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1 – 10 of over 1000
Article
Publication date: 29 April 2021

Zhiyi Li, Jiayu Zhu and Xiaolin Li

With the increasing abundance of network resources and big data, multi-modal information search (MMIS) has been paid more and more attention, but the research results of MMIS are…

Abstract

Purpose

With the increasing abundance of network resources and big data, multi-modal information search (MMIS) has been paid more and more attention, but the research results of MMIS are relatively few. This paper attempts to put forward constructive suggestions for the design of multi-modal information system, so that the system can have a better user experience, help users improve the efficiency of obtaining information and optimize the information service mode.

Design/methodology/approach

A research model of influencing factors is established by using the TAM (technology acceptance model) theory. The influencing factors of users' multi-modal information search behavior (MMISB) are analyzed by using questionnaire, experiment and the structural equation model. On the basis of this, some suggestions are put forward to build the multi-modal search (MMS) system and improve the efficiency of MMIS.

Findings

The research shows that users' MMISB is directly related to their search intention, and the search intention can influence users' cognition of the usefulness and ease of MMIS through their own information search ability and system characteristics. The user's MMIS ability is affected by the demand expression ability and retrieval ability cognition; the user's cognition of system characteristics is affected by the system function and information quality. This shows that the user's MMISB is closely related to the user's cognitive situation, but due to the author's limited time and research ability, only the questionnaire survey method cannot be used to in-depth research and explore the influencing factors of MMIS. Therefore, in the future research, we should combine the interview method to further track the user's emotional factors and scene factors.

Originality/value

For the first time, TAM theory is combined with cross-modal retrieval behavior and the paper explores the influencing factors and evaluation indexes of users' MMISB. The second, the questionnaire was compiled to investigate the influencing factors of the MMISB of the university group, and the reliability analysis, validity analysis, correlation analysis and structural equation model analysis of the survey data are carried out . The survey data and analysis results are original, which can provide a theoretical basis for improving the service level of MMIS.

Article
Publication date: 8 April 2014

Sandy Bulmer and Margo Buchanan-Oliver

– The purpose of this paper is to elaborate on a novel multi-modal enabling technique for contextualising brand consumption experiences.

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Abstract

Purpose

The purpose of this paper is to elaborate on a novel multi-modal enabling technique for contextualising brand consumption experiences.

Design/methodology/approach

A multi-modal interpretive narrative approach is presented as a means of investigating brands as experiential entities for use in consumer identity projects. It reports the strategic use of different modes of data collection: autobiographical narratives generated by solo participants to create a benchmark of identity and subsequent friendship pair guided discussion interviews. This offers a faster, cheaper and more convenient means of gaining access to consumer experiences of brands than traditional ethnographic methods, which require prolonged engagements within a community.

Findings

Consumer narratives of actual brand consumption and of mediated brand consumption are enhanced using this method. The consumer narratives generated provided rich insights into the role of brands in contributing to national identity. The contextualised use and function of identity narratives provided by brands were identified in addition to the identification of national community rituals of consumption.

Originality/value

The multi-modal use of friendship pair interviews with solo autobiographical interviews is shown to offer benefits to qualitative consumer researchers focussing on brand/identity issues. The combination of data collection methods allowed for greater reflexive, memorial and contextualised discussion in the friendship pair interviews about brand narrative consumption and generated responses that advance beyond socio-political conventions concerning brands. Consequently, contextualised brand consumption experiences can be accessed more effectively than in conventional depth interviews.

Details

Qualitative Market Research: An International Journal, vol. 17 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 19 July 2019

Ning Wei, Yu He, Junqing Liu and Peng Chen

The purpose of this paper is to represent a robust image registration method to align noisy and deformed images in their Radon transform domain. Due to the limitation of imaging…

Abstract

Purpose

The purpose of this paper is to represent a robust image registration method to align noisy and deformed images in their Radon transform domain. Due to the limitation of imaging mechanism, the images are often highly noisy. Even worse, the objects in images have structural differences from time to time.

Design/methodology/approach

To eliminate these degressions, the proposed method is equipped with subspace-based power spectrum analysis algorithm for rotation estimation and a new global median filter least square algorithm for displacement computation.

Findings

Experiments on strongly noisy and degenerated images show that the proposed method exhibits better accuracy and robustness than phase correlation-based method. In addition, the method can also be applied to multi-modal registration, where the results are comparable to mutual information method but spending much less time.

Originality/value

A robust image registration method is proposed, which has better performance than traditional methods.

Details

Sensor Review, vol. 39 no. 5
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 14 September 2015

Angela Gracia B. Cruz and Margo Buchanan-Oliver

This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within…

Abstract

Purpose

This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within immigrant-receiving Western cultures.

