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Domain-specific process modeling has been proposed in the literature as a solution to several problems in business process management. The problems arise when using only the generic Business Process Model and Notation (BPMN) standard for modeling. This language includes domain ambiguity and difficult long-term model evolution. Domain-specific modeling involves developing concept definitions, domain-specific processes and eventually industry-standard BPMN models. This entails a multi-layered modeling approach, where any of these artifacts can be modified by various stakeholders and changes done by one person may influence models used by others. There is therefore a need for tool support to keep track of changes done and their potential impacts. The paper aims to discuss these issues.

The authors use a multi-context systems-based approach to infer the impacts that changes may cause in the models; and alsothe authors incrementally map components of business process models to ontologies.

Advantages of the framework include: identifying conflicts/inconsistencies across different business modeling layers; expressing rich information on the relations between two layers; calculating the impact of changes taking place in one layer to the rest of the layers; and selecting incrementally the most appropriate semantic models on which the transformations can be based.

The authors consider this work as one of the foundational bricks that will enable further advances toward the governance of multi-layer business process modeling systems. Extensive usability tests would enable to further confirm the findings of the paper.

The approach described here should improve the maintainability, reuse and clarity of business process models and in extension improve data governance in large organizations. The approaches described here should improve the maintainability, reuse and clarity of business process models. This can improve data governance in large organizations and for large collections of processes by aiding various stakeholders to understand problems with process evolutions, changes and inconsistencies with business goals.

This paper fulfills an identified gap to enabling semantically aided domain–specific process modeling.

Prior to conducting business via the Web, business partners agree on the business processes they are able to support. In ebXML, the choreography of these business processes is described as an instance of the so‐called business process specification schema (BPSS). For execution purposes the BPSS must be defined in the exact business context of the partnership. Reference models for B2B processes developed by standard organizations usually span over multiple business contexts to avoid a multitude of similar processes. In this paper we present how business collaboration models following the UN/CEFACT Modeling Methodology (UMM) are expressed in ebXML BPSS. To allow a mapping from multi‐context business collaboration models to a context‐specific choreography in ebXML BPSS we extend UMM to capture constraints for different business contexts

This chapter provides an overview of entrepreneurship in Montenegro, through various aspects of the analysis. The chapter begins with an analysis of the role and importance of the development of entrepreneurship in Montenegro, followed by an analysis of the institutional and strategic framework for supporting the development of entrepreneurship. In this sense, a significant segment of the chapter is the analysis of various strategic documents, with a special focus placed on the role of the entrepreneurship development strategy, as well as the institutions responsible for the creation and implementation of entrepreneurship policies in Montenegro. The study also includes state measures, that is, support programs for the development of entrepreneurship, and thus the overall Montenegrin economy, which belongs to the group of less developed countries. In addition, the chapter indicates the importance of entrepreneurial learning in the development of entrepreneurial activity. The analysis shows that entrepreneurship is a concept that is increasingly used in Montenegrin economic theory, but also that it is increasingly present in everyday life, which is confirmed by numerous examples from practice. Therefore, through a multi-context analysis, the study depicts the environment for entrepreneurship development in Montenegro, including an overview of the state support, the influence of various factors, as well as certain forms of entrepreneurship that are current, and those that may be promising. The chapter ends with recommendations and guidelines for the further development of entrepreneurship in this country. With this regard, the key elements for increasing entrepreneurial activity are recognized in multiple support for a greater number of people to get involved in business, as well as in the improvement of a favorable business environment through the strengthening of institutional and infrastructural support.

Based on associative network theory and a service systems perspective, this study aims to investigate the spillover effects of quality and customer satisfaction between products and services and, in particular, the role of customer expertise in this process.

Overall, 457 valid responses were collected through a questionnaire survey. Structural equation modeling was used to test the hypotheses.

Empirical support was found for spillover effects. For tech‐savvy users, spillover from network service quality has a positive impact on the formation of satisfaction with handsets; however, for non‐tech‐savvy users, spillovers only occur between satisfaction and loyalty.

The paper has extended understanding of the relationships between quality, satisfaction, and loyalty in a multi‐context setting. Future research could study spillovers longitudinally and examine such effects in other emerging mobile contexts.

Managing quality and satisfaction is increasingly complex given that customers are seeking for a holistic experience. Measurement based on pure‐product or pure‐service should be improved by taking a more systematic approach. Mobile phones render people unprecedented connections with the world, thus transforming every aspect of the society. A reorientation to the user and their use contexts can contribute to better mobile communication experiences.

This study views the product and service as part of a service system that holistically delivers value‐in‐use. Furthermore, the role of customers as resource integrators is recognized by including their knowledge as an input for need fulfilment.

This paper articulates a multi-contextual and dynamic system for memory research in relation to multi-cultural organizations (MCOs) by a qualitative research method.

Face-to-face semi-structured interviews were conducted with representatives of 30 national officers in North Atlantic Treaty Organization (NATO) to illuminate how the construction of organizational memory (OM) can then be compared and contrasted across different cultures.

