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Article
Publication date: 15 December 2022

Junaid Siddique, Amjad Shamim, Muhammad Nawaz and Muhammad Farrukh Abid

Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to…

Abstract

Purpose

Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to marketing stimuli. Despite this, the current state of neuromarketing research is not well supported by empirical data. To offer a thorough overview of the studies conducted on this discipline in the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques, key areas and publication patterns trends from several viewpoints.

Design/methodology/approach

This study searched 463 documents for the web of science databases published during the previous sixteen years and visualized them. The graphical display of data was created using the VOS Viewer software.

Findings

Electroencephalogram (EEG) appeared as a predominantly tool used in neuromarketing research. EEG is either used alone or together with Human Eye-Tracking (HET). “Emotions” was identified in the study as a crucial area of neuromarketing, among other pertinent concepts. The study's results also showed that authors from the United States produced the most articles on neuromarketing, followed by those from the United Kingdom and Spain. The publishing trend, sources and major contributors in neuromarketing are identified using Web of Science data from 2006 to 2021. Overall, the research provides insight into neuromarketing's past, present and future as well as the most widely utilized analytical techniques.

Originality/value

The study's conclusions will be of interest to researchers in understanding the journals that publish neuromarketing research, the themes that contributors and writers have identified, and the countries where research is carried out. This is the first comprehensive study, to the authors' knowledge, that provides a general summary of the key trends in neuromarketing research throughout its history. To the authors' knowledge, this is the first thorough study that offers a broad overview of the most important developments in neuromarketing research from 2006 to 2021.

Details

Journal of Contemporary Marketing Science, vol. 6 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 13 September 2023

Muhammad Zahid Nawaz, Shahid Nawaz and Francisco Guzman

Brand crowdfunding, launched through brands’ social media platforms, can provide a myriad of crowdfunding and branding benefits, such as strengthening brands’ social networks…

Abstract

Purpose

Brand crowdfunding, launched through brands’ social media platforms, can provide a myriad of crowdfunding and branding benefits, such as strengthening brands’ social networks, validating product launches, generating mass exposure and enabling cocreation. Gamification positions brand crowdfunding as an exciting and joyful activity that more deeply engages prosumers. Anchored on resource-based theory, theory of planned behavior and service-dominant logic, this paper aims to develop a brand crowdfunding framework for established brands with insights from two emerging markets: China and India.

Design/methodology/approach

A deductive cross-sectional design is used to gather data from an established brand’s (e.g. Xiaomi) social media followers in China (n = 826) and India (n = 358), which is analyzed through PLSc-SEM.

Findings

The results reveal that social media brand engagement is an antecedent of brand crowdfunding participation, brand crowdfunding intention is a predictor of brand loyalty and gamification is a significant moderator in technology-oriented societies.

Originality/value

The paper develops a brand crowdfunding framework that provides insights on how established brands can leverage crowdfunding to enhance their new product development process. The results contribute to the social media brand engagement, crowdfunding, gamification and emerging markets literature.

Details

Journal of Product & Brand Management, vol. 32 no. 8
Type: Research Article
ISSN: 1061-0421

Keywords

Content available
Book part
Publication date: 14 December 2023

Abstract

Details

Entrepreneurship and Green Finance Practices
Type: Book
ISBN: 978-1-80455-679-5

Article
Publication date: 15 February 2024

Aamir Rashid, Rizwana Rasheed, Abdul Hafaz Ngah, Mahawattage Dona Ranmali Pradeepa Jayaratne, Samar Rahi and Muhammad Nawaz Tunio

Supply chain (SC) management is more challenging than ever. Significantly, the pandemic has provoked global and economic destruction that appeared in the manufacturing industry as…

Abstract

Purpose

Supply chain (SC) management is more challenging than ever. Significantly, the pandemic has provoked global and economic destruction that appeared in the manufacturing industry as a “black swan.” Therefore, the purpose of this study was to examine the role of information processing and digital supply chain in supply chain resilience through supply chain risk management.

Design/methodology/approach

This study examines SC risk management and resilience from an information processing theory perspective. The authors used data collected from 251 SC professionals in the manufacturing industry, and the authors used a quantitative method to analyze the data. The data was analyzed using partial least squares-structural equation modeling. To confirm the higher-order measurement model, the authors used SmartPLS version 4 software.

