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1 – 10 of over 2000
Article
Publication date: 29 November 2023

Na Zhang, Haiyan Wang and Zaiwu Gong

Grey target decision-making serves as a pivotal analytical tool for addressing dynamic multi-attribute group decision-making amidst uncertain information. However, the setting of…

Abstract

Purpose

Grey target decision-making serves as a pivotal analytical tool for addressing dynamic multi-attribute group decision-making amidst uncertain information. However, the setting of bull's eye is frequently subjective, and each stage is considered independent of the others. Interference effects between each stage can easily influence one another. To address these challenges effectively, this paper employs quantum probability theory to construct quantum-like Bayesian networks, addressing interference effects in dynamic multi-attribute group decision-making.

Design/methodology/approach

Firstly, the bull's eye matrix of the scheme stage is derived based on the principle of group negotiation and maximum satisfaction deviation. Secondly, a nonlinear programming model for stage weight is constructed by using an improved Orness measure constraint to determine the stage weight. Finally, the quantum-like Bayesian network is constructed to explore the interference effect between stages. In this process, the decision of each stage is regarded as a wave function which occurs synchronously, with mutual interference impacting the aggregate result. Finally, the effectiveness and rationality of the model are verified through a public health emergency.

Findings

The research shows that there are interference effects between each stage. Both the dynamic grey target group decision model and the dynamic multi-attribute group decision model based on quantum-like Bayesian network proposed in this paper are scientific and effective. They enhance the flexibility and stability of actual decision-making and provide significant practical value.

Originality/value

To address issues like stage interference effects, subjective bull's eye settings and the absence of participative behavior in decision-making groups, this paper develops a grey target decision model grounded in group negotiation and maximum satisfaction deviation. Furthermore, by integrating the quantum-like Bayesian network model, this paper offers a novel perspective for addressing information fusion and subjective cognitive biases during decision-making.

Details

Grey Systems: Theory and Application, vol. 14 no. 1
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 25 February 2014

Lei Li, Xiaolu Xie and Rui Guo

This paper aims at multi-attribute and multi-program group decision making when the attribute weights are completely unknown and the attribute value information is in the form of…

Abstract

Purpose

This paper aims at multi-attribute and multi-program group decision making when the attribute weights are completely unknown and the attribute value information is in the form of the interval number.

Design/methodology/approach

This is an artificial intelligence algorithm for designing information gathering in group decision making. The authors propose the nonlinear programming model to gather information based on plant growth simulation algorithm (PGSA). The authors collect each program on each attribute group decision preference ordering interval and then use them to find the preference vector and the preference matrix. The entropy method is used to determine the weight of each attribute by the constructed preference matrix. According to the possibility degree matrix of each attribute, the combined effect vector is established by the priority weight vector method, which sorts and selects the best decision making program.

Findings

To the authors' knowledge, the application of PGSA in the field of management decisions to collect program on each attribute group decision making preference interval number is the first trial in literature. It has retained more valuable decision making information from all experts without distortion.

Practical implications

In practice, a real number may not be an accurate representation, but only gives a range of values to describe the attributes. This study provides a useful measurement of interval number information for managers to evaluate military science, venture capital, and environmental assessment, etc.

Originality/value

The methodology considers the complete information to ensure no information distortion even with large and complex systems. The authors adopt computer artificial intelligence algorithms to obtain the objective evaluation, which is meaningful for both research studies and practical use.

Article
Publication date: 9 April 2019

Rajali Maharjan and Shinya Hanaoka

The purpose of this paper is to reveal the importance of the order of establishment of temporary logistics hubs (TLHs) when resources (mobile storage units used as TLHs) are…

Abstract

Purpose

The purpose of this paper is to reveal the importance of the order of establishment of temporary logistics hubs (TLHs) when resources (mobile storage units used as TLHs) are limited and to present the development and implementation of a methodology that determines the order of establishment of TLHs to support post-disaster decision making.

Design/methodology/approach

It employed a decision support system that considers multiple decision makers and subjective attributes, while also addressing the impreciseness inherent in post-disaster decision making for ordering the establishment of TLHs. To do so, an optimization model was combined with a fuzzy multi-attribute group decision making approach. A numerical illustration was performed using data from the April 2015 Nepal Earthquake.

