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This study examines the effect of design quality (i.e. appearance, navigation, information and interactivity) on cognitive and affective involvement leading to continued intention to use the online learning application.

We assume that design quality potentially contributes to enhance the individual's involvement and excitement. An experimental prototype is developed for collecting data used to verify and validate the proposed research model and hypotheses. A partial-least-squares approach is used to analyze the data collected from the participants (n = 662).

Communication, aesthetic and information quality revealed to be strong determinants of both cognitive and affective involvement. However, font quality and user control positively influence cognitive involvement, while navigation quality and responsiveness were observed as significant indicators of affective involvement. Lastly, cognitive and affective involvement equally contribute to determining the continued intention to use.

This study will draw the attention of designers and practitioners towards the perception of users for providing appropriate and engaging learning resources.

Prevalent research in the online context is focused primarily on cognitive and utilization behavior. However, these works overlook the implication of design quality on cognitive and affective involvement.

Nonlinear mixed-convective entropy optimized the flow of hyperbolic-tangent nanofluid (HTN) with magnetohydrodynamics (MHD) process is considered over a vertical slendering surface. The impression of activation energy is incorporated in the modeling with the significance of nonlinear radiation, dissipative-function, heat generation/consumption connection and Joule heating. Research in this area has practical applications in the design of efficient heat exchangers, thermal management systems or nanomaterial-based devices.

Suitable set of variables is introduced to transform the PDEs (Partial differential equations) system into required ODEs (Ordinary differential equations) system. The transformed ODEs system is then solved numerically via finite difference method. Graphical artworks are made to predict the control of applicable transport parameters on surface entropy, Bejan number, Sherwood number, skin-friction, Nusselt number, temperature, velocity and concentration fields.

It is noticed from present numerical examination that Bejan number aggravates for improved estimations of concentration-difference parameter a_2, Eckert number E_c, thermal ratio parameter ?_w and radiation parameter R_d, whereas surface entropy condenses for flow performance index n, temperature-difference parameter a_1, thermodiffusion parameter N_t and mixed convection parameter ?. Sherwood number is enriched with the amplification of pedesis-motion parameter N_b, while opposite development is perceived for thermodiffusion parameter. Lastly, outcomes are matched with formerly published data to authenticate the present numerical investigation.

To the best of the authors' knowledge, no investigation has been reported yet that explains the entropic behavior with activation energy in the flowing of hyperbolic-tangent mixed-convective nanomaterial due to a vertical slendering surface.

Contrary to want-based services, customer participation has got lesser attention in high-credence services like health care. Customer participation for patients with chronic illnesses could be life-threatening and goes beyond the service organization’s physical environment. Realizing the importance of transformative service research in health-care services, this study aims to propose and validate the conceptualization of customer participation for patients with chronic illnesses.

The study uses sequential exploratory research design with mixed method research. The first phase is a qualitative exploration of the nature and meaning of customer participation by synthesizing theory and insights from semi-structured interviews (N = 75) with doctors, patients and paramedical staff. Next, survey data (N = 690) of patients with chronic illnesses is used to validate the proposed conceptualization. Finally, nomological validity was also tested on an additional survey data set (N = 362) using SEM and FsQCA.

The findings reveal that health-care customer participation is a three-dimensional behavioral construct in which a customer can participate by sharing information, involving in decision-making and ensuring compliance. The study also demonstrates that customer participation is a critical driver of satisfaction with life and perceived control on illness.

The research provides policy guidelines for owners and operators of health-care organizations in developing frameworks for collecting participation data, which can be used in strategies for seeking customer participation.

The research conceptualizes and validates “customer participation” as a multidimensional higher-order construct for patients with chronic illnesses, rarely focused in services marketing and management research on health care.

This research aims to conceptualize and validate the mall service design as a multidimensional construct and then test a conceptual framework by investigating the impact of mall service design on customer mall experience and its subsequent outcomes, that is, intention to revisit and desire to stay in mega shopping malls.

The survey data of 455 shopping visitors in Pakistan were collected using a mall intercept technique and tested through structural equation modeling in AMOS.

The study reveals that service design significantly impacts customer experience and subsequent outcomes. Customer mall experience mediates the relationships between mall service design and the intention to revisit and desire to stay at malls.

Data from a collectivist culture country (Pakistan) were collected. To explore the impact of service design on customer mall experience, researchers should conduct similar studies in individualistic societies like Europe and North America. Additionally, the authors recommend assessing the effect of each dimension of service design on customer experience separately.

The research provides policy guidelines for the owners and operators of mega shopping malls in developing experience-oriented retailing strategies based on service design.

The research conceptualizes and validates the mall service design as a multidimensional construct using the service theater model and empirically tests its relationship with the customer mall experience.

Building information modelling (BIM) has transformed the traditional practices of the Architecture, Engineering and Construction (AEC) industry. BIM creates a collaborative digital representation of built environment data. Competitive advantage can be achieved with collaborative project delivery and rich information modelling. Despite the abundant benefits, BIM’s adoption in the AEC is susceptible to confrontation. A substantial impediment to BIM adoption often cited is data interoperability. Other facets of interoperability got limited attention. Other academic areas, including information systems, discuss the interoperability construct ahead of data interoperability. These interoperability factors have yet to be surveyed in the AEC industry. This study aims to investigate the effect of interoperability factors on BIM adoption and develop a comprehensive BIM adoption model.