Findings

This study found that information processing capability (disruptive orientation and visibility in high-order) and digital SC significantly and positively affect SC risk management and resilience. Similarly, SC risk management positively mediates the relationship between information processing capability and digital SC. However, information processing capability was found to have a more substantial effect on SC risk management than the digital SC.

Research limitations/implications

This study has both academic and practical contributions. It contributed to existing information processing theory, and manufacturing firms can improve their performance by proactively responding to SC disruptions by recognizing the pivotal role of study variables in risk management for a resilient SC.

Originality/value

The conceptual model of this study is based on information processing theory, which asserts that synchronizing information processing capabilities and digital SCs allows a firm to deal with unplanned events. SC disruption orientation and visibility are considered risk controllers as they allow the firms to be more proactive. An integrated model of conceptualizing the disruption orientation, visibility (higher-order) and digital SC with information processing theory makes this research novel.

Details

Journal of Global Operations and Strategic Sourcing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-5364

Keywords

Article
Publication date: 14 March 2024

Umer Zaman, Laura Florez-Perez, Saba Abbasi and Muhammad Shahid Nawaz

Organizations are full of contradictions and leadership dilemmas. Managers often face challenges such as selecting between two contradicting options such that which one is more…

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Abstract

Purpose

Organizations are full of contradictions and leadership dilemmas. Managers often face challenges such as selecting between two contradicting options such that which one is more important can hardly be judged. To manage contradicting dynamics, today’s managers can adopt the paradoxical leadership approach. We build a theoretical model to investigate the influence of paradoxical leadership on multi-dimensional project agility (proactivity, adaptability, and resilience), and multi-dimensional project success (management, investment, and ownership success).

Design/methodology/approach

Drawing on survey-based data from the China–Pakistan Economic Corridor (CPEC) megaproject (N = 209), we performed covariance-based structural equation modeling to test the conceptual model.

Findings

The findings show that (1) paradoxical leadership has a significant positive impact on megaproject success, (2) paradoxical leadership has a significant positive influence on project agility, (3) project agility has a significant positive effect on megaproject success, and (4) project agility has a significant effect that mediates the link between paradoxical leadership and megaproject success. This research provides a theoretical and practical comprehension of paradoxical leadership with a new perspective on megaprojects.

Originality/value

This study provides an extension of the existing studies on paradoxical leadership and identifies the role of contradicting dynamics and their impact on multiple facets of megaproject success. It not only clarifies the relationship between paradoxical leadership and megaproject success, but also identifies the mediating role of project agility that can play an effective role in mobilizing success in megaprojects.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 18 August 2022

Muhammad Sajid Nawaz, Saif Ur Rehman Khan, Shahid Hussain and Javed Iqbal

This study aims to identify the developer’s objectives, current state-of-the-art techniques, challenges and performance evaluation metrics, and presents outlines of a…

Abstract

Purpose

This study aims to identify the developer’s objectives, current state-of-the-art techniques, challenges and performance evaluation metrics, and presents outlines of a knowledge-based application programming interfaces (API) recommendation system for the developers. Moreover, the current study intends to classify current state-of-the-art techniques supporting automated API recommendations.

Design/methodology/approach

In this study, the authors have performed a systematic literature review of studies, which have been published between the years 2004–2021 to achieve the targeted research objective. Subsequently, the authors performed the analysis of 35 primary studies.

Findings

The outcomes of this study are: (1) devising a thematic taxonomy based on the identified developers’ challenges, where mashup-oriented APIs and time-consuming process are frequently encountered challenges by the developers; (2) categorizing current state-of-the-art API recommendation techniques (i.e. clustering techniques, data preprocessing techniques, similarity measurements techniques and ranking techniques); (3) designing a taxonomy based on the identified objectives, where accuracy is the most targeted objective in API recommendation context; (4) identifying a list of evaluation metrics employed to assess the performance of the proposed techniques; (5) performing a SWOT analysis on the selected studies; (6) based on the developer’s challenges, objectives and SWOT analysis, presenting outlines of a recommendation system for the developers and (7) delineating several future research dimensions in API recommendations context.

Research limitations/implications

This study provides complete guidance to the new researcher in the context of API recommendations. Also, the researcher can target these objectives (accuracy, response time, method recommendation, compatibility, user requirement-based API, automatic service recommendation and API location) in the future. Moreover, the developers can overcome the identified challenges (including mashup-oriented API, Time-consuming process, learn how to use the API, integrated problem, API method usage location and limited usage of code) in the future by proposing a framework or recommendation system. Furthermore, the classification of current state-of-the-art API recommendation techniques also helps the researchers who wish to work in the future in the context of API recommendation.

Practical implications

This study not only facilitates the researcher but also facilitates the practitioners in several ways. The current study guides the developer in minimizing the development time in terms of selecting relevant APIs rather than following traditional manual selection. Moreover, this study facilitates integrating APIs in a project. Thus, the recommendation system saves the time for developers, and increases their productivity.

Originality/value

API recommendation remains an active area of research in web and mobile-based applications development. The authors believe that this study acts as a useful tool for the interested researchers and practitioners as it will contribute to the body of knowledge in API recommendations context.

Details

Library Hi Tech, vol. 41 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

Book part
Publication date: 14 December 2023

Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Ghazala Shaukat and Muhammad Asim

The shift in consumer focus towards green marketing mix elements is not a unique thing. Especially in recent times, most organizations are trying to implement green marketing…

Abstract

The shift in consumer focus towards green marketing mix elements is not a unique thing. Especially in recent times, most organizations are trying to implement green marketing strategies in order to influence customers as well as to reduce the negative impacts of environmental footprints. However, in recent times service marketing requires thorough implementation of a Green Marketing Mix as evidenced by Asian countries. However, research also claims that the use of a traditional green marketing mix is not a guarantee of success in the long run and therefore has been criticized by several researchers and scholars. Hence, there is a need to follow the Green-SIVA (Solution, Information, Access, and Value) concept in order to create a long-lasting impact on consumer buying and to discuss the application of tools in a more comprehensive manner. Although the linkage of Green-SIVA marketing might provide a new way to develop an effective marketing mix strategy for services. Hence, this chapter has been written purposely to discuss GMM elements with reference to the service industry of Pakistan and tries to develop an association with green-SIVA marketing practices in order to optimize service marketing practices.

Details

Entrepreneurship and Green Finance Practices
Type: Book
ISBN: 978-1-80455-679-5

Keywords

Content available
Book part
Publication date: 6 December 2023

Abstract

Details

Financial Inclusion Across Asia: Bringing Opportunities for Businesses
Type: Book
ISBN: 978-1-83753-305-3

Book part
Publication date: 14 December 2023

Muhammad Faisal Sultan, Muhammad Furqan Saleem, Sadia Shaikh and Erum Shaikh

The concept of green entrepreneurship is still in its infancy stage and therefore there is no proper way to define and relate this form of entrepreneurship with the business or…

Abstract

The concept of green entrepreneurship is still in its infancy stage and therefore there is no proper way to define and relate this form of entrepreneurship with the business or society. Although green entrepreneurship is the need of recent times in order to protect the environment. Therefore, there is a need to focus more intensely on the concept. On the other side, the support of the government and the lack of financial stability of entrepreneurs from developing sides of the world is hindering the path of green entrepreneurs from developing sides of the world. Therefore, this chapter has been purposely written to highlight the green entrepreneurial process along with the motivational model for green entrepreneurs. Hence, this chapter might be perceived as the cornerstone in the development of the concept of green entrepreneurship from developing sides of the world.

Book part
Publication date: 6 December 2023

Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Aamir Firoz Shamsi and Imamuddin

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of…

Abstract

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of adoption is increasing day after other. However, the numbers of customers are not equal to the expectations as there are several challenges and threats hindering in the way of excellence and growth of mobile banking. Therefore, this chapter has been written purposively to address all the elements that are associated with the use of mobile banking with special emphasis on Pakistan and other developing sides of Asia. In fact, concern towards Asian sides is mandatory as the continent has the massive charm to attract users towards the use of mobile banking, but there is a need for proper policy and concern from stakeholders in order to give a push to the technology, which is fruitful for society, environment, as well as economy. The study includes an in-depth discussion on factors that need attention to make the study implicative and thorough for conducting further research in the field of Fin-Tech and mobile banking.

1 – 10 of 162