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This chapter explores two comparative longitudinal cases studies involving policy entrepreneurs inside and outside government in Taiwan. From 2003 to 2007, the Ministry of Education (MOE) in Taiwan played the conventional role of policy entrepreneur to initiate the “University Corporation Project.” Through this project, the MOE sought to transform all national universities in Taiwan into independent entities, gaining them more autonomy and increasing their accountability as well. From 2008 to 2014, as a policy entrepreneur outside the government, National Cheng Kung University (NCKU) took the lead and proposed the “University Autonomous Governance Project.” This project sought an alternative solution based on public universities’ needs to improve university autonomy and accountability.

The method undertaken in this study includes document analysis and participants’ observation. First, both policy entrepreneurs adopted the strategy of power sharing, but the effectiveness of the strategy is determined by the interaction between policy entrepreneurs and stakeholders. Moreover, facing a multiple-principals condition in both cases, both policy entrepreneurs should negotiated with or compete with other potential agenda competitors. Those findings will be a detailed roadmap for policy makers in East Asia once they plan to initiate policy entrepreneurship in their countries.

Mixed methods research (MMR) represents an alternative methodological approach, combining qualitative and quantitative research styles, and enabling researchers to explore complex phenomena in detail. This chapter provides a critical view of mixed methods research and its application in social science research, with examples from tourism and hospitality used to guide those aiming to undertake mixed-methods research projects. The chapter provides insight into the characteristics of MMR, distinguishing it from a multi-method approach. It also provides a detailed explanation of different MMR designs and highlights the advantages and challenges of adopting a mixed-methods approach. Moreover, the chapter discusses approaches to analysis which are pivotal to MMR design. Finally, the chapter concludes with recommendations for researchers hoping to adopt a mixed-methods approach.

Historically, as a result of complex intersections of marginalisation, women and girls in India are known to have had less access to economic and social capital than men and boys. Progress on poverty alleviation and the advancement of women’s and girls’ development continues to be slow and has even been described as ‘regressive’ (UN Women, 2015). This chapter provides a microanalysis of experiences and perceptions of gender and poverty in Mumbai, India. It puts forward new insights into everyday forms of agency, resistance and subversion while confronting western centric ideas around development and colonialist notions of victimhood.

Based upon research conducted in 2012–2013, the qualitative study adopting a multi-methods approach draws on participatory action research, participant observation and ethnography. This chapter draws on a small number of interviews from the original sample of 40 participants.

This chapter is based on findings from a small research sample.

The study finds evidence that confirms experiences of gendered poverty permeate across class divides, suggesting that access to economic capital does not necessarily result in equitable gender relations. The findings also uncover the diverse ways in which women and adolescent girls strategise and negotiate to acquire agency, through acts of resistance and/or subversion.

There are two key aspects of this research that can be considered original: the use of a multi-methods approach and by bringing together of a combination of different voices. The theoretical and sociological contribution of this research lies in showcasing the value of expanding the definition of poverty and gender beyond a purely economic analysis.