Findings

The results showed the location and order of establishment of TLHs, and demonstrated the impact of decision makers’ opinions on the overall ordering.

Research limitations/implications

The study does not discuss the uncertain nature of the location problem and the potential need for relocation of TLHs.

Practical implications

This methodology offers managerial insights for post-disaster decision making when resources are limited and their effective utilization is vital. The results highlight the importance of considering the opinions of multiple actors/decision makers to enable coordination and avoid complication between the growing numbers of humanitarian responders during disaster response.

Originality/value

This study introduces the concept of the order of establishment of TLHs and demonstrates its importance when resources are limited. It develops and implements a methodology determining the order of establishment of TLHs to support post-disaster decision making.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 9 no. 1
Type: Research Article
ISSN: 2042-6747

Keywords

Article
Publication date: 28 March 2023

Sheng-qiang Gu, Yong Liu and Weixue Diao

The paper attempts to construct a novel multi-objective grey hierarchical group consensus approach to deal with the group consensus problems consisting of hierarchical…

Abstract

Purpose

The paper attempts to construct a novel multi-objective grey hierarchical group consensus approach to deal with the group consensus problems consisting of hierarchical relationship and non-cooperative behaviors among decision makers (DMs).

Design/methodology/approach

To deal with these group consensus problems consisting of hierarchical relationship and non-cooperative behaviors among DMs non-cooperative behavior in uncertain information systems, considering the influence of coordination cost and the degree of group consensus, based on the idea of grey situation decision-making, the authors establish a multi-objective grey hierarchical group consensus model, and design different invalid decision elimination rules for decision-making groups of different sizes, and use a case verifies the effectiveness and feasibility of the model.

Findings

With the continuous improvement of the coordination cost budget, the degree of consensus of all departments and the overall consensus tend to be stable, and will no longer change with the increase of the coordination cost budget. The cost required by each department is basically consistent with the response trend of the cost required to coordinate the overall situation to the pre-set lower limit of group consensus.

Originality/value

The proposed approach can succeed in identifying DMs' information, and mine the DMs' information and help make a relatively more scientific decision.

Details

Grey Systems: Theory and Application, vol. 13 no. 3
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 9 July 2021

Shekhar Shukla and Ashish Dubey

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the…

1011

Abstract

Purpose

Quantitative objective studies on the problem of celebrity selection are lacking. Furthermore, existing research does not recognize the group decision-making nature and the possibility of customer involvement in celebrity or influencer selection for social media marketing. This study conceptualizes celebrity selection as a multi-attribute group decision-making problem while deriving the final ranking of celebrities/influencers using interactive and flexible criteria based on the value tradeoff approach. The article thus proposes and demonstrates a quantitative objective method of celebrity selection for a brand or campaign in an interactive manner incorporating customer's preferences as well.

Design/methodology/approach

Each decision-maker's preferences for celebrity selection criteria are objectively captured and converted into an overall group preference using a modified generalized fuzzy evaluation method (MGFEM). The final ranking of celebrities is then derived from an interactive and criteria-based value tradeoff approach using the flexible and interactive tradeoff method.

Findings

The approach gives a different ranking of celebrities for two campaigns based on group members' perceived importance of the selection criteria in different scenarios. This group includes decision-makers (DMs) from the brand, marketing communication agency and brand's customers. Further, each group member has an almost equal say in the decision-making based on fuzzy evaluation and an interactive and flexible value tradeoff approach to celebrity selection for receiving a rank order.

Research limitations/implications

The approach uses secondary data on celebrities and hypothetical scenarios. Comparison with other methods is difficult, as no other study proposes a multi-criteria group decision-making approach to celebrity selection especially in a social media context.

Practical implications

This approach can help DMs make more informed, objective and effective decisions on celebrity selection for their brands or campaigns. It recognizes that there are multiple stakeholders, including the end customers, each of whose views is objectively considered in the aspects of group decision-making through a fuzzy evaluation method. Further, this study provides a selection mechanism for a given context of endorsement by objectively and interactively encapsulating stakeholder preferences.

