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Innovation is the basic input to organizational endurance; therefore, the study of processes that support innovation should be of interest to practitioners and researchers alike. Consequently, there is increasing attention for the supplementary research examination of the influencing elements of innovativeness.

The data were collected in 2018 using adapted questionnaires that were tested. The respondents were 446 employees of Pakistan Electric Power Company (PEPCO). Bivariate correlations and hierarchical regression were used for the data analysis.

The findings showed that the competing value framework (CVF) model of organizational culture may promote innovativeness that translates to the progress of PEPCO, which deserved barrier for everyone relying on the values made by the culture of the organization. The adhocracy culture is considered to be statistically suitable for the prediction of performance and enhancement of innovation in the organization. Based on the above findings, it may be deduced that innovation mediated the relationship between some particular types of organizational culture and performance.

The CVF model provides a supportive framework for the development of procedures that promote innovation in the organization. The focus of the CVF model highlighted employees' behavior and function of organizational culture, which can restrain or stimulate performance. This study reported and developed a basis for an empirical model based on the CVF model.

This paper found that the CVF model and innovation are mega sources of innovation at PEPCO. This work should be of interest in the area of innovation and performance improvement. There are very few empirical research studies on the relationship between organizational culture, innovation and performance, specifically in the context of developing countries. This is one of the very few studies conducted to empirically examine the influence of CVF model on performance through the mediating role of innovation in PEPCO.

Electronic word of mouth (eWOM) is a digital marketing method that has been considered by some companies as an effective and efficient approach to enhance social learning and the environment for the customers. A social media user could benefit from gaining information from other users to aid their decision-making process. Instagram is an example of a social media platform that could be utilized for the application of eWOM. It could serve as a source of quality, credible and detailed information, and a channel to increase customer interactions and trust. This study aims to determine the effects of eWOM information generated through Instagram on patients’ intention to join the in vitro fertilization (IVF) programs. By adopting the information acceptance model (IACM) theory, several parameters were evaluated: information quality, credibility, usefulness, adoption, attitude toward information, and purchase intention. The structural equation modeling (SEM) was used to analyze as many as 200 respondents of Morula IVF Jakarta and were active Instagram users. The results showed that the adoption of information and attitude toward information had considerably influenced patients’ intentions to join the IVF programs. Such circumstances might have occurred as a result of the increase in information exchange about IVF, through the discussions and sharing of experiences by patients on Instagram. Furthermore, information usefulness was demonstrated to affect information adoption and was influenced by the credibility of information and attitudes toward information. Nonetheless, one variable which did not display any effects on the usefulness of information was the quality of information. In summary, the characteristics of eWOM information that were conveyed on Instagram could affect the intention of patients in joining the IVF program.

Based on the arguments of conservation of resource theory (COR), this study aims to investigate the mechanism underlying the linkage of COVID fear, work-family conflict (W-FC) and family-work conflict (F-WC) while investigating the mediating role of COVID stress and social distancing. The study also tests the moderating role of religiosity in these relationships.

In total, 401 survey responses from doctors and university teachers are collected through online and personally administrated questionnaires. Partial least square-based structural equation modeling technique is applied using Smart PLS software.

This study finds that COVID fear has a positive and significant impact on COVID stress and social distancing while religiosity negatively impacts COVID fear. Further, COVID stress and social distancing mediates the relationships between COVID fear and W-FC/ F-WC. However, the study found that COVID stress is a more effective mechanism as compared to social distancing in explaining the mediation process. It is also found that religiosity significantly moderates the nexus between COVID stress and both W-FC and F-WC negatively.

Findings imply that the teachers, as well as doctors, must be immediately be provided with the proper facilitation to maintain their work from home operations with the best of the institutional facilities. Moreover, the recruitment policy in such professions can also consider religious practices to be the indicators of problem-solving and stress management in such a challenging context.

This study provides timely and novel insight into the interplay between the domains of work and family during the period of stressful COVID outbreak. By distinguishing W-FC and F-WC, it provides a detailed understanding of the process during the COVID period. The groundbreaking finding in the research is with the moderation of religiosity.