Deborah L. Balk is a social demographer at Columbia University’s Center for International Earth Science Information Network (CIESIN). Her prior work has focused on fertility, marriage, health and gender in Asia and north Africa. Her current work integrates demography with geography, applying both geospatial and demographic data and techniques to one another. Her current research includes a study of climate, health and migration interactions in sub-Saharan Africa, and analysis of the global spatial distribution of population with particular attention to estimates of urban extents.Alejandro Cervantes-Carson is assistant professor of sociology at Mary Washington College. Born in Mexico City, he studied both in Mexico and the United States, obtaining a Ph.D. in sociology from the University of Texas, at Austin. His primary areas of interest and research are political sociology, social inequality, and Latin America. He has written articles on gender, human rights, population policies and reproductive rights in Mexico. He is currently part of a research team studying a transnational community that connects northern Virginia, U.S., and southern Puebla, Mexico, and developing a project on deliberative democracy in the Zapatista movement.Denise A. Copelton is visiting assistant professor of sociology at Franklin and Marshall College in Lancaster, Pennsylvania where she teaches courses on women’s health, medical sociology, and sociology of families. She received her Ph.D. in sociology from Binghamton University (SUNY) in 2003. Her dissertation examined the social experience of pregnancy in the U.S., focusing both on the social construction of prenatal norms in popular pregnancy advice books and on the ways in which pregnant women accommodate and resist these norms in their daily lives.Vasilikie Demos is professor emeritus of sociology at the University of Minnesota-Morris. She has studied ethnicity and gender in the United States and is currently completing a monograph on her study of Kytherian Greek women based on interviews in Greece and among immigrants in the United States and Australia. With Marcia Texler Segal, she is co-editor of the Advances in Gender Research series and Ethnic Women: A Multiple Status Reality (General Hall, 1994). She is a past president of Sociologists for Women in Society and of the North Central Sociological Association, and has been an Honorary Visiting Professor at the University of New South Wales.Lara Foley is assistant professor of sociology and governing board member of the women’s studies program at the University of Tulsa. Among the courses she teaches are Sociology of Medicine and Sociology of Reproduction and Birth. Her work in this volume is based on her dissertation research examining the work narratives of midwives. Another article from this project, co-authored with Christopher Faircloth, entitled “Medicine as a Discursive Resource: Legitimation in the Work Narratives of Midwives” appears in Sociology of Health and Illness, 2003, 25, 165–184. She is currently working on a book project examining the experiences and roles of male partners in pregnancy and childbirth.Jennie Jacobs Kronenfeld is professor in the Department of Sociology, Arizona State University. She conducts research in the areas of health policy, health across the life course, health behavior including preventive health behavior, and research into AIDS in geographically mobile populations. She has recently authored Health Care Policy: Issues and Trends (Praeger, 2002). She has conducted research in a variety of topics related to child health, including recruitment into CHIP (child health insurance program) and has published a book on the impact of school-based health clinics, Schools and the Health of Children (Sage, 2000). She is a past president of Sociologists for Women in Society and past chair of the Medical Sociology Section of the American Sociological Association.Marcia Texler Segal is Associate Vice Chancellor for Academic Affairs, Dean for Research and professor of sociology at Indiana University Southeast. Her research and consulting focus on education and on women in Sub-Saharan Africa and on ethnic women in the United States. With Vasilikie Demos, she is co-editor of the Advances in Gender Research series and Ethnic Women: A Multiple Status Reality (General Hall, 1994). She is a past president of the North Central Sociological Association and past chair of the American Sociological Association Sections on Sex and Gender and Race, Gender and Class.Chikako Takeshita is a Ph.D. candidate in the Graduate Program in Science and Technology Studies at Virginia Tech University. Her research interests include socio-cultural and political aspects of biodiversity prospecting and indigenous rights. She is the author of the article “Bioprospecting and its Discontents: Indigenous Resistances as Legitimate Politics” (Alternatives, 2001, 26, 259–282). More recently, she has been researching the social and scientific development of intrauterine devices, politics of medical representations of female bodies, and reproductive rights and population policies from a gender perspective. She has a M.S. degree from the Science and Technology Studies at Virginia Tech, an M.B.A. from INSEAD in Fontainebleau, France, and a B.A. from Keio University in Tokyo.Carol A. B. Warren is Professor Emerita and former chair of sociology at the University of Kansas. Her former appointment was as associate to full professor of sociology at the University of Southern California. Among her recent publications are Gender Issues in Ethnography with Jennifer K. Hackney (Sage, 2000), “Qualitative Interviewing” in the Handbook of Interview Research (J. Gubrium & J. Holstein (Eds), Sage, 2002), Pushbutton Psychiatry: A History of Electroshock in America with Timothy Kneeland (Praeger, 2002) and “Sex and Gender in the 1970s,” in Qualitative Sociology (Winter 2003). She is working on a book, Discovering Qualitative Methods: Field Research, Interviews, and Images, with Tracy X. Karneer, to be published by Roxbury, and on articles (with Timothy Kneeland) on “Mineral Magnetism in Psychiatric Treatment” and “Natural Electricity in Psychiatric Treatment: Amber, Fish and Eels.”Terri A. Winnick earned a B.S. in psychology at Indiana University-Purdue University, Indianapolis (IUPUI), and an M.A. and Ph.D. in sociology at Indiana University, Bloomington. She is an Assistant Professor at The Ohio State University, Mansfield. Her area of interest is medical sociology, with a focus on professions; she is currently doing research on the reaction of the established medical profession to alternative medicine.Kathryn M. Yount is a social demographer specializing in the measurement of morbidity and mortality in less developed settings and in the integration of qualitative and quantitative data in sociodemographic analysis. She is currently an Assistant Professor in the Departments of International Health and Sociology and Affiliated Faculty of the Department of Women’s Studies at Emory University. Her research focuses primarily on multi-method case studies and comparative analyses of the determinants of disparities by gender in survival, health, and access to care over the life course. Yount has received grants from the National Science Foundation, the University Research Committee at Emory, and the National Institute on Aging to study these issues in the Middle East.

