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Looks at the marketing literature on the subject of multi‐attribute utility models. Reviews the multiple objective and multi‐dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information‐ rather than decision‐oriented and, as a result, this has not been integrated successfully into the field of strategic marketing policy‐making.

Prepaid mobile Internet is one of the most profitable services that are composed of multiple attributes. The overall utility of Internet service can be broken down into the sum of the utility of individual attribute levels. Based on the multi-attribute theory, rational consumers choose the service that yields the highest utility from a number of possible alternatives. Determining the optimal attribute levels that satisfy consumers' preferences and maximize the total revenue of the firm is a challenging multi-attribute decision problem for any mobile operator. When designing mobile Internet services, adopting a robust composition of services against different realizations of competitors' strategies can bring advantages for network operators. The purpose of this study is to determine the optimal attribute levels of prepaid mobile Internet packages with the aim of maximizing the total revenue of the firm by considering the paradigms of multi-attribute utility theory about consumer choices and the issue of uncertainty in counterpart services offered by the competitors.

This paper formulates the problem of multi-attribute pricing and design of mobile Internet plans in a competitive environment by developing deterministic and robust scenario-based mathematical models and considering the paradigms of multi-attribute utility theory about consumer choices. The proposed robust scenario-based models are based on three different paradigms, including maximizing expected revenue, minimizing the negative deviation from expected revenue and minimizing the maximum regret. A comprehensive numerical analysis is conducted to evaluate and compare the efficiency of the proposed models.

The evaluations reveal that deploying recourse policy can result in higher revenue for the firm when facing uncertainty. By doing sensitivity analysis, this paper shows that consumer preferences for brand attribute and consumers' purchase frequency can influence the revenue of network operators.

This paper develops a novel deterministic multi-attribute product line design (PLD) model to address the problem of determining the price and composition of prepaid mobile Internet plans. Furthermore, the issue of uncertainty in counterpart services offered by the competitors is studied for the first time in the PLD literature.

The purpose of this paper is to use the concepts of the multi-attribute utility theory to develop a model to evaluate the design of low-density residential units to increase the profit of the company from a certain design, by assessing the changes in the market shares as a result of the built unit’s attributes.

The proposed platform consists of two stages: Stage I or relational model development and Stage II or design evaluation. Stage I is concerned with developing a mathematical model that links design variables (e.g. the R-Value of the building envelope and construction material) with the assessment attributes (e.g. price and carbon emissions). Stage II ensures the fulfillment of the corporation’s goals in maximizing profit and market shares using multi-attribute utility theory.

The application of the proposed model on a case study – a single-family house – shows that reducing the selling price of the unit is not always the best marketing strategy builders should pursue to increase their sales and accordingly their profit, as accounting for other attributes (e.g. performance, operational cost and environmental impact) leads to larger changes in the market shares and accordingly in profit.

The limitations of this research are manifested in the following points: it does not account for the impact of the marketing campaigns on the market shares; it considers the profit as a percentage of the construction cost; and it has not been validated on high-density residential buildings.

This research provides speculative builders with a platform that allows the objective evaluation of houses’ designs prior to introducing them to the market so builders can increase their market shares and consequently their profit. The proposed platform also contributes to increasing the sustainable performance of the housing industry, as it allows for the assessment of the design against economic, environmental and social attributes concurrently, which ensures a balanced consideration of the built houses on sustainability pillars.

The proposed platform for design evaluation extends the assessment attributes beyond the traditionally considered economic and environmental attributes. By doing so, it assists decision-makers in evaluating the potential social influence of the proposed design and, as a result, reduces the unwanted impact.

This research combines the concepts of multi-attribute utility with market studies to develop an objective decision support tool for evaluating the design of speculative houses to increase the sustainable performance of the builders without compromising on their profit.

This study aims to explore the use and relevance of WALYs (well-being-adjusted life years) in light of the utilitarian premises of neoclassical economics that continue to dominate health outcomes evaluation. QALYs (quality-adjusted life years) and DALYs (disability-adjusted life years) measure longevity and quality of life in terms of purely health-related aspects and outcomes of medical interventions. However, evaluative questions of subjective well-being may be equally important in comparing outcomes and cost-effectiveness of these interventions.

A two-phase online search strategy for refereed research on dry eye treatment with omega-3 fatty acids (omega-3s) was adopted. Phase I aimed to identify and contrast clinical parameters of efficacy in omega-3 dietary supplementation. Phase II aimed to find a preference-based, multi-attribute utility instrument specific and sensitive enough to dry eye and its consequences on patients’ subjective well-being. We then illustrate how WALYs can be conceptualized and calculated based on the search results.

Empiric therapies like omega-3s can be assessed in terms of reducing or relieving symptomatic discomfort and pain, and enabling the patient to enjoy life and derive satisfaction from daily activities. We find in VisQoL (Vision and Quality of Life Index) a viable alternative to conventional multi-attribute utility instruments, including those typically used in QALY and DALY calculations. Clinical efficacy indices of dry eye can be linked to VisQoL’s quality of life dimensions. Differently weighted outcomes can be aggregated. And WALYs per patient per year can be computed by scaling aggregated outcomes to match the WALY rating scale. The implications of subjective well-being for both patient and society can thus be approached from a broader and richer perspective.

To the best of our knowledge, this is the first study of its kind in pharmaceutical outcomes valuation and marketing. It offers a framework for analyzing life satisfaction and well-being among dry eye patients under treatment. It is also the first to use and adapt a multi-attribute utility measure to treatment outcomes of omega-3s in ocular diseases, from which this study suggests WALYs may be computed. However, it does not suggest that WALYs should supplant QALYs and DALYs in evaluating health outcomes. Medical economics is enriched if alternative methods of outcomes evaluations can help fill in the gaps in existing paradigms and do so by accounting for other effects of condition-specific interventions. Costs and benefits of interventions to the individual and society can then be valued not just more effectively, but also more equitably.

