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Purpose: The concept of sustainability in the livelihood of rural people is the central point for the discussion for policymakers. Different policies for poverty reduction, developing economies, and environment management are not capable of using multimedia technology for rural entrepreneurial development.

Need of the Study: The study analyses the impact of multi-media and tries to understand its significance for rural enterprises to contribute to developing entrepreneurship in rural areas to minimise poverty.

Methodology: This research analysed a framework that highlights that multi-media technology offers different ways to earn a sustainable livelihood by enhancing the range of advanced technology, access to information assets, increased social networks, information transfer system, and modernisation of traditional working. A total of 450 rural entrepreneurs were contacted to collect the data from 6 different divisions of Haryana through a questionnaire on 5-point scale. A purposive sampling technique was used for primary data collection.

Findings: The multi-media technology influences rural entrepreneurial development through certain organisational factors, new products and services, improved customer service, generation of employment opportunities over time, increased loyalty, and novel combination of resources within the specific context.

Practical Implications: The study concludes the capabilities may be utilised up to maximum advantages that increase with the use of multi-media technology in the rural framework.

A Second International Information Research Conference, its title “Multi‐Media Information”, is proposed for 15–18 July, 1991 at Churchill College, Cambridge. The sponsors are the British Library Research and Development Department and the University of Pittsburgh School of Library and Information Science. Anyone who would like to present a paper or a poster session on the theory or concept of multi‐media information, organising information for multi‐media use, the impact of the technologies on the research process, future applications in commerce, industry, science and education, or policy implications for decision makers and researchers is invited to apply before the end of August 1990 to Ms Karen Merry, Multi‐Media Information Conference, The British Library R&D Department, 2 Sheraton Street, London W1V 4BH, who should also be approached if you wish to reserve a place as a delegate.

The term Information Technology (IT), has developed from the interaction and convergence of a number of ‘core’ technologies. It is commonly considered that there are at least three of these, namely, microelectronics, computing and communications. In particular one would wish to emphasise the special relevance of these last two technologies, particularly in view of their potential for revolutionising the way that information workers carry out their jobs.

As an extension to Assael’s (2011) review on media synergy, this chapter examines the latest evolvement of media synergy research in the past 10 years by integrating studies from a wide range of leading journals.

We searched a total of 17 major journals in advertising, communication, and marketing from 2005 to 2014 and identified a total of 42 articles on media synergy. These studies were reviewed to assess the current status of media synergy research.

Studies of inter-media interaction at the individual level provide mixed support for a media synergistic effect, and the occurrence of this effect demands certain boundary conditions. Research on multi-media engagement has been gaining momentum in the past few years and is a promising subject in media synergy research.

We envision two growing approaches in future media synergy research: the neuroscientific approach and the data mining approach.

This chapter posits that media synergy research has evolved in the most recent years to a new phase, which is multi-media engagement. Hence, this chapter extends Assael’s work in terms of explicating media synergy in the context of social media engagement and identifying research gaps in current literature.

In addition to providing a review of the literature recently published in the librarianship of non‐book materials this survey aims to draw attention to the characteristics, problems and achievements particular to the documentation and handling of non‐book materials (NBM) in many types of libraries. The materials are briefly described and considerations of selection, acquisition, organization, storage and in particular bibliographic control are dealt with in some detail. Other areas of concern to the librarian dealing with media resources, including the organization and training of staff, planning, equipment, exploitation and copyright, are also discussed. The past decade has seen the widespread introduction of NBM into libraries as additional or alternative sources of information. Librarians have been given an opportunity to rethink many basic principles and adapt existing practice to encompass the new materials. The survey reflects the achievements and some of the failures or problems remaining to be solved in this rapidly expanding area of library work.

IN 1975 an observer visited the multi‐media centre at Kennoway in Fife. There he was shown by an enthusiastic Head Teacher, classes of children being taught “information skills” They were given carefully prepared assignments which necessitated the use of various types of media and instruction on how to use the resources of an excellent multi‐media library. They went about their work with an assurance and, so it seemed, an enjoyment rare in secondary school pupils.

A multimedia computer system is one that can create, import, integrate, store, retrieve, edit, and delete two or more types of media materials in digital form, such as audio, image, full‐motion video, and text information. This paper surveys four possible types of multimedia computer systems: hypermedia, multimedia database, multimedia message, and virtual reality systems. The primary focus is on advanced multimedia systems development projects and theoretical efforts that suggest long‐term trends in this increasingly important area.

With the explosion of the Deepwater Horizon oil well in the Gulf of Mexico on April 20, 2010 and until the well was officially “killed” on September 19, 2010, British Petroleum (BP) did not merely experience a crisis but a five‐month marathon of sustained, multi‐media engagement. Whereas traditional public relations theory teaches us that an organization should synchronize its messages across channels, there are no models to understand how an organization may strategically coordinate public relations messaging across traditional and social media platforms. This is especially important in the new media environment where social media (e.g. Facebook and Twitter) are increasingly being used in concert with traditional public relations tools (e.g. press releases) as a part of an organization's stakeholder engagement strategy. This paper seeks to address these issues.

The present study is a content analysis examining all of BP's press releases (N=126), its Facebook posts (N=1,789), and its Twitter tweets (N=2,730) during the 2010 Gulf crisis (May 20, 2010 through September 20, 2010).

Results demonstrate BP used a synchronized approach with press releases serving as the hub for their multi‐media strategy.

This paper identifies a synchronized approach for crisis communication in response to organizational transgressions.

The British Library Research and Development Department (BLR &DD) has long been interested in the developing technologies in the fields of imaging and multimedia, and in 1988 published An overview of image processing and image management systems and their application. This report reviewed several fields where these technologies were already being used and also highlighted the future trends for the industry and standards. Since then imaging and multi‐media projects with relevance to the library and information world have featured as a priority area in the allocation of the Department's funds. It is therefore not surprising that this year's Anglo‐French seminar (24–26 June), the eighth in a series of annual seminars aimed at bringing researchers together to discuss ongoing work on topics of common interest, had image handling in museums and libraries as its theme.

This paper explores issues raised during the development and implementation of a new multimedia learning experience, outlining the context to the research and focussing on the changing roles for teachers and learners in the light of evolving new technologies. A backdrop of successive government policies to widening participation is provided to show the current rationale for higher education institutions encouraging staff to move towards on‐line learning. At institution level, this paper discusses the potential issues in the classroom that arise by asking both staff and students to change from more traditional ways of learning. Then the second part of the paper details the teaching problem behind the “INCOTERMS challenge” and covers the development of the multimedia tool. The final section of the paper reviews the evaluation of the tool by the students and discusses the findings in relation to the issues raised in the literature review.