Design/methodology/approach

A practice theoretical perspective was deployed in concert with a hermeneutic analysis of two-part depth interviews with 26 Southeast Asian immigrants in New Zealand. Multi-modal methods and open narrative reflexivity were deployed to improve depth and trustworthiness.

Findings

Participant narratives revealed three intertwined elements of bridging practices: articulations (involving sayings and meanings), performances (involving embodied social activities and material artefacts) and contestations (involving tensions and anxieties). Bridging practices create shared social spaces and facilitate the intensification of intercultural translation.

Research limitations/implications

Bridging practices provide a partial view of wider “circuits of practice” (Magaudda, 2011) which cumulatively constitute reverse acculturation. Future research is needed to show how bridging practices serve as resources for transforming the consumption practices of local consumers in Western cultures.

Originality/value

This study advances consumer acculturation theory in three ways. First, this study identifies a key practice of intercultural translation between Asian and Western consumer cultures. In particular, this study shows that intercultural translation occurs not only through ethnic economies but also in a diverse range of private and public sites. Second, in addition to local consumers’ practices (Sobh et al., 2012), this study highlights the role of immigrant consumers’ practices in reverse acculturation, thereby providing empirical evidence for Luedicke’s (2011) conceptual model of intercultural adaptation. Third, in addition to the influence of acculturating agents on immigrant consumers (Askegaard et al., 2005; Peñaloza, 1994), this study demonstrates how immigrant consumers themselves can act as acculturating agents.

Details

Qualitative Market Research: An International Journal, vol. 18 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 15 May 2020

Angela Gracia B. Cruz and Margo Buchanan-Oliver

The consumer acculturation literature argues that reconstituting familiar embodied practices from the culture of origin leads to a comforting sense of home for consumers who move…

Abstract

Purpose

The consumer acculturation literature argues that reconstituting familiar embodied practices from the culture of origin leads to a comforting sense of home for consumers who move from one cultural context to another. This paper aims to extend this thesis by examining further dimensions in migrant consumers’ experiences of home culture consumption.

Design/methodology/approach

This paper analyses data gathered through multi-modal depth interviews with Southeast Asian skilled migrants in New Zealand through the conceptual lens of embodiment.

Findings

Building on Dion et al.’s (2011) framework of ethnic embodiment, the analysis uncovers home culture consumption as multi-layered experiences of anchoring, de-stabilisation and estrangement, characterised by convergence and divergence between the embodied dimensions of being-in-the-world, being-in-the-world with others and remembering being-in-the-world.

Research limitations/implications

This paper underscores home culture consumption in migration as an ambivalent embodied experience. Further research should investigate how other types of acculturating consumers experience and negotiate the changing meanings of home.

Practical implications

Marketers in migrant-receiving and migrant-sending cultural contexts should be sensitised to disjunctures in migrants’ embodied experience of consuming home and their role in heightening or mitigating these disjunctures.

Originality/value

This paper helps contribute to consumer acculturation theory in two ways. First, the authors show how migrants experience not only comfort and connection but also displacement, in practices of home culture consumption. Second, the authors show how migrant communities do not only encourage cultural maintenance and gatekeeping but also contribute to cultural identity de-stabilisation.

Details

European Journal of Marketing, vol. 54 no. 6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 10 April 2017

Angela Gracia B. Cruz and Margo Buchanan-Oliver

The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and…

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Abstract

Purpose

The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and migration experiences.

Design/methodology/approach

Grounded in consumer culture theory, this paper draws on theories of capital consumption to inform a hermeneutic analysis of multi-modal depth interviews with Southeast Asian skilled migrants in New Zealand.

Findings

Domestic touristic practices offer three types of capital-based benefits, enabling consumers to index economic capital, accrue social capital and index cultural capital. Additionally, the quest for capital emphasises iconic forms of tourism and supersedes concerns about commodification.

Research limitations/implications

This paper demonstrates the important role of touristic practices not only in short-term mobility, but also for long-term migrants. Further research should investigate how capital shapes the touristic practices of other types of mobile consumers.

Practical implications

Understanding the capital-based benefits of touristic practices in acculturation informs the design of migrant settlement policy and the managerial staging of touristic experiences.

Originality/value

While theorists of liquid modernity have largely treated tourism as a discrete type of mobility, this paper reframes tourism as a key acculturation practice. In contrast to dominant conceptualisations of tourism as a quest for cultural authenticity, this paper reconceptualises tourism as a quest for capital. Finally, while previous studies have focused on how capital constrains acculturation outcomes, this paper explores how a consumption practice enables the expression and accumulation of capital.

