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Article
Publication date: 23 August 2020

Muhammad Aamir Saeed, Yuanyuan Jiao, Muhammad Mohsin Zahid, Humaira Tabassum and Shazia Nauman

The aim of the current study is to empirically assess the effects of organizational flexibility on project portfolio (PP) performance, with the mediating role of…

Abstract

Purpose

The aim of the current study is to empirically assess the effects of organizational flexibility on project portfolio (PP) performance, with the mediating role of innovation and moderating effects of environmental dynamism (ED) and absorptive capability (AC).

Design/methodology/approach

Data were collected from 173 manufacturing firms and analyzed using structural equation modeling (SEM) with the help of a partial least squares (PLS) approach.

Findings

Results show that innovation partially mediates the relationship between organizational flexibility and PP performance. Furthermore, the moderating effect of ED between organizational flexibility and innovation was analyzed. Additionally, AC also observed as a moderator between innovation and PP performance.

Originality/value

Based on the resource-based view, this study contributes to the literature by addressing the roles of innovation, ED and AC in the relationship between organizational flexibility and PP performance. Implications for managers also discussed in the end; for example, to be more competitive, they should incorporate flexibility into the firm to encourage innovation. It also emphasizes to select new innovative opportunities that correspondingly have effects on the PP performance.

Details

International Journal of Managing Projects in Business, vol. 14 no. 3
Type: Research Article
ISSN: 1753-8378

Keywords

Article
Publication date: 18 May 2020

Muhammad Mohsin Butt, Kok Wei Khong and Muhammad Alam

This study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its…

Abstract

Purpose

This study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its subsequent influence on consumer trust and commitment with a brand. Moreover, the study also examines how different crisis response strategies moderate the relationship between consumer attributions of the responsibility and corporate brand behavioural integrity in the context of emotional product harm crisis caused by alleged violation of Halal certification by an MNC.

Design/methodology/approach

A quasi-experimental design was applied to test the impact of firm crisis response strategies on its corporate brand behavioural integrity.

Findings

The results provide evidence that behavioural integrity scale can be used to measure consumer perceptions of a corporate brand behavioural integrity. In addition, results indicate that crisis response strategies offer some moderating influence on the relationship between consumer attribution processes and corporate brand behavioural integrity.

Research limitations/implications

Results indicate that existing corporate crisis response strategies are not very helpful in the context of emotional product harm crisis. This study demonstrates that behavioural integrity positively impacts customer relationship-oriented constructs. Furthermore, behavioural integrity scale offers excellent psychometric properties when used at the corporate level.

Practical implications

Organizations can use this proposed conceptual model to monitor and manage behavioural integrity of its corporate brand and its influence on customer-brand relationship constructs.

Originality/value

This study is first of its nature that underscores the importance of measuring and monitoring corporate brand behavioural integrity as a customer trust-building mechanism. It is also the first study that investigates consumer reaction towards alleged brand transgression of its Halal certified product.

Details

Journal of Islamic Marketing, vol. 12 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 July 2021

Wardah Anam, Khurram Shehzad Akhtar, Faheem Ahmad, Abher Rasheed, Abher Rasheed, Muhammad Mohsin, Farooq Azam, Tehseen Ullah and Sheraz Ahmad

The purpose of this study was to produce yarns from three different spinning techniques, i.e.Murata Vortex Spinning (MVS) ring spinning and rotor spinning. Those yarns…

Abstract

Purpose

The purpose of this study was to produce yarns from three different spinning techniques, i.e.Murata Vortex Spinning (MVS) ring spinning and rotor spinning. Those yarns were then used to produce fabrics. Then, the effect of silicone softener on tactile comfort of fabric was investigated.

Design/methodology/approach

Three different yarns, i.e. Ring, Rotor and MVS yarns, were used to make fabrics using CCI sample loom which were then subjected to post treatments like desizing, scouring and bleaching. After the completion of the dyeing process, silicone-based softener was used to improve the hand feel of fabrics. The structures of three yarns were evaluated using Scanning electron microscopy. The fabrics were evaluated against compression, bending and surface properties using Kawabata evaluation system.

Findings

The fabric made of MVS yarn depicted more geometrical roughness, coefficient of friction and bending rigidity but less compressibility as compared to fabrics made with other yarns. It was observed that softener concentration has a direct relationship with thickness and bending rigidity of the fabric, and inverse relationship with coefficient of friction and geometrical roughness of the fabric.

Originality/value

MVS yarn has some superior properties over rotor and ring spun yarn like high production rates, high resistance to pilling, clear appearance and stability against deformation but has disadvantage that it has less compressibility. Therefore, softener is applied on the fabric, to address this issue, so that it could also be used for apparels application.

Details

Pigment & Resin Technology, vol. 51 no. 4
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 12 March 2018

Troy Heffernan, Stephen Wilkins and Muhammad Mohsin Butt

The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification…

2159

Abstract

Purpose

The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification influence student behaviour towards transnational education partnerships.