The findings show that OM still mostly resides in individuals with the social transfer. However, even if, cultural aspects define what should be stored, time and purpose, the static memory of individuals becomes dynamic OM that is represented and interpreted in an organization's practices, policies and learning.

The primary contribution is to attempt to dissolve the seeming assumption of dialectical metaphoric perspectives of OM between different but related sub-communities of practice and outcomes. Consequently, socially constructed and individual memory models are necessary to integrate different metaphors according to the multi-context theory, which extends the understanding of the diversity between the cultural backgrounds of individuals and groups.

The purpose of this paper is to reveal the characteristics of strategic behavior during knowledge cooperation in organization and compare the differences in strategy choice between knowledge transferor and knowledge receiver under intricate context consisting of two different objective orientations (organizational and individual) and two different information conditions (perfect and imperfect information) that represent different knowledge application contexts (conventional and available knowledge and intricate and personalized knowledge). Moreover, this paper also wishes to develop a new analysis paradigm of dynamic cooperation game to the micro-interactive mechanism research on individuals’ knowledge sharing in organization.

Through comparing and referring to previous literatures, and considering the authentic knowledge cooperation practice, this paper first suggested that the behavior characteristics of knowledge sharing between individuals in organization should be observed from the perspective of dynamic cooperation game that would accurately describe the “coopetition” essence of knowledge sharing. Further, an intricate multi-analysis context including two different objective orientations and two different information conditions was constructed. Under this multi-analysis context, the objective functions of knowledge transferor (knowledge output) and knowledge receiver (knowledge returning) were established respectively. Lastly, according to the revenue optimum principle of organizational and individual the strategic choice characteristics were analyzed through the Nash equilibrium to analyze objective functions.

“Knowledge transaction” motive is classic strategic characteristic of individuals’ knowledge cooperation, and to increase competitiveness of knowledge sharer is a crucial prerequisite for knowledge sharing under any analysis context combination (no matter organizational or individual objective, no matter perfect or imperfect information). Knowledge sharing appears more conservative and stringent under imperfect information condition, and the effort level of knowledge transferring is strategically adjusted according to the value assessment of received knowledge. The institutional constraints and incentives have little effect on the promotion of knowledge sharing under the imperfect information condition where professional knowledge is more intricate, personalized and implicit, because organization members are more sensitive to knowledge competitiveness.

This paper provides a knowledge sharing study with a new analysis paradigm from micro-interactive perspective by aiming at the “coopetition” essence of knowledge cooperation in organization. This analysis paradigm chooses the way of dynamic cooperation game to reveal the strategic characteristics of knowledge sharing among individuals (knowledge transferor and knowledge receiver) and to assess the role of institutional constraints and incentives in promoting the knowledge sharing. At the same time, the establishing of multi-context model with two different perspective dimensions (objective orientation and information condition) make research closer to the authentic circumstance of knowledge cooperation in organization.

Migrants and refugees from around the world flee to European countries to avoid situations of hardship, persecution and violence. The integration of refugees and migrants is a challenging issue. Despite diffused cosmopolitan attitudes and internationalized aspirations, people are often negatively predisposed against migrants and refugees. There are many cultural barriers to overcome in order to reduce tensions between foreign cultures and host communities.

The integration of migrants embraces immigrants' willingness and openness to learn and adapt their attitudes to the host environment; on the other hand, natives must also be prepared to accept the changes that immigrants can bring.

Digital technology can support the process of integration, providing access to online language learning programmes and health-related services, or offering opportunities to gather information and socialize. However, whilst the same digital technologies are shared by migrants and host communities, different processes of technology appropriation can limit their benefits for refugees' and migrants' integration.

This chapter focuses on digital social innovation (DSI) and the social inclusion of migrants and refugees. It also analyzes how innovative digital solutions can overcome ambivalence concerning cultural diversity. Integration should foster pluralism but, at the same time, should preserve cultural identity and linguistic diversity as well as improve economic and social participation.

The first step is designing DSI solutions avoiding the stereotype that immigrants are a homogeneous social group. Digital technology can support the implementation of multi-context applications whilst the information society may be the common cultural environment shared by all. This chapter also illustrates some relevant digitally based initiatives developed in Italy.

The purpose of this paper is to investigate the perception of marketing managers in a transition country Montenegro with regards to marketing metrics. The paper examines the degree in which managers are familiar with the way marketing metrics are applied and how important they are in the process of making business decisions in a company operating in a Montenegro.

Data was collected during 2020 through a survey of 171 randomly selected companies and was analyzed using structural equation model and the statistical method of analysis of variance tests.