The theoretical foundations of the proposed model are based on the European interoperability framework (EIF) and technology, organization, environment framework (TOE). Quantitative data collection from construction firms is gathered. The model has been thoroughly examined and validated using partial least squares structural equation modelling in SmartPLS software.

The study’s findings indicate that relative advantage, top management support, government support, organizational readiness and regulation support are determinants of BIM adoption. Financial constraints, complexity, lack of technical interoperability, semantic interoperability, organizational interoperability and uncertainty are barriers to BIM adoption. However, compatibility, competitive pressure and legal interoperability do not affect BIM adoption.

Finally, this study provides recommendations containing the essential technological, organizational, environmental and interoperability factors that AEC stakeholders can address to enhance BIM adoption.

To the best of the authors’ knowledge, this paper is one of the first studies to combine TOE and EIF in a single research model. This research provides empirical evidence for using the proposed model as a guide to promoting BIM adoption. As a result, the highlighted determinants can assist organizations in developing and executing successful policies that support BIM adoption in the AEC industry.

The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan.

The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data.

The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users.

Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study.

This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product.

This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

This study aims to explore entropy evaluation in the bi-directional flow of Casson hybrid nanofluids within a stagnated domain, a topic of significant importance for optimizing thermal systems. The aim is to investigate the behavior of unsteady, magnetized and laminar flow using a parametric model based on the thermo-physical properties of alumina and copper nanoparticles.

The research uses boundary layer approximations and the Keller-box method to solve the derived ordinary differential equations, ensuring numerical accuracy through convergence and stability analysis. A comparison benchmark has been used to authenticate the accuracy of the numerical outcomes.

Results indicate that increasing the Casson fluid parameter (ranging from 0.1 to 1.0) reduces velocity, the Bejan number decreases with higher bidirectional flow parameter (ranging from 0.1 to 0.9) and the Nusselt number increases with higher nanoparticle concentrations (ranging from 1% to 4%).

This study has limitations, including the assumption of laminar flow and the neglect of possible turbulent effects, which could be significant in practical applications.

The findings offer insights for optimizing thermal management systems, particularly in industries where precise control of heat transfer is crucial. The Keller-box simulation method proves to be effective in accurately predicting the behavior of such complex systems, and the entropy evaluation aids in assessing thermodynamic irreversibilities, which can enhance the efficiency of engineering designs.

These findings provide valuable insights into the thermal management of hybrid nanofluid systems, marking a novel contribution to the field.

The present study aims to encompass the bidirectional magnetized flowing of a hybrid-nanofluid over an unsteady stretching device with the inclusion of thermal radiation and entropy generation. Brick-shaped nanoparticles (zinc-oxide and ceria) are suspended in water, serving as the base-fluid to observe the performance of the hybrid mixture. The Maxwell thermal conductivity relation is employed to link the thermophysical attributes of the hybrid mixture with the host liquid. Additionally, a heat source/sink term is incorporated in the energy balance to enhance the impact of the investigation. Both prescribed-surface-temperature (PST) and prescribed-heat-flux (PHF) conditions are applied to inspect the thermal performance of the hybrid nanofluid.

The transport equations in Cartesian configuration are transformed into ordinary differential equations (ODEs), and an efficient method, namely the Keller-Box method (KBM), is utilized to solve the transformed system. Postprocessing is conducted to visually represent the velocity profile, thermal distribution, skin-friction coefficients, Bejan number, Nusselt number and entropy generation function against the variations of the involved parameters.

It is observed that more entropy is generated due to the increases in temperature difference and radiation parameters. The Bejan number initially declines but then improves with higher estimations of unsteadiness and Hartmann number. Overall, the thermal performance of the system is developed for the PST scenario than the PHF scenario for different estimations of the involved constraints.

To the best of the authors' knowledge, no investigation has been reported yet that explains the bidirectional flow of a CeO2-ZnO/water hybrid nanofluid with the combined effects of prescribed thermal aspects (PST and PHF) and entropy generation.

This paper aims to address the flow features of Ree–Eyring fluid between two rotating disks subject to the magnetic field. Heat transfer features are discussed through viscous dissipation and nonlinear thermal radiation. Impact of thermophoresis and Brownian movement are elaborated. Physical characteristics of entropy generation optimization in nanofluid with homogeneous and heterogeneous chemical reaction are discussed.

The nonlinear system leads to ordinary one through the implementation of adequate transformation and then tackled analytically for a convergent series solution by homotopy analysis method.

The prime objective of the present research has been given to investigate entropy generation in Ree–Eyring fluid flow between two rotating disks subjected to the magnetic field. Vital features, namely, Brownian motion and thermophoresis have been addressed. Total entropy rate is computed using the second law of thermodynamics.

No such work yet exists in the literature.