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This paper aims to illustrate the scope and challenges of using computer-aided content analysis in international marketing with the aim to capture consumer sentiments about COVID-19 from multi-lingual tweets.

The study is based on some 35 million original COVID-19-related tweets. The study methodology illustrates the use of supervised machine learning and artificial neural network techniques to conduct extensive information extraction.

The authors identified more than two million tweets from six countries and categorized them into PESTEL (i.e. Political, Economic, Social, Technological, Environmental and Legal) dimensions. The extracted consumer sentiments and associated emotions show substantial differences across countries. Our analyses highlight opportunities and challenges inherent in using multi-lingual online sentiment analysis in international marketing. Based on these insights, several future research directions are proposed.

First, the authors contribute to methodology development in international marketing by providing a “use-case” for computer-aided text mining in a multi-lingual context. Second, the authors add to the knowledge on differences in COVID-19-related consumer sentiments in different countries. Third, the authors provide avenues for future research on the analysis of unstructured multi-media posts.

The purpose of this paper is to evaluate an English Proficiency (EP) programme and its efficacy with respect to students' academic performance in a university within a multi-lingual context, as the programme had been in effect for some years.

A quasi-experimental approach was used to study the efficacy of an EP programme in a university within a multilingual context. Data across two academic years were used, along with regression discontinuity design.

Results suggest that the EP programme had a significant and positive intervention effect on students' initial semester grade point average. The programme effect size was found to be medium to large.

It might be useful to extend the study for one more year for more concrete conclusions. As the study was anchored upon the structure of the 2016 EP programme, any major curricular/structural change to the programme warrants another study.

This study demonstrated that the implementation of EP programmes in higher education institutions is essential not only for international students who are foreign language speakers of English but also for domestic students in English-speaking countries, especially for bi/multilingual speakers.

Previous studies related to the efficacy of EP within higher education have focused on international students who speak English as an additional/foreign language. Further, most studies have focussed on students' self-reported experiences and have yielded disparate findings. This study contributes to scholarship as it addresses the under-researched area related to domestic students who speak English as the first language in a bi/multi-lingual context.

The purpose of this paper is to demonstrate the rationale, technical framework, content creation workflow and evaluation for a multilingual massive open online course (MOOC) to facilitate information literacy (IL) considering cultural aspects.

A good practice analysis built the basis for the technical and content framework. The evaluation approach consisted of three phases: first, the students were asked to fill out a short self-assessment questionnaire and a shortened adapted version of a standardized IL test. Second, they completed the full version of the IL MOOC. Third, they were asked to fill out the full version of a standardized IL test and a user experience questionnaire.

The results show that first the designed workflow was suitable in practice and led to the implementation of a full-grown MOOC. Second, the implementation itself provides implications for future projects developing multilingual educational resources. Third, the evaluation results show that participants achieved significantly higher results in a standardized IL test after attending the MOOC as mandatory coursework. Variations between the different student groups in the participating countries were observed. Fourth, self-motivation to complete the MOOC showed to be a challenge for students asked to attend the MOOC as nonmandatory out-of-classroom task. It seems that multilingual facilitation alone is not sufficient to increase active MOOC participation.

This paper presents an innovative approach of developing multilingual IL teaching resources and is one of the first works to evaluate the impact of an IL MOOC on learners' experience and learning outcomes in an international evaluation study.

Education is the most important tool for the development of different types of faculties in human beings. It plays an important role in the overall development of the human beings, and it is generally considered as a catalyst of social change. Education always remains a territory of significance and worry for the policymakers, social researchers and the academicians. In the complex society like India, which is multi-racial, multi-lingual, multi-religious and pervaded with incalculable issues, the issues of ignorance are a major test in transit of its advancement. In this direction, open and distance learning (ODL) plays an important role in providing quality education to the learners who are unable to be a part of the formal system of education. Open and distance learning serves as a source of education for the marginalized and disadvantaged sections of the society. Open and distance learning goes for the spread of learning and securing information through distance mode including the utilization of any correspondence innovation to give chances to advanced education. Regardless of caste, creed and religion, it provides uniform education to different sections of the society. The purpose of this paper is to assess the attitude and satisfaction level of the learners towards open and distance learning.

For this study, explorative research methodology has been used, and analysis has been done on the basis of data extracted from the primary and secondary sources of information. The respondents were personally interviewed through structured interviewed schedule for the collection of primary data. In fact, the interview is an act of verbal communication for the purpose of eliciting information. In addition to intensive field work, secondary sources like records, manuscripts, survey reports and many other related studies and their findings have been used as the source of secondary information collected through respective sources.

ODL has been successful in realizing its objective, reaching to the unreached by spreading education in the remote and far-flung areas through its study centers located in various locations. However, there is more need of creating awareness among the people in the far-flung areas by opening more study centers as per the need and geographical location of the area. In the present era of science, technology and innovation, no major shift has been seen among the parents towards the girl child: and providing education to the girl child is not the top priority in the villages, marriage gets the first preference instead of education. However, girls are coming forward to continue their education but the problem is that of money as in the case of boy respondents. So there is a need to review the fee structure of the ODL program as per the economic conditions of the student’s family, and some provisions should be made, especially for the girl students, to motivate them to come forward to continue their education, as it will spread message among other girls who did not complete their schooling.