Design/methodology/approach

Students undertaking British degrees at two transnational partnership locations (Hong Kong, n=203 and Sri Lanka, n=325) completed a quantitative survey questionnaire. A conceptual model was developed and tested using structural equation modelling.

Findings

University reputation and student trust were found to be significant predictors of student identification with each partner institution, and student-university identification was a significant predictor of student satisfaction, loyalty and extra-role behaviours towards both the local and foreign educational organisations.

Practical implications

The findings suggest that student relationship management strategies should focus on strengthening the higher education institution’s reputation, and increasing the students’ trust and identification with the institution. Moreover, universities should also assess potential partners for these qualities when entering into transnational education partnerships.

Originality/value

Drawing on theories of social and organisational identification, this is the first study to consider student-university identification as the linchpin between the exogenous constructs of reputation and trust, and the endogenous constructs of student satisfaction, loyalty and extra-role behaviours in both the international education and international business literatures.

Details

International Journal of Educational Management, vol. 32 no. 2
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 9 April 2019

Stephen Wilkins, Muhammad Mohsin Butt, Farshid Shams and Andrea Pérez

International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose…

3617

Abstract

Purpose

International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this paper is to identify the factors that most influence the product judgements of halal food amongst non-Muslim consumers in non-Muslim countries and to assess the extent to which these judgements are related to willingness to consume halal food.

Design/methodology/approach

A quantitative survey method was adopted, using a total sample of 1,100 consumers in Canada, Spain and the UK. The proposed model was tested using structural equation modelling.

Findings

The results suggest that it may be possible for firms to satisfy specific niche market segments with standardised mass market products. Consumer cosmopolitanism and non-Muslim religious identity were found to be positively related to halal product judgement, and consumer ethnocentrism and national identification were negatively related to halal product judgement. There was a strong relationship between product judgement and willingness to consume halal food.

Practical implications

The findings indicate that halal marketing may provide promising business opportunities for international restaurant and fast food chains, as well as food manufacturers and retailers. However, in countries or regions where there are many consumers with high levels of national identification or consumer ethnocentrism, firms should not expect non-target consumers to accept halal products.

Originality/value

This is the first study to suggest that, in non-Muslim countries, food companies may switch entirely to halal produce for certain products as an effective market segmentation strategy targeting Muslim consumers.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 23 March 2021

Muhammad Zia-ur-Rehman, Khalid Latif, Muhammad Mohsin, Zahid Hussain, Sajjad Ahmad Baig and Izma Imtiaz

The basic intention of this research is to investigate the role of information transparency of financial institutions and psychological attitude of the individuals toward…

Abstract

Purpose

The basic intention of this research is to investigate the role of information transparency of financial institutions and psychological attitude of the individuals toward their attention to saving and borrowing. This study also tries to know how an individual's psychological factor affects a person's attitude to motivate them to save or borrow and contribute to well-being by giving them confidence that they can face financial challenges. So, the main concern of this study is to explore different factors that ultimately contribute to the financial well-being (FWB) of individual.

Design/methodology/approach

A survey was conducted by using a well-structured questionnaire to collect data and test the developed hypotheses by using SmartPLS. Data were collected from 120 customers of seven different commercial banks in Pakistan.

Findings

The findings of this study show that perceived information transparency positively affects FWB. It is also because transparent shared information creates positive change in individuals' perceived self-efficacy and leads to FWB. Furthermore, an individual's psychological attitude toward borrowing and saving did not contribute to the FWB of people who belong to Pakistan.

Research limitations/implications

The research area is limited to one city of Pakistan and analysis is done with small numbers of sample, it can be increased and more areas can be explored.

Practical implications

This research provides significant implications for people and economists by providing awareness about the antecedents of FWB. The policymakers or managers who work in financial institutions should provide more transparent information and create less risky opportunities to improve the individual's well-being. If person, manager and financial institution can properly utilize the information of this study, then they are able to improve their FWB. By providing more transparent services and favorable experience with your dealings, it could help to obtain and retain more loyal internal (employees) and external customers. The loyal customers and sincere employees can increase the productivity level of organization. The more productive organizations in countries means better society and progress in the economy.

Originality/value

This research contributes to the body of knowledge that how perceived information transparency and psychological attitude of borrowing create improvement and upward changes in the FWB of a person.

Details

Business Process Management Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 13 November 2017

Muhammad Mohsin Butt, Susan Rose, Stephen Wilkins and Junaid Ul Haq

Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of…

2257

Abstract

Purpose

Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in countries where Islam has a large influence. The purpose of this paper is to assess the extent to which consumer-based brand equity in a religious market results from the psychological and behavioural characteristics of consumers rather than from product characteristics.

Design/methodology/approach

A quantitative survey method was adopted, using a total sample of 551 Muslim consumers in Malaysia and Pakistan. A holistic model conceptualising three potential psychological and behavioural predictors of consumer-based halal brand equity (CBHBE) was created and then tested using structural equation modelling.

