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The purpose of this study is to elaborate mixed convection impact in stratified nanofluid flow by convectively heated moving surface. Rheological relations of second-grade fluid are used for formulation. Magnetic field, heat absorption/generation and convective conditions are considered for modeling.

Convergent solutions are achieved using homotopy procedure.

The authors found opposing behavior for radiation and thermal stratification variables against thermal field.

No such analysis has yet been reported.

This paper aims to elaborate the characteristics of magneto-Maxwell nanoliquid toward moving radiated surface. Flow analysis subject to Darcy–Forchheimer concept is studied. Newtonian heat/mass conditions and heat source aspects are taken into account for modeling. Apposite transformations are introduced for non-dimensionalization process.

Optimal homotopy analysis method is implemented to compute convergent solutions of nonlinear ordinary differential equations.

Temperature field increments when thermophoresis, heat generation and Brownian movement parameters are increased, whereas reverse situation is noticed for larger Prandtl number. The results also witness that concentration distribution has opposite characteristics for larger thermophoresis and Brownian movement parameters. Furthermore, the presented analysis reduces to traditional Darcy relation in the absence of local inertia coefficient.

As per the authors’ knowledge, no such analysis has been yet reported.

This paper aims to develop a fuzzy logic-based algorithm to predict the intermetallic compound (IMC) size and mechanical properties of soldering material, Sn96.5-Ag3.0-Cu0.5 (SAC305) alloy, at different levels of temperature. The reliability of solder joint in materials selection is critical in terms of temperature, mechanical properties and environmental aspects. Owing to a wide range of soldering materials available, the selection space finds a fuzzy characteristic.

The developed algorithm takes thermal aging temperature for SAC305 alloy as input and converts it into fuzzy domain. These fuzzified values are then subjected to a fuzzy rule base, where a set of rules determines the IMC size and mechanical properties, such as yield strength (YS) and ultimate tensile strength (UTS) of SAC305 alloy. The algorithm is successfully simulated for various input thermal aging temperatures. To analyze and validate the developed algorithm, an SAC305 lead (Pb)-free solder alloy is developed and thermally aged at 40, 60 and 100°C temperature.

The experimental results indicate an average IMCs size of 5.967 (in Pixels), 19.850 N/mm² YS and 22.740 N/mm² UTS for SAC305 alloy when thermally aged at an elevated temperature of 140°C. In comparison, the simulation results predicted 5.895 (in Pixels) average IMCs size, 19.875 N/mm² YS and 22.480 N/mm² UTS for SAC305 alloy at 140°C thermally aged temperature.

From the experimental and simulated results, it is evident that the fuzzy-based developed algorithm can be used effectively to predict the IMCs size and mechanical properties of SAC305 at various aging temperatures, for the first time.

The current study aims to investigate the impact of coworker ostracism on coworker-directed knowledge hiding through the mediating role of relational social capital and moderating role of alternate belongingness in Pakistani higher educational settings.

A time-lagged study was carried out in which data from teaching and non-teaching faculty (N = 217) from the higher education sector of Lahore, Pakistan, were collected through multi-stage sampling. The collected data were analysed using moderated mediation analysis (PROCESS model 4 and 7).

The results revealed that ostracism from coworkers has an unfavourable impact on relational social capital that in turn promotes knowledge hiding. Nonetheless, if ostracized employees had sources to fulfil belongingness needs outside the work settings, this negative association was strengthened.

The authors have taken the role of belongingness outside the workplace in explaining the coworker ostracism and knowledge hiding relationship in higher educational settings and identified the explanatory role of relational social capital.

This paper aims to fill a gap in the literature of marketing communication by exploring the role of different nudges implemented through advertising and personal selling in enhancing purchase intention and sales of mutual funds in Pakistan.

Data collected by 20 semi-structured individual qualitative interviews in Pakistan were subjected to thematic analysis.

This study reveals the way managers apply different nudges in the form of Islamic beliefs and values in advertising and personal selling to enhance purchase intention and sales of mutual fund products among Muslim customers. Nudges that can be used in marketing communication may include religious cues, religious beliefs, religious values, spiritual elements, halal aspects of investment plans, religious icons and symbols, cultural music and images, appropriateness and correctness of sales messages and communicating halal aspects of mutual funds.

The conclusions are based on findings from a relatively small number of respondents from one investment firm, but they offer an empirical basis for future research on the effect of advertising and personal selling on the sales and purchase intention of mutual fund products in an Islamic society.

This study offers practitioners a better understanding of the marketing communication tools likely to influence consumers’ purchase intention of mutual fund products, with positive implications in creating advertising and sales management in Pakistan.

Despite the prevalence of promoting mutual fund products, little research-based analysis has been available to academics or practitioners.