Originality/value

This robust and holistic approach to celebrity selection can help DMs objectively make consensual decisions with partial or complete information. This quantitative approach contributes to the literature on selection mechanisms of influencers, celebrities, social media opinion leaders etc. by providing a methodological aid that encompasses aspects of interactive group decision-making for a given context. Moreover, this method is useful to DMs and stakeholders in understanding and incorporating the effect of nature or context of the brand and the campaign type in the selection of a celebrity or an influencer.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 17 June 2020

Shuang Yao, Yan Song, Yanna Yu and Benhai Guo

Green technology adoption (GTA) in small and micro enterprises (SMEs) is a complex multi-attribute group decision-making issue. Conflicts of opinions can hamper the achievement of…

Abstract

Purpose

Green technology adoption (GTA) in small and micro enterprises (SMEs) is a complex multi-attribute group decision-making issue. Conflicts of opinions can hamper the achievement of group coherence. The purpose of this paper is to solve the conflict decision-making problem in SMEs.

Design/methodology/approach

This paper reconstructs the GTA evaluation index system for SMEs and proposes an intragroup coordination relationship model to mitigate group decision-making conflicts based on the cloud model and social networks (GCS). The numerical characteristics of these GTA indicators are determined using fuzzy theory and cloud model.

Findings

It was found that establishing a trust relationship network and a conflict coordination relationship could improve the consistency of group decision-making. The degree of coordination has subtle differences with the trust relationship. Particularly, the coordination relationship has obvious influences on the decision-making results among small groups in SMEs.

Originality/value

The conflict coordination model can significantly improve the consistency of group decision-making in SMEs. At the same time, it discusses the differences between the level of conflict coordination and the trust propagation in the process of group decision-making.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 2 February 2015

Qingsheng LI and Ni Zhao

The purpose of this paper is to deal with interval grey-stochastic multi-attribute decision-making problems. It proposes a VIKOR method based on prospect theory in which…

Abstract

Purpose

The purpose of this paper is to deal with interval grey-stochastic multi-attribute decision-making problems. It proposes a VIKOR method based on prospect theory in which probabilities and the attribute value are both grey numbers.

Design/methodology/approach

In the prospect theory the results values and probability weight are used while the utility and probability values in the expected utility theory, which the more realistically reflect and describe the decision makers on the optimal process. VIKOR method makes the decision acceptable superiority and decision process stability. At the same time, a new interval grey number entropy is put forward, which is used to calculate the index weight of unknown.

Findings

The paper provides a VIKOR method based on prospect theory in which probabilities and the attribute value are both grey numbers. And the validity and feasibility of the method are illustrated by an example.

Research limitations/implications

Although VIKOR is much closer to PIS than TOPSIS, at the same time VIKOR method can get the compromise solution with priority, researchers are encouraged to carry on comparative study further.

Practical implications

The paper includes interval grey-stochastic multi-attribute decision-making method and implications. The validity and feasibility of the method are illustrated by a case.

Originality/value

This paper proposes a VIKOR method based on prospect theory in which probabilities and the attribute value are both interval grey numbers. At the same time, a new interval grey number entropy is put forward, which is used to calculate the index weight of unknown.

Details

Grey Systems: Theory and Application, vol. 5 no. 1
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 11 January 2016

Jiuying Dong and Shuping Wan

The triangular intuitionistic fuzzy number (TIFN) is very useful for expressing ill-known quantity. The purpose of this paper is to develop a new method for multi-attribute group

Abstract

Purpose

The triangular intuitionistic fuzzy number (TIFN) is very useful for expressing ill-known quantity. The purpose of this paper is to develop a new method for multi-attribute group decision-making (MAGDM) problems, in which the attribute values are the TIFNs, the attribute weights are completely unknown and the weights of decision makers are given by linguistic variables.