Through this paper, it could be realized that ODL provides opportunities to those who have no access to normal schooling but want to continue their education to compete in the changing world. ODL plays an important role in the hilly regions where most of the children left or dropped out their studies, especially the girls students, due to various reasons: it may be the long distance of the school from home or poor economic condition of the family. ODL emerged as a tool in solving all the problems and reaching the unreached through its learner-friendly approach.

Open and distance learning gives uniform stage to the individuals who need to upgrade their education and also skill development. This paper finds out that majority of the learners were satisfied with the performance of the open schooling. A positive attitude towards open schooling was found among the learners. They were of the view that because of open schooling, they gained self-confidence and better status in the society. They were of the opinion that they were no longer considered as a loser and they were in a position to get something new, which may be helpful for them and their family.

This paper purposed a multi-facet sentiment analysis system.

Hence, This paper uses multidomain resources to build a sentiment analysis system. The manual lexicon based features that are extracted from the resources are fed into a machine learning classifier to compare their performance afterward. The manual lexicon is replaced with a custom BOW to deal with its time consuming construction. To help the system run faster and make the model interpretable, this will be performed by employing different existing and custom approaches such as term occurrence, information gain, principal component analysis, semantic clustering, and POS tagging filters.

The proposed system featured by lexicon extraction automation and characteristics size optimization proved its efficiency when applied to multidomain and benchmark datasets by reaching 93.59% accuracy which makes it competitive to the state-of-the-art systems.

The construction of a custom BOW. Optimizing features based on existing and custom feature selection and clustering approaches.

The fundamental relationship between art and resilience is striking in this passage and in the reflections shared by other artists. This paper aims to attempt to piece together the fragmented and insecure realities in South Sudan through the lens of different artists. The paper argues that focusing on art is an important way into a deeper more nuanced picture of how women and men find and maintain resilience in humanitarian contexts.

The data is qualitatively collected through an innovative art-based creative method known as story circles. The circles consisted of artists who shared what their art form meant to them.

The picture that emerges contrasts starkly against the dark narratives that commonly portray South Sudan. Art making spaces and the outputs that come from them are cultural resources often overlooked by humanitarian stakeholders and yet, as the authors show, hold the potential to support more locally rooted and responsive approaches to resilience building.

Very little research has been conducted on the ways in which people in South Sudan draw on and find resilience in art and art making.

People who experience mental illness often demonstrate limited help-seeking behaviours. There is evidence to suggest that media content can influence negative attitudes towards mental illness; less is known about how media impacts help-seeking behaviours. The purpose of this study is to identify if media plays a role in people’s decisions to seek help for their mental health.

The databases Academic Search Complete, CINAHL Plus with Full Text, MEDLINE, APA PsycArticles, APA PsycInfo, Social Sciences Full Text [H.W. Wilson] and Soc Index were systemically searched for papers in the English language that investigated the link between media and help-seeking for mental illness.

Sixteen studies met eligibility criteria. There was some evidence to suggest that various forms of media – including video and online resources – can positively influence help-seeking for mental health. Print media had some limited effect on help-seeking behaviours but was weaker in comparison to other forms of media. There was no evidence to suggest that media discourages people from seeking help.

This review identified that, given the heterogeneity of the included papers, and the limited evidence available, there is a need for more focused research to determine how media impacts mental health-related help-seeking behaviours.

This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory.

This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM.

The results indicate that the factors that affect the tourists' visit intention after watching deepfake videos include information manipulation tactics, trust and media richness. This study also found that perceived deception and cognitive load do not influence the tourists' visit intention.

The originality/salience of this study lies in the fact that this is possibly among the first to combine the Media Richness Theory and Information Manipulation for understanding tourists' visit intention and post-viewing deepfake destination videos.

In recent years, Corporate Social Responsibility (CSR) has emerged as a prominent endeavour in numerous enterprises and organizations. The purpose of this article is to investigate the theoretical aspects of CSR's commercial significance, as well as to identify and analyse CSR practices during COVID-19 in Bangladesh and Singapore. Government funding alone may not be sufficient to offset any adversity's economic and other consequences. Hence, CSR has evolved. This article examines what role CSR played during the difficult COVID-19 pandemic in two countries. The private sector made significant contributions through CSR to healthcare infrastructure and mitigating the economic burden of COVID-19 in both countries.

The integration of the Internet in translation creates several opportunities for translators. This study aims at examining the impact of using web-based translation (WBT) on translating religious texts.

The study followed a quasi-experimental study design. Sixty students enrolled in English Department, University of Bisha, participated in this study. The participants were divided randomly into three groups (i.e. words group, sentences group and passages group). The data was collected through a translation test and a questionnaire.

The results indicated that WBT is more beneficial in translating words than translating sentences or passages. In addition, WBT is more beneficial when words are translated from English into Arabic as well as from Arabic into English. The results from the questionnaire revealed positive attitudes toward using WBT in the process of translation.

This use of technology in translation has been examined in many studies (e.g. Bundgaard et al., 2016). WBT can be used to translate any field of knowledge. One of these fields is religious translation. According to O'Connor (2021), the study of religious translation has expanded greatly in recent years from its strong textual tradition and a constant focus on equivalence and translatability. However, very little has been done to examine the impact of WBT on translating religious texts. Therefore, this study aims at exploring the impact of WBT on translating religious texts with special reference to Islamic texts.