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Co‐operation and competition characterise the inter‐firm relationships in strategic alliances. This article proposes a paradox approach to studying co‐operation and competition. It explains the paradox perspective and provides an analytic framework for the paradox of co‐operation and competition. In the light of the paradoxical nature, it advocates a multi‐paradigm approach to co‐operative and competitive strategies, which combines strategic positioning, the resource‐based view and game theory. The article suggests that the multi‐paradigms can not only encompass the contradictions of the paradox from the different perspectives, but also emulate the individual ones and provide a holistic picture. The multi‐paradigm approach therefore establishes a better methodology basis than fragmented orthodox theories in exploring the contradictory, interactive and dynamic nature.

The purpose of this paper is to illustrate the efficacy of using a multi-paradigm perspective to examine the relationship between corporate social responsibility (CSR) and strategic decision-making processes in the context of charitable foundations.

This paper integrates and synthesizes the micro-social processes of “assessable transcendence” (Anagnostopoulos et al., 2014) with Whittington’s (2001) perspectives on strategy. “Assessable transcendence” was achieved from the constant comparison of categories developed through an early iterative process in which data collection and analysis occurred during the same period. In all, 32 interviews were conducted among a sample of key managers in the charitable foundations for the first two divisions of English football.

The present study illustrates empirically that strategic decision making in charitable foundations does not “seat” neatly in any one of Whittington’s perspectives. On the contrary, this study indicates a great deal of overlap within these perspectives, and suggests that conflicting paradigms should be celebrated rather than viewed as signs of theoretical immaturity. Multi-paradigm approaches can potentially reveal insights into the “mechanics” of managerial decision making that are not easily discernible from a mono-paradigmatic perspective.

This is the first empirical work that examines CSR in relation to strategy within the context of the English football clubs’ charitable foundations, and does so by employing a multi-paradigm perspective on strategy formulation and implementation.

The purpose of this paper is to apply pragmatic and practical perspectives to the transferability of research findings by examining the potential of structuration to serve as the relationship marketing meta‐theory.

The paper revisits the advanced subjectivist critique of functionalism as the dominant research paradigm before challenging the apparent fortification of the interpretivist paradigm and, in so doing, highlights interpretivism's weaknesses when dealing with social structures.

With the proposed model, relationship marketing researchers, using structuration theory, can recognize the temporal and spatial specificity – and thereby transferability – of interactions and relationships. Structuration is academically rigorous and pragmatic, because it avoids the distraction of the largely academic paradigm wars.

By addressing the often‐noted spatial and temporal limitations of relationship marketing research, this research responds to calls for longitudinal research. The model offers the potential for examining historical interactions and relationships to gain insight into the constraining and enabling forces of social structures.

The use of a multi‐paradigm perspective is more pragmatic than a single paradigm investigation. Using structuration as that multi‐paradigm perspective, a relationship marketing researcher can gain greater insight into the spatial and temporal specificity and transferability of research findings. Researchers thus may assess the limitations of implementing marketing practice on the basis of the findings they gain from one space and time context in a different space and time context.

A paper discussing structuration is a rarity among marketing literature. This paper is the first to outline the potential use of structuration as the meta‐theory in relationship marketing research.

The purpose of this paper is to advance the methodological self‐understanding of the emerging field of organizational space and architecture by employing concepts and frameworks from multi‐paradigm and mixed methods research.

The paper presents a methodological re‐reading of a recent research process that analyzed the spatial and architectural dynamics in a Finnish university organization.

While the analysis of architectural meanings is often grounded in researcher‐participants auto‐ethnographic experiences, triangulating personal insights with other methods is important for the validity and richness of the subsequent description of spatial dynamics and its outcomes. Especially, the incorporation of architectural visions and representations into the analysis is argued to enhance our understanding of the emergence of particular social‐material collectives.

Although there is a steady stream of empirical studies on the meanings of organizational space and architecture, rigorous accounts of the methodological challenges of spatial analyses have so far been scarce. This paper aims to partially fill this gap.

