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The purpose of this paper is to investigate the determinants of global Moslem consumers on consuming halal products in international chain restaurants. The hypotheses are proposed based on the integration of theory of planned behavior (TPB) and identity theory–religiosity.

The survey method was used to test the proposed hypotheses by using PLS. A total of 296 out of 407 questionnaires were collected among global Moslem students in a big city of Indonesia.

The results indicate that perceived behavioral control and religiosity is the significant predictor of the intention to consume halal products in international chain restaurants. Surprisingly, attitudes toward halal products and subjective norms have no significant effects on their intention.

This study mainly investigates from international students’ perspectives, and future studies could diversify the respondents. Further, although the studies were done in the biggest Moslem populated country, conducting a multi-country study further validates the results of this study. Additional variables, such as personality or cross-cultural variables, could enhance the prediction of the developed model.

This study proposes religiosity as an important predictor of halal products consumption among global consumers, which increases the predictive capability of TPB. The results suggest that it is important for managers and governments all products targeted for global Moslem consumers to be halal certified.

Loyalty among customers is the baseline for services to use to grow and sustain their competitive advantage, particularly in the banking industry. There are two primary objectives of this research. First, this study aims to empirically test the Muslim Consumer Service Quality (MCSQ). Second, this study aims to test the mediating effect of Muslim Consumer Satisfaction (MCS) on the relationship between MCSQ and Muslim Consumer Loyalty (MCL) in Indonesian Islamic banks.

The proposed hypotheses were tested by collecting data from 280 Indonesian Islamic customers. The collected data were tested using PLS-Graph 3.0.

The findings indicate that MCSQ (consisting of Islamic values, Sharia compliance, honesty, modesty, humaneness and trustworthiness) positively influenced MCS and MCL significantly. Further, the results indicate that MCS partially mediates the influence of MCSQ on MCL.

The data were mainly gathered in Indonesia and the model needs to be tested in other contexts. Furthermore, the questionnaire was distributed among the customers of Islamic banks, and future studies could compare it with the customers of conventional banks or dual account (Islamic and conventional bank) customers. Moreover, further studies should compare between the expectations and reality of the delivered services to understand the service quality gap, which this study did not measure.

The findings indicate that by measuring the service quality in the Islamic context of Islamic banks, such as MCSQ, the managers can design their services to specifically target their Muslim customers. Furthermore, customer satisfaction must be the focus for the bank’s managers when developing MCSQ to close the gap between the expectations and reality of the delivered services.

This study empirically tests the developed MCSQ in the context of Indonesian Islamic banks, which is expected to enrich the literature of service marketing. Furthermore, a partial mediation effect of MCS was identified on the influence of MCSQ on MCL, which few studies have discussed previously.