Findings

The strength of an individual’s religious identity was found to be a strong predictor of consumer halal choice behaviour and perceived self-expressive religious benefits. Consumers’ halal choice behaviour and perceived self-expressive benefits directly predict CBHBE. Moreover, consumer halal choice behaviour partially mediates the relationship between self-expressive benefits and CBHBE.

Practical implications

The authors conclude that firms targeting Muslim consumers can maximise CBHBE by focussing their marketing strategies on the three psychological and behavioural constructs identified in the model. For example, by using halal certification logos and providing convincing information about the halalness of their brand, businesses can facilitate Muslim consumers’ search processes in relation to their choice behaviour.

Originality/value

The study contributes to the existing international branding literature in two main ways. First, it introduces and defines the concept of CBHBE. Second, it identifies and empirically validates the important psychological and behavioural predictors of CBHBE.

Article
Publication date: 18 July 2022

Frendy, Hoe Chin Goi, Muhammad Mohsin Hakeem and Kuok Kei Law

This paper aims to offer an empirical application of the concept of learning organization (LO) 2.0.

Abstract

Purpose

This paper aims to offer an empirical application of the concept of learning organization (LO) 2.0.

Design/methodology/approach

Based on fieldwork study, a case of Ricoh Ena Forest Project is presented to illustrate the contextualized and multi-stakeholder perspective of LO 2.0 in running an environmental sustainability project.

Findings

The case demonstrated the value of incorporating multiple stakeholders to develop a multi-party learning entity for sustainability pursuit. The findings also highlighted the importance of forfeiting managerial dominance and the creation of a shared commitment in implementing the concept of LO 2.0.

Originality/value

The study adds empirical evidence to the literature on how LO 2.0 can be implemented and provides guidance on tackling some of the potential challenges.

Details

The Learning Organization, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-6474

Keywords

Article
Publication date: 19 November 2019

Muhammad Ikram, Robert Sroufe, Muhammad Mohsin, Yasir Ahmed Solangi, Syed Zulfiqar Ali Shah and Farrukh Shahzad

This study aims to examine whether corporate social responsibility (CSR) activities influence firm performance based on a longitudinal survey for small and medium-sized…

2222

Abstract

Purpose

This study aims to examine whether corporate social responsibility (CSR) activities influence firm performance based on a longitudinal survey for small and medium-sized enterprises (SMEs) in Pakistan. Empirical studies suggest that the SME sector plays an essential role in the economic development of Pakistan and can be considered the backbone of the economy.

Design/methodology/approach

The data for this study were collected from SMEs located in the cities of Karachi, Lahore and Faisalabad in Pakistan. A well-designed questionnaire was administrated over 240 entrepreneurs to analyze and measure the impact of CSR on financial performance for a 12-month period. The authors used econometric analysis of the data using structural equation modeling.

Findings

Results reveal significant relationships between CSR and two determinants of firm performance, namely, employee commitment and corporate reputation.

Research limitations/implications

Findings of the study are important for policymakers, entrepreneurs and other professionals in SMEs sectors both in under-developed and, with further application and exploration, in developing countries.

Originality/value

There is no single longitudinal study prior to this has been carried out on the relationships of CSR and firm performance in the SME sector in the context of the Pakistani economy. Hence, this study significantly fills an important gap in the research.

Details

Journal of Global Responsibility, vol. 11 no. 1
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 6 October 2022

Tamoor Azam, Wang Songjiang, Khalid Jamil, Sobia Naseem and Muhammad Mohsin

In the modern business world, the main focus of the organizations is to improve the quality of the products and minimize the wastage of raw material. Keeping in view the…

Abstract

Purpose

In the modern business world, the main focus of the organizations is to improve the quality of the products and minimize the wastage of raw material. Keeping in view the green theory and improve the efficiency of the organization, the focus of the current study is to investigate the relationship between total quality management (TQM) and green innovation (GI), and examine how TQM practices can facilitate firms to achieve GI objectives. Corporate social responsibility (CSR) is also an important factor for organizations, and this study also focuses on the mediating role of CSR between the relationship of TQM and GI.

Design/methodology/approach

This is an empirical study. Data were gathered from the top management of 355 SMEs working in Pakistan through a questionnaire survey; the PLS-SEM approach was used to analyse the data.

Findings

Results of the study show that TQM has significant impacts on two aspects of GI namely green product innovation and green process innovation. Moreover, results also reveal that CSR partially mediates the relationship between TQM and GI.

Research limitations/implications

This study is limited to manufacturing SMEs and future research should test this model on non-manufacturing sector too. The findings of the study provide significant roadmap to the management of small and medium-sized manufacturing firms that how they can reduce wastage and improve the product and process innovation in their organizations through TQM and CSR.

Originality/value

This study contributes to bridging research gaps in the literature and advances how TQM, directly and indirectly, help firms improve green innovation via mediating roles of CSR.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

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