Founders have significant influence over many domains within family businesses, and their impact on companies may be felt even after leadership succession. Founders have therefore received much attention from scholars, policymakers, and entrepreneurship educators. This chapter characterizes the current literature on family business founders by identifying the topics explored and the range of methods and methodologies used in recent years to outline a research agenda for future study of founders of family businesses.

A scoping review was conducted to examine the extent and essence of contemporaneous research activity related to family business founders. Scoping reviews describe current research activity without evaluating individual studies and are effective in summarizing significant concerns and themes, identifying areas of deficiency, and establishing recommendations for future directions in research. This scoping review used elements of a rapid review due to resource restrictions and this chapter discusses efforts to mitigate the limitations introduced as a result.

After summarizing the current academic conversation about family business founders, opportunities for future research topics and methodological approaches to the study of founders of family businesses are introduced.

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.

This chapter explores the potential of social media in the context of festivals and shows how web platforms can better inform event managers’ understanding of how a festival’s social atmosphere (i.e. the socialscape) can be extended online and beyond the actual periods of the staging of a festival. This is possible as social media can help to build an online environment that favours social identification and user engagement. To illustrate such a mechanism, the chapter presents a multi-method analysis of Fotografia Europea, a photography festival held in Reggio Emilia, Italy. Results show the potential of a coordinated web and social media strategy for enhancing the festival’s atmosphere in terms of social identification and engagement.

Experimental design has long been used by psychology and consumer behavior researchers to examine causal effects of interventions on human responses. However, it remains underutilized in hospitality and tourism research. Furthermore, problems in design, implementation, and report of results were identified in previous hospitality and tourism publications. It is imperative to equip hospitality and tourism experimenters with sophisticated and state-of-the-art knowledge about experimental design, and to draw their attention to some crucial, but easily neglected, issues in designing the experiment and writing the experimental research paper. Given these reasons, this book chapter discusses some key issues in experimental design and provides corresponding insights related to the sections of introduction, literature review, hypothesis, method, analysis, and results in an experimental research paper, while the uniqueness of hospitality and tourism is considered. It is expected that the chapter will be useful for hospitality and tourism researchers to plan, conduct, and report their experimental studies in the future.

This chapter addresses the concept of loyalty from a consumer culture theory perspective.

We investigated loyalty in the context of annual (French) music festivals and their ritualized meanings for consumers with a multi-method approach, both qualitative and quantitative methods.

From our study loyalty appears as: (a) social rather than individual; (b) outcome of a social evaluation of emotional experiences rather than individual satisfaction; (c) temporally and (d) spatially structured and structuring. This stands in contrast to dominant conceptualizations of loyalty that emphasize individual’s satisfaction as antecedent of loyalty.

Our findings take off from Fournier and Yao’s (1997) and Fournier’s (1998) suggestions that loyalty can be reconceptualized as relationships. However, we argue that these relationships are as much a matter of social relations between people than between people and brands (or brands as anthropomorphized by brand communities) that are performed ritually and repetitively. This research highlights the necessity to reconsider both the definition of loyalty and organizations’ main loyalty strategies, which are individual-centric and do not consider the social and cultural environment of consumers.