Different leadership styles are used to make innovations in organizations. So, a sound system of social exchanges has always been a need in this dynamic and technological world to challenge organizational problems. Drawing on the social exchange theory, this study aims to empirically investigate the mediating relationship of a set of social exchanges, e.g. leader-member exchange (L.M.X.), knowledge sharing behavior (K.S.B.) and voice behavior (V.B.), between transformational leadership (T.L) and innovative work behavior (I.W.B). Particularly, it explores the best social exchange behavior between T.L and I.W.B that plays a highly constructive role in the innovativeness of the hospitality industry in Pakistan.

The study targeted 403 frontline employees from hotels situated near Swat Valley, Pakistan. The study used a quantitative approach by using a convenient sampling technique. Structural equation modeling was run by using Smart partial least square 3.3.3 to test the proposed model.

The research supported that T.L significantly influenced I.W.B via a L.M.X., K.S.B. and V.B. T.L did not directly and significantly influence I.W.B so, there were full mediations between T.L and I.W.B. Specifically, knowledge-sharing behavior played a highly constructive role in innovativeness.

The study targeted frontline employees from one place, Swat valley; however, data collection from different tourist places may generalize the results based on social exchanges and innovative behavior. A dyadic interaction between top-level and middle-level management may closely trace the innovative ideas among the employees.

The study found knowledge sharing to be a highly effective mechanism that supports employee innovation more than a L.M.X. and V.B. As a result, the managers should establish a sound system of knowledge sharing, which means a knowledge economy so that employees innovativeness can be boosted and promoted.

The present study was the first study in the hotel industry of Pakistan that reveals a highly effective mediating mechanism: K.S.B., which exists with T.L to increase workers’ innovativeness highly.

The food industry is crucial in delivering healthy products for life saving of the society. The identification of key barriers of knowledge management (KM) is desired to enhance the sustainability of the industry. KM has been seen as a part of sustainable development by reducing the bullwhip effect in the entire supply chain. The core objective of the existing research is to prioritize the essential factors of KM adoption in sustainable supply chain (SSC) based on fuzzy analytical hierarchy process (FAHP) method.

In order to fulfill objectives of this study, an extensive review of literature and a questionnaire-based field visits were conducted. A total of five major barriers categories and 22 sub-barriers categories were identified in food sector of Pakistan using experts' inputs. This study employed fuzzy analytical hierarchy process (FAHP).

Managerial barriers, innovation and technological barriers categories are found to be highly prioritized among others. Further, the sensitivity analysis is applied to check the incremental changes of ranked barriers. This prioritization of barriers and incremental changes in them is expected to serve food sector for long-term sustainability and competitive advantage for importers and exporters. Finally, the findings of this research are very helpful for industrial experts, practitioners, consultants and government officials in effectively developing policies regarding KM adoption in line with sustainable goals.

The present work is conducted in the Pakistani context; however, the benchmark model may be tested and applied to other developing countries to compare the outcomes. For further research, the identified barriers may also be evaluated to establish their inter-relationships, using ISM, DEMATEL, ANP, etc. Similarly, the results of this study can also be compared with that of other fuzzy multi-criteria techniques like fuzzy TOPSIS, fuzzy VIKOR, fuzzy ELECTRE, fuzzy PROMETHEE, or fuzzy VIKOR.

This research study can facilitate policymakers, government bodies, stakeholders and supply chain professionals to recognize the key barriers they may encounter in adopting KM practices in their SSC. Additionally, this work helps managers to evaluate the identified barriers by computing their relative importance in adopting KM practices at managerial levels like strategically, tactically and operationally activities in business. This study also facilitates industrial management in formulating policies and action plans in case of implementation, eliminating the barriers in adoption of KM, and SSC successfully.

Few research studies were conducted on KM adoption in industries of China, India, Turkey, Saudi Arabia and Malaysia, but due to workforce diversity these industries have dissimilar views of experts about KM adoption. This study significantly contributed to fill the existing literature gap for prioritization of key barriers against KM implementation in Pakistani context.