A bridge network is a major capital asset that requires continuing investment in order to maintain the network within acceptable limits of safety and serviceability. Ranking and prioritizing procedures have been widely used by several departments of transportation to select bridges for intervention and to distribute the available funds among competing projects. The available ranking and prioritizing procedures have various drawbacks, and an improved, rational ranking and prioritizing procedure is needed. The paper aims to address these issues.

The requirements and characteristics of an innovative ranking and prioritizing method are identified during interviews with professionals involved in bridge management. Based on these requirements, multi‐attribute utility theory (MAUT) is selected to develop the method. A technique to develop utility functions based on the analytical hierarchy process (AHP) is discussed. A hierarchy structure that captures the decision‐making elements is presented. A case study is used to demonstrate the applicability and the validity of the proposed ranking method.

The research findings have identified the decision objectives and the criteria essential to rank and prioritize bridge projects, and these are included within a framework to rank and prioritize bridge projects while incorporating experts' input in the process.

The proposed framework includes weights for the various objectives and recommends utility functions to evaluate the different attributes. In addition, the framework provides flexibility to adjust the weights and to modify the utility functions to reflect network‐specific characteristics. This method can be used by departments of transportation to rank bridges in a network, even incorporating conflicting criteria, and it can be integrated within an already implemented bridge management methodology.

Ranking and prioritizing projects are essential steps in bridge management. Current methods for ranking and prioritizing bridge projects are associated with various drawbacks. This paper proposes an innovative ranking method for bridge networks, based on MAUT. This theory provides flexibility for the decision makers in expressing their degree of satisfaction with each bridge attribute.

The sheer volume of decisions taken within the public sector procurement process prevents perfect and complete information being obtained and applied to every best value tender analysis that is carried out. As such, uncertainty must be accepted as a feature of the best value decision‐making process. This paper reports research which is developing a methodology for utilising the uncertainty component in best value tender analysis in order to create a more transparent decision making process. The main output of the research is the production of a robust support tool which aids the multi objective decision making process within the public sector of the UK construction industry by provoking rational discussion with respect to; the industry’s key performance indicators (KPIs), the client’s attitude to risk and provides a transparent audit trail of the decisions taken. The underlying rationale for the support tool is based on a combination of the Analytic Hierarchy Process (AHP), Multi‐Attribute Utility Theory (MAUT) and Whole Life Costing (WLC). The paper demonstrates the practical utility of the methodology of the tool through a tender decision process.

We formulate a multi‐attribute decision model for preventive replacement of a “magnetic sealing head” in a soft‐drink producing factory in the Kingdom of Saudi Arabia. In case of failure of this part, the opportunity cost (for production losses) is very important, as the entire production line will be idle. We determine in a first case the replacement policy that minimizes the total expected unit cost of replacement (preventive and corrective). Next, we determine the optimal policy that maximizes the expected multi‐attribute utility of the decision‐maker in the factory. Four attributes are considered in the replacement problem, namely cost, quality, labor productivity, and cash flow availability. The optimal policy in each case outperforms by far the one applied in the plant, which turns out to be costly and inefficient with respect to the utility of the decision‐maker.

The purpose of this paper is to discuss an integrated decision analysis framework for the investment justification of implementing alternative information and communication technology (ICT)-based logistics systems in the construction industry so as to enhance the decision-making process in selecting the best alternative.

An integrated framework is proposed that is composed of a set of interrelated evaluation and analysis techniques that allow the identification and quantification of costs, benefits and risks involved in implementing ICT systems to mitigate problems that hinder the efficient operation of construction logistics. Such techniques include decision trees and multi-attribute decision-making under uncertainty that can be applied to the logistics planning of any new build construction project.

The probabilities of providing benefits vary among the alternatives, and the probabilities will replace the uncertainties surrounding the impacts of the alternative ICT systems in addressing the identified construction logistics problems with chance events so as to estimate the expected cost of each alternative with respect to each selection attribute.

This paper shows that it is almost certain that the analysed alternative ICT system will provide benefit because its probability of benefit is almost equal to 1.

The framework captures the existing problems of logistics in construction process, potential solution that can address the problems through the implementation of ICT systems and the decision-making process in the selection of appropriate ICT solution. The output of the framework will help to make knowledge-based decision in selecting the best ICT system for addressing construction logistics problems.

The purpose of this paper is to develop an integrated dynamic model, based on empirical findings, which can be used in research centers for evaluating the performance of research projects by using multiple attribute utility theory.

In developing the model, the measures by which the performance of research projects could be evaluated are identified by Delphi method and group decision making. These measures are categorized into three general success factors of time, cost and quality. Then a multi‐attribute utility function is applied to integrate these dimensions to determine the utility resulting from the performance of the project.

Through literature review it is evident that some evaluation techniques such as checklists, scoring models, analytical hierarchy process and engineering economic techniques have been developed for evaluating performance of projects. The present model complements and improves upon the existing models.

The parameters of model are determined based on research center's policy but they may be changed for other research centers. So the model depends on the expert's view. The model is not considered advantageous in situations where project gets ahead of program.

The model is tested in an engineering research institute and the comparison is made with the results of the existing models.

The advantage of proposed model is its flexibility, dynamism and the capability to revise the model based on any changes in the objectives and policies of the research center.