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The purpose of this study is to analyze the dynamic causal relationship between foreign direct investment (FDI), gross domestic product (GDP) and trade openness (TO) on a set of five selected South Asian countries.

This study used newly developed bootstrap auto regressive distributed lags (ARDL) cointegration test to examine the long-run relationship among FDI, GDP and TO for selected South Asian countries for 1975–2016.

The economic growth (EG) is significantly related to TO for Bangladesh, India and Sri Lanka and the expansion of TO is crucial for growth in these countries. The results show that all countries (except Bangladesh) found the existence of long-run cointegration between FDI, GDP and TO, whereas FDI is a dependent variable. These results concluded that FDI and TO are contributing to EG in these selected countries.

This study is one of the first attempts to investigate the causal relationship and address the short and long dynamic among FDI, GDP and TO regarding five south Asian countries such as Bangladesh, India, Nepal, Pakistan and Sri Lanka.

Depleting reserves of crude oils and their adverse environmental effects have shifted focus toward environment friendly and biobased lubricant base oils. Natural oils and fats act as good lubricants but they have low oxidation and thermal stability which makes them unsuitable for modern day uses. This paper aims to produce trimethylolpropane ester biolubricant from cottonseed oil and study the effects of its use in spark ignition (SI) engines.

In this work, cottonseed oil is converted to TMP lubricant by a two-step based catalyzed esterification. The lubricants thermophysical properties are then analyzed and a 20% blend with synthetic poly-alpha olefin is used in an spark ignition engine.

The produced lubricant has viscosity @100^oC of 4.91 cSt, a viscosity index of 230 and a flash point of 202^oC. When used as a 20% blend in a petrol engine, the rate of oil deterioration was reduced by 18%, however, the overall wear increased by 6.7%. However, this increase is offset by its improved environmental impacts.

In its current state, such a biolubricant can be used as an additive to most commercially available lubricants to improve oil deterioration characteristics and environmental impact. However, further work on improving biolubricant’s wear characteristics is needed for the complete replacement of mineral oil-based lubricants.

This paper aims to focus on technical and economical analysis of small scale wind/solar hybrid system for domestic consumers. The analysis is carried out on HOMER II simulation software. Pakistan is one of those developing countries which are encountered with severe energy crises. The purpose of this paper is to introduce a technically and economically feasible system to meet the domestic consumer’s demand, as well as contribute to the central grid. HOMER Energy software is used to analyze different systems and to obtain the most reliable and feasible system for the customer. Simulation was carried out to find an economically and technically feasible system. Sensitivity analysis was carried out with hub height, PV De-rating factor, PV life, Wind turbine life. Change in hub height drastically affected energy production and economic prospect as the main factors of the system. Implementing such type of small hybrid systems on domestic level can be truly helpful to overcome energy shortage.

The purpose of this paper is to highlight the studies of momentum and transmission of heat on mixed convection boundary layer Darcy‒Forchheimer flow of Casson liquid over a linear extending surface in a porous medium. The belongings of homogeneous‒heterogeneous retorts are also affianced. The mechanism of heat transmission is braced out in the form of Cattaneo‒Christov heat flux. Appropriate restorations are smeared to revolutionize coupled nonlinear partial differential equations conforming to momentum, energy and concentration of homogeneous‒heterogeneous reaction equations into coupled nonlinear ordinary differential equations (ODEs).

Numerical elucidations of the transmogrified ODEs are accomplished via a dexterous and trustworthy scheme, namely optimal homotopy analysis method. The convergence of planned scheme is exposed with the support of error table.

The exploration of mixed convection Darcy‒Forchheimer MHD boundary layer flow of incompressible Casson fluid by the linear stretched surface with Cattaneo‒Christov heat flux model and homogeneous‒heterogeneous reactions is checked in this research. Imitations of the core subsidized flow parameters on velocity, temperature and concentration of homogeneous‒heterogeneous reactions solutions are conscripted. From the recent deliberation, remarkable annotations are as follows: non-dimensional velocities in x_a− and x_b− directions shrink, whereas the non-dimensional temperature upsurges when the Casson fluid parameter ameliorates. Similar impact of Casson fluid parameter, magnetic parameter, mixed convection parameter, inertia parameter, and porosity parameter is observed for both the components of velocity field. An escalation in magnetic parameter shows the opposite attitude of temperature field as compared with velocity profile. Similar bearing of Casson fluid parameter is observed for both temperature and velocity fields. Enhancement in concentration rate is observed for growing values of (N_s) and (Sc), and it reduces for (k₁). Both temperature and concentration of homogeneous‒heterogeneous upturn by mounting the magnetic parameter. Demeanor of magnetic parameter, Casson fluid parameter, heat generation parameter is opposite to that of Prandtl number and thermal relaxation parameter on temperature profile.