The integration of social media and e-commerce has resulted in a rising phenomenon among individual content providers (ICPs), who used to offer free content, to provide consumers with paid content, such as online courses, Q&As or consultations. Despite the prevalence of ICPs’ content monetization, empirical research has rarely studied its underlying mechanism. This paper examines how the characteristics of free content contributed by ICPs on social media platforms influence their paid content sales, focusing on the perspective of human brand.

The empirical setting is an online knowledge exchange platform, where users are allowed to provide free content (e.g. answers) on the social media platform and launch paid content (e.g. lectures) on the e-commerce platform. A machine learning technique is employed to construct measures for the characteristics of free content, and fixed-effects estimation is presented to confirm which factors have a significant influence on the sales of paid content.

The empirical results show that the quality, diversity and expertness of free content have a significant positive impact on the sales of the ICP-paid content, with the brand popularity of ICP playing a mediating role.

This study is the first attempt to demystify the relationship between content contribution and ICPs’ content monetization from the perspective of human brand. The findings validate the effectiveness of the “Selling by Contribution” strategy and provide valuable insights for ICPs and social media platforms.

Drawing on the competing values framework, we look at the relationship of different organizational cultures (clan, hierarchy, adhocracy and market) with organizational performance. Furthermore, we examine the mediating role of knowledge sharing (attitude and behavior) in the organizational culture and organizational performance relationship.

We draw on survey data from 241 respondents working in the aerospace and aviation manufacturing and services firms in Pakistan (85), Turkey (65) and the United Arab Emirates (91). We employ structural equation modeling for data analysis.

Results suggest that knowledge sharing partially mediates the relationship between clan culture and organizational performance, and fully mediates the market culture and organizational performance relationship. Hierarchy culture is only positively related to organizational performance, while adhocracy culture shows no relationship with knowledge sharing, let alone organizational performance.

While knowledge sharing enhances organizational performance, there is limited knowledge with regard to the specific organizational culture(s) conducive to knowledge sharing and organizational performance. The study extends existing research on the topic and contributes by showing which cultures are more conducive to knowledge sharing and organizational performance and which are less.

This study aims to determine the effect of Islamic branding, experiential marketing and word of mouth on college decisions and to find marketing strategies through strengthening Islamic branding based on experiential marketing to increase the number of students at Muhammadiyah-Aisyiyah Higher Education.

This study used a quantitative method, with data collection carried out using a survey method by giving questionnaires to respondents. The respondents' criteria are active students, at least in semester three, who have studied at Muhammadiyah-Aisyiyah Higher Education in Indonesia, using a sampling technique with accidental sampling. Data analysis used Partial Least Square - Structural Equation Modeling to determine the estimated results or model predictions.

The results showed a significant direct effect of experiential marketing, Islamic branding and word of mouth on college decisions. There is an indirect effect between experiential marketing and Islamic branding on college decisions through word of mouth, but the word-of-mouth variable could not mediate the relationship between experiential marketing and Islamic branding on college decisions perfectly.

The limitation of the results of the study is that it uses respondents who are and have participated in learning activities on the Muhammadiyah-Aisyiyah Higher Education, where the Muhammadiyah-Aisyiyah Higher Education has added value compared to other private campuses. The added value on the Muhammadiyah-Aisyiyah Higher Education is the overall learning activity based on Kemuhammadiyahan Islam in Indonesia. Islam Kemuhammadiyahan is the identity of the Islamic branding strategy on the Muhammadiyah-Aisyiyah Higher Education, which is only owned by the Muhammadiyah-Aisyiyah Higher Education.

This study recommends marketing strategies through strengthening Islamic branding based on experiential marketing to increase the number of students at Muhammadiyah-Aisyiyah Higher Education.

The novelty of this research is the addition of experiential marketing and Islamic branding variable measurements on word of mouth and college decisions, especially prospective students to study at Islamic Higher Education in Indonesia.