority across platforms.
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Mengfan Zhai, Yuan Chen and Mingxia Wei
The purpose of this paper is to investigate the influence of trust and perceived risk on investment willingness considering the bidirectional relationship between trust and…
Abstract
Purpose
The purpose of this paper is to investigate the influence of trust and perceived risk on investment willingness considering the bidirectional relationship between trust and perceived risk in peer-to-peer (P2P) lending.
Design/methodology/approach
Data were collected from a leading Chinese P2P platform, PPDAI.com. In total, 328 valid responses were received and analyzed using structural equation modeling (SEM).
Findings
The results show that the influence of trust on investment willingness is significant, whereas that of perceived risk is insignificant. The results also indicate that platform reputation has a positive effect on trust, and the quality of alternatives is positively associated with perceived risk. In addition, the bidirectional perspective should be preferred to cope with the bidirectional relationship between trust and perceived risk in P2P lending.
Originality/value
This study extends existing research on the influence of trust and perceived risk on investment willingness from a bidirectional perspective, which has not been addressed in the P2P lending context. In addition, this research enriches the current literature about trust and perceived risk by providing more evidence that the relationship between trust and perceived risk is bidirectional and thus the bidirectional model should be preferred. For practice, the study suggests that managers can earn trust and reduce the perceived risk of lenders by continuously providing high-quality products, services and enhancing platform reputation, ultimately improving their investment willingness.
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