In many industrial and engineering applications, the current exploration is utilized for the transport of heat and mass in any system.

As far as novelty of this work is concerned this is an innovative study and such analysis has not been considered so far.

The learning outcomes are as follows: what tasks are to be done by medical representatives in pharmaceutical industry? This study also highlights various competencies required to do effective selling in this industry; analyzes and discusses different unethical practices going on in the market; explains why ethical norms are necessary in sales context when sales targets are already achievable with unethical means; and develops and comments on strategies Flori Pharmaceutical can make to overcome on these unethical issues. What should be the response of Dahar to the email of Naveed khan? What course of action should be taken by Dahar in the deceitful reporting case of Mohsin Ali?

Flori is considered a leading and growing multinational organization in the highly competitive environment of Pakistan pharmaceutical industry with over 40 years of experience. The company aims to command a leading position in developing new health-care products as it offers a wide range of diabetic, cardiovascular, respiratory and vitamin products based on quality as a result of high research and examination. Recently, an email to Bilal Dahar on March 2017 from Flori’s star sales person Naveed Khan has forced management to take some strong decisions regarding ethical norms and values to be adopted by medical representatives of Flori pharmaceuticals. The email highlighted the issues related to sales pressure which are leading toward unethical sales practices. Dahar just not have to maintain Flori’s ethical code of conduct but he and his team also has to work hard to achieve more than 26% growth rate in sales revenue as compared to last year. Dahar knew that the highly competitive environment of pharmaceutical industry has led most of the stake holders to indulge in unethical behavior to achieve their individual targets. He knew that this is dangerous in long term for the multinational organizations such as Flori pharmaceuticals as if the similar behavior continues, the sales culture and values of the organization would be on stake. He also has to decide what decision to be taken against deceitful reporting issue of one of the top-performer territory managers, who was key person in helping Flori to close the sales year 2016 with the revenue of Rs. 6.4bn, a 26% growth over the last year. The case is rich enough to provide a platform regarding management of several ethical challenges in pharmaceutical selling and developing strategies based on them.

BBA, MBA final year.

Teaching Notes are available for educators only.

CSS 8: Marketing.

This study aims to examine whether corporate social responsibility (CSR) of Islamic banking is delivering financial returns or otherwise enhancing the cost.

The methodology of this study includes the content-analysis approach with aid of the CSR disclosure index, and it deploys the partial least squares regression to examine the CSR-financial performance relationship. Regarding CSR disclosure and financial measures, this study takes the data from the annual reports of Islamic banking of Pakistan, from the year 2003 to 2017.

The results of this study indicate that there is a significant positive relationship exists between CSR and financial performance of Islamic banks, consistent with the instrumental-stakeholder theory. These results imply that Islamic banks, which ensure that CSR is practiced extensively, and aim to positively affect their stakeholders, perform well. Hence, the CSR engagement by Islamic banks yields instrumental returns rather it is a cost.

Islamic banks of Pakistan must work on a better CSR policy, it would enhance the reputation of Islamic banks, on the other hand, it would also increase their capabilities to cope with future reputation damage and negative news, thus it would protect and secure the financial results. In addition to these, investors of Islamic banks must also look at the social and ethical engagements of Islamic banks of Pakistan, while making investment decisions.

In general, there is a dearth of research in the domain of CSR-financial performance regarding Islamic banking. This is one of the studies which contributes to this area.

In this digital age, the rapid technological innovation and adoption, with the increasing use of big data analytics, has raised concerns about the ability of small and medium enterprises (SMEs) to sustain the competition and innovation performance (IP). To narrow the research gap, this paper investigates the role of big data analytics capability (BDAC) in moderating the relationship between digital innovation (DI) and SME innovation performance.

This research has been carried forward through a detailed theory and literature analysis. Data were analyzed through confirmatory factor analysis and structural equation models using a two-stage approach in smartPLS-4.