Details

European Journal of Marketing, vol. 51 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-84-855844-1

Article
Publication date: 19 October 2010

Yanjie Liu, Yumei Cao, Lining Sun and Xiaofei Zheng

The purpose of this paper is to focus on the accurate and steady control on trajectory tracking for wafer transfer robot, suppress the vibration and reduce the contour error.

Abstract

Purpose

The purpose of this paper is to focus on the accurate and steady control on trajectory tracking for wafer transfer robot, suppress the vibration and reduce the contour error.

Design/methodology/approach

The wafer transfer robot dynamic model is modeled. Through analyzing the characteristics of wafer transfer robot, cross‐coupled synchronized control is proposed based on the contour error model in task space to improve synchronization of the joints; the shaping for the joints by input shaper in task space is applied to suppress the vibration of the end effector during trajectory tracking. Then combining the cross‐coupled synchronized control with input shaping is proposed to improve accuracy and suppress the vibration.

Findings

The combination of cross‐coupled synchronized control and input shaping control method can improve the contour accuracy and reduce the vibration simultaneously during trajectory tracking. And the control method can be used to control the trajectory of wafer transfer robot.

Research limitations/implications

The transfer station is in the center of the robot body. When the transfer station may deviate from the center of the robot body, the synchronizing performance of three axes on the same plane must be considered.

Practical implications

The proposed method can be used to solve the vibration and synchronizing performance problems on similar SCARA robots in semi‐conductor and liquid crystal display industry.

Originality/value

The proposed control method takes advantage of the cross‐coupled synchronized control and input shaping control method. This combination has improved contour accuracy and reduced vibration than applying other methods, and it has achieved better performance than using single one control method only.

Details

Industrial Robot: An International Journal, vol. 37 no. 6
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 9 August 2019

Vicki Jackson-Hollis

The purpose of this paper is to explore some of the ethical and practical challenges of working with primary school-aged children to conduct qualitative service evaluations…

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Abstract

Purpose

The purpose of this paper is to explore some of the ethical and practical challenges of working with primary school-aged children to conduct qualitative service evaluations regarding sensitive safeguarding topics.

Design/methodology/approach

The paper centres on the author’s learnings from conducting school-based, task-assisted focus groups with 5–11 year olds. The reflections are drawn from notes made during fieldwork, debrief discussions with evaluation colleagues and wider team debates. This was a consultative participatory evaluation and the findings are situated within the wider literature around rights-based approaches to research.

Findings

Using multi-method and creative approaches can facilitate young children to assent and dissent from service evaluation in a school setting. However, the challenges of helping children understand confidentiality are highlighted, as is the challenge for researchers in recognising and responding in situ to disclosures. Using suitable and creative activities, this evaluation demonstrates that primary school children can contribute meaningful data to assist with service development. However, the approach to collecting these data from the youngest children needs careful consideration.

Practical implications

Researchers may need to adopt full participatory methods to better help children understand the confidentiality bounds of research and to form views on the subject matter. More discussion is needed in the wider safeguarding research literature to show how researchers have navigated the challenges of handling disclosures.

Originality/value

This paper contributes to the literature by providing examples of how to overcome issues of children’s participation, consent and protection in service evaluation focussed on a sensitive topic.

Details

Journal of Children's Services, vol. 14 no. 3
Type: Research Article
ISSN: 1746-6660

Keywords

Open Access
Article
Publication date: 18 January 2016

Hui-Feng Wang, Gui-ping Wang, Xiao-Yan Wang, Chi Ruan and Shi-qin Chen

This study aims to consider active vision in low-visibility environments to reveal the factors of optical properties which affect visibility and to explore a method of obtaining…

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Abstract

Purpose

This study aims to consider active vision in low-visibility environments to reveal the factors of optical properties which affect visibility and to explore a method of obtaining different depths of fields by multimode imaging.Bad weather affects the driver’s visual range tremendously and thus has a serious impact on transport safety.

Design/methodology/approach

A new mechanism and a core algorithm for obtaining an excellent large field-depth image which can be used to aid safe driving is designed and implemented. In this mechanism, atmospheric extinction principle and field expansion system are researched as the basis, followed by image registration and fusion algorithm for the Infrared Extended Depth of Field (IR-EDOF) sensor.

Findings

The experimental results show that the idea we propose can work well to expand the field depth in a low-visibility road environment as a new aided safety-driving sensor.

Originality/value

The paper presents a new kind of active optical extension, as well as enhanced driving aids, which is an effective solution to the problem of weakening of visual ability. It is a practical engineering sensor scheme for safety driving in low-visibility road environments.

Details

Sensor Review, vol. 36 no. 1
Type: Research Article
ISSN: 0260-2288

Keywords

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