The obtained results show that managers are quite familiar with financial and non-financial metrics. Both groups are applied to a significant degree, as managers believe that these indicators provide valuable information needed during the decision-making process. Still, more emphasis is placed on the knowledge, implementation and importance of non-financial metrics compared to financial metrics. This is probably due to the specificities of the economic activities of the companies operating in Montenegro, as most of them are service companies, which is why non-financial metrics (such as consumer metrics) are the most important indicators when it comes to ascertaining the market position of the company. Additionally, in recent years the primary focus in Montenegro, as country that is still in the process of transformation from planned economy to a free-market form, has been placed on strengthening of competitiveness and advancing the market orientation of companies. This led to an increase in the importance that managers in transition countries attach to non-financial metrics.

The fact that the survey only covers companies from one country is its limitation.

The obtained results will have a significant empirical contribution, which is reflected in providing guidelines for managers on how to improve the system of measuring and controlling marketing performance, all that to strengthen the competitiveness of the company, and can serve managers of hierarchy levels in a company as guidelines for making decisions on the implementation of marketing strategy and marketing metrics, to improve business performance, multi-context customer interaction, cost-saving and strengthen competitiveness.

Obtaining necessary knowledge management and implementing marketing metrics are important conditions for consideration when it comes to the continuous monitoring and improvement of business results, increasing competitiveness and advancing the market position of the company.

The originality stems from the analysis of the interconnection that exists between marketing metrics and strategic decision-making, which is expected to be positively reflected in the development of society, i.e. strengthening the competitiveness of companies based on knowledge management achieved through the assessment of the degree of knowledge, the implementation and the significance of each of the metrics covered within this research in business decision-making processes. The paper provides insights into the extent to which managers understand the meaning of these indicators and are able to combine different marketing metrics to obtain more complex indicators, serving as necessary inputs when making strategic business decisions.

The purpose of this paper is to investigate how non-EU university graduates (third-country graduates, TCGs) experience the intended transition to the German labor market. Through a critical analysis across multiple contexts, the authors intend to increase the reflexive scope of HRM research and practice.

The explorative study is based on social constructivism. It relies on qualitative data, specifically problem-centered narrative-biographical interviews with ethnic Russian TCGs at three different stages of transition. The authors interpret social identity processes and related ascriptions of strangerness critically and link them to wider contexts and dominant categories of identity.

Identity processes between social self and other require (dis-) identification with larger identity categories. TCGs as an example of skilled self-initiated expatriates (SIEs) face obstacles when seeking employment, yet, might utilize ascribed strangerness for reclaiming agency. To identify exclusive practices, individual career aspirations and organizational strategy and practice need to be linked to wider societal, institutional and national contexts.

Through a critical analysis across multiple contexts, HRM research and practice is enabled to reflect upon its own implicit assumptions. To identify critical intersections between interpersonal identity-making and dominant identity-categories, HRM researchers need to differentiate between emic self-perception and etic ascriptions, to move beyond individual and organizational levels of analysis and to consider the interrelations between structure and agency.

HRM practitioners performing a critical analysis across multiple contexts are enabled to reflect upon their own implicit assumptions. This allows for improved organizational strategies and practices when trying to identify and secure global talents.

The originality of the paper lies in providing a multi-context critical analysis of TCGs seeking employment, thereby enabling HRM research and practice to reflect upon implicit assumptions, to move beyond dominant categories and to truly identify and secure global talents.

The purpose of this paper is to review and discuss a distribution outsourcing alliance between a small‐to‐medium scale food processor and a national distributor of frozen and chilled food products. The paper discusses the influence of market dynamics, core and differentiated competencies and strategic intents on alliance formation and operations in the small‐to‐medium scale food enterprise sector.

The dyadic relationship of a small‐to‐medium scale food processor and its distributor is investigated through reviewing past studies of processor‐distributor alliances, conducting in‐depth face‐to‐face interviews with senior managers in both firms, and reviewing documents and correspondence between the firms.

The partners do not complement their core and differentiate competencies to achieve greater customer value creation through a joint enterprise business model. The alliance focuses pre‐eminently on short‐term sales development and cost savings targets. Non‐achievement of these targets adversely influences partners' trust and commitment to the alliance. A significant strength of the alliance is its capacity to identify customer needs and use this knowledge to speedily develop and introduce new products. In its present form this alliance is unsustainable. The partners should adopt a new philosophy and vision to pursue an alliance that will use their core and differentiated competencies more effectively.

To generalise the findings and inform theory building, the research has to be replicated in other businesses and market environments. The findings are specific to the market environment and strategies of a single small‐to‐medium scale food processor and a single national distributor of frozen and chilled foods. Multi‐case studies in multi‐contexts (capturing varying sizes of business, industry sectors, target market segments, competitive environments and market environments) have to be completed to enable generalisation and theory building.

This paper demonstrates the disadvantages of pursuing distribution outsourcing alliances with a short‐term and enterprise level perspective. The case study provides real life evidence of the benefits of pursuing distribution outsourcing alliances based on a joint enterprise philosophy.

This paper contributes to knowledge on distribution outsourcing alliances, a topic that several recent studies have identified as not having been explored in great detail in extant supply chain studies.