Results highlight that digital service capability (DSC) significantly mediates the relationship between DI and IP. Additionally, value co-creation (VCC) directly affects digital transformation (DT), while DI has a stronger effect on DSC than IP. Furthermore, BDAC significantly moderates the relation between DSC → IP and DT → IP, whereas it has a detrimental effect on the relation between DI and IP. In addition to that, VCC, DSC, DT, DI and BDAC have a direct, significant and positive effect on IP.

This research was motivated by the practical relevance of supporting SMEs in adopting DT and the resource-based view (RBV) and technology acceptance model (TAM). This study shows that all direct and indirect measures significantly affect innovation performance, including BDAC as moderator. These findings refresh the perspective on what DT, DI, VCC, DSC and BDAC can bring to a firm's innovation performance.

This paper has contributed to DT by empirically validating a theoretical argument that suggests the acceptance and adoption of new technology. This paper aims to fill theoretical gaps in understanding BDAC and DT by incorporating the RBV and TAM theories on BDAC and DT.

The COVID-19 pandemic has caused widespread disruptions to global industries, with the textile sector in South Asia being particularly hard hit. While previous studies have focused on the performance of textile sectors in individual countries, there is a gap in the literature on the comparative impact of the pandemic on the textile industry in South Asian nations. This study aims to fill this gap by investigating the performance of the textile sector in South Asian countries and identifying best practices for overcoming the pandemic’s adverse effects.

Using a comparative approach, this study analyzes the impact of COVID-19 on the performance of the textile sector in Pakistan, India and Bangladesh.

Our findings reveal that COVID-19 significantly negatively impacts the textile industry in Pakistan and India. However, Bangladesh has shown effective practices to support the textile industry and mitigate the pandemic’s adverse effects.

The findings of this study hold considerable implications for legislators, leaders, investors and supply chain management professionals operating within the South Asian textile sector. This research has the potential to inform policymakers in formulating strategies to facilitate the textile sector’s resilience during emergencies like the COVID-19 pandemic.

This paper provides significant theoretical additions to the current body of literature regarding the impact of COVID-19 on the textile sector in South Asia. The research uses the global value chain (GVC) theory as a theoretical framework to enhance understanding of the impact of global supply chains and interdependencies on the textile sector in the region.

This study aims to focus on second grade fluid flow over a rotating disk in the presence of chemical reaction. Uniform magnetic field is also taken into account. Because of the smaller magnetic Reynolds number, induced magnetic field is negligible. Heat equation is constructed by considering heat source/sink.

Suitable variables are used to transform nonlinear partial differential equations to ordinary ones. Convergent series solutions are attained by applying homotopy analysis method.

Trends of different parameters on concentration, velocity and temperature are shown graphically. Skin friction coefficient and local Nusselt number are calculated and investigated under the effect of elaborated parameters. An elevation in the value of magnetic field parameter causes collapse in the velocity distributions. Velocity distribution in increasing function of viscoelastic parameter. Temperature and concentration profiles are decreasing functions of viscoelastic parameter. Concentration distribution reduces by increasing the chemical reaction parameter. There is more surface drag force for larger M, while opposite behavior is noted for β.

To the best of the authors’ knowledge, such consideration is yet to be published in the literature.

The purpose of this study is to demonstrate how alertness enable small and medium scale enterprise (SME) owners to leverage their individual entrepreneurial orientation (IEO) such as risk-taking, pro-activity, innovation, passion and perseverance in a better way to recognize opportunities for financial resources as compared to their counterparts who are not alert. Moreover, it elaborates on the mediating role of opportunity recognition of financial resources between IEO and SMEs’ access to finance (AF).

A three-wave time-lagged survey from a stratified sample of 271 small and medium scale business owners in Pakistan was conducted and the data were analysed using PROCESS models 1 and 4.

The findings grounded in the theory of Action Regulation, signify that the IEO of small and medium scale business owners helps them attain financial resources through opportunity recognition capacity which is an action characteristic. Moreover, the IEO of SME owners, coupled with entrepreneurial alertness (EA; a cognitive pre-action state), amplifies their ability to recognize opportunities for financial resource availability.

This is one of the initial studies to test the IEO scale, including passion and perseverance. Moreover, it has added to the individual-level antecedents of AF in small and medium scale businesses through the role of EA and opportunity recognition.