Search results
1 – 1 of 1
Article
Publication date: 1 March 1995
Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras
This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It…
310
Abstract
This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.
Details
International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0954-7541
Keywords
1 – 1 of 1