Quality management is dominated by rational paradigms for the measurement and management of quality, but these paradigms start to “break down”, when faced with the inherent complexity of managing quality in intensely competitive changing environments. In this article, the various theoretical strategy paradigms employed to manage quality are reviewed and the advantages and limitations of these paradigms are highlighted. A major implication of this review is that when faced with complexity, an ideological stance to any single strategy paradigm for the management of quality is ineffective. A case study is used to demonstrate the need for an integrative multi‐paradigm approach to the management of quality as complexity increases.

The aim of this paper is to benchmark the quality of web sites of major public accounting (PA) firms by seeking the opinions of potential clients and analysing the data to establish best quality practice for PA web sites.

The study was conducted in a controlled laboratory setting in which potential clients of PA firms used a modified version of the WebQual™ questionnaire to evaluate the web sites of six leading PA firms. Design science provided the guiding paradigm but its weaknesses were ameliorated by drawing on constructivism and pragmatism to provide context and practicality for the research.

The study established web site quality profiles of six leading PA firms. The interpretation of findings is influenced by axiology and rhetoric and are both unbiased (determined by statistical means) and biased (influenced by the researchers' values). Data analysis clearly showed that the usability construct reflected the highest quality at all levels while riskiness was the construct with the lowest quality level.

The use of multiple paradigms (design science, constructivism, and pragmatism) produced the desired insights to determining web site quality issues for the PA sector for the key reason that they complemented each other rather than being in conflict. However, the usefulness of the approach is dependent on follow‐up research to confirm the findings with the PA firms concerned and to monitor any action taken by them in response to the study's findings.

By benchmarking a number of PA web sites, practices within the sector will be able to learn from the findings and be able to improve the quality of their web sites thereby retaining the competitive edge to meet their clients' needs.

The paper reflects on the value of the multi paradigm approach to web site quality research design and conduct and discussion of findings. It was concluded that design science provided the necessary research rigour while the other two paradigms enabled the researchers to bring their worldviews on ontology, epistemology, axiology and rhetoric to the research.

Over the past two decades there has been a growing recognition of the need to develop integrative approaches to understanding and explaining organisational change. One of the barriers to achieving this has been the lack of an integrative theoretical framework that can cope with the multiple demands of researching and explaining organisational change across diverse domains. To meet this challenge a holonomic framework for the study of organisational change is proposed. The purpose of the paper is to demonstrate the suitability of the holon construct as the basis for a multilevel and multi‐paradigm framework for the study of organisational change.

Arthur Koestler's holon construct and the developmental principles of Ken Wilber's AQAL framework are used as foundations for developing the framework. To this end theory building techniques are used to describe how the holon construct can accommodate the essential explanatory characteristics of ten paradigms commonly used in organisational studies.

The holonomic framework described here possesses significant integrative capacity by demonstrating its ability to incorporate multiple concepts from a diversity of organisational fields.

It has the potential to contribute significantly to the integrative investigation of change across many levels and domains of organisational activity.

This paper reviews innovative research done during the past few years on automatic detection of traffic incidents by the author and his associates using data obtained from sensors embedded in intelligent freeways. A multi‐paradigm intelligent system approach is employed to solve the complicated and chaotic pattern recognition problem using neural networks, fuzzy logic, and wavelets. Wavelet‐based de‐noising and feature extraction techniques are employed to eliminate undesirable fluctuations in observed data from traffic sensors. The result is reliable algorithms with high incident detection and very low false alarm rates.

The intelligent agent object (IAO) system is a multi‐paradigm development environment which can be used to create intelligent agent systems for manufacturing or other domains. The IAO system was developed from the rule‐based object (RBO) system which is a programming environment integrating both the rule‐based and object‐oriented paradigms. Propagation‐oriented programming, access‐oriented programming and group‐oriented programming are among the extensions included in the IAO system. Its most unusual contribution is the propagation‐oriented programming paradigm which is not found in most systems. A key application is the messenger inferencing structure which is a user‐extendable framework supporting multiple knowledge representation, meta‐inference control, and distributed inference. This allows the IAO system to go beyond predicate logic based production rule programming. New developments are also introduced for access‐oriented programming. The IAO system can be used to develop integrated manufacturing systems such as the prototype automated guided vehicle planning and control system, which is briefly described.