The purpose of this paper is to investigate the entropy optimization in magnetohydrodynamic hybrid nanomaterials flows toward a stretchable surface. The energy expression is modeled subject to dissipation, heat generation/absorption and Joule heating. Here silicon dioxide (SiO₂) and molybdenum disulfide (MoS₂) as nanoparticles and propylene glycol (C₃H₈O₂) as base fluid, respectively. Furthermore, the authors discussed the comparative study of molybdenum disulfide and silicon dioxide diluted in propylene glycol. The total entropy optimization rate is computed through implementation of the second law of thermodynamics.

The nonlinear partial differential system is reduced to an ordinary one through implementation of transformation. Newton built-in shooting method is used for computational results for the given system. Influences of various flow variables on the temperature, Bejan number, velocity, concentration and entropy generation rate are examined graphically for both nanoparticles (SiO₂ and MoS₂). Gradients of velocity and temperature are computed numerically for various physical parameters. Also, take the comparison between the present and previously published results in tabulated form.

For higher estimation of ϕ both temperature and velocity are enhanced. Entropy optimization and Bejan number have the opposite outcome for viscosity parameter. Temperature and velocity have opposite behaviors for larger values of magnetic parameter. Molybdenum disulfide (MoS₂) is more efficient than silicon dioxide (SiO₂).

No such work is yet published in the literature.

The purpose of this paper is to measure the unidimensional and multidimensional inequality in the case of Pakistan and compare their results at the provincial as well as regional (urban and rural areas) level. The authors collected data from Pakistan Social and Living Standard Measurement and Household Integrated Economic Survey for fiscal years of 1998–1999 and 2013–2014.

The authors used Gini coefficient for unidimensional inequality and multidimensional indexing approach of Araar (2009) for multidimensional inequality.

The findings predicted that unidimensional inequality is relatively high in the urban area due to uneven dissemination of income, but multidimensional inequality is quite high in rural areas because of higher disparities among all dimensions. At the provincial level, Punjab has relatively high-income inequality followed by Sindh, KPK and Baluchistan.

This study is a pioneering effort to compare two time periods to explore unidimensional and multidimensional inequality in all provinces of Pakistan and their representative rural-urban regions by applying Araar and Duclos’s (2009) approach. Further, this study opens some new insights for policy makers.

The purpose of this paper is to address the impact of gravity induced stretching flow of second grade liquid subject to thermal radiation. The flow is generated by the stretching of an impermeable cylinder. Stagnation point flow is considered. Convective type boundary conditions are applied on temperature and concentration. The present investigation further includes the aspects of magnetohydrodynamics, Joule heating, chemical reaction and viscous dissipation and heat generation/absorption.

The ordinary differential expressions are formed using suitable similarity transformations from the governing partial differential expressions. The subsequent nonlinear ordinary differential expressions are solved analytically using homotopy concept to report the consequences of different dimensionless physical parameters in graphical and tabular forms.

The results witnessed that increasing values of curvature parameter corresponds to higher temperature and concentration. Besides this, the impacts of destructive and constructive chemical processes on the concentration distribution are noted opposite.

No such analysis has yet been reported.

Organizations are facing several challenges in the current challenging business environment. The current study explores how counterproductive work behavior (CWB) affects bio-medical companies' firm performance in Pakistan. The study considers the mediating role of organizational culture and its impact on CWB and a firm's performance.

Data were collected through a self-administered questionnaire. For data collection, 300 questionnaires were distributed among employees working in biomedical companies. Statistical analysis such as descriptive statistics, Pearson moment correlation and structural equation modeling (SEM) techniques was used to analyze the study variable's relationship and its effect on the firm's performance.

The study results revealed that CWB and organizational culture significantly influence firm performance directly and indirectly. Moreover, organizational culture partially mediates the relationship between CWB and companies' performance.

The current study plays a significant role in the firm's policy directions. There are limited research and information accessible to biomedical firms in Pakistan. Counterproductive job habits wind up becoming something that significantly affects the firm performance. This research adds to human resource management, corporate management and the business strategy literature.

Given the increased interest in the practical significance of the general attitude towards religious advertising, the purpose of this paper is to examine what influences consumers’ general attitude towards religious advertising in Malaysia.

An analytical research design was used to examine the impact of five factors (attitude towards the purpose/goal of the religious advertising [attitude institution], the quality of the message [attitude instrument], the information presented in the religious advertising about the product [product information], the social image associated with the advertised product [social image] and the hedonic pleasure owing to the advertisement of the product or service [hedonic pleasure]) on the general attitude towards religious advertising. Data were collected using an online survey (n = 210) and were analysed using structural equation modelling method.

The research found that the attitude towards the institution of advertising and the hedonic pleasure significantly influence the general attitude towards religious advertising. However, the quality of the advertisement, social image and product information were found to be insignificant predictors. Overall, this is a surprising result, where consumers place their trust in the reputation of the provider of the product or service and act based on the stimulus of good feeling the advertisement converse to them.

This paper fills the gap in the research, as there are very few studies done on religious advertising. This paper has presented ways to improve practices of religious advertising.