Design/methodology/approach

A new method is given to rank TIFNs based on the weighted possibility mean and standard deviation of TIFNs. The weighted Minkowski distance of TIFNs is defined by using the weighted lower and upper possibility means of TIFNs. The weights of experts are determined in terms of the voting model of intuitionistic fuzzy set (IFS). The weights of attributes can be objectively determined through utilizing the information entropy defined by weighted Minkowski distance of TIFNs. Through integrating the attribute weights and expert weights, the collective comprehensive ranking values of alternatives are obtained and used to rank the alternatives.

Findings

The stock selection example and comparison analysis show the validity and applicability of the method proposed in this paper.

Originality/value

The paper presents a new ranking method of TIFNs and defines the weighted Minkowski distance of TIFNs. The weights of experts are determined in terms of the voting model of IFS. The weights of attributes can be objectively determined through utilizing the information entropy. The proposed method can greatly enhance the flexibility and agility of decision-making process.

Article
Publication date: 17 March 2023

Meijuan Li, Jiarong Zhang and Zijie Shen

Three-parameter interval grey numbers (TPIGNs) have been extensively studied as an extended form of interval numbers. However, most existing TPIGN multi-attribute decision-making

Abstract

Purpose

Three-parameter interval grey numbers (TPIGNs) have been extensively studied as an extended form of interval numbers. However, most existing TPIGN multi-attribute decision-making methods only consider the similarity of positions, ignore the similarity of developmental directions and focus primarily on static evaluation. To address these limitations, in this study, the authors propose a dynamic technique for order preference by similarity to an ideal solution (TOPSIS) based on modified Jaccard similarity and angle similarity for TPIGNs.

Design/methodology/approach

First, the authors extend Jaccard similarity to a TPIGN environment to represent positional similarity. A simple example is provided to illustrate the limitations of the traditional Jaccard similarity. Then, the authors introduce an angle similarity measure to represent developmental directional similarity. Finally, a dynamic TOPSIS model is constructed by incorporating time-series data into conventional two-dimensional static data. Stage weights are obtained by an objective function designed to maximize the amount and minimize the fluctuation of decision information. A quadratic weighting method is adopted to derive the overall evaluation value of alternatives.

Findings

To evaluate the effectiveness of the proposed method, this study takes the pre-assessment of ice disaster and the selection of cooperative enterprises as examples. The authors then provide the results of comparative and sensitivity analyses, which demonstrate the effectiveness and flexibility of the proposed method.

Originality/value

The proposed TOPSIS method in a TPIGN environment can take a more holistic and dynamic perspective for decision-making, which helps mitigate the limitations of single-perspective or static evaluations.

Details

Grey Systems: Theory and Application, vol. 13 no. 3
Type: Research Article
ISSN: 2043-9377

Keywords

Article
Publication date: 14 April 2023

Zimi Wang

Government organizations often store large amounts of data and need to choose effective data governance service to achieve digital government. This paper aims to propose a novel…

Abstract

Purpose

Government organizations often store large amounts of data and need to choose effective data governance service to achieve digital government. This paper aims to propose a novel multi-attribute group decision-making (MAGDM) method with multigranular uncertain linguistic variables for the selection of data governance service provider.

Design/methodology/approach

This paper presents a MAGDM method based on multigranular uncertain linguistic variables and minimum adjustment consensus. First, a novel transformation function is proposed to unify the multigranular uncertain linguistic variables. Then, the weights of the criteria are determined by building a linear programming model with positive and negative ideal solutions. To obtain the consensus opinion, a minimum adjustment consensus model with multigranular uncertain linguistic variables is established. Furthermore, the consensus opinion is aggregated to obtain the best data governance service provider. Finally, the proposed method is demonstrated by the application of the selection of data governance service provider.

Findings

The proposed consensus model with minimum adjustments could facilitate the consensus building and obtain a higher group consensus, while traditional consensus methods often need multiple rounds of modifications. Due to different backgrounds and professional fields, decision-makers (DMs) often provide multigranular uncertain linguistic variables. The proposed transformation function based on the positive ideal solution could help DMs understand each other and facilitate the interactions among DMs.

Originality/value

The minimum adjustment consensus-based MAGDM method with multigranular uncertain linguistic variables is proposed to achieve the group consensus. The application of the proposed method in the selection of data governance service provider is also investigated.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

1 – 10 of over 2000