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Green practices are essential for sustainability. However, it is challenging due to the socioeconomic and environmental concerns. Similarly, after the induced SDG-12 and SDG-13 by United Nations, the pressure groups forced manufacturers to consider sustainability. Therefore, this research aims to examine the sustainability through multifaceted green functions in manufacturing is examined.

Data were collected from 293 supply chain professionals of manufacturers from a developing economy. Hypotheses were tested through a quantitative method using partial least squares-structural equation modeling with the help of SmartPLS version 4 to validate the measurement model.

The findings revealed that all six direct hypotheses were supported. However, out of four hypotheses of mediation, one was not supported. Besides, a sequential mediation of green supply chain environmental cooperation and green human resource management was supported. The findings illustrated that green supply chain practices positively influence all used variables.

This research provides practical insight to practitioners to implement green practices in their supply chain networks for social, economic and environmental sustainability and compliance with SDG-12 and SDG-13. The sustainability was validated in a higher-order construct (HOC) (formative), including sequential mediation in the model with the support of resource dependency theory. Therefore, this study adds substantial literature to the existing body of knowledge.

This research provides an interdisciplinary framework by adding knowledge to the Resource Dependency Theory to address Sustainable Development Goals-12 (SDGs) and SDG-13. Likewise, this research provides an extension towards the body of knowledge on the issue, which can be used in future research and critical examinations for cleaner and sustainable production. So far, in Pakistan, no research has looked at the function of these integrated variables in the manufacturing industry with a diligent focus on sustainability as it was validated in a higher-order construct (formative) with one sequential mediation, which makes this research unique.

The integration of social media and e-commerce has resulted in a rising phenomenon among individual content providers (ICPs), who used to offer free content, to provide consumers with paid content, such as online courses, Q&As or consultations. Despite the prevalence of ICPs’ content monetization, empirical research has rarely studied its underlying mechanism. This paper examines how the characteristics of free content contributed by ICPs on social media platforms influence their paid content sales, focusing on the perspective of human brand.

The empirical setting is an online knowledge exchange platform, where users are allowed to provide free content (e.g. answers) on the social media platform and launch paid content (e.g. lectures) on the e-commerce platform. A machine learning technique is employed to construct measures for the characteristics of free content, and fixed-effects estimation is presented to confirm which factors have a significant influence on the sales of paid content.

The empirical results show that the quality, diversity and expertness of free content have a significant positive impact on the sales of the ICP-paid content, with the brand popularity of ICP playing a mediating role.

This study is the first attempt to demystify the relationship between content contribution and ICPs’ content monetization from the perspective of human brand. The findings validate the effectiveness of the “Selling by Contribution” strategy and provide valuable insights for ICPs and social media platforms.

This study provide an in-depth review on the knowledge structure of green information technology (GIT) adoption and behavior. Environmental degradation has escalated even further with information and digital technology development. Researchers have come up with a new concept of GIT to dampen the carbon emission due to the excessive use of IT in today’s everyday usage. A similar terminology, green information system (GIS), is a rather broad understanding of GIT, which relates to the environmental management system to improve operations in the organization and will be included in the scope of the study.

This study presents a science mapping analysis through a bibliometric review to explore emerging trends and predict future trends based on 293 publications in the Web of Science.

The bibliographic coupling analysis discovered five themes related to the theoretical foundation of GIT and the determinants of their adoption. The five themes are (1) theoretical foundation in GIT, (2) determinants of green IT and IS adoption, (3) fundamental of GIT and information science, (4) green technologies and green computing and (5) determinants of managers green IT adoption behavior. While co-word analysis presents the impact of GIT, driving performance and energy efficiency through the adoption of GIT producing four themes, (1) GIT acceptance through the theory of planned behavior, (2) impact of GIT’s: strategies for sustainable implementation, (3) driving sustainable performance through green innovation in information systems and technology and (4) energy efficiency and sustainability in green computing and cloud computing.

The finding is relevant to managers, researchers and stakeholders bounded by environmental responsibilities to mitigate its impact on the socioeconomic and environment through GIT adoption.

The contribution of this study is presenting an in-depth analysis of the knowledge structure through bibliometric analysis by providing network visualization on one of the crucial